Talent Strategies
For a Networked World

Lima, Peru: Seminarium HR Conference
             Dec. 12, 2012
            George Anders
Our Agenda Today
                     First Session
•   What’s Going Wrong in Global Talent Markets?
•   Can We Do Better? Lessons From ‘The Rare Find’
•   How Should We Apply the Seven Key Values to Our
    Industries?
                    Second Session
•   How Can Social Networks Help Talent Hunting Right
    Now?
•   What Is Social Media’s Promise for the Future?
Work Is Rapidly Being Redefined


Production       Transactions            Interactions




2.7m jobs lost   0.7m jobs lost         4.8m new jobs
                                  Source: McKinsey & Co.
Labor Markets Struggle to Adjust
             0     10     20     30     40   50   60    70    80     90

    Japan
    Brazil
 Australia
      U.S.
Argentina                                         Jobless Rate
Germany
     Peru
                                                  Skills Shortages
   France
    China
    Spain
  Sources: TradingEconomics.com, Manpower
Vital Jobs Are The Hardest to Fill




 Critical            High-Potential            Top
                      Employees
  Skills                                   Performers
 72%                   60%                  59%
Source: Towers/Watson Talent Survey 2012
In 2020, More High-Skill Shortages
 MCKINSEY PREDICTS GLOBAL JOB GAP OF 40 MILLION
 DELOITTE: 37% OF FIRMS CALL TALENT PLANS WEAK

                       U.S. Gaps: Information
                       Technology (IT); Health;
                       Top Management;
                       Welders; Data Scientists
                       Latin America:
                       Mining, Engineering, IT,
                       Health
                       China: College
                       graduates in all levels;
                       engineers
What Can We Learn From Enterprises
   With Top Talent Strategies?
In the U.S. Army, an Elite 4%
Of Soldiers Serve in ‘Special Forces’
Battles aren’t fought like this any more
How do you
IdentIfy
a great soldier?
In the field, you must ImproVISE
Can You Improvise?
Mettle

“Being able
to deal
confidently
with the
unknown.”
Across a Vast Range of Disciplines,
 Similar Virtues Dominate Hiring
Top Hires Are Guided by 7 Key Traits

                        Desire to
                         Learn

          Efficiency                Judgment


                       Resilience

          Compati-                    Self-
            bility                  Reliance

                       Curiosity/
                        Acumen
Lessons From an Energy Giant:
          Which Factors Drive Future Success?
 Years of industry experience
 Education
 Management skills
 Communications skills
 Technical expertise
 Teamwork skills
 Adaptability to change or hardship

Source: Mercer, “Strategic management of human capital in the energy sector”
Surprise! The Actual Rankings
 Adaptability to change or hardship (220)
 Teamwork skills (215)
 Technical expertise (200)
 Communications skills (130)
 Management skills (125)
 Education (65)
 Years of industry experience (60)

Source: Mercer, “Strategic management of human capital in the energy sector”
Are Our Hiring Models Backwards?




       Lou Adler
“Good-to-great
companies place
more weight on
character than on
specific skills or
experience.”

Jim Collins
Good to Great
New Psychology Studies Stress
The Importance of Resilience
                   “T h e
                   r o a d
                   t o
                   s u c c e s
                   s i s
                   l e a r n i
                   n g t o
                   d e a l
                   wi t h
The
Problem:

 We’ve Been
  Seduced
     by
  Precision
So How Can We Use
‘Soft’ Methods With Confidence?

                               Desire to
                                Learn

                 Efficiency                Judgment


                              Resilience

                 Compati-                    Self-
                   bility                  Reliance
                               Curiosity
                                   /
                               Acumen
1. Win top management support
for truly getting to know candidates
2. Build rigor
    into your assessment system
• Detailed biographical-data reviews of
  candidates’ careers
• Simulations
• Auditions or tryouts
• Situational judgment questions
• Personality tests (?)
3. Become an Aggressive Listener
• Ask Open-Ended Questions (How and Why?)
  They Take You Deeper Than What and Where
• Dare to Ask ‘The 3rd Question’
• If You Use Scenarios, Pick Ones That Reflect
  Real Job Issues

F i t Ma n y S ma l l P i e c e s
I n t o a Fu l l Pa t t e r n
4. Make Room for the Jagged Resume

                   • Rare Virtues
                   • Some Career
                     Ups and Downs
                   • Limited Direct
                     Experience
                   • Unconventional
                     Minor Habits
5. Dare to Ask: ‘What Can Go Right?’




Athletes   Actors   Authors   Singers
First Half Summary:


     • In a Fast-Changing World,
       New Strategies Can Help Us
       Be Hiring Champions
     • Hunt for 7 Character Traits
       That Help Signal Winners
     • You Can Assess ‘Soft Skills’
       in Bold but Rigorous Ways
Three Questions for Break Time


           • What Social Networks Do
             You Use?
           • Do Social Networks Help You
             At All in Recruiting?
           • What Worries You About
             Social Media in Business?
Part 2:
How Social Media
Changes the Game
What We Will Cover
•   Making Weak Ties Pay Off
• Sizing Up Actual Work Online
• Overcoming Talent Shortages
A Front-Row View of Social Media and
      Its Impact on Job Markets
Talent Sourcing: 1970 and Today


                                                            Social Networks
                                                            Your Web Site
                                                            Internet Job Boards
                                                            Referrals
                                                            Agencies & Recruiters
                                                            Print Ads
                                                            Paper Applications



1970        1997         2006         2009         2012

Sources: Rees & Shultz (U of Chicago); BoozAllen; CareerXRoads
Online Job Ads Bring A Deluge
Of Candidates -- Mostly Ill-Qualified
             219            1



Source: Jobs2Web Inc.
We Don’t Want 1,000 More Names;
We Want Entry Into New Talent Pools
Referrals Keep Working in Any Era


                                                            Social Networks
                                                            Your Web Site
                                                            Internet Job Boards
                                                            Referrals
                                                            Agencies & Recruiters
                                                            Print Ads
                                                            Paper Applications



1970        1997         2006         2009         2012

Sources: Rees & Shultz (U of Chicago); BoozAllen; CareerXRoads
1. We Want Digital-Era Referrals

               Deep Reference Checks
               Sense of Cultural Fit
               Understanding of What
                The Job Is All About
               Desire to Get It Right

               And All Online, Too!
Who Provides the Best Job Leads?
   Look to “the Strength of Weak Ties”




 Stanford Prof.
Mark Granovetter
Can Social Media Harness Our Weak Ties?
             Let’s Find Out!
My 1st Order Contacts
Aren’t Useful (Yet) in Peru
 --------- ----->
But Indirect Contacts Are 1,200 Strong!
With Entry Into Peru’s Top Industries,
    Companies and Universities
It No Longer Takes 6 Connections
For Two Strangers to Be in Contact




       Longer 6 Links Apart
The Stock Market’s Verdict:
Social Networks Surpass Online Job Boards
70

60

50

40

30

20

10

0
Networks’ New Role in Hiring
Is Part of a Much Wider Trend




                   2012

1970
2. How Else Can Social Media Help?




We Can Start at the Pipeline’s Right End
Suppose We Want to Hire …


 A Computer Programmer

 A Mechanical Engineer

 A Graphic Designer
Where Are All the Programmers?

                 • 2.7 million users



                 • 4 million questions



                 • 22,000 teams
“Github is my
resume.”
  David Doubrovkine
        Lead software
             engineer
 Art.sy, New York City
How Facebook Finds Top Coders




70,000 puzzle    Top 1% earn an   118 solvers win jobs
solutions/year      interview
Where Are the Mechanical Engineers?




• 2.7 million users
Where Are All the Graphic Designers?
How Public Portfolios Pay Off
       For Employers                        For Talent
• You Can Look Anywhere for       • You Can Live Anywhere and
  Talent at the Right Price         Attract Global Clients
• You Can Identify Stars Who      • Your Work Markets Itself;
  Aren’t Hunting for Jobs           You Lose Less Time Hunting
• You Can See Relevant Work       • You’re More Likely to Match
  Right Away; It’s Efficient        Jobs in Synch With You
• It’s Easy, at Last, to Notice   • Your Credibility Builds Fast;
  ‘Talent That Whispers’            Less Time Paying Dues
3. Talent Shortages: What Can We Do?

• Long Hunts; Long Vacancies

• Bidding Wars; Salaries Soar

• Standards Get Compromised
What If Social Media
     and Job-Related Games Let Us . . .
•   Excite Newcomers About Our Field
•   Attract a Huge Pool of Candidates
•   Screen Efficiently for the Very Best
•   Open a Dialogue With Near-Miss Applicants
•   Show the Labor Market a Road Map to
    Success, So Strivers Could Try Again, Soon
Stripe’s Story: Online ‘Capture the Flag’
Tests 20,000 People at Computer Security
Stripe’s Payoff: 978 Security Experts
-- And a Useful List of Future Prospects
Game-Based Recruiting Catches On
  In Traditional Industries, Too
Takeaway messages

• Use Social Media to Win Online Referrals
• Harness the Strength of Weak Ties
• Expect to See the ‘Public Portfolio’ Become
  Common in More and More Fields
• Consider Contests, Games and Auditions to
  Help You Overcome Talent Shortages
• The Internet Isn’t Everything; We Will
  Always Need Face-to-Face Contact
Follow Ups? Of Course!

Twitter: @GeorgeAnders
 Facebook: TheRareFind
    Slides will be on
       SlideShare

         Email:
George.Anders@gmail.com

Talent strategies for a networked world

  • 1.
    Talent Strategies For aNetworked World Lima, Peru: Seminarium HR Conference Dec. 12, 2012 George Anders
  • 3.
    Our Agenda Today First Session • What’s Going Wrong in Global Talent Markets? • Can We Do Better? Lessons From ‘The Rare Find’ • How Should We Apply the Seven Key Values to Our Industries? Second Session • How Can Social Networks Help Talent Hunting Right Now? • What Is Social Media’s Promise for the Future?
  • 4.
    Work Is RapidlyBeing Redefined Production Transactions Interactions 2.7m jobs lost 0.7m jobs lost 4.8m new jobs Source: McKinsey & Co.
  • 5.
    Labor Markets Struggleto Adjust 0 10 20 30 40 50 60 70 80 90 Japan Brazil Australia U.S. Argentina Jobless Rate Germany Peru Skills Shortages France China Spain Sources: TradingEconomics.com, Manpower
  • 6.
    Vital Jobs AreThe Hardest to Fill Critical High-Potential Top Employees Skills Performers 72% 60% 59% Source: Towers/Watson Talent Survey 2012
  • 7.
    In 2020, MoreHigh-Skill Shortages MCKINSEY PREDICTS GLOBAL JOB GAP OF 40 MILLION DELOITTE: 37% OF FIRMS CALL TALENT PLANS WEAK U.S. Gaps: Information Technology (IT); Health; Top Management; Welders; Data Scientists Latin America: Mining, Engineering, IT, Health China: College graduates in all levels; engineers
  • 8.
    What Can WeLearn From Enterprises With Top Talent Strategies?
  • 9.
    In the U.S.Army, an Elite 4% Of Soldiers Serve in ‘Special Forces’
  • 10.
    Battles aren’t foughtlike this any more
  • 12.
    How do you IdentIfy agreat soldier?
  • 13.
    In the field,you must ImproVISE
  • 14.
  • 15.
  • 16.
    Across a VastRange of Disciplines, Similar Virtues Dominate Hiring
  • 17.
    Top Hires AreGuided by 7 Key Traits Desire to Learn Efficiency Judgment Resilience Compati- Self- bility Reliance Curiosity/ Acumen
  • 18.
    Lessons From anEnergy Giant: Which Factors Drive Future Success?  Years of industry experience  Education  Management skills  Communications skills  Technical expertise  Teamwork skills  Adaptability to change or hardship Source: Mercer, “Strategic management of human capital in the energy sector”
  • 19.
    Surprise! The ActualRankings  Adaptability to change or hardship (220)  Teamwork skills (215)  Technical expertise (200)  Communications skills (130)  Management skills (125)  Education (65)  Years of industry experience (60) Source: Mercer, “Strategic management of human capital in the energy sector”
  • 20.
    Are Our HiringModels Backwards? Lou Adler
  • 21.
    “Good-to-great companies place more weighton character than on specific skills or experience.” Jim Collins Good to Great
  • 22.
    New Psychology StudiesStress The Importance of Resilience “T h e r o a d t o s u c c e s s i s l e a r n i n g t o d e a l wi t h
  • 23.
    The Problem: We’ve Been Seduced by Precision
  • 24.
    So How CanWe Use ‘Soft’ Methods With Confidence? Desire to Learn Efficiency Judgment Resilience Compati- Self- bility Reliance Curiosity / Acumen
  • 25.
    1. Win topmanagement support for truly getting to know candidates
  • 26.
    2. Build rigor into your assessment system • Detailed biographical-data reviews of candidates’ careers • Simulations • Auditions or tryouts • Situational judgment questions • Personality tests (?)
  • 27.
    3. Become anAggressive Listener • Ask Open-Ended Questions (How and Why?) They Take You Deeper Than What and Where • Dare to Ask ‘The 3rd Question’ • If You Use Scenarios, Pick Ones That Reflect Real Job Issues F i t Ma n y S ma l l P i e c e s I n t o a Fu l l Pa t t e r n
  • 28.
    4. Make Roomfor the Jagged Resume • Rare Virtues • Some Career Ups and Downs • Limited Direct Experience • Unconventional Minor Habits
  • 29.
    5. Dare toAsk: ‘What Can Go Right?’ Athletes Actors Authors Singers
  • 30.
    First Half Summary: • In a Fast-Changing World, New Strategies Can Help Us Be Hiring Champions • Hunt for 7 Character Traits That Help Signal Winners • You Can Assess ‘Soft Skills’ in Bold but Rigorous Ways
  • 31.
    Three Questions forBreak Time • What Social Networks Do You Use? • Do Social Networks Help You At All in Recruiting? • What Worries You About Social Media in Business?
  • 32.
    Part 2: How SocialMedia Changes the Game
  • 33.
    What We WillCover • Making Weak Ties Pay Off • Sizing Up Actual Work Online • Overcoming Talent Shortages
  • 34.
    A Front-Row Viewof Social Media and Its Impact on Job Markets
  • 35.
    Talent Sourcing: 1970and Today Social Networks Your Web Site Internet Job Boards Referrals Agencies & Recruiters Print Ads Paper Applications 1970 1997 2006 2009 2012 Sources: Rees & Shultz (U of Chicago); BoozAllen; CareerXRoads
  • 36.
    Online Job AdsBring A Deluge Of Candidates -- Mostly Ill-Qualified 219 1 Source: Jobs2Web Inc.
  • 37.
    We Don’t Want1,000 More Names; We Want Entry Into New Talent Pools
  • 38.
    Referrals Keep Workingin Any Era Social Networks Your Web Site Internet Job Boards Referrals Agencies & Recruiters Print Ads Paper Applications 1970 1997 2006 2009 2012 Sources: Rees & Shultz (U of Chicago); BoozAllen; CareerXRoads
  • 39.
    1. We WantDigital-Era Referrals Deep Reference Checks Sense of Cultural Fit Understanding of What The Job Is All About Desire to Get It Right And All Online, Too!
  • 40.
    Who Provides theBest Job Leads? Look to “the Strength of Weak Ties” Stanford Prof. Mark Granovetter
  • 41.
    Can Social MediaHarness Our Weak Ties? Let’s Find Out!
  • 42.
    My 1st OrderContacts Aren’t Useful (Yet) in Peru --------- ----->
  • 43.
    But Indirect ContactsAre 1,200 Strong!
  • 44.
    With Entry IntoPeru’s Top Industries, Companies and Universities
  • 45.
    It No LongerTakes 6 Connections For Two Strangers to Be in Contact Longer 6 Links Apart
  • 46.
    The Stock Market’sVerdict: Social Networks Surpass Online Job Boards 70 60 50 40 30 20 10 0
  • 47.
    Networks’ New Rolein Hiring Is Part of a Much Wider Trend 2012 1970
  • 48.
    2. How ElseCan Social Media Help? We Can Start at the Pipeline’s Right End
  • 49.
    Suppose We Wantto Hire …  A Computer Programmer  A Mechanical Engineer  A Graphic Designer
  • 50.
    Where Are Allthe Programmers? • 2.7 million users • 4 million questions • 22,000 teams
  • 51.
    “Github is my resume.” David Doubrovkine Lead software engineer Art.sy, New York City
  • 52.
    How Facebook FindsTop Coders 70,000 puzzle Top 1% earn an 118 solvers win jobs solutions/year interview
  • 53.
    Where Are theMechanical Engineers? • 2.7 million users
  • 54.
    Where Are Allthe Graphic Designers?
  • 55.
    How Public PortfoliosPay Off For Employers For Talent • You Can Look Anywhere for • You Can Live Anywhere and Talent at the Right Price Attract Global Clients • You Can Identify Stars Who • Your Work Markets Itself; Aren’t Hunting for Jobs You Lose Less Time Hunting • You Can See Relevant Work • You’re More Likely to Match Right Away; It’s Efficient Jobs in Synch With You • It’s Easy, at Last, to Notice • Your Credibility Builds Fast; ‘Talent That Whispers’ Less Time Paying Dues
  • 56.
    3. Talent Shortages:What Can We Do? • Long Hunts; Long Vacancies • Bidding Wars; Salaries Soar • Standards Get Compromised
  • 57.
    What If SocialMedia and Job-Related Games Let Us . . . • Excite Newcomers About Our Field • Attract a Huge Pool of Candidates • Screen Efficiently for the Very Best • Open a Dialogue With Near-Miss Applicants • Show the Labor Market a Road Map to Success, So Strivers Could Try Again, Soon
  • 58.
    Stripe’s Story: Online‘Capture the Flag’ Tests 20,000 People at Computer Security
  • 59.
    Stripe’s Payoff: 978Security Experts -- And a Useful List of Future Prospects
  • 60.
    Game-Based Recruiting CatchesOn In Traditional Industries, Too
  • 61.
    Takeaway messages • UseSocial Media to Win Online Referrals • Harness the Strength of Weak Ties • Expect to See the ‘Public Portfolio’ Become Common in More and More Fields • Consider Contests, Games and Auditions to Help You Overcome Talent Shortages • The Internet Isn’t Everything; We Will Always Need Face-to-Face Contact
  • 62.
    Follow Ups? OfCourse! Twitter: @GeorgeAnders Facebook: TheRareFind Slides will be on SlideShare Email: George.Anders@gmail.com