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I Am Who I Am

                                   Joanne Magu
                                        B004518
                       joannemaguire@hotmail.co
            Blog - iamjoannemaguire.wordpress.c
                                     Padraic Lyn
                                     3rd May 20
This campaign is
    going to help the
    LGBTQ community,
    and their families.

    Im offering
    something that
    isn’t out there.
Project Description
    This campaign is
    about helping the
    young scared
    adults that need a
    little help with
    discovering and
    understanding
    their sexuality.
    This campaign will
    let these young
    adults know that
    they are not alone
    and they are going
    to be ok though
    their transition.

    This campaign will
    help the families
    of the young
    adults, and help
    them understand
    what their
    child/sibling is
    going though. It
    will also give
10% World Wide are
                                  LGBTQ

      More Understanding                          More Knowledge




More Dynamic               The LGBTQ Culture                 Moving Fast




                                Coming Out
                                  More
15 - 25 Years

       Friends                        Scared and Confused




U.K.   Target Market                            Families




                 Young LGBTQ Adults
This campaign
has 4
different
elements to
it, each
element will    The 4 Elements
get the
message
across in its
own way.         Website


Informational            Interview
   Booklets                Videos


                 Posters
Informational
                   and
                  Social
        Online             Sexual
       Directory            Health



  Physical
                             Culture of the
     and        Website          LGBTQ
Mental Health


        Parental
                              Social
       and Sibling
                             Network
         Advice
                The Types Of
                  Sexuality
Volunteers

    The Challenges    Their Families




   True
Coming Out   Interview10     Interviews
 Stories
               Videos

                        The Faces
    Real Emotions
                     Of The Campaign
Same Information
           on the Website          Volunteers  Strong
      Sexual      Culture of the            Quotes from
      Health          LGBTQ               Their Interviews



      Informational
  Physical
                 Advertising
     and                  Posters
                                10               Posters
         Booklets
Mental Health
                   Website



     Parental                                 QR Codes
                  The Types Of
    and Sibling                              Connecting
                    Sexuality
      Advice                                to Interviews
                                    The Faces
                                 Of The Campaign
I am Bisexual.
did I choose this subject my project?
     I am one of the young
     adults who are
     struggling to come to
     terms with my sexuality.
     I have family members
     that can’t understand
     why I am bisexual. I
     have experienced the
     hate crime and
     discrimination that comes
     with the territory.

     I want to change this.
My Coming Out Interview




                QuickTimeª and a
              h264 decompressor
        are needed to see this picture.
Was I born gay?
ay by nature:
r Qazi Rahman                 “Thanks  to MRI
ueen Mary University London   scans, we also
                              have the
                              technology to
                              look at the


                              “
                              brain directly
                              rather than
                              just carry out
                              problem solving
                              tests on people.
                              The studies in
                              the last two
                              years strongly
                              suggest that in
                              the adult gay
                              brain, and   ”
                              lesbian brain, it
                              is wired very
                              differently to
                              the straight
                              brain.   ”
Other Campaigns
- U.K. Based
- Founded in 2008
- Focuses on
Homophobia in
Football
- 3 Openly Gay
Footballers Today
- Donations and
Fundraising
- Famous People /
Footballers
The Trevor
                              Project is
                              the leading
                              national
                              organization
                          “   providing
                              crisis
- U.S.A. Based                intervention
- Focuses on Suicide in       and suicide
young LGBTQ                   prevention
- Seed Funding                services to

                                              ”
Provided by
                              lesbian, gay,
The Colin Higgins
Foundation                    bisexual,
- Donations /                 transgender,
Fundraising                   and
- Daniel Radcliff is          questioning
the New Face of               youth.
Trevor
- 24/7 Crisis
Intervention Lifeline
- Volunteers
- Donate.
                            - Record.
                            - Share your Story.
                            - Take the Pledge.
                            - Wear your Support.
                    -   Buy the Book.
                    -   Order the Book for your Hometown.
                    -   Connect With Us.
                    -   Founded in September 2010
                    -   Linked to the Trevor Project Help L



Dan Savage created
a YouTube video
with his partner
Terry Miller to                “
                             Every Video

                                            ”
To date, the for
inspire hope
project has
                             Changes A Life.
young people
received submissions
facing harassment.
from celebrities,
organizations,
activists, politicians
and media
personalities,
Good Points




- They are Helping
Suicide LGBTQ.
- They all have a
strong statement.
- They have the
help they need.
- They are raising
awareness.
- Focusing on the
right areas.
- Strong
Campaigns.
- Famous
Influences.
- They have a
HelpLine.
- Public Functions
- Volunteers
- Guerilla
Marketing
- Have Affiliates
in Austraila,
Latin America,
Bad Points




-   They only focus on one area of LGBTQ.
-   Not for all LGBTQ Youths.
-   Don’t help the families of LGBTQ.
-   No advice on LGBTQ Culture.
-   No General Information on LGBTQ.
-   Only one HelpLine.
-   Not enough volunteers.
-   Trevor Space is not great.
-   Website design is poor.
-   Not World Wide
Main Page
Your Sexuality Page
Online Directory Page
Social Network
 Profile Page
Your Stories Page




your stories page
Informational
Booklets

These are the
front covers of
the informational
booklet I plan on
putting together
with the
information I will
be putting on the
website.

These will be
great pocket
books for who
ever need a little
help with them.

I am also planning
on have a parent
and sibling booklet
also.

These booklets
would be great
for schools,
universities, LGBT
Group and
community centers
to have. They
would also be
good for medical
clinics to have.
Possible Funders




http://www.fundit.ie/info/about/
                            http://www.peoplefund.it/about/

           Ireland                  United Kingdom

            £1000                       £1000
What is the money for?



     Printed Poster Campaign

     Informational Booklets

           World Pride

      Maintaining the Website

Producing the Coming Out Interviews
Thank You
Any Question?

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Final presentation

  • 1. esign ntrepreneurship pplied I Am Who I Am Joanne Magu B004518 joannemaguire@hotmail.co Blog - iamjoannemaguire.wordpress.c Padraic Lyn 3rd May 20
  • 2. This campaign is going to help the LGBTQ community, and their families. Im offering something that isn’t out there. Project Description This campaign is about helping the young scared adults that need a little help with discovering and understanding their sexuality. This campaign will let these young adults know that they are not alone and they are going to be ok though their transition. This campaign will help the families of the young adults, and help them understand what their child/sibling is going though. It will also give
  • 3. 10% World Wide are LGBTQ More Understanding More Knowledge More Dynamic The LGBTQ Culture Moving Fast Coming Out More
  • 4. 15 - 25 Years Friends Scared and Confused U.K. Target Market Families Young LGBTQ Adults
  • 5. This campaign has 4 different elements to it, each element will The 4 Elements get the message across in its own way. Website Informational Interview Booklets Videos Posters
  • 6. Informational and Social Online Sexual Directory Health Physical Culture of the and Website LGBTQ Mental Health Parental Social and Sibling Network Advice The Types Of Sexuality
  • 7. Volunteers The Challenges Their Families True Coming Out Interview10 Interviews Stories Videos The Faces Real Emotions Of The Campaign
  • 8. Same Information on the Website Volunteers Strong Sexual Culture of the Quotes from Health LGBTQ Their Interviews Informational Physical Advertising and Posters 10 Posters Booklets Mental Health Website Parental QR Codes The Types Of and Sibling Connecting Sexuality Advice to Interviews The Faces Of The Campaign
  • 9. I am Bisexual. did I choose this subject my project? I am one of the young adults who are struggling to come to terms with my sexuality. I have family members that can’t understand why I am bisexual. I have experienced the hate crime and discrimination that comes with the territory. I want to change this.
  • 10. My Coming Out Interview QuickTimeª and a h264 decompressor are needed to see this picture.
  • 11. Was I born gay?
  • 12. ay by nature: r Qazi Rahman “Thanks to MRI ueen Mary University London scans, we also have the technology to look at the “ brain directly rather than just carry out problem solving tests on people. The studies in the last two years strongly suggest that in the adult gay brain, and ” lesbian brain, it is wired very differently to the straight brain. ”
  • 14. - U.K. Based - Founded in 2008 - Focuses on Homophobia in Football - 3 Openly Gay Footballers Today - Donations and Fundraising - Famous People / Footballers
  • 15. The Trevor Project is the leading national organization “ providing crisis - U.S.A. Based intervention - Focuses on Suicide in and suicide young LGBTQ prevention - Seed Funding services to ” Provided by lesbian, gay, The Colin Higgins Foundation bisexual, - Donations / transgender, Fundraising and - Daniel Radcliff is questioning the New Face of youth. Trevor - 24/7 Crisis Intervention Lifeline - Volunteers
  • 16. - Donate. - Record. - Share your Story. - Take the Pledge. - Wear your Support. - Buy the Book. - Order the Book for your Hometown. - Connect With Us. - Founded in September 2010 - Linked to the Trevor Project Help L Dan Savage created a YouTube video with his partner Terry Miller to “ Every Video ” To date, the for inspire hope project has Changes A Life. young people received submissions facing harassment. from celebrities, organizations, activists, politicians and media personalities,
  • 17. Good Points - They are Helping Suicide LGBTQ. - They all have a strong statement. - They have the help they need. - They are raising awareness. - Focusing on the right areas. - Strong Campaigns. - Famous Influences. - They have a HelpLine. - Public Functions - Volunteers - Guerilla Marketing - Have Affiliates in Austraila, Latin America,
  • 18. Bad Points - They only focus on one area of LGBTQ. - Not for all LGBTQ Youths. - Don’t help the families of LGBTQ. - No advice on LGBTQ Culture. - No General Information on LGBTQ. - Only one HelpLine. - Not enough volunteers. - Trevor Space is not great. - Website design is poor. - Not World Wide
  • 23. Your Stories Page your stories page
  • 24. Informational Booklets These are the front covers of the informational booklet I plan on putting together with the information I will be putting on the website. These will be great pocket books for who ever need a little help with them. I am also planning on have a parent and sibling booklet also. These booklets would be great for schools, universities, LGBT Group and community centers to have. They would also be good for medical clinics to have.
  • 25. Possible Funders http://www.fundit.ie/info/about/ http://www.peoplefund.it/about/ Ireland United Kingdom £1000 £1000
  • 26. What is the money for? Printed Poster Campaign Informational Booklets World Pride Maintaining the Website Producing the Coming Out Interviews