Amit Bidholia is a digital marketer with over 13 years of experience working across various roles in the marketing ecosystem including agencies, brands, and technology vendors. He specializes in creating go-to-market strategies and seamlessly executing digital media campaigns. Some of the key services he provides include strategic planning, campaign management, media planning/buying, and performance analysis. He has deep expertise in online channels like social media, search, display, video, and mobile.

1. @DDIGITALGUY
“It is insanity to do the same thing everytime and expect different results”

2.  Who I am
(http://www.linkedin.com/profile/view?id=32642624&trk=nav_res
ponsive_tab_profile)
 Brands I’ve serviced
 Campaigns I worked on
 Case studies – upon request due to Confidentiality issues
 What do I do
 Lets chat..

3.  A software engineer turned passionate marketer, specializing into Creating
GotoMarket strategies for brands followed by seamless execution of the same.
 Total work ex of ~13yrs. First 4 and a half years into S/W and ITes industries and last
8 and a half years into Digital Media marketing
 Worked at all sides of marketing ecosystem (Vendors, Distribution Houses, Agencies
as well as Brands – Domestic as well as Multinationals)
 A strong strategist followed by an eye for detail Executionist. Providing an intuitive
understanding of Client objectives from inception to execution
 Profiles handled - Creating goto market strategies for brands over a period of time,
breaking them into annual milestones, Create KPIs and tracking mechanisms for
project progress, Client Servicing, Creative and communication strategy, Media
planning & Buying, Publisher Alliances and Ad Operations.

4.  Marketing business is combination of data, measurement and Guts.
 Leaving your target audience with your brand message in their heads and
hearts is the mantra. We see hundreds of ads everyday, how many do we
remember. After all, Customer experience is what we all aim for.
 Building a strong product only is not enough, you need to deliver great
Customer Experience with it too to make the product have a longer life in the
cluttered market
 Digital Media is a combination of data points combined with technology.
What we draw out of it depends upon how innovatively the brand owners can
think about it.
 The end user these days is extremely knowledgeable and knows his stuff.
Digital media is always used at every phase of consumer journey be it
research, building opinions, adding the brand to his consideration bucket or
be it selling online.

5. And many
more…..

7.  Part of integrated marketing team called VSSM
 Heading Digital Media promotions for brand Chevrolet and its various
products in India
 Creating goto market strategy for the brand on Digital Media and
getting it executed via various agencies (Content, Social Media, Paid
Media and Events)
 Meeting the KPIs set for the brand resulting in overall KPI i.e.
increasing the market share in the market
 Apart from leading regular campaigns from inception, few campaigns
worth mentioning are..

8. • Launching “Trailblazer” on Amazon India
• Award winning “Enjoy” campaign on BMS
• A part of Auto Expo 2016 team and promoting it on Digital media
• Launching various MY vehicles across the year
• New product launch readiness meetings for upcoming years

10. CPA < RPA The cost of acquiring a customer must be lesser
Than the Revenue that the customer gives to the site
SEM ReMarketing
Meta
Search
Display Social
Our Avenues On Digital
CLEARTRIP

12. COCA - COLA

13. COCA COLA contd..

14. HCL ME TABLET
 HCL Me Tablet was launched in the year 2012
 The mandate to us was to create a website for it and promote it online
 Objective : Create a brand presence to launch the product and also drive sales for them
 Solution : In a very limited budget, we launched a branding campaign for them with an objective
of driving traffic to their website
 It was supposed to be a month long campaign however was paused in 3 weeks only
 Only desktop was used as a platform to drive awareness about the campaign
 Part of the media mix included Emails, Barter with other partners, Display and Social Media
 It trended at #1 on twitter in the week it was launched and has been performing well ever since

15. AIRCEL POCKET INTERNET
1 - Aircel launched pocket internet services in the year 2009
2- Dhoni was selected as the brand ambassador
3 – They launched multiple low cost internet plans to drive maximum internet usage
Objective : Multiple Video edits were launched and Vdopia was given a mandate to
drive maximum video views for the TVC
Solution :
Vdopia launched roadblock activities across all the major publishers of India including
Genres like News, Finance, Business, Sports, Entertainment and Lifestyle
We did a roadblock activity not just via prerolls but with Video banners as well which
was a newly launched property that time and it has sharing options.
You could share a video on FB, Linkedin, Twitter or E-mail it to a friend.
Its now a default thing in videos but it was launched in India then only.
We drove a CTR of 3.5 – 4% and an engagement rate of 5%
http://www.youtube.com/watch?v=7wwKcWeaK
Z8

16. JAYPEE FORMULA 1
Formula one was launched in India in Oct 2011 by Jaypee in the Buddha International circuit,
Sports city, Noida.
Objective : Launch and promote Formula one in India.
Solution :
* Tied up with Espn F1 for a 2 month activity
* Tied up with multiple partners in Auto Genre like Zigwheels, Carwale, Car dekho etc
* Reached out to the relevant audience via multiple platforms like Linkedin, Twitterm FB etc etc…
* The campaign was for 2 months and we overachieved the set targets.

17. Strong experience with Start Ups –
 Member of start up team of two very esteemed organizations (Vdopia and Reprise Media)
 Worked at various profile during the start up phase
 Hands on with creating processes for smooth functioning of business and organizations
Product Launches & Marketing –
 Understand the Need Gaps in the market and create a Product Offering that is beneficial to the
end user and how to market it using various Digital media platforms
 Identifying media vehicles and platforms to promote various products
 Finalizing product communication on various media platforms
Strategic directions for brands –
 Understanding brand objectives
 Identifying various media vehicles and platforms
 Map the media vehicle and platform in the most cost effective manner to deliver the brand
objective (Awareness, ROI (Sales))
 Proactive approach to evaluating available developments in the using them to deliver the best
solution

18. Deep understanding of various mediums of Online media (Desktop / Mobile) –
Video, Display, Affiliates, Meta Search engines, Remarketing, RTB, Ad Exchanges, SSP & DSP
Mobile (App and Wap),
Social Media (Facebook, Linkedin, Twitter, Pinterest and Google Plus)
SEM (Google, Yahoo and Bing)
Successfully launched various IVR, VAS campaigns and Contests on mobile
Coordinated with the studios to finalize the workflow for various mobile contests
Evaluating solutions from various mobile providers like HT Media, TIL and One97 to roll out
various campaigns and finally pitching it to the client
Finally negotiating the rates and media properties and closing the deal
Worked closely with the brand activation teams on integrated (Offline and Online) media
campaigns
ROI analysis and optimization –
Understand customer lifecycle from Research to finally purchasing online
Evaluate existing partner’s performance
Do the ROI analysis on various mediums and platforms.
Stop the non performing channels.
Tie up with new partners, finalize the commercials, technical integration and finally go live with
them.
Performance analysis

19. Increase brand sales –
 Understanding user behavior regarding the product
 Design contests and promote them, selecting the winners and gratifying them
 Evaluation of specific contests, ROI calculation
 Finalize the communication to the end user
 Select the media vehicles and platforms for it
 Design the landing page, coupon codes
 Audience segmentation and driving the relevant communication for the relevant sets
Media Planning and Buying –
 Working on the briefs provided by the client
 Always on top of technology and various media offerings to provide the best solution
 In case of no briefs also, we recommend the best possible solution to drive the objective
 Mapping the platforms, vehicles and solutions to achieve the desired brand objective
Strong campaign management skills –
 Knowledge of various Ad servers like Mediamind, DFA, Atlas etc
 Knowledge of tools Google Analytics, Comscore, Neilson, Milward Brown etc.
 Campaign trafficking
 Coordinating with various stake holders of a campaign like creative, agency, client, tech and servicing to
ensure timely and robust execution and delivery

20. LETS CHAT..
+91 9953218076 (Mobile)
Amitbidu@gmail.com (E-mail)
Amit.Bidholia (Skype)
 Linkedin –
http://www.linkedin.com/profile/view?id=32642624&trk=nav_responsive_tab_profile