C a n d i d a t e R u l e s - 2 0 1 2 Gerry Crispin's presentation to the Israeli Recruiting Community Conference - Feb 2012 הרצאתו של ג'רי קריספין - "המועמד שולט" החוקים כשבאים לבנות חווית מועמד, גיוס עובדים

1. Candidat e Rules - 2012

3. 2003 - Vinnie Boombotz
Credit and Collections Supervisor
2004 - Gold E. Locks
Marketing Assistant
2005 - Josh Randall
Recruiting Team Leader
2006 – Ted E. Baer
2010 – Jack Coostow Administrative Assistant
Environmental Technician
2007 – Morris (M.R.) Goodbar
MBA Graduate
2011 – Chris Kringle 2008 – James (Jim) Knee Cricket
Security Systems Programmer Sales
2009 – William B. Baggins
Accounting

4. 2011
- 100s
- 58
- 33
- 24
- 11,500

5. Adidas Group InfoReliance
ADP Intuit
PNNL Ontario Systems
The Buzzuto Group PepsiCo
Cliffs Natural Resources Principal Financial Group
Covenant Health Rex Healthcare
Crowe Horwath LLP RMS
Deloitte Sage
Deluxe State Farm Insurance
General Mills SunTrust Banks
Harris Interactive W. L. Gore
Herman Miller Whirlpool
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6. Definitions are Important: What is a Candidate?
Not Engaged = Lead
Researching / Listening = Prospect
Applying = Candidate
Qualified, etc. = Applicant
Interviewing = Finalist
Accepting = New Hire

7. Definitions are Important:
What is the ‘Candidate Experience’?
The Candidate’s Experience is about
the attitudes and opinions that people
form while seeking to work for your firm
– CareerXroads
Source: CareerXroads Candidate Experience monograph, March, 2011

8. Rule # 1 – “Know My Value”

9. Rule # 1 – “Know My Value”
Have you tied your Candidates’ experience directly to:
- sales.
- quality of candidates.
- compensation strategy.
- hire conversion rate.
- new hire time to perform.
- retention.
- or, your company’s performance?
The Candidate Experience is measurable.
The only question is are you willing to determine its value?

10. Rule # 2 – “Walk in My Shoes”
Source and apologies: Non Sequitur, Wiley Miller 8/28/10

11. Rule # 2 – “Walk in My Shoes”
52.7% of Recruiters...
HAVE APPLIED
TO THEIR OWN JOBS
Source: CareerXroads survey, 2011
BUT ONLY 7% of
Employers
have EVER attempted to
‘MYSTERY-SHOP’
their recruiting process
Source: CareerXroads Colloquium survey, 2011
http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256

12. Rule # 2 – “Walk in My Shoes”
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13. Rule # 3 – “Hear Me Now”
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14. Do you ask ALL Candidates to give you
feedback about your APPLICATION Process?
55 employers said 6,652
candidates we’re surveyed.
7.9% said,
“I was asked before
No 46.3% beginning the application if I
would be willing to provide
feedback immediately after
completing the application”.
46.3%
No, (Some Not ALL).
7.3%
2.4%
Yes
Even those
who abandon
Source: thecandidateexperienceawards.org, 2011 the application

15. Rule # 3 – “Hear Me Now”
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16. Do you survey ALL FINALISTS
for their feedback?
Employers said
68% of
2,162 Finalists
Yes, after said
Yes, before 22.0% “No”
7.3%
No, but
19.5%
51.2%No
Source: thecandidateexperienceawards.org, 2011

17. Rule # 4 – “Speak Clearly”
communicate with me on my terms.
show me why people join and stay.
show me you welcome people like me.
describe what comes next.
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18. Rule # 4 – “Speak Clearly”
Source: mobile recruiting camp, Fall, 2011
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19. Rule # 4 – “Speak Clearly”
Can Candidates use their mobile phones to
...navigate to your
firm’s
m.enabled Career
36% Site
...TEXT, call 19.4% & search for new
or chat with jobs?
recruiters?
...CHECK their
resume STATUS? 3.2%
32% ...APPLY for a job with a
previously saved profile?
Source: CareerXroads survey, Fall, 2011

20. Rule # 4 – “Speak Clearly”
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21. Rule # 4 – “Speak Clearly”
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22. Rule # 4 – “Speak Clearly”

23. Rule # 4 – “Speak Clearly”

24. Rule # 4 – “Speak Clearly”
Jobs- All Currently Open
Job Descriptions
Company Product Info
Company Values
Source: thecandidateexperienceawards.org, 2011
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25. Rule # 4 – “Speak Clearly”
Practice tests related to the job
Self-assessment of culture fit
Simulations (video) of core jobs
Diversity- Stats by job specialty
Source: thecandidateexperienceawards.org, 2011
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26. Rule # 4 – “Speak Clearly”

27. Rule # 4 – “Speak Clearly”

28. Rule # 5 – “Answer Truthfully”
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29. Rule # 5 – “Answer Truthfully”
29

30. Rule # 5 – “Answer Truthfully”

31. Rule # 5 – “Answer Truthfully”
31

32. Rule # 5 – “Answer Truthfully”
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33. Rule # 6 – “Deliver What You Promise”
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34. Rule # 6 – “Deliver What You Promise”
our online application can be completed in less than two minutes.
all candidates reviewed and communicated 1-20 days.
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35. Rule # 6 – “Deliver What You Promise”
84% Acknowledged Chris
[Kringle] when he Applied
32% Informed Chris when
he was NOT selected

36. Rule # 6 – “Deliver What You Promise”

37. Rule # 6 – “Deliver What You Promise”
Dear Matt,
Thanks for applying to Software Advice.
We want you to know that a real human being looks at every single application, including yours.
If we think that there might be a fit, we’ll get in touch to schedule a telephone interview.
On average, we get about 100 applications per job post. We telephone interview about twenty of those.
Ten of those go through a series of in person interviews, projects, and events.
We usually end up hiring one or two of the original 100.
Why do we share all of this?
Because we truly wish we could meet everyone who applies, and we feel badly that we simply cannot.
By providing a little perspective, we hope you understand the challenge we face as hiring managers.
Regardless, we are truly grateful that you have applied.
We wish you the best of luck.
Sincerely,
The Software Advice Team
www.softwareadvice.com/careers/
PS: Did you like our careers video? Like us on Facebook and Google+ too!
www.facebook.com/softwareadvice

38. Rule # 6 – “Deliver What You Promise”
Thank you
(be specific)
Brand
(again and again)
Create
Expectations
Promise closure
Manage feedback

39. Candidat e Rules - 2012
#1 – “Know My Value”
#2 – “Walk in My Shoes”
#3 – “Hear Me Now”
#4 – “Speak Clearly”
#5 – “Answer Truthfully”
#6 – “Deliver What You Promise”