Mogi Marketing made the trip from South Wales to St Asaph in North Wales to talk about Search Engine Marketing or SEO to a group of professionals brought together by the ACCA. http://www.mogimarketing.com

1. Content is King incl. Search Engine
Optimisation & Google Tools
By
Robert Court, Mogi Marketing
#ACCAFacebook
Or @mogimarketing
Mogi Marketing - ACCA – January 2013 1

2. SEO - Fundamentals
With millions of web pages how do
you find what you’re looking for?
Mogi Marketing - ACCA – January 2013 2

3. SEO - Fundamentals
Traditional SEO: Content:
• Off page links • Text
• On page content • Videos
• Meta data • PDFs
• Images
Social Media:
• Blogs
• Facebook
• Twitter
• Google +
• Social Bookmarking sites
Mogi Marketing - ACCA – January 2013 3

4. SEO - Fundamentals
36% of internet
users perceive a
company in the
top search
engine rankings
to be a major
brand
Source: iProspect
search engine
branding survey
Mogi Marketing - ACCA – January 2013 4

5. SEO - Fundamentals
Keywords - How to choose them
Mogi Marketing - ACCA – January 2013 5

6. SEO - Fundamentals
Keywords - How to choose them cont...
• What are your aspirations?
• The Long-Tail effect and ‘Head’ Terms
• Anchor text
Mogi Marketing - ACCA – January 2013 6

7. SEO - Fundamentals
Keywords – An example
Mogi Marketing - ACCA – January 2013 7

8. SEO - Fundamentals
Meta Data
Press ‘Ctrl + U’ on any website to view source
code
Mogi Marketing - ACCA – January 2013 8

9. SEO - Fundamentals
Inbound links:
• Forums
• Guest Blogging
• Commenting
• Sharing links
• Social Media
• Shareable content – Create content
people want to share
Mogi Marketing - ACCA – January 2013 9

10. SEO - Google Places
If your business is
location specific
make sure it’s on
the map!
Mogi Marketing - ACCA – January 2013 10

11. SEO - Content
More is better but the right content might be all you
need!
• Think about your keywords
• Think about the content you already have
• Always 250 – 400 words
“Most businesses we talk to have tons to say and
loads of ideas but few create the equivalent amount
of digital content to promote them online”
Mogi Marketing - ACCA – January 2013 11

12. SEO – Content cont...
What is your content strategy?
• Do you have one?
• What is your website for?
• Who is your target audience?
• What motivates them?
• What de-motivates them?
• What are your competitors doing?
Mogi Marketing - ACCA – January 2013 12

13. SEO – Content cont...
Blogging
• Tumblr
• Posterous
• Wordpress A News page is
• Blogger not a blog!
• Wordpad
• Drupal
Mogi Marketing - ACCA – January 2013 13

14. SEO – Content cont...
Blogging cont...
•Blog about your experiences
•How to tackle problems
•Commenting on News
•Good/Bad examples
The SEO rules for blogs are the same as any web
page but this is your opportunity to add
personality, inflection and character.
Mogi Marketing - ACCA – January 2013 14

15. SEO – Content cont...
Blogging cont...
• Invite guest bloggers
• Use media, pictures and PDFs
• Break up the text to make it easy to read
• Use H1, H2 titles etc
• Add ‘Alt’ descriptions to your images
Mogi Marketing - ACCA – January 2013 15

16. SEO – Content cont...
Blogging – an example
http://www.cognation.co.uk/dear-santa-for-
christmas-this-year-i-would-like-the-best-
mountain-biking-gifts-2012
Mogi Marketing - ACCA – January 2013 16

17. SEO – Social Media
“Think of Social media as a digital extension to
your own face-to-face networking”
“Social media is a complete revolution in the way
we market businesses as everyone has a voice
and it’s as much about listening as talking”
“Social is now influencing SEO more than ever”
Mogi Marketing - ACCA – January 2013 17

18. SEO – Monitoring
Use Google Analytics – it’s FREE!
Mogi Marketing - ACCA – January 2013 18

19. SEO - Fundamentals
Traditional SEO: Content:
• Off page links • Text
• On page content • Videos
• Meta data • PDFs
• Images
Social Media:
• Blogs
• Facebook
• Twitter
• Google +
• Social Bookmarking sites
Mogi Marketing - ACCA – January 2013 19