This document discusses unconventional music videos and provides two examples. It notes that established artists can make unconventional videos since they are already well-known. Some artists also use unconventional videos as part of crafting their image or brand. Certain genres like house, dance, and drum and bass also lend themselves to more unconventional styles. The document then analyzes the music video for "Rich White Girls" which pushes boundaries by never showing the artist and being filmed entirely in one location. It sends a powerful message about how wealth and beauty do not ensure happiness. The video for Lorde's "Tennis Courts" is also unconventional as it simply shows her looking at the camera without lip syncing, representing the scrutiny and

1. Unconventional Music
Videos

2.  Established artist ( artist who have been in the industry
for a long time and are well known) can afford to make
an unconventional music video because they so
famous that we don’t need to see who the artist is

3.  Sometimes it can be apart of an artists start image to
push boundaries and be unconventional than their
music videos may reflect that by being unconventional
themes.

4.  Some genres lead themselves more to be
unconventional than others. An example genre of this
would be, house/dance/drum and bass music.

5. RICH WHITE GIRLS
The music video for Rich White Girls is very
unconventional because it pushes the boundaries and
gives off a very powerful message
We never see the artist which is
very unconventional and it is also all
set in the same location which is a
house, where as most music videos
are shot in loads of different
locations.

6. In this music
video we can
see that not just
young girls are
being sexualized
it is also the
older women as
well.

7. The powerful messages in this is that even if your rich and pretty and seem to
have everything doesn’t always mean that you are happy. At the end of the
video we see all the girls hang themselves. Most videos wouldn’t do this as they
can be scared that their audience wont like it. This is the artist pushing
boundaries and making the audience think about what they have just watched.

8.  https://www.youtube.com/watch?v=D8Ymd-OCucs

9. Lorde- Tennis Courts
 In the music video for Lorde tennis courts we just see a
continuous clip of the artist Lorde looking straight down
the camera and occasionally looking away to the side.
This is a very unconventional music video because it
doesn’t have any lip syncing to the lyrics, the only thing
that she says is yeah which is a back ground sound.

10.  The song is about how the lives of people who are
being watched is really like (aka celebrities) that’s why
it’s a dark background, in reality she's in a dark place
surrounded with void. Its just her with lights flickering
on and off frequently ( similar to the limelight). She only
says “yeah” throughout the video to highlight how
people are almost slaves to putting up an act and going
with the flow and not really having a voice. They’re
constantly under the scrutiny of the media and that’s
the reason why she says “and you can watch from your
window” or “ ill be the beauty queen in tears”