Press Start helps its clients creating more engaging products and services resulting in better activation, more retention and stronger loyalty. We re-design existing user journeys into experiences that provide a meaningful challenge for users, drive continuous engagement and fit into your current UI/UX environment

1. Press
Start
Press
Start
Making your business more engaging
Drive behavior
Business impact
Platform independent

2. Initial awareness
& enrollment
Participation, engagement levels lagging
Disengagement
Onboarding
Leveling up
Mastery
Social
connection
Source: Bain & Company, 2016 & Bunchball, 2015
Participation
Time
Customer advocacy through engagement
Improve your User Experience, reduce engagement costs and grow
your Net Promoter Score with over 30% Your users are seeking more meaningful
interactions based on your product offering, services and reputation

3. Source: Press Start & Dave McClure pirate metrics
100%
30%
3% +30%
+20%
Referral
Retention
Activation
Acquisition
2% +10%
Revenue +10%2%
Our customers want to improve their conversion
Spotify was looking for new ways to increase
conversion to their premium offering by
addressing the lack of engagement on their
platform beyond music streaming
Asad Kalami - Head of Strategy & Operations
GoBear wanted to increase their users’
confidence in finding the most suitable
financial products by addressing the lack of
engagement which the search tools GoBear
offers on their platform
Ivonne Bojoh - Senior VP IT & Development
Improving activation, retention and referral is 5x more profitable than user
acquisition Providing long term engagement and value turns your customers into your marketing department

4. Enhancing your user experience
Offering your value proposition as a frictionless, seamless and
engaging customer or user experience
User Interface
Interaction
User Experience
Journey
User Engagement
Motivation
Your value proposition
Offer users the opportunity to achieve
greatness. Keeping your customers and
users engaged is not easy. Providing
them a challenge that provides a new
competence and helps them relate
better to others, keeps engagement
levels for your product or service high
A compelling narrative that aligns
business goals and provides users a
path to reach awesomeness. Provide
users with a well-paced path to
overcome the challenge supported with
the tools and feedback to keep them
engaged
Turn narratives into a playful,
game-like user experiences. Provide
users with the game mechanics that
supports the desired engagement and
that make it a fun and playful
experience

5. Go-to-market propositions
Aspiring entrepreneurs
Engagement workshops
Learning experiences that provide
clients the essential building
blocks to build engaging
products from the ground up
Early Stage Startups
Accelerated MVP
Joint design and execution of a
minimal viable product that
drives desired user behaviors
based on available user insights
Late Stage Startups
User engagement design
Conceptual design of a tailored
user-centric experience that
drives desired behaviours using a
4 step approach
Digital agencies
Design partnership
Enhancing the firm’s offering for
large enterprise customers with
our user engagement design
services
½ - 1 day workshops Performance based 6-8 week project Day rate
1. Strategy
Identify specific, concrete &
measurable behaviors
connected to your objectives
3. Narrative design
Create an aspiring game
narrative connecting your
proposition and the personas
4. Game design
Design the system for
progression, engagement,
tracking desired behaviors
2. Player personas
Understand your target user
segments and define the
engagement loop(s)
Business objectives
Learn how to closely tie
business objectives to desired
user behaviors
User centric
Learn how to accelerate your
customer discovery process
Game structure
Learn how to create a
prototype that provides a
narrative and rewards the right
behaviors
Minimal Viable Product
Run 4-6 weeks experiments to
test and optimise the
engagement loop
Engagement loop
Define a meaningful challenge
and feedback mechanisms for a
specific target user segment
Pitch services
Bringing user engagement to
your client pitches with
engaging experiences, user
roles and journeys
Expertise
Realising your client projects
with narratives, UI/UX design
and systems that gets and
keeps their users engaged

6. Our experience
Tilt-it
A selection of brands and
companies we worked with Our partners My background
Vision to Version
Applying game and visual
design to drive behavior
throughout my career
20+ years career in the technology sector spanning across
analytics, sales & marketing operations and business
development
Finding epic meaning in
video games since the
release of the Atari 2600

7. Spotify Music Star Experience what it takes to become a world famous
music star
Build your own fan base as a DJ or Girl band A rewarding and immersive player experience
Nothing gets a DJ or girl band more excited than
the fan’s enthusiasm and excitement. Press Start
created a journey that provides Spotify users a
path to perform in the largest stadium in Kuala
Lumpur.
At the same time getting users accustomed to
and using Spotify functionality such as playlists,
friends list and sharing to build their career across
increasingly harder challenges creating more
significant playlists and likes for those playlists
We identified two major user groups with on one hand users who want to get
excited and energised through EDM and on the other hand a group more
focussed on a sense of belonging listening to pop and indie music.
We wanted to provide Spotify users the opportunity to step in the shoes of
some of their heroes like Armin van Buuren, Hardwell, Fifth Element, EvaRose
or 2NE1.
Spotify is the no 1 online music streaming service
in the world and has established a strong brand
attracting new users to their platform and an
impressive 25% conversion to Premium (paid)
usage. Launching in less developed countries
across South East Asia has Spotify facing less
than promising conversion to Premium usage.
©2015-2016 Press Start Pte Ltd and Spotify Singapore Pte Ltd proprietary and confidential
A mobile experience that delivered a 60-70% playthrough ratio with the
targeted user segments

8. Business model
Meta search engine for consumer financial products such as travel insurance, car insurance and credit cards. GoBear offers
unbiased and transparent insight helping the user choose the product that fit their needs. Users who have found a suitable
product are directed to the provider’s buy page. GoBear provides the user with search functionality, like filter and sort, to find
a suitable choice amongst the search results. GoBear is free for its users and charges providers per click
Business drivers
● Click-out: Increase in number of users successfully
finding a product
● Click revenue: Increase user’s confidence in their
choice of suitable product
Project scope
A fun and engaging experience for users to discover the
GoBear platform and successfully use the available search
functionality on the GoBear platform
Delivered concept
● Press Start created an desktop learning experience that challenged users between 25-35 years to discover the most
convenient way of finding a suitable product
● The experience leverages on GoBear’s brand identity and takes the user on a journey of finding suitable products at
their pond of plenty. The pond of plenty is the place where they can always find the most suitable products
● Along the journey users are challenged to use the available search functionality to find the most suitable product
whether that is a travel insurance, car insurance or credit card
● Specific user engagement elements were presented as an overlay on the regular platform so it provided a
compelling narrative for the applicable functionality
Results
● 30% improvement of user interaction on Quotes page
● 20% improvement in click-out rate
©2016-17 Press Start Pte Ltd and Woodpecker Pte Ltd proprietary and confidential

9. Business model
Active8me is a digital health solution which provides an engaging, scalable, mobile all-in-one offering to the aspirational Asian consumer - like a
personal trainer, dietician and life coach in your pocket and a digital integrated solution to tackle preventative chronic diseases like diabetes and
obesity. For insurers it offers a preventative health solution to reduce future payouts/risk. Additionally, Active8me gives insurers the opportunity to
engage their customers more regularly, directly, meaningfully and positively.
Business drivers
● Activation: Provide a compelling and engaging 3 week Kickstart
experience to get users hooked to the service
● Retention: keep users motivated to achieve a healthy lifestyle to
justify the subscription costs
Project scope
Improve stickiness of the app to achieve habitual behaviour change
through gamification and determine the pacing for a compelling
experience for users to complete
Delivered concept
● An user experience journey based on progression and
continued engagement
● A progression structure that balances required effort so that the
users experiences a flow towards achieving a healthy lifestyle.
This allows for users always feel sufficiently challenged to
continue
● A scoring and reward system that rewarded progress the right
behaviors at the right time to build exercise, diet and
mindfulness habits
Results
Concept design has been integrated into the first release development
requirements. The app has been released February 2017 and already
showing high engagement levels
©2016-17 Press Start Pte Ltd and Active8me proprietary and confidential

10. Business drivers
● Acquisition: provide potentially new customers a more engaging and meaningful way
to prove their driving skills and ‘earn’ a better quote
● Customer loyalty: provide existing customers an engaging way to prove their driving
skills and be rewarded with lower premiums
Delivered concept
● Mobile app for iOS and Android released in 2012 for the UK market. The app tracks
acceleration, cornering and braking on every journey with the accelerometers and GPS
available in modern smartphones
● The app tracks 250 miles of driving and scores your performance of every journey.
The overall score determines the discount the user will get. This applies to new as
well as existing customers
● Additionally specific behaviors like fuel consumption, distance, smooth acceleration,
braking and cornering is rewarded with badges which provide users with a sense of
(shareable) status
Results
● Over 200k installs across Android and iOS
● App received a 4-5 rating (5,000+ reviews)
● Aviva UK has proven that it can attract new customers and engage existing
customers with a meaningful challenge that requires effort before receiving a
discount
● This way Aviva has build a stronger brand reputation and potentially more loyal
customers reducing churn and increasing cross-sell opportunities
©2012 Aviva PLC

11. Press
Start
Press
Start
Making your business more engaging
Drive behavior
Business impact
Platform independent