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1
What Inspires Me
The Candidate Experience:
Lessons Learned
The Best Way to Handle the Fork in the Road
Argentina
Australia
Brazil
China
India
Israel
Japan
New Orleans
New Zealand
Russia
UK
Uruguay
Noah applied to
100 Best
Companies
recently.
2003 - Vinnie Boombotz
Credit and Collections Supervisor
2004 - Gold E. Locks
Marketing Assistant
2005 - Josh Randall
Recr...
17,500
Candidates
Complete
Survey
Lesson Learned #1
Calibrate Everything
Advice Center:
Great concept
“How we hire.”
Worldclass.
No one is as
thorough,
transparent and
clear.
10
Lesson # 4 – “Speak Clearly”
Lesson Learned #2
“The Medium is [a] Message”
Engaging AND
informative. FB
integration
*
...TEXT, call
or chat with
recruiters?
...CHECK their
resume STATUS?
...APPLY for a job with a
previously saved profile?
3...
Candidate job search engagement
through connections and
relationships on social media are
significant
and growing.
Source:...
Lesson Learned #3
There is a Silver Bullet
Referred
Candidates are
more likely than
Non-referred
Candidates
to receive an offer. Source: theCandEs.org, 2013
50% of c...
Lesson Learned #4
Disclosure isn’t an option
20
How frequently does this position come open?
What is the profile of the last person
to compete successfully for this posit...
Gamification =
Convergence of Assessment, Selection and Simulation
Lesson Learned #5
“Can You Hear Me Now”
Disney PepsiCo
GE AbbVie
“Your best new grad in the last 2-3 years”
“We ask job seekers
at later phases
of the recruiting
process.”
78.8%
EMPLOYERS
“Do you listen when candidates APPLY?”
9.5...
“Do you listen to the finalists?”
20% of the
Finalists
Agreed
Source: theCandEs.org, 2012
63.3%
36.7%
Employers said…
Lesson Learned #6
Measuring success alone misses the mark.
Yes No
HR Error 404. The job you applied for cannot
be found or...
31
…our online application can be completed in less than two minutes.
…all candidates…reviewed and communicated…1-20 days....
43.7%
POSITIVE
Source: theCandEs.org, 2012
“How do you rate your company’s ability
to communicate with unqualified candida...
Source: theCandEs.org, 2012
CANDIDATES
“How were you treated when
YOU were NOT SELECTED by [Company Name]?”
17.9%
POSITIVE...
Noah Z. Ark received 265
Responses to his resume
25% eventually told Noah “no”
(Which means 75 didn’t bother)
77% in some ...
Apr 5, 2011
Hi Chris,
Thank you so much for giving us the opportunity to consider you for our Information
Security Enginee...
How [10,000] candidates said they were rejected:
Source: theCandEs.org 2012
Thank you
(be specific)
Brand
(again and again)
Create
Expectations
Promise closure
Manage feedback
Deliver What You Promi...
Lesson Learned #7
Expect…and measure…
CANDIDATES
“How likely are you to share your
experience: Positive or Negative?”
CANDIDATES
40Source: theCandEs.org, 2012
46.3%
Likely or Very likely
15.2%
Neutral
6.1%
Unlikely or Very Unlikely
“How likely are you...
41
Source: theCandEs.org, 2012
50.6%
Unlikely or very likely
“How likely are you to change as a CUSTOMER
of [Company Name]...
42
#1 – Build the Business Case
Derive the value. Calculate and
measure the return.
#3 – Increase Transparency
Improve every ...
Good
Hunting!
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads
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General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads

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General Session: Candidate Experience: Lessons Learned Gerry Crispin, Chief Navigator, CareerXroads

  1. 1. 1 What Inspires Me The Candidate Experience: Lessons Learned The Best Way to Handle the Fork in the Road
  2. 2. Argentina Australia Brazil China India Israel Japan New Orleans New Zealand Russia UK Uruguay
  3. 3. Noah applied to 100 Best Companies recently.
  4. 4. 2003 - Vinnie Boombotz Credit and Collections Supervisor 2004 - Gold E. Locks Marketing Assistant 2005 - Josh Randall Recruiting Team Leader 2006 – Ted E. Baer Administrative Assistant 2007 – Morris (M.R.) Goodbar MBA Graduate 2008 – James (Jim) Knee Cricket Sales 2009 – William B. Baggins Accounting 2010 – Jack Coostow Environmental Technician 2011 – Chris Kringle Security Systems Programmer 2012 – Charles Brown Marketing Assistant 2013 – Noah Z. Ark Accountant
  5. 5. 17,500 Candidates Complete Survey
  6. 6. Lesson Learned #1 Calibrate Everything
  7. 7. Advice Center: Great concept
  8. 8. “How we hire.” Worldclass. No one is as thorough, transparent and clear. 10
  9. 9. Lesson # 4 – “Speak Clearly” Lesson Learned #2 “The Medium is [a] Message”
  10. 10. Engaging AND informative. FB integration *
  11. 11. ...TEXT, call or chat with recruiters? ...CHECK their resume STATUS? ...APPLY for a job with a previously saved profile? 36% 10.0% 32% Source: CareerXroads survey, January, 2013 ...search for new jobs? 48.8% ...do NONE of the above? 53.4%
  12. 12. Candidate job search engagement through connections and relationships on social media are significant and growing. Source: theCandEs.org, 2013 Employers use… Online Candidates see…
  13. 13. Lesson Learned #3 There is a Silver Bullet
  14. 14. Referred Candidates are more likely than Non-referred Candidates to receive an offer. Source: theCandEs.org, 2013 50% of candidates are NOT aware you have an Employee Referral Program. You already know who your employees know
  15. 15. Lesson Learned #4 Disclosure isn’t an option
  16. 16. 20
  17. 17. How frequently does this position come open? What is the profile of the last person to compete successfully for this position? What happened to the previous incumbent? What is ‘fit’? How many people [like me] left, were promoted, etc. last year?
  18. 18. Gamification = Convergence of Assessment, Selection and Simulation
  19. 19. Lesson Learned #5 “Can You Hear Me Now”
  20. 20. Disney PepsiCo GE AbbVie “Your best new grad in the last 2-3 years”
  21. 21. “We ask job seekers at later phases of the recruiting process.” 78.8% EMPLOYERS “Do you listen when candidates APPLY?” 9.5% CANDIDATES Source: theCandEs.org, 2012 15.2% “We ask via ‘pop-up’ survey before they begin.” 6.1% “We also ask those who abandon the application.”
  22. 22. “Do you listen to the finalists?” 20% of the Finalists Agreed Source: theCandEs.org, 2012 63.3% 36.7% Employers said…
  23. 23. Lesson Learned #6 Measuring success alone misses the mark. Yes No HR Error 404. The job you applied for cannot be found or, doesn’t really exist. Would you prefer a glass of wine instead?
  24. 24. 31 …our online application can be completed in less than two minutes. …all candidates…reviewed and communicated…1-20 days. Deliver What You Promise
  25. 25. 43.7% POSITIVE Source: theCandEs.org, 2012 “How do you rate your company’s ability to communicate with unqualified candidates?” EMPLOYERS 45.9% NEUTRAL 10.4% NEGATIVE
  26. 26. Source: theCandEs.org, 2012 CANDIDATES “How were you treated when YOU were NOT SELECTED by [Company Name]?” 17.9% POSITIVE 38.5% NEUTRAL 43.6% NEGATIVE
  27. 27. Noah Z. Ark received 265 Responses to his resume 25% eventually told Noah “no” (Which means 75 didn’t bother) 77% in some way ‘acknowledged’ Noah for his application. 5 companies showed interest including 2 calls from company recruiters and 1 from a headhunter.
  28. 28. Apr 5, 2011 Hi Chris, Thank you so much for giving us the opportunity to consider you for our Information Security Engineer position at Zappos.com, Inc. or its affiliates. I wish I had better news for you, but after reviewing your background and experience against the position requirements, we just felt that there wasn't a strong enough match. I really appreciate the time you took to apply and know how time consuming and stressful a job search can be. Please know that we will definitely keep your information on file for future potential matches and wish you the best in the meantime. Respectfully, Tonya Shtarkman The Zappos Family Recruiting Team
  29. 29. How [10,000] candidates said they were rejected: Source: theCandEs.org 2012
  30. 30. Thank you (be specific) Brand (again and again) Create Expectations Promise closure Manage feedback Deliver What You Promise
  31. 31. Lesson Learned #7 Expect…and measure…
  32. 32. CANDIDATES “How likely are you to share your experience: Positive or Negative?” CANDIDATES
  33. 33. 40Source: theCandEs.org, 2012 46.3% Likely or Very likely 15.2% Neutral 6.1% Unlikely or Very Unlikely “How likely are you to REFER someone to [Company Name]?” CANDIDATES 46.3% Likely or Very Likely 15.2% Neutral 6.1% Unlikely or Very Unlikely
  34. 34. 41 Source: theCandEs.org, 2012 50.6% Unlikely or very likely “How likely are you to change as a CUSTOMER of [Company Name]?” 28.8% Neutral 24.9% Likely or very Likely (~5% +, ~20% - ) CANDIDATES 50.6% Unlikely or Very Unlikely 28.8% Neutral 24.9% Likely or Very Likely
  35. 35. 42
  36. 36. #1 – Build the Business Case Derive the value. Calculate and measure the return. #3 – Increase Transparency Improve every stakeholders’ ability to make a decision.” #2 – Seek Feedback “Stakeholders [initially/periodically] need to share their experience at each stage.” #4 – Set Expectations, Make them Public…to all stakeholders, then deliver. Clarify what will happen next. Set a bar for minimum expectations. #5 – Walk in their shoes. There is no substitute for understanding ‘their’ perspective fully.
  37. 37. Good Hunting!

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