The document analyzes various elements of the music video for Dua Lipa's song "New Rules" that suggest its target genre audience is females ages 14-30. Shots showing the artist in bed and doing makeup indicate themes of women and relationships. Fast-paced editing connects shots of the artist happily moving on from a breakup, empowering women. Costume and lighting choices meant to depict a young, happy audience enjoying their lives. Locations like a hotel and pool where women socialize together also relate to the target genre.

1. Genre Research
New rules- Dua Lipa

2. Camerawork
• In Dua Lipa song New Rules we can see many
reasons why this song suggest that the genre
target audience is for females age 14- 30.
One reason for this is
because the first shot
we see is of the artist
and she is lying in bed.
Looking directly into the
camera.
From the opening of the
song till the chorus we
see a continuous tracking
shot of the artist walking
around her hotel room.
The reason they have
done this is because she
is acting out the lyrics.
There is a close up
being used of the artist
doing someone's
makeup. Makeup is
usually shown to be
worn by women.
There is a master shot
being used when all of
the girls are brushing
their hair. This shows
girl power and how
they are all stick
together which relates
to the lyrics.

3. Editng
Here we can see fast pace editing
and location match. Here we see
her opening a certain in her hotel
room and then the next shot is her
on the other side when she is
happier and has got over her ex
boyfriend. This shows that its about
women because its an empowering
message that there is another side.
Here we see the artist and her dancers acting
like flamingos and then when the camera
goes under water we can see the flamingos
upside down on the other side. Flamingos are
packed animals and will stick together and
that’s what the song is about.

4. Mise en scene
• Costume
In the music video near to the end
we see a young girl struggling with
her breakup. Through the use of
costume and colour we can see that
she is in danger or is upset. This is
because she is wearing red and red
symbolises danger.
Lighting- throughout the music
video they have used high key
lighting. The reason they have
done this is because it is a pop
video that is very happy and fun
to dance to. This related the
genre of women aged 14-30
because they are young and
happy and enjoying their lives.
Location- one location is a hotel where we
can see all the girls hanging out together-
the reason why they have done this is
because girls like to go on holiday with
each other and hang out.
Another location used is the pool. This
relates the genre because when people are
younger this is what young women.