The document discusses and analyzes different music videos based on their genre. It examines an Olly Murs video that tells a narrative story through its unmade bed and characters' intimate moment. It also looks at a Will.i.am video that enhances its performance aspect through costumes setting it in the 1920s-1930s and black and white film style. Finally, it summarizes a Miley Cyrus video that focuses on crafting an image of the artist through close-ups, a white background, and her makeup look.

1. Music videos
EMILY HOWLETT

2. Dear darling- Olly Murs. Narrative
In this shot we can see that
the bed is unmade which is a
semiotic. This shows a normal
life setting, as this video has a
narrative genre it is very fitting
for the video.
His expression can also
be seen as a semiotic.
This shows that he is
acting to be upset
which supports the
narrative genre.
These two
characters are
sharing an intimate
moment which
can be seen in real
life. This acting
conforms to the
words of the song
and fits in well with
the narrative.
From this shot we can see
that the video has been shot
in an apartment. This is a very
common way of supporting
this narrative and can be
seen in many videos.

3. Will.I.am- Bang Bang. Performance
In this shot I can see
instruments in the
background of the
shot. This tells the
audience that this
artist is performing
his song in a
specific way.
This costume shows that the artist has
‘gone back in time’ to perform his song, he
has decided to go back to the 1920’s-30’s
during prohibition which his song is fitting
for. This also tells the audience that it is a
performance but also a narrative.
This music video has
been edited to a
black and white
theme to enhance
their performance
and it also fits the
theme of the video.
This has been chosen
carefully.

4. Miley cyrus- We cant stop.
Image/spectacle
This has a close up of the
artists face which shows
that the focus of the
video is on her. This
creates an image on the
artist depending on what
is seen.
There is a white
background in this
shot and many
others throughout
this video which
creates a focus on
the artist.
This artist is wearing a lot of
makeup to perfect her look.
This is also a very popular
look for this artist which
keeps up the image of this
artist.