The document discusses the design choices made for a documentary advertisement. It chose to air on BBC One as its educational toys topic appeals to a wide audience. Logos and information like date and time were included to follow conventions. Brightening the central individual was meant to portray toys providing a positive education experience, while dimming backgrounds suggested a duller exam atmosphere. Cropping focused the image on toys' beneficial role in learning.

2. As a group we decided our chosen
channel would be BBC One, we chose
this channel as we believe our
documentary is aimed for everybody as
it involves toys and education, which
everybody has had in their life.
Typically, BBC One provides
programmes for everybody, therefore
we thought it was suitable for our
documentary. In addition, we followed
the codes and conventions of and
placed the BBC ONE logo in the centre
of the screen, as we noticed this was a
common theme for BBC ONE.

3. In addition to the BBC ONE logo, we have
placed text underneath providing the
audience with; the name of the
documentary, the date, channel, timing and
we have also used direct address. Providing
the audience with this key information
evidently follow the codes and conventions
of a print advert for a documentary, and also
keeps the audience informed about the
documentary. In addition, we used direct
address by using the question ‘How do you
learn?’, this draws the audience in and allows
them to feel involved in the documentary
which would them lead them onto watching
the documentary to find out more about
how toys can have an impact on education.

4. As toys was our main focus of the
documentary, and we wanted to
portray them as providing a brighter
side to education as well as being
successful, we increased the brightness
on the individual in the centre.
Increasing the brightness illustrates to
the audience that she’s in a positive
mind set.This is reinforced by the props
(toys) . In addition, we can also see
other individuals in the background
taking an ‘exam paper’, to suggest this
isn’t an enthusiastic way of educating
pupils we have darkened the lighting to
represent a dull atmosphere.

5. Creating more of an impact on the
audience that toys can be useful in an
education, we have cropped our image.
We did this to reinforce the meaning of
toys can have a positive effect on
education, therefore cropping the
image brings the individual forward
making our message more prominent.