FACEBOOK for Schools


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Presentation given at CASE NAIS conference in Denver, January 2009

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FACEBOOK for Schools

  1. 1. Your School on
  2. 2. <ul><li>Groups </li></ul><ul><li>User Profiles </li></ul><ul><li>Pages (since 2007) </li></ul>
  3. 3. Group Pages
  4. 6. Group Pages <ul><li>PROS </li></ul><ul><li>Well-suited to affinity groups and special interest groups – eg. Class of 1999, hockey alums, conference attendees </li></ul><ul><li>Facebook users are familiar with groups </li></ul><ul><li>You can send messages to group members </li></ul><ul><li>They are marginally easier to set up and manage than pages </li></ul>
  5. 7. Group Pages <ul><li>CONS </li></ul><ul><li>Groups are only visible to Facebook members </li></ul><ul><li>Groups cannot have extra applications added to them </li></ul><ul><li>Need maintain group regularly and use the messaging feature to keep discussions flowing. </li></ul>
  6. 8. Profiles
  7. 10. User Profile <ul><li>PROS </li></ul><ul><li>Ability to see fairly detailed profiles of “friends” and get information about them </li></ul><ul><li>Ability to message friends </li></ul>
  8. 11. User Profile <ul><li>CONS </li></ul><ul><li>Only people with Facebook User profiles can see them </li></ul><ul><li>Ability to see fairly detailed profiles of “friends” = get too much information ? </li></ul><ul><li>Limited number of “friends” – 5,000 </li></ul><ul><li>Your privacy is not protected </li></ul><ul><li>They’re a “no no”-- Facebook could shut you down without notice </li></ul>
  9. 12. Pages
  10. 13. FANS
  11. 16. Pages <ul><li>PROS </li></ul><ul><li>Visible on the wider internet to non-Facebook members (although only Facebook members can interact with them) </li></ul><ul><li>You can add applications </li></ul><ul><li>Access to statistics (Insights) </li></ul><ul><li>You see only limited profile of Fans </li></ul><ul><li>This is Facebook’s solution for organizations </li></ul>
  12. 17. Pages <ul><li>CONS </li></ul><ul><li>'Updates' vs messages </li></ul><ul><li>You see limited profile of Fans </li></ul><ul><li>Visitors still need to be a member of Facebook if they want to join in discussions on your page message board. </li></ul>
  13. 18. PAGES 101
  14. 19. Determine Goals/Targets
  15. 20. Getting Started <ul><li>ALUMNI </li></ul><ul><li>Connect with alumni </li></ul><ul><li>Find young alumni </li></ul><ul><li>Share info with alumni </li></ul><ul><li>Organize chapters, reunions </li></ul><ul><li>Fundraising </li></ul><ul><li>Publicize events </li></ul><ul><li>CURRENT STUDENTS </li></ul><ul><li>Communicate with current students </li></ul><ul><li>PROSPECTIVE STUDENTS </li></ul><ul><li>Forum for prospective students </li></ul>
  16. 22. Who’s in Charge? <ul><li>Do you have one or more people or departments manage your pages? </li></ul><ul><li>Who has overall responsibility? </li></ul><ul><li>What are your guidelines for content? </li></ul><ul><li>How often do you update? </li></ul>
  17. 23. How do You Get Fans? <ul><li>The beauty of viral marketing! </li></ul><ul><ul><li>Users will see stories in their News Feed when their friends become fans of your Facebook Page or engage with the Page in various other ways </li></ul></ul><ul><li>Other groups – we posted on two public groups </li></ul><ul><li>Internet search engines will also index your Page and share it with their users. </li></ul>
  18. 24. Getting Fans <ul><li>Fans can post it to their own profile and/or invite particular friends to check it out </li></ul><ul><li>E-communications – pushpages/blast emails, links on email signatures </li></ul><ul><li>Website links </li></ul><ul><li>Magazines and print </li></ul><ul><li>Postcards, add to letters, etc. </li></ul><ul><li>Other social networks – Twitter, LinkedIn etc. </li></ul>
  19. 25. Include Link
  20. 26. Email Signatures <ul><li>Annie Janeway </li></ul><ul><li>Director of Annual Giving </li></ul><ul><li>and Alumni Relations </li></ul><ul><li>Kimball Union Academy </li></ul><ul><li>P.O. Box 188 Meriden, NH 03770 </li></ul><ul><li>(603) 469-2129 </li></ul><ul><li>(603) 469-2048 </li></ul><ul><li>Join us for Reunion, May 15-17, 2009. </li></ul><ul><li>For information on events and giving online, </li></ul><ul><li>visit www.kua.org </li></ul><ul><li>Join KUA on Facebook and LinkIn </li></ul><ul><li>And follow us on Twitter </li></ul>
  21. 27. Links
  22. 28. Engaging Fans <ul><li>Regularly add photos and videos </li></ul><ul><li>Create events </li></ul><ul><li>Write Notes </li></ul><ul><li>RSS feed from your news page </li></ul><ul><li>Facebook news feed – fans’ friend see this </li></ul>
  23. 29. Applications and Opportunities
  24. 30. Events
  25. 31. -1/3 of attendees RSVP on FACEBOOK -Much higher attendance of young alums
  26. 32. Video Flickr YouTube Notes
  27. 33. Mini Feeds Photoss Videos
  28. 34. RSS Feeds
  29. 35. Updates <ul><li>You can send Updates to all of your fans </li></ul><ul><li>You can include rich media attachments or links </li></ul><ul><li>These message blasts show up in the ‘Updates’ tab of your fans’ inboxes </li></ul>
  30. 36. Insights Feature
  31. 37. Data/Insights <ul><li>You can view data on who your fans are (including breakdowns by age and gender) and what they’re doing on your Page </li></ul><ul><li>You can easily export this data for use in other programs, such as Excel </li></ul>
  32. 40. How to Create a Facebook Page
  33. 41. <ul><li>Join Facebook if you haven’t already </li></ul><ul><li>Go to facebook.com/pages/create.php. </li></ul><ul><ul><li>Type the name of the Page exactly as you want it to appear and as you think users will search for it. You won’t be able to change the name later. </li></ul></ul><ul><ul><li>Select the category that’s best for your school Selecting the correct Page type will make the features of the Page more relevant </li></ul></ul>How to Create a Facebook Page
  34. 42. Education
  35. 43. <ul><li>A few FAQs </li></ul>
  36. 44. <ul><li>Q. Can I message all of my fans? </li></ul><ul><li>Yes, see Sending Updates to All Your Fans </li></ul><ul><li>Q. Can I download all of my fans’ emails, contact info, or other identifying information? </li></ul><ul><li>No. You may ask fans and others to sign up for mailing lists through your Facebook Page as long as you specify how you will use information they supply. You will be able to see useful, aggregated demographic data about your fans on your Insights page. </li></ul><ul><li>Q. Can I view fans’ user profiles? </li></ul><ul><li>No. You will see a limited profile only. </li></ul>
  37. 45. <ul><li>Q. What should I do if someone posts inappropriate content on my Facebook Page’s Wall? </li></ul><ul><li>You can delete anything written on your Wall by clicking “delete” on any Wall post. You can permanently block any user. </li></ul><ul><li>Q. Where can I get help using Facebook? </li></ul><ul><li>Your first stop for FAQs is http://www.facebook.com/help.php. You can always write to Facebook at info@facebook.com if you’re having any problems with your user profile. </li></ul><ul><li>More questions? Feel free to email us and we will try to find the answers: </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>
  38. 46. Thank you