WATCH THE RECORDED WEBINAR TO HEAR THE TALKING POINTS HERE: https://www1.gotomeeting.com/register/708185208
Maybe you’re looking for better ways to target good java developers, infrastructure architects or other candidates with specialized skill sets. Or, perhaps you’re trying to convey your consultancy’s unique workplace culture to set yourself apart from the competition.
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelist Steven Duque - December 16, 2011
1. Social Recruiting for IT
Consulting Made Simple
Presented by
Steven Duque
Recruiting Innovation & Optimization Evangelist
powered by your friends at
2. #socialreach
@StevenDuque
@BullhornReach
Questions? Just ask, or email me at sduque@bullhorn.com.
3. Agenda
1. Background Information
- Marketing Hiring Landscape
- Social Media Adoption
2. Social Recruiting for IT Consulting
- Employment Branding for IT Consulting
- Social Recruiting, Social Referrals & Their ROI
- Social Recruiting Tactics & Approaches
5. Conditions for increased demand
42%
of technology executives believed
it’s very likely that their companies
will invest in IT projects in Q1 2012
Source: Robert Half International Employment Report Q1 2012
6. Growth lies ahead
Percentage of CIOs who plan to increase or
decrease staff levels…
Q4 2011 Q1 2012
increase 12% 20%
decrease 6% 10%
Based on survey of 1,400
CIOs at US companies.
Source: Robert Half International Employment Report Q1 2012
7. A recovery to new heights
Year-Over-Year Change in Consulting Industry Employment
January 2007 to October 2011
Source: Bureau of Labor Statistics, October 2011
8. Increase in of Available IT Consulting Jobs
Available IT Consultancy Jobs +30%
Full-Time +35%
Contract +22%
Part-Time +33%
Source: 2010-11 Dice Tech/IT Survey.
9.
10. A difficult search
73% of technology
executives said it’s
challenging to
locate skilled IT
professionals, up 7
points from the Q4
survey
Source: Robert Half International Employment Report Q1 2012
11. Industry Comparisons
Source: Robert Half International Employment Report Q1 2012
13. Decreasing Amount of New Talent
Source: US Dept. of Education, National Center for Education
Statistics, Higher Education General Information Survey (HEGIS), 2008.
14. A Legally-Imposed Brain Drain of
Non-US Talent
―
Increasingly, enrollment - Craig Barrett
in U.S. universities in Former CEO & Chairman of Intel
engineering comes from
foreign nationals, and
we choose to send them
home after graduation
rather than giving them
green cards. So, our
students choose not to
major in engineering
while many foreign
students do, but are not
allowed to stay.
15. 30%
Avg. turnover rate of tech
companies, including IT
consultancies
Source: Dice.com Survey, 2010
16. In 2011, what do you expect to happen with
regard to poaching of technology employees in
comparison to 2010?
More aggressive 54%
Same 33%
Less Aggressive 3%
I don’t know 10%
Source: Dice.com survey ,2011
24. A Changing Workplace: Social
Inboxes Checked Regularly
All Responses
Source: People—On the Go 2010 Report, Pierre Khawand
25. A Changing Workplace: Social
Inboxes Checked Regularly
Top Management
Source: People—On the Go 2010 Report, Pierre Khawand
26. Agenda
1. Background Information
- Marketing Hiring Landscape
- Social Media Adoption
2. Social Recruiting for IT Consulting
- Employment Branding for IT Consulting
- Social Recruiting, Social Referrals & Their ROI
- Social Recruiting Tactics & Approaches
28. ROI of strong employment brand
2x how much lower the cost per
hire is for a company with a
strong employment brand
Source: LinkedIn, ―What’s the Value of Your Employment Brand?‖, Eda Guitekin, 2011
35. Referrals Dramatically Outperform
Other Sources in Hiring Efficiency
Hiring Efficiency
100%
87%
80%
60%
61% All Other
Sources
40%
40% Referrals
Average
20%
2%
0%
% of Job Applicants That Offer Acceptance Rate
Meet Job Requirements
Source: Dr. John Sullivan on ERE.net
36. First-Year Turnover for Referrals is
63% Less than for Other Sources
First Year Turnover
12%
11%
Involuntary
10%
Turnover
4%
8% within First
Year
6% Voluntary
Turnover
4%
4% within First
7% 1%
Year
2%
3%
0%
All Other Sources Referrals Average
Source: Dr. John Sullivan on ERE.net
47. Relevance Checklist
Being “relevant” is being:
Helpful
Educational
Informational
Conversational
…
Add value to connections’
professional lives online.
53. Create Your Free Account
www.bullhornreach.com
Efficiency
• Broadcast your open jobs and content to your core social
channels at once
• Automate jobs re-posting
• Prioritize connections to engage with Radar
Effectiveness
• Get a birds-eye view of social recruiting performance
• Monitor proportionate amount of traffic driven by channels
• Measure efficacy of update messages