The short-film documentary aims to balance entertainment and education to engage a niche audience while avoiding 'dumbed down' content. It will focus on asking insightful questions to interviewees and providing accurate information. The approach involves utilizing narrowcasting techniques to effectively target demographics, particularly those aged 16-34, to broaden audience reach.

2. Initially…
0 We want our short-film documentary to have the correct
balance of entertainment and information/education not only so
we may conform to the main conventions of a documentary, but
also so that we can engage our audiences.
0 Engaging our audiences may also be done by making the
cinematography of our product interesting, keeping the
audience entertained.
0 In terms the educational value of our documentary, this will be
shown via the questions we ask the interviewees, and the
answers they give.

3. Furthermore….
0 The article from the “Teaching Media and Television” book
explains how modern documentaries are now ‘dumbed down’,
a term meaning that the content of the documentary becomes
more understandable so that it appeals and is “more
palatable” for a mass audience.
0 As our target audiences are relatively niche, this is not a
techniques that we intend to use and therefore we are less
likely to include misleading or inaccurate facts and
information that could be a problem, if we dumbed down our
product.

4. In addition…
0 We have learnt about the term “Narrowcasting” which is the
process of targeting a particular audience through a form of
media (such as television, radio trailers, posters etc.) that
appeals to these audiences. This is a technique that we will
need to use, as our target audiences are niche.
0 As well as this, we have found out from our research that the
demographic that is easiest to target advertisements for due to
their high income and their adaptability to new/digital
technologies are those within the 16- 34 demographic.
Therefore, it might be beneficial to extend our secondary
audience to people in their early 20’s so that we may cover
more of this demographic than we do already.