The document discusses how various media technologies were used at different stages of creating a documentary and ancillary materials, including using YouTube and PowerPoint for research, Sony HD cameras and Apple computers for filming and editing, and InDesign, Photoshop, and scanners for constructing the ancillary materials.

1. Evaluation Questions

2. 3. What have you learned from your
audience feedback?
Documentary
Question on powerpoint in background
and shown on evaluation video

3. Documentary
1. List your audience feedback comments:
•Conventions:
•Music:
•Interview styling:
•Sounds:
•Shots:
Mise-en-scene:
Screenshots of some of the conventions, shots and mise en scene that the
audience like and then show the ones they didn't like
clips of two or three audience feedback

4. Documentary
2. Who is your target audience?
show clips from our research of target audience and tv
channel
and show clips of the people interviewed who liked the
documentary and their age

5. Documentary
A. what did you do to attract your target
audience?
• Forms
• Conventions
show images of the forms and conventions

6. Documentary
3. What did you learn from your audience
feedback?
• images from documentary and ancillary of
what learnt

7. Documentary
3. What did their comments show/teach
you?
•
• What they liked
• What they didn't like
talk about what did they like - why and ways to change it
what they didn't like - why and ways to change it

8. Documentary
4. What changes need to be made to
improve?

9. 3. What have you learned from your
audience feedback?
Ancillary
Question on powerpoint in background
and shown on evaluation video

10. Ancillary
1. List your audience feedback comments:
• Conventions:
• Music:
• Interview styling:
• Sounds:
• Shots: Screenshots of some of the conventions,
shots and mise en scene that the audience
like and then show the ones they didn't like
• Mise-en-scene: clips of two or three audience feedback

11. Ancillary
2. Who is your target audience?
show clips from our research of target
audience and tv channel
and show clips of the people interviewed
who liked the documentary and their age

12. Ancillary
A. what did you do to attract your target
audience?
• (forms and conventions)

13. Ancillary
3. What did you learn from your audience
feedback?
show images of the forms and conventions

14. Ancillary
3. What did their comments show/teach
you?
•
• What they liked
• What they didn't like
talk about what did they like - why and
ways to change it
what they didn't like - why and ways to
change it

15. Ancillary
4. What changes need to be made to
improve?

16. Who would be your audience for
your media product?
Our media product is about the
Evolution of video games. It explores
how video games have changed over
the years in terms of its image, gender
representation and its themes.
Our target audience is 16-24 year
olds;
•Outgoing
•Knowledge of popular culture
•Interested in Television
•Interested in different types of
technology e.g.-mobile phones
•Interested in documentaries.

17. What is ‘film rated’/ guidance
/warnings etc, in relation with
OFCOM
•According to OFCOM material shown on TV before the watershed should be
suitable for under eighteens. i.e.-no swearing, nudity, offensive language, horror or
drug use.
•The watershed in the UK is 9pm.
Some of the video games
we’ll be showing footage
from are assassins creed,
grand theft auto and god of
war.
These video games are
17+ so is suitable for our
target audience because
they are between 16-24.

18. What channel is it shown on and why?
•We have chosen to show our documentary on channel
5.
•The shows mainly shown on channel five are
entertainment shows like reality TV, US drama, game
shows, children's programmes and Australian soaps.
The gadget show Neighbours
CSI Big brother

19. Channel five also have shows like the gadget show
which is a show that gives people the latest technology
news and gives the consumer information of how to get
the most out of their gadgets.
Our documentary is also about technology so
we decided to put it on channel five because it
has a similar programme.
The gadget show target knowledgeable people and
also a more casual audience so people who watch
the gadget show would be interested in our
documentary.

20. Time of documentary
We’ve scheduled our documentary at 9pm because some of the footage we will
be showing are from video games which have an age rating of 17+
This is suitable for our target audience because they are between
16 and 24.
9pm is when the watershed in the UK begins so if we show our
documentary at this time we wont be breeching any OFCOM regulations.

21. How did you attract/address
your target audience?

22. Documentary
A - Prove how audience will be attracted
•Proof they will be attracted is through results from the
questionnaire – have a shot of our questionnaire with a voice
over, or film our target audience
B - Watching the documentary
•Film different people watching our documentary. Voice over of
how they are our target audience.
C - Interviews with audience
•Interviews of target audience. Example questions:
Does the documentary relate to the overall topic of the evolution
of technology?
Is the what is being discussed in the episode clear?
After watching the 5 minutes, are you persuaded to watch the
rest of the episode/series?
If they mention something specific, use a voiceover and match it
to the clip

23. D - Things you did to attract target
audience
• Show clips of the
presenter, young and
dressed casually to relate
to our audience
• Uses of technology
associated with those in
our target audience (smart
phones, games consoles
etc)

24. Ancillaries
A – Prove audience will be attracted
•Film our target audience and ask if the ancillaries makes them
want to watch the documentary
B – Looking at the ancillaries
•Brief clips of them looking at the ancillaries
C – Interviews with audience
•Examples of questions we could ask are:
What does the ancillaries communicate to you?
Would the advert and double page spread convince you to watch
the documentary?
Do you think the images are appropriate to the idea? If not what
images would be better?

25. D – We attracted our target audience by:
Using images that relate to the audience and our topic
Images on double page spread would attract our target audience as they
often use them (computers, consoles.)

26. What have you learned from
audience feedback?

27. Draft 1
Documentary:
Too much game footage
Awkward filming at the start – see the back of presenter
Distracting people in background (argos)
Clearer structure
Ancillaries:
Good image in advert.
Double page spread not good – no clear layout and no image.

28. Draft 3
Documentary:
Good channel 5 start
Music related to the topic
Voiceover and public interview clashes
Not edited properly (mistake of presenter)
Ancillaries:
Images relate to topic We improved from draft 1 to 3 by:
•Having more interaction with the
presenter
•Added music
•Used less footage of games
•Less distractions around presenter

29. What have you learnt form your
audience feedback?
Draft one
All the things we learnt from
What I learnt; draft one we made sure we
oWe needed to follow the documentary had it in draft three:
structure We added more footage of
oWe had too much footage of video games and the presenter.
not enough clips of the presenter. We added music
oOur montage editing didn’t flow. We changed the script in
oWe had good co-ordination when comparing order to make the presenter
Mario and Tetris games. sound more enthusiastic.
oWe needed to add music.
oThe presenter sounded dull

30. Draft three For draft four considering all the
What we learnt; things we learnt from draft 3;
oWe still need to follow documentary oWe need to follow a structure by
structure following the time structure. setting out the number of seconds
oWe shouldn’t zoom in on things for each section.
oMontage of locations didn’t fit in oWe will use a member of the
with our topic group to be our expert sociologist.
oWe need to work on sound control oWe need to change the music to
oOur expert sociologist wasn't something more game like. E.g.-
saying anything that related to our music like the ones you find in
topic. video games like Mario and tetris.

31. How did you use media technologies
in the construction and research,
planning and evaluation stages?

32. Documentary – technologies used for
research and planning
• Youtube/4od to watch inspirational documentaries
– brief clips of searching for documentaries
• Powerpoint to present ideas with print screens of
documentaries as evidence of inspirations – use
still shots or brief clips
• Flash to create examples of titles – film, but not too
long
• Camera to both film and take pictures – show some
of the pictures taken
• Macs to edit – Adding transitions, sound, voice
overs and titles. Film

33. Documentary-construction
These are the
three
technologies that Sony HD
we’ll be talking camera
Normal computer
about in the
documentary.
flash
Technologies Apple Mac
we’ve used
Photoshop
I movie- the new
version
tripod
In-design

34. How we would film and edit this
We could film a member of
our group editing a picture
On I movie we could also on indesign with a
show how we uploaded voiceover describing the
videos and images from action as well as showing
the internet. E.g.- we got the different functions on
our vice city cover and indesign. Also we would
video game footage from show how to convert the in
the internet. design files to PDF’s
Filming and
editing
When talking about I
movie we could record
a short clip and show
To describe the ways in which we used the the different editing
Sony HD cameras we could list the features by editing the
different ways in which we used them. E.g.- short clip. We would
we used it to take pictures for the use a voiceover to
ancillaries. We could take a picture of the describe what is going
camera and have it appear as a still image on.
in our evaluation with arrows pointing to the
different functions.

35. Part 2: How did you use media
technologies in the construction and
research, planning and evaluation
stages?
Ancillaries
question shown on powerpoint on the
computer behind us
and at the start make question come up on
the video

36. Technologies used in research and
planning.
• Internet
• Magazines and newspapers - to
research different magazines
• Microsoft Word
• Text font - research the specific
type of fonts in each magazine and
channel advert
Voiceover with images/screenshots of the
technologies

37. Show the chosen ones on the
PowerPoint.
Vioceover explaining what we did:
Show clips working on the
We chose these three: internet(looking at online magazines)
Clips of word document
experimenting fonts (comparing text
to ad and newspaper text)
• Internet
• Microsoft Word

38. Technologies used for the
construction
•Editing:
•Indesign
•Photoshop - used to edit photos to import to indesign
•Images:
•Camera - to take pictures for the double page spread and
advert
•Game consoles - images for the advert
•Scanner - used to copy detailed version of double page
spread drawing.
when we start talking show us in front of computer with
powerpoint
then have voiceover with images of indesign, photoshop,
camera(taking pictures), scanner(show scanning drawn images)

39. We chose these three:
• In Design
• Photoshop
Vioceover saying the effects used:
Clip of how Indesign was used (created
new files, imported images, layout of text,
layering images and shapes)
• Camera Clip of editing on Photoshop (brightened
the images,layering, deleted and put colour
in background)
clips of us using the camera (taking
photographs of game console(game boy))