This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Chris Seper from MedCity News, discussing healthcare content marketing.
[CASE STUDY] How To Engage Healthcare Professionals With Content MarketingCirrus Media
In this presentation you will learn about the power of content marketing by utilising effective digital assets and how great content can be planned, packaged and distributed to engage with healthcare professionals.
How to Acquire and Engage Patients With Social MediaPatientPop
How to use strategic social media tactics for patient acquisition, engagement, and brand building. Specifically you'll learn how to create a foolproof social media strategy, which social media platforms to prioritize and tailoring content to each, the 80/20 rule, guidelines for HIPAA-compliant social content and more!
Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Chris Seper from MedCity News, discussing healthcare content marketing.
[CASE STUDY] How To Engage Healthcare Professionals With Content MarketingCirrus Media
In this presentation you will learn about the power of content marketing by utilising effective digital assets and how great content can be planned, packaged and distributed to engage with healthcare professionals.
How to Acquire and Engage Patients With Social MediaPatientPop
How to use strategic social media tactics for patient acquisition, engagement, and brand building. Specifically you'll learn how to create a foolproof social media strategy, which social media platforms to prioritize and tailoring content to each, the 80/20 rule, guidelines for HIPAA-compliant social content and more!
Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.
Smart medical practice marketing can help you grow a stable practice, have more satisfied patients, and see better reimbursements.
You no longer have to rely on insurance companies as your sole gateway for new patients. Networking and digital marketing provide you with an abundance of resources that will not only make you more appealing to prospective patients, but more personable as well.
Spotlight On... Pharma Content MarketingCOUCH Health
For the 3rd edition we’re focussing on one of my favourite topics, and one I’m really passionate about – content. In my opinion, getting content marketing right is a game-changer. It attracts and really engages consumers. Even better, it creates trust, and in-turn, brand loyalty. Now, who doesn’t want that?
But of course, as with many things, there’s a bad way, a good way, and the best way to go about it. Luckily, for our 3rd edition of Spotlight On, we’ll be shining a light on the latter.
Online Marketing for Healthcare PracticesBrad Smith
BARQAR CEO, Brad Smith, shares tips and best practices for building a healthcare practice through social media, digital marketing and online reputation.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
State Of Digital Healthcare In 2017 - HIMSS - • Healthcare Marketing Leadership Index
• Online and Digital Marketing Techniques Used
• CMS, CRM, and Marketing Automation
• ROI and KPIs
• Web Innovations
• Importance/Effectiveness of Digital Marketing Efforts
• Driving Digital Transformation of the Healthcare Brand
• Resources
• Key Take-aways
• Recommendations From the Research for Providers
My background is healthcare marketing; products (injectable & oral pharmaceuticals, IV pumps, disposables), healthcare services (market access programs, pharmacy benefits), managed care and healthcare digital marketing. Connect with me at LinkedIn and Twitter, visit my healthcare website -an industry resource since 2004...
Twitter: @johngbaresky
LinkedIn: https://www.linkedin.com/in/johngbaresky
My website: www.healthcaremedicalpharmaceuticaldirectory.com
Portfolio: https://www.clippings.me/johngbaresky
#IOT #digital #healthcare #marketing #medical #pharmaceutical #doctor #patient #consumer
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Blogging for Healthcare Providers: The Ultimate How-to GuidePatientPop
Blogging with fresh content can increase SEO, attract new patients, and engage your existing ones for more re-care visits. In this presentation, we will share our best tips for creating and maintaining a blog that will engage your audience.
4 success factors for pharma multichannel marketingCOUCH Health
While planning is important, it’s the implementation of your pharma multichannel marketing strategy that determines the success of your efforts. To get this right, you’ll need to apply marketing fundamentals and business best practices to the integrated-channel solutions at your disposal. The critical success factors for effective implementation are outlined in this presentation.
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
Before the Launch: Creating an Online Presence with Social Media, SEO & ContentVictoria Edwards
Before the Launch: Creating an Online Presence with Social Media, SEO & Content talks about what you should do to optimize your online presence prior to launching your business.
Smart medical practice marketing can help you grow a stable practice, have more satisfied patients, and see better reimbursements.
You no longer have to rely on insurance companies as your sole gateway for new patients. Networking and digital marketing provide you with an abundance of resources that will not only make you more appealing to prospective patients, but more personable as well.
Spotlight On... Pharma Content MarketingCOUCH Health
For the 3rd edition we’re focussing on one of my favourite topics, and one I’m really passionate about – content. In my opinion, getting content marketing right is a game-changer. It attracts and really engages consumers. Even better, it creates trust, and in-turn, brand loyalty. Now, who doesn’t want that?
But of course, as with many things, there’s a bad way, a good way, and the best way to go about it. Luckily, for our 3rd edition of Spotlight On, we’ll be shining a light on the latter.
Online Marketing for Healthcare PracticesBrad Smith
BARQAR CEO, Brad Smith, shares tips and best practices for building a healthcare practice through social media, digital marketing and online reputation.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
State Of Digital Healthcare In 2017 - HIMSS - • Healthcare Marketing Leadership Index
• Online and Digital Marketing Techniques Used
• CMS, CRM, and Marketing Automation
• ROI and KPIs
• Web Innovations
• Importance/Effectiveness of Digital Marketing Efforts
• Driving Digital Transformation of the Healthcare Brand
• Resources
• Key Take-aways
• Recommendations From the Research for Providers
My background is healthcare marketing; products (injectable & oral pharmaceuticals, IV pumps, disposables), healthcare services (market access programs, pharmacy benefits), managed care and healthcare digital marketing. Connect with me at LinkedIn and Twitter, visit my healthcare website -an industry resource since 2004...
Twitter: @johngbaresky
LinkedIn: https://www.linkedin.com/in/johngbaresky
My website: www.healthcaremedicalpharmaceuticaldirectory.com
Portfolio: https://www.clippings.me/johngbaresky
#IOT #digital #healthcare #marketing #medical #pharmaceutical #doctor #patient #consumer
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Blogging for Healthcare Providers: The Ultimate How-to GuidePatientPop
Blogging with fresh content can increase SEO, attract new patients, and engage your existing ones for more re-care visits. In this presentation, we will share our best tips for creating and maintaining a blog that will engage your audience.
4 success factors for pharma multichannel marketingCOUCH Health
While planning is important, it’s the implementation of your pharma multichannel marketing strategy that determines the success of your efforts. To get this right, you’ll need to apply marketing fundamentals and business best practices to the integrated-channel solutions at your disposal. The critical success factors for effective implementation are outlined in this presentation.
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
Before the Launch: Creating an Online Presence with Social Media, SEO & ContentVictoria Edwards
Before the Launch: Creating an Online Presence with Social Media, SEO & Content talks about what you should do to optimize your online presence prior to launching your business.
Top Challenges and Trends in Healthcare Content Marketing - Part 2Victoria Edwards
Learn what types of content marketing trends you should implement when it comes to your healthcare content marketing initiatives. Find actionable SEO and Social Media tips to help your digital marketing strategy succeed.
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Live Webinar: Grow Your Business Using LinkedIn For FreeLinkedIn
Imagine if you could expose your brand and your content to millions of business professionals—for free.
LinkedIn members currently number more than 380 million, representing the largest group of influential, affluent, and educated people on the planet. Find out how you can get your message in front of this coveted audience without spending a dime.
Join us for a live webcast as marketers from LinkedIn, Spredfast, Level 3 Communications, and Highmark Health share actionable insights and best practices for:
- Developing a thoughtful content strategy that reflects your brand values
- Creating and optimizing your LinkedIn Company Page for maximum exposure
- Expanding your business presence on the world’s only professional feed
You’ll learn how to attract followers, post updates, and drive engagement—all without raiding your marketing coffers.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
From our Future of Content Strategy: Accessible, Personalised and SEO Friendly webinar on February 11th 2021.
Discover the Cyber-Duck way for establishing a future-proof content strategy that works at scale.
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
According to a study by Google, people are engaging with more and more pieces of content before making a purchasing decision. Increasingly, this content is being developed not by publishers but by companies that understand the importance of educating, informing, and engaging with their customers.
This webinar is targeted at executives and senior marketing professionals who want to gain a better understanding of what content marketing is, why it is effective, how it is done, and how its success should be measured.
How Small Businesses Can Effectively Generate More LeadsJustin Levy
Learn how small businesses can level the playing field allowing them to generate more leads and increase sales by leveraging social media tools, search engine optimization (SEO), blogging, email marketing and more.
This slide deck will teach you:
-The importance of calls-to-actions and landing pages to capture more leads effectively.
-The role of search engine optimization (SEO) and how blogging can help increase your search rankings thus allowing you to get found easier.
-How social media tools such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare help you to generate more leads and create buzz around your small business.
-Why email marketing is one of the most important tools you can use in converting leads.
-Understand how all of these tools integrate into one another to form an easy to understand strategy.
-How to effectively measure your lead generation efforts.
Similar to Top Challenges and Trends in Healthcare Content Marketing - Part 1 (20)
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
In this presentation you will learn how to build a content strategy, get buy in to develop more content for your business need, find ways to recycle your content and also tips on building your internal content marketing team.
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Victoria Edwards
Have you noticed an overwhelming feeling of fatigue in handling social media? This deck will cover what tactics and best practices you should focus on when dealing with social media and your clients. Learn on what to prioritize, what low hanging fruit you can find and what to not spend too much time on. If you want to learn how to handle managing social media in 2018 in a positive way, then this is the presentation for you.
Launching and monitoring your brand in social media should be planned out thoroughly before jumping right into it. In this presentation, you will find tips on creating your brand name, how to capture it in social, how to capture existing brand names in social and information on campaigns and creative ideas you can implement to increase community size and brand awareness.
How to Prepare & Succeed in Social Media Customer ServiceVictoria Edwards
Social Media is one a primary tool brands use nowadays to help your customers get the best support they need. It is also a big part of your search engine optimization efforts and should be taken seriously and also helps you control your brand's message.
In this presentation, you will find best practices into developing standard operating procedures, tips on setting up local and social media profiles appropriately, in addition to sharing best practices and examples of how social media responses should be executed.
Social Media Tools Used for Emergency Management Victoria Edwards
Learn best practices, tools and insights in getting your business prepared for an emergency and how you can utilize social media tools and information to get out the information you need to during times of crisis.
In this presentation you will find tips and tricks on how to educate your C-Suite on content marketing, getting buy in from employees so they develop content for you as well as best practices with blogging onboarding.
Geo Targeting Your Content for Better Search ResultsVictoria Edwards
Local SEO – Small and Medium Business Focus
Local search is increasingly important for businesses and their online reputations. Become a trusted local business in your market and learn how to increase customer engagement through this session.
Having a blog for your business can bring so many benefits when it comes to promoting your brand, building engagement and increasing traffic to your website.
Geo -Target Your Content Marketing Efforts to Yield Better Search Results Victoria Edwards
Geo-Target Your Content Marketing Efforts to Yield Better Search Results will cover SEO, content and social media changes in 2013, which affects how we develop hyper local content that affects overall online marketing efforts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
2. About Me
Working in Social Media/SEO/Content Marketing for 10 years
Digital Content Strategist for Florida Blue
Community Manager & Blog Content Strategist for GuideWell
Emergency Doctors
3. Where you can find me
Facebook – Facebook.com/VictoriaEdwards
Twitter - @TallChickVic
LinkedIn - LinkedIn.com/in/VictoriaLEdwards
Instagram - @TallChickVic
Email – Victoria@Victoria-Edwards.com
Website – Victoria-Edwards.com
@TallChickVic
5. Overview
What is Content?
What is Content Marketing?
Why You Need Content Marketing?
Challenges in Healthcare Content Marketing
Trends in Healthcare Content Marketing
Resources
7. What is Content Marketing?
@TallChickVic
“ArtofCommunication”
Anytypeofmarketing,whetherit’sonlineor
offlinethatinvolvesdevelopingandpromoting
varioustypesofcontent,inordertoacquireand
retaincustomers
8. @TallChickVic
Why Do You Need
Content Marketing?
Tobeseenbyconsumersandsearchengines
Constantlycreatingrelevantandvaluable
contentwiththeintentionofbringinginmore
customersandrevenue.
10. @TallChickVic
Search Engine Optimization (SEO): Search engines
reward businesses that publish quality, consistent
content.
Social Media Marketing: Content marketing strategy
comes before your social media strategy & social
media assists in promotion of your message.
Content Marketing should be a part of your overall
process, not something that is totally separate from
other efforts.
Why Do You Need Content Marketing?
11. @TallChickVic
Public Relations (PR): Successful PR strategies
address issues readers care aboutaddress issues
readers care about
Pay Per Click (PPC): For PPC to work, you need great
content behind it.
Why Do You Need Content Marketing?
12. @TallChickVic
Part 1: Challenges in Healthcare
Content Marketing
1. The Blog Editorial Calendar
2. Review & Approval Process
3. Finding Content to Use
4. Updating Information Due To
Industry Changes
13. @TallChickVic
The Blog Editorial Calendar
Time consuming to develop
So many departments need content to
promote their efforts
Not just about the text (Personas,
Optimization, Authors, Topic)
14. @TallChickVic
Time Consuming to Develop
Starting Q1 build out your calendar
Can just be a guide you edit later
End of every month, look a following month
and tweak
Look at past seasonal topics to repurpose
15. @TallChickVic
So Many Departments Need
Content to Promote Their Efforts
Provide education and guidelines of what
goes into content development
Keep in mind of overarching goals and
objectives
Educate internally of benefits of content
16. @TallChickVic
Not Just About the Text
(Personas, Optimization, Authors, Topic)
Your content calendar should contain:
Topic
Seasonal Event If Applicable (Breast
Cancer Awareness Month, American
Heart Month and so on)
Personas
Keywords
Author Name
Content Type
18. @TallChickVic
Review & Approval Process
When developing content around
Healthcare reform, health insurance, or
clinical content, you need to develop
process and procedures for content
review.
19. @TallChickVic
Review & Approval Process
Should have at least 2-3 people looking at
content
If there is a guest author, business should
have a release form so content is owned by
company
If content is medical in nature, medical expert
should sign off on content
21. @TallChickVic
How to Make Review Process Easier
Ghost writing method (discuss further in
a part 2)
Content calendar communicated to
stakeholders & public & approved ahead
of time
Develop content foundation to
supplement when review team is busy
22. @TallChickVic
Finding Content to Use
Fresh content development can be
difficult to develop due to process
Finding pre-approved content can save
you time and effort
23. @TallChickVic
Why is Pre Approved Content Beneficial?
It’s created by the experts.
It’s already reviewed.
It can save time versus creating new content
that promotes the exact same message.
It can help extend the lifespan of the content.
It is cost effective and can aid with ROI as it’s
already produced.
25. @TallChickVic
Updating Information Due
To Industry Changes
Another big challenge of healthcare content
marketing is making sure existing content is up to
date.
Often, content needs to be pulled down due to
industry changes, especially when it comes to health
care reform or medical studies
26. @TallChickVic
Updating Information Due
To Industry Changes
Pull down content but don't delete post
Once changes are updated, go to original post
and update the content
Republish content with new date
As page is older has more digital authority vs a
new page.