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@neildenny 
#GetArtisan
What is 
craftsmanship? 
“The desire to do a job well for its own sake” 
“To breathe life into noble or beautiful work that 
inspires”
But why bother? 
Barbie 
vs 
Pinocchio
Trying to work 
without craft is 
like working 
with a shrug 
Photo credit www.wikipedia.org/wiki/shrug
3 Characteristics 
of craftsmanship 
1. Connection 
2. Complexity 
3. Autonomy
Connection on 3 
levels 
1. Self 
2. Profession or trade 
3. Tools and materials
Constellation of theories 
Core values and 
beliefs 
Theories 
Practice 
Outcomes 
From Lang and Taylor’s 
The Making of a 
Mediator
Connection with 
profession? 
Governance 
Transfer 
Excellence
The guilds’ 
hierarchy
“A federation of autonomous 
workshops” 
Informal and formal guilds. 
If your guild 
doesn’t serve 
you, 
build your own.
Guilds were 
structures to hold a 
state of not 
knowing.
The delicious 
discomfort in not 
knowing; curiosity, 
playfulness, 
invention.
Within the dark soil of our 
incompetence lies the seeds 
of our excellence 
The guilds served as nurseries in which 
to nurture that potential
John 
Ruskin 
1819-1900
Imagine, for a moment
The artisan is connected 
with tools and materials – 
physically, intellectually and 
subjectively. 
How about us?
Complexity; 
Because all of this 
is really tough. 
@PhilWIlcox’s blog post “Its time to choose”? 
Heifetz – “Above and below the neck line”
Pursue complexity. 
Challenge it and yourself. 
Grow.
Complexity is found 
vertically and horizontally – 
the next adjacent possibility 
(Steven Johnson Where Good Ideas Come 
From)
Coping with resistance 
“Imagine a successful 
outcome at same time as 
temporarily suspending 
the need for one.” Richard Sennett The 
Craftsman
Identify and work 
with the 
resistance…
Be the gopher 
“I have to think like an animal and whenever possible, look like one”
Autonomy 
The artisan defines their role and method through 
connection to their core values and principles and in 
relation to the profession. 
Critically they take responsibility and are accountable 
to self and to peers.
Autonomy 
The product, the work or service 
becomes its own thing 
“to do a job well for its own sake” 
It is brought to life
Autonomy 
The VALUE of the work defines 
itself…
Autonomy 
The VALUE of the work defines 
itself…
All old work has been hard work. It 
may be the hard work of children, 
of barbarians, of rustics; but it is 
always their utmost. 
Ours has as constantly the look of 
money’s worth, of a stopping short 
wherever and whenever we can, of 
a lazy compliance with low 
conditions; never of a fair putting 
forth of our strength.
Let us have done with this kind of work 
at once: cast off every temptation to do 
it: do not let us degrade ourselves 
voluntarily, and then mutter and mourn 
over our short comings; let us confess 
our poverty and our parsimony, but not 
belie our human intellect. 
It is not even a question of 
how much we are to do, but of how it is 
to be done; it is not a question of doing 
more, but of doing better.
Excellence vs Mediocrity 
Fulfilled life vs half life 
Doing a shift vs Making the shift
neil@neildenny.com

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Get Artisan Slides from #LearningLive LPI 2014

  • 2. What is craftsmanship? “The desire to do a job well for its own sake” “To breathe life into noble or beautiful work that inspires”
  • 3. But why bother? Barbie vs Pinocchio
  • 4. Trying to work without craft is like working with a shrug Photo credit www.wikipedia.org/wiki/shrug
  • 5. 3 Characteristics of craftsmanship 1. Connection 2. Complexity 3. Autonomy
  • 6. Connection on 3 levels 1. Self 2. Profession or trade 3. Tools and materials
  • 7. Constellation of theories Core values and beliefs Theories Practice Outcomes From Lang and Taylor’s The Making of a Mediator
  • 8. Connection with profession? Governance Transfer Excellence
  • 10. “A federation of autonomous workshops” Informal and formal guilds. If your guild doesn’t serve you, build your own.
  • 11. Guilds were structures to hold a state of not knowing.
  • 12. The delicious discomfort in not knowing; curiosity, playfulness, invention.
  • 13. Within the dark soil of our incompetence lies the seeds of our excellence The guilds served as nurseries in which to nurture that potential
  • 15. Imagine, for a moment
  • 16. The artisan is connected with tools and materials – physically, intellectually and subjectively. How about us?
  • 17. Complexity; Because all of this is really tough. @PhilWIlcox’s blog post “Its time to choose”? Heifetz – “Above and below the neck line”
  • 18. Pursue complexity. Challenge it and yourself. Grow.
  • 19. Complexity is found vertically and horizontally – the next adjacent possibility (Steven Johnson Where Good Ideas Come From)
  • 20. Coping with resistance “Imagine a successful outcome at same time as temporarily suspending the need for one.” Richard Sennett The Craftsman
  • 21. Identify and work with the resistance…
  • 22. Be the gopher “I have to think like an animal and whenever possible, look like one”
  • 23. Autonomy The artisan defines their role and method through connection to their core values and principles and in relation to the profession. Critically they take responsibility and are accountable to self and to peers.
  • 24. Autonomy The product, the work or service becomes its own thing “to do a job well for its own sake” It is brought to life
  • 25. Autonomy The VALUE of the work defines itself…
  • 26. Autonomy The VALUE of the work defines itself…
  • 27. All old work has been hard work. It may be the hard work of children, of barbarians, of rustics; but it is always their utmost. Ours has as constantly the look of money’s worth, of a stopping short wherever and whenever we can, of a lazy compliance with low conditions; never of a fair putting forth of our strength.
  • 28. Let us have done with this kind of work at once: cast off every temptation to do it: do not let us degrade ourselves voluntarily, and then mutter and mourn over our short comings; let us confess our poverty and our parsimony, but not belie our human intellect. It is not even a question of how much we are to do, but of how it is to be done; it is not a question of doing more, but of doing better.
  • 29. Excellence vs Mediocrity Fulfilled life vs half life Doing a shift vs Making the shift