Social Media for Social Change
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If you're a non profit and need insight in to social media tips and tricks when running a social media campaign, then this presentation is for you.
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Social Media for Social Change
- 1. Social Media for Social Change T i p s a n d S t r a t e g i e s f o r U s i n g S o c i a l M e d i a t o D r i v e A w a r e n e s
- 2. About Me Working in Social Media/SEO/Content Marketing for 10 years Digital Content Strategist for Florida Blue Community Manager & Blog Content Strategist for GuideWell Emergency Doctors
- 3. Where you can find me Facebook – Facebook.com/VictoriaEdwards Twitter - @TallChickVic LinkedIn - LinkedIn.com/in/VictoriaLEdwards Instagram - @TallChickVic Email – Victoria@Victoria-Edwards.com Website – Victoria-Edwards.com @TallChickVic
- 4. When I am not working… @TallChickVic
- 5. Overview Why You Need Social Media Where to Start How to Develop a Social Media Campaign Tips for Promoting Your Campaign Social Change Examples Resources
- 6. Why You Need Social Media @TallChickVic Aids in search engine optimization (SEO) Communication is real time Creates awareness around brand or product Can develop a relationship with your target market Your competition is already there Costs less than other marketing efforts User generated content (meaning your fans or brand evangelists) is vital
- 8. Social Media Stats @TallChickVic There are nearly 1.4 billion Facebook users Twitter has 284 million active users at last count LinkedIn has 347 million registered members Instagram has 300 million users
- 10. Where to Start @TallChickVic Research your audience Research organizations doing similar tactics to what you want to do Ask your peers, friends and family
- 11. Where to Start @TallChickVic Where is your demographic socializing? Your audience isn't in every social media platform - choose wisely Capture your brand name - this will help with prevention of brandjacking down the road Brand your social media profiles similarly
- 12. How to Develop a Social Media Campaign @TallChickVic Every campaign starts out the same way What are your goals and objectives? What are your short term and long term goals? Build a capable team of volunteers to help Develop an editorial/content calendar
- 15. Content Marketing @TallChickVic “Art of Communication” Any type of marketing, whether it’s online or offline that involves developing and promoting various types of content, in order to ehance your reach and bring awareness to your cause.
- 16. @TallChickVic Why Do You Need Content Marketing? To be seen by your target audience and search engines Constantly creating relevant and valuable content with the intention of bringing in more customers and revenue.
- 17. @TallChickVic
- 18. @TallChickVic The Content Calendar Keeps you focused Helps visualize your overall efforts Takes the guess work out of what you'll write about Home Products Reviews About Us SupportFeatures
- 19. @TallChickVic Not Just About the Text (Personas, Optimization, Authors, Topic) Your content calendar should contain: Topic Seasonal Event If Applicable (Breast Cancer Awareness Month, American Heart Month and so on) Personas Keywords Author Name Content Type
- 21. @TallChickVic
- 22. @TallChickVic Tips for Promoting Your Campaign Be visual with your execution 90% of information is submitted to the brain 40% of people respond better to visual information than plain text
- 24. @TallChickVic Tools to Help with Your Campaign
- 25. @TallChickVic ALS - Social Change Campaign First person to connect icing oneself to ALS was Chris Kennedy, a minor-league golfer, who took up the challenge on July 14, 2014. It then reached Pat Quinn, an ALS patient who has also been credited with starting the campaign. Quinn then challenged his friend, former Boston College baseball player Pete Frates, who also has ALS.
- 26. @TallChickVic Movember - Social Change Campaign In November, males around the world unite to grow mustaches to raise money and awareness for charities that support various men’s health issues, such as prostate and testicular cancers and mental health.
- 27. @TallChickVic Results Social Change Campaign ALS: more than 3 million people and organizations have donated to the ALS Association Has resulted in more than $110 million In just over a decade, Movember has grown to 4 million participants worldwide. Together, these “Mo Bros” and “Mo Sistas” have raised $556 million, which has funded 832 men’s health programs internationally.
- 28. Dana Lookadoo
- 29. Final Notes Gather Your Tribe Be Patient Be Human Keep the Conversation Going @TallChickVic LIKES 1500