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DIRECTI CASESTUDY CONTEST 2011            Online Dating    INDIAN INSTITUTE OF MANAGEMENT CALCUTTA                        ...
 Target customerAgenda          Product Plan          Product Description          Revenue Streams          Marketing...
Target Customers         Target customer profileGender:              Male/FemaleAge:                 20-30 yrsOnline activ...
Biggest challenge: Getting female users                      Observations                                Female Customer  ...
Male users comparatively easy to attract                      Observations                                Male customer ne...
Finding quality male customers             Working class                                               Students           ...
Product Plan                           • DreamDate will naturally contain huge personal information about    Security and ...
Registration                                  Product      Revenue   Marketing     Financial   OrganizationalTarget custom...
User Home                                  Product      Revenue   Marketing     Financial   OrganizationalTarget customer ...
Home page     Functionality         Date Finder         Communication with potential dates             Subscription to...
Date Finder     Thousands of potential date – whom to approach     Algorithmic matching to make users life easy         ...
Date Finder – adding new friend                     User 1                                          User 2     Can see pub...
Communication with potential dates   Subscription to friend‟s update       Updates from friends grouped in hot-lists    ...
Revenue stream 1:                  User subscriptionAll users are paid subscribersUsers enjoy same set of core featuresVal...
Revenue stream 2:                Marketplace                                   Product      Revenue   Marketing     Financ...
Revenue stream 2:                     MarketplaceWhy Marketplace?    Dating is not just conversingIt involves exchanging...
Revenue stream 3:                GroomYou!                                   Product      Revenue   Marketing     Financia...
Revenue stream 3:                GroomYou!Grooming Centers ?   Grooming Workshops and centers are finding encouraging cus...
Marketing Initiatives                                 1. Create awareness about the website                               ...
Events in college campuses           Target Audience: Quality students                                         Fresh Face ...
Online promotions                                 Recognizing          Recognizing                                 most po...
Retail Promotion:                        Café Coffee Day Example                                                Penetratio...
Café Coffee Day Example                            …………....continued     Major Touch Points : Tent Cards, CRM Forms, Walls...
Model Assumptions  Individual Heads                                                     Amount  Indias Population ( 2011 )...
Conventional Vs Imbibed Model    Key features of revenue generation:   No distinction between “Premium” and “Normal” User...
Current Revenue Generation Model                    Penetration rate in the Cities By User Base                           ...
Add-On Service : “Groom You”                                  Individual Heads                                     Amount ...
Scenario Analysis: “Groom You”Propensity for Add-                           10%                11%              12%       ...
Key Features for Cost Matrix                                                100 to 1000                                   ...
Database driven Web-Site Requirements                             Enterprise                               Server         ...
Profit and Loss Statement: Assumptions   Initial Fee Distribution while charging the joining fees   A distribution of 55...
Specification based expense             Requirements                        Specification                       Cost      ...
Profit and Loss Statement          Profit and Loss Statement                  Year 1             Year 2           Year 3  ...
Revenue Generation Break-up                               Rs.                           1,000,000.00                      ...
Comparison of EBT and PAT YoYRs. 4,000,000.00                                                                             ...
Expense Comparison Chart: Year 1  Rs. 3,000,000.00  Rs. 2,500,000.00  Rs. 2,000,000.00  Rs. 1,500,000.00  Rs. 1,000,000.00...
Expense Comparison Chart: Year 4  Rs. 4,000,000.00  Rs. 3,500,000.00  Rs. 3,000,000.00  Rs. 2,500,000.00  Rs. 2,000,000.00...
Org Chart                                               CEO       Website                                    VP (Services ...
Org Chart                                               CEO       Website                                    VP (Services ...
Org Chart                                               CEO       Website                                    VP (Services ...
Org Chart                                               CEO       Website                                    VP (Services ...
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Directi Case Study Contest- Team Joka warriors from IIM C

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Directi Case Study Contest- Team Joka warriors from IIM C Business Plan for an Online Dating Portal

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Directi Case Study Contest- Team Joka warriors from IIM C

  1. 1. DIRECTI CASESTUDY CONTEST 2011 Online Dating INDIAN INSTITUTE OF MANAGEMENT CALCUTTA Team: Joka Warriors Amit Jawade Ankit Khurana Arijit Sarkar Arindam Biswas
  2. 2.  Target customerAgenda  Product Plan  Product Description  Revenue Streams  Marketing Initiatives  Financial Analysis  Organizational Chart
  3. 3. Target Customers Target customer profileGender: Male/FemaleAge: 20-30 yrsOnline activity: Daily internet userRelationship status: Single Daily Daily Social Target Internet Relationship status: Internet Networking customers users Single or Unknown users users [20-30 yrs] Male 4.68 3.74 3.24 2.06 1.85Femal e 1.79 1.43 1.21 0.77 0.61 Total 6.50 5.17 4.45 2.83 2.46 All figures are in Crores Target customer base: 2.46 CrSources: JuxtConsult.com , Facebook.com Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  4. 4. Biggest challenge: Getting female users Observations Female Customer needs 1. Bachelor females in the age group 1. Privacy 20 – 30 years will be found in: 2. Quality of male i. Educational institutes users based on a. Undergraduate b. Post-graduate a. Suaveness ii. Workplaces b. Current status 2. In both these places female users a. Affluence find ease of getting a date as these b. Education places will have high male to female ratio c. Appearance 3. The only differentiation can be : d. Future prospects Excellent quality of male users To get the girls, first get the best boys Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  5. 5. Male users comparatively easy to attract Observations Male customer needs 1. High number of 1. Skewed male to female ratio in female users i. Workplaces ii. Educational institutes 2. Quality of female users based on 2. Men are more open to online dating a. Appearance as compared to women b. Education c. Modernness 3. Ease of use 4. Privacy Challenge is to find best quality males as perceived by females Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  6. 6. Finding quality male customers Working class Students IT parks, Top engineering,Location Manufacturing hubs medical, commerce, Institutes IT industry, Finance, management, artsJobs Manufacturing, Own institutes business <depending on the Pass-outs of top LocationEducation institute> institutes Target Tier I cities Target Tier I and Tier II colleges Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  7. 7. Product Plan • DreamDate will naturally contain huge personal information about Security and its users, thus security and privacy is our primary concern. privacy • Better privacy and security will be also give sense of confidence to female users Date Finder & • Suggesting potential and effective match, enabling users to impress his date and providing convenient modes of communication are to communicator core needs for any users • One stop shop for all dating needs, customized gift Marketplace ideas, discounted purchase, restaurant booking, special offers in coffee chops • For a successful date one need a bit of grooming. GroomYou does GroomYou just that. It organized dance lessons, group hangouts, profile makeover, styling tips One stop shop for all your dating needs !! Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  8. 8. Registration Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  9. 9. User Home Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  10. 10. Home page  Functionality  Date Finder  Communication with potential dates  Subscription to friend‟s update  Instant Messaging  Self update  Access to value added services ( context specific)  Increase completeness of profile data Uncluttered Access to all core services without changing window Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  11. 11. Date Finder Thousands of potential date – whom to approach Algorithmic matching to make users life easy Taste and Challenge: Huge inertia to complete profile interest form/questionnaire (required for mating) Basic profile Personality Solution: Small steps information  Small section to answer just one question Matcher  inertia drastically reduced  probability of getting default answers reduced  more accurate data Ranked result of potential dates Option to add, message or bookmark Mini profile window on roll-over Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  12. 12. Date Finder – adding new friend User 1 User 2 Can see public Can see public profile of user2 profile of user1 Add request sent Can see complete profile of user1 Accept Can see Complete profile OR of user2 Reject Can only see public profile of user2 Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  13. 13. Communication with potential dates Subscription to friend‟s update  Updates from friends grouped in hot-lists  Contextual tip for value added service (gift ideas, activities)  Overlay on a friend‟s icon would allow further actions Instant Messaging Self update Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  14. 14. Revenue stream 1: User subscriptionAll users are paid subscribersUsers enjoy same set of core featuresValue added services to make the experience fulfilling Directed to profile form with options to skip to home Activation code page with partially will act as complete profile password, to be Use mobile no and changed activation code to mandatorily on register account activation `60 deducted and unique activation code sent to userSMS to service no Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  15. 15. Revenue stream 2: Marketplace Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  16. 16. Revenue stream 2: MarketplaceWhy Marketplace? Dating is not just conversingIt involves exchanging gifts, spending time at some nice coffeeshop, restaurant This is where Marketplace comes into picture!! Users Customers DreamDate.com • Customized gift suggestion based on partner‟s Affiliate preference • Improved stickiness • Dating made easy• Exposure to customer • Commission from • One stop shop for all dating with very specific need affiliate business needs• Increased footfall • Affiliate promotion • Discount hopping• Onsite Promotion • Referral bonus Marketplace • Flexibility of instant payment vs. carrying coupon Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  17. 17. Revenue stream 3: GroomYou! Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  18. 18. Revenue stream 3: GroomYou!Grooming Centers ? Grooming Workshops and centers are finding encouraging customer base in metro cities Usually conducted on weekends, these help men and women to improve their self image, add new skill sets like dancingAre there any customers for it?on personality development, makeover and styling Workshops are mostly focused With increasing purchasing power for age group of 22-30, affordability is not a issue Migration of people from towns and smaller cities to metros for employment, looks for ways to fit in the hip and modern culture of cities Also a engaging activity for otherwise bored, empty weekends for bachelors and single women Another hangout place/ Get-to-Know-Each Other/ Chance to spend more time with each other for boys/girls registered on the websiteOperational Feasibility ? Usually requires a room on rent, a contractual trainers and nothing more ! Easily scalable upward and downward Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  19. 19. Marketing Initiatives 1. Create awareness about the website 2. Promote online dating as an acceptable social Objective networking activity 3. Explain “how it works” Online Events Retailer Tie-ups promotions Initiatives College campus Banner Ads Tie-ups Archie‟s events and Online quizzes Gallery, CCD etc. outdoor events for in-store (for working promotions class)Target audience High quality students and working class public Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  20. 20. Events in college campuses Target Audience: Quality students Fresh Face contest process Registration & profile sheets fill up at the website Top Tier I & Tier educational II cities institutes Short-listing candidates based on talent & appearance IITs, IIMs, NITs, RECs Medical colleges Prizes Management insti. Commerce colleges In Top 13 cities1 On stage round final Free website Arts colleges filled with fun couple access for 6 Mass Media colleges tasks, Q&As, proposals months Cash + Free Best quality students found at the Winners showcased in website access Newspapers and website intersection homepage + Invitation for GroomYou1: This includes 6 metros (Tier I) and 7 other cities (Tier II) based on the population ofthe city Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  21. 21. Online promotions Recognizing Recognizing most popular categories to focus Rationale for spends websites Rationale (Proposed) Category Websites1 % of online % Use2 % Use Most3 spend Friendship / Facebook 80% 48% 40% Dating Bharatmatrimon Matrimony 80% 56% 15% y Online Video YouTube 89% 78% 10% Music Songs.pk 62% 47% 10% downloads All Purpose Google 84% 51% 25%41: This column indicates the websites on which we will be spending most in a given focus category2. To be interpreted as „% of total users in and Googlecategory who use the given website‟ Facebook corresponding AdWords matter the most!3. To be interpreted as „% of total users in corresponding category who use the given website themost‟4. Bidding amount for Google AdWords to appear in Google search resultsSource: JuxtConsult.com Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  22. 22. Retail Promotion: Café Coffee Day Example Penetration • Network Strengths of 800 outlet and growing • Average footfall of 400 per outlet • Most frequented place after Home and Workspace/College Trial and TestedMajority of Visitors • Have partnered promotion for other successful are Single !! brands like Reebok and Vivel Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  23. 23. Café Coffee Day Example …………....continued Major Touch Points : Tent Cards, CRM Forms, Walls, Standees Tent Cards CRM Forms Promotional Offers • Discounts to members of DreamDate.com on off peak hours • Redeemable discount coupons downloadable from websiteTray Covers, Standees and dedicated corners for dreamdate.com (in some majorcenters) are other ways to mark presence of website on the Retail chain outlets Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  24. 24. Model Assumptions Individual Heads Amount Indias Population ( 2011 ) 1,21,01,93,422 Subscription Modes 1, 3 and 6 months Population in the segment in age group (20-29) in top cities 12,10,19,342 Target Population By Volume ( active socially and Internet users ) 2,41,44,900 Discretionary Spending Percentage By Volume in top 20 Cities 31% A Conventional Revenue generating Model Penetration rate in the top 20 Cities By User Base ( Per Year ) 0.50% Penetration Rate for Medium Priced Premium Services ( 1 in 50 ) 0.01% Total Customer Base generating Revenue 2414 Customers Accessing Subscription for 6 months 10% Customers Accessing Subscription for 3 months 30% Customers Accessing Subscription for 1 month 60% Subscription Fee for 1 month Rs. 200.00 Subscription Fee for 3 months Rs. 550.00 Subscription Fee for 6 months Rs. 1,000 Net Primary Subscription Revenues ( for 6 Months ) Rs. 9,29,578.65 Annual Subscription Revenues Generated Rs. 18,59,157.30Statistics from Facebook have been extensively used for model building and forecasting Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  25. 25. Conventional Vs Imbibed Model Key features of revenue generation: No distinction between “Premium” and “Normal” Users Payment required for registration = INR 60 for a period of 6 months Payment charges kept to prevent random usage without intent Why this Model is better? Minimal Inertia on account of Payment of Joining fees Payment Via Mobile = Hassle Free Payment Service Non-Disclosure of Debit/Credit Card Services expected to prevent Inertia involved in Payment Minimal Payment ensures sincerity from users perspective Wide time frame available to the user to make the best use of service charges Reduces downward pressure on Revenue on account of drop out rates Cater to a wider user base availing nearly similar facilities Allows firms to incorporate economies of scale in personalized services Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  26. 26. Current Revenue Generation Model Penetration rate in the Cities By User Base 0.50% Propensity to Join a Paid service with a very Low monthly rental 30% Penetration rate in Cities given a minimal Joining Charge 0.15% Total Customer Base generating Revenue 36,217 6-month Customer Joining Fee charged via mobile fund transfer Rs. 55.00 6 Month Net Revenue Generated Rs. 19,91,954.25 Annual Revenue Generated in the model Rs. 39,83,908.50 ( Assuming a 2 fold turnover across the whole year ) Excess Revenue Generated by DDP over Conventional Model Rs. 21,24,751.20 Annual Increase in Revenue through New Model 114.29% Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  27. 27. Add-On Service : “Groom You” Individual Heads Amount Population in the segment in age group (20-29) in top cities 12,10,19,342 Target Population By Volume ( active socially and Internet users ) 2,41,44,900 Discretionary Spending Percentage By Volume in top 20 Cities 31% Total Customer Base generating Revenue 36,217 Propensity to afford a "Add-On Service" 10% Revenue per Customer generated through "Groom You" Service Rs. 500.00 ( Package Deal ) Annual Revenue Generated in the model Rs. 17,40,243.67 Annual Cost in Organizing Workshops Rs. 450.00 69.00% By Percentage 31.00% Add-On Services bought Just Premium Service members Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  28. 28. Scenario Analysis: “Groom You”Propensity for Add- 10% 11% 12% 13% 14% 15% 16% 17% 18% 19% 20% on Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 200.00 Rs. 7,24,347.00 Rs. 7,96,781.70 8,69,216.40 9,41,651.10 10,14,085.80 10,86,520.50 11,58,955.20 12,31,389.90 13,03,824.60 13,76,259.30 14,48,694.00 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 250.00 Rs. 9,05,433.75 Rs. 9,95,977.13 10,86,520.50 11,77,063.88 12,67,607.25 13,58,150.63 14,48,694.00 15,39,237.38 16,29,780.75 17,20,324.13 18,10,867.50 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 300.00 Rs. 10,86,520.50 Rs. 11,95,172.55 13,03,824.60 14,12,476.65 15,21,128.70 16,29,780.75 17,38,432.80 18,47,084.85 19,55,736.90 20,64,388.95 21,73,041.00 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 350.00 Rs. 12,67,607.25 Rs. 13,94,367.98 15,21,128.70 16,47,889.43 17,74,650.15 19,01,410.88 20,28,171.60 21,54,932.33 22,81,693.05 24,08,453.78 25,35,214.50 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 400.00 Rs. 14,48,694.00 Rs. 15,93,563.40 17,38,432.80 18,83,302.20 20,28,171.60 21,73,041.00 23,17,910.40 24,62,779.80 26,07,649.20 27,52,518.60 28,97,388.00 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 450.00 Rs. 16,29,780.75 Rs. 17,92,758.83 19,55,736.90 21,18,714.98 22,81,693.05 24,44,671.13 26,07,649.20 27,70,627.28 29,33,605.35 30,96,583.43 32,59,561.50 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 500.00 Rs. 18,10,867.50 Rs. 19,91,954.25 21,73,041.00 23,54,127.75 25,35,214.50 27,16,301.25 28,97,388.00 30,78,474.75 32,59,561.50 34,40,648.25 36,21,735.00 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 550.00 Rs. 19,91,954.25 Rs. 21,91,149.68 23,90,345.10 25,89,540.53 27,88,735.95 29,87,931.38 31,87,126.80 33,86,322.23 35,85,517.65 37,84,713.08 39,83,908.50 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 600.00 Rs. 21,73,041.00 Rs. 23,90,345.10 26,07,649.20 28,24,953.30 30,42,257.40 32,59,561.50 34,76,865.60 36,94,169.70 39,11,473.80 41,28,777.90 43,46,082.00 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 650.00 Rs. 23,54,127.75 Rs. 25,89,540.53 28,24,953.30 30,60,366.08 32,95,778.85 35,31,191.63 37,66,604.40 40,02,017.18 42,37,429.95 44,72,842.73 47,08,255.50 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 700.00 Rs. 25,35,214.50 Rs. 27,88,735.95 30,42,257.40 32,95,778.85 35,49,300.30 38,02,821.75 40,56,343.20 43,09,864.65 45,63,386.10 48,16,907.55 50,70,429.00 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 750.00 Rs. 27,16,301.25 Rs. 29,87,931.38 32,59,561.50 35,31,191.63 38,02,821.75 40,74,451.88 43,46,082.00 46,17,712.13 48,89,342.25 51,60,972.38 54,32,602.50 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 800.00 Rs. 28,97,388.00 Rs. 31,87,126.80 34,76,865.60 37,66,604.40 40,56,343.20 43,46,082.00 46,35,820.80 49,25,559.60 52,15,298.40 55,05,037.20 57,94,776.00 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 850.00 Rs. 30,78,474.75 Rs. 33,86,322.23 36,94,169.70 40,02,017.18 43,09,864.65 46,17,712.13 49,25,559.60 52,33,407.08 55,41,254.55 58,49,102.03 61,56,949.50 Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  29. 29. Key Features for Cost Matrix 100 to 1000 products Sales Tax and Shopping Shipping Cart Calculation Key Features for the e-commerce application that add to Website Development Cost Customer Payment and Gateway Administrativ Integration e Control panel Product Description Images Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  30. 30. Database driven Web-Site Requirements Enterprise Server Integration Dynamic Web with MySQL or pages 20 to SQL Server 2000 Administrative Interactivity Control panel with Web site for Web Site visitor management Advanced Programming Skill Integrated Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  31. 31. Profit and Loss Statement: Assumptions Initial Fee Distribution while charging the joining fees A distribution of 55:5 between the DDP and mobile service providers Mobile Service Providers get a 1 time Fee of Rs 5/- Additional SMS, Data or Add-on services in ancillary activities post dating may help in pushing up ARPU for the mobile service provider No. of developers and Testers required for the website = 6 Base pay in wages = INR 5,00,000/- expected to grow by 10% YoY Office Space Rent = INR 5,00,000/- Individual Heads Amount Wage Rate Growth 10% YoY Sales/Revenue Generation through Other Channel partners Rs. 1,00,000.00 Cumulative growth rate in subscription ( 20% YoY ) 20% of e-commerce websites Propensity for add-on features 31% Software Amortization Period 10 Years Customized Add-On services Rs. 17,40,243.67 Infrastructure Amortization period 5 Years Growth rate of premium members first 2 years 10.00% Growth rate of premium members Years (3-4) 20.00% Customized Dating Service Rs. 200 Growth Rate in Wages 10% Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  32. 32. Specification based expense Requirements Specification Cost Number of Pages 150-250 Rs. 3,25,000.00 Style of Design World Class Rs. 5,00,000.00 Copywriting of pages 25-50 Rs. 1,87,500.00 Flash or Multimedia Elaborate Demo Rs. 1,00,000.00 Database Integration Full Rs. 5,00,000.00 E-coomerce Functionality Enterprise level Rs. 5,00,000.00 CMS Enterprise level Rs. 5,00,000.00 Search Algorithm 150 keywords Rs. 3,00,000.00 Expense on Development Rs. 29,12,500.00 Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  33. 33. Profit and Loss Statement Profit and Loss Statement Year 1 Year 2 Year 3 Year 4 Subscription Fee Rs. 39,83,908.50 Rs. 43,82,299.35 Rs. 52,58,759.22 Rs. 63,10,511.06 Add On services Rs. 17,40,243.67 Rs. 19,14,268.03 Rs. 22,97,121.64 Rs. 27,56,545.97 Other Income Rs. 10,00,000.00 Rs. 11,00,000.00 Rs. 13,20,000.00 Rs. 15,84,000.00 Total Revenues Rs. 67,24,152.17 Rs. 73,96,567.38 Rs. 88,75,880.86 Rs. 1,06,51,057.03 CMS and E-commerce Per year Rs. 15,00,000.00 Rs. 5,00,000.00 Rs. 5,00,000.00 Rs. 5,00,000.00 Front End Development Rs. 10,12,500.00 Rs. 2,02,500.00 Rs. 2,02,500.00 Rs. 2,02,500.00 Developer and Tester Wages( 6 people ) Rs. 30,00,000.00 Rs. 33,00,000.00 Rs. 36,30,000.00 Rs. 39,93,000.00 Office Space Rent Rs. 3,00,000.00 Rs. 3,15,000.00 Rs. 3,30,750.00 Rs. 3,47,287.50 Maintenance Rs. 10,00,000.00 Rs. 12,00,000.00 Rs. 14,40,000.00 Rs. 17,28,000.00 Capex Amortized Rs. 2,01,250.00 Rs. 40,250.00 Rs. 40,250.00 Rs. 80,250.00 Storage Cost Rs. 2,50,000.00 Rs. 50,000.00 Rs. 50,000.00 Rs. 2,50,000.00 Server Cost Rs. 2,50,000.00 Rs. 50,000.00 Rs. 50,000.00 Rs. 50,000.00 Total Expenses Rs. 71,11,250.00 Rs. 55,77,250.00 Rs. 61,63,000.00 Rs. 69,90,537.50 EBT -Rs. 3,87,097.83 Rs. 18,19,317.38 Rs. 27,12,880.86 Rs. 36,60,519.53 Tax @ 30% Rs. 0.00 Rs. 5,45,795.22 Rs. 8,13,864.26 Rs. 10,98,155.86 PAT -Rs. 3,87,097.83 Rs. 12,73,522.17 Rs. 18,99,016.60 Rs. 25,62,363.67 Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  34. 34. Revenue Generation Break-up Rs. 1,000,000.00 Subscription Fee Add On services Rs. 1,740,243.67 Rs. Other Income 3,983,908.50 Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  35. 35. Comparison of EBT and PAT YoYRs. 4,000,000.00 Rs. 3,660,519.53Rs. 3,500,000.00Rs. 3,000,000.00 Rs. 2,712,880.86 Rs. 2,562,363.67Rs. 2,500,000.00 Rs. 1,899,016.60Rs. 2,000,000.00 Rs. 1,819,317.38 EBT PATRs. 1,500,000.00 Rs. 1,273,522.17Rs. 1,000,000.00 Rs. 500,000.00 -Rs. 387,097.83 Rs. 0.00 Year 1 Year 2 Year 3 Year 4 -Rs. 387,097.83 -Rs. 500,000.00 Product Revenue Marketing Financial Organizational Target customer Product Plan Description Streams Initiatives Analysis Chart
  36. 36. Expense Comparison Chart: Year 1 Rs. 3,000,000.00 Rs. 2,500,000.00 Rs. 2,000,000.00 Rs. 1,500,000.00 Rs. 1,000,000.00 Rs. 500,000.00 Rs. 0.00 Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  37. 37. Expense Comparison Chart: Year 4 Rs. 4,000,000.00 Rs. 3,500,000.00 Rs. 3,000,000.00 Rs. 2,500,000.00 Rs. 2,000,000.00 Rs. 1,500,000.00 Rs. 1,000,000.00 Rs. 500,000.00 Rs. 0.00 Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  38. 38. Org Chart CEO Website VP (Services VPDevelopment/Upgradation and Marketing) (Operations) team Outdoor Supply & Finance & Events Team promotions distribution accounts team team team Key features: 1. Flat organization 2. Team based structure 3. Emphasis on keeping the organization process oriented rather than function oriented 4. Organization divided into 3 simple parts Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  39. 39. Org Chart CEO Website VP (Services VPDevelopment/Upgradation and Marketing) (Operations) team Outdoor Supply & Finance & Events Team promotions distribution accounts team team team Key features: 1. The most important team for the organization 2. Responsible for fast, efficient and consistent web-service 3. Responsible for newer product innovations Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  40. 40. Org Chart CEO Website VP (Services VPDevelopment/Upgradation and Marketing) (Operations) team Outdoor Supply & Finance & Events Team promotions distribution accounts team team team Key features: 1. Most important part of the organization 2. Responsible for garnering critical mass (in terms of number of male & female users) as soon as possible 3. Responsible for conducting GroomYou initiative and outdoor events Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  41. 41. Org Chart CEO Website VP (Services VPDevelopment/Upgradation and Marketing) (Operations) team Outdoor Supply & Finance & Events Team promotions distribution accounts team team team Key features: 1. Responsible for timely supply, distribution and tracking of products/coupons to customers 2. Responsible for handling/monitoring online payment and overall organization‟s accounting Product Revenue Marketing Financial OrganizationalTarget customer Product Plan Description Streams Initiatives Analysis Chart
  42. 42. Thank You

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