PCI Media Impact uses storytelling and creative communications to inspire positive social change. In 2015, they launched several impactful programs including Comics Uniting Nations, a set of comic books for the UN's Sustainable Development Goals, and La Caldera, a drama curriculum addressing human trafficking in Bolivia. They received 17 international awards for their 2015 work. Two of their most successful programs were #ISurvivedEbola, which placed Ebola survivor stories at the center of efforts to end the outbreak, and Punta Fuego, a radio drama in Belize that promoted sustainable fishing practices through entertaining stories. Both programs significantly increased knowledge and positive attitudes through the power of narrative.

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PCIMEDIAIMPACT
ANNUALREPORT
2015

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PCI Media Impact empowers communities worldwide
to inspire positive social and environmental change
through storytelling and creative communications.
Our Mission.

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2015 has been a ground-breaking year for PCI-Media Impact, both for the range of the
programs we have launched, and for the recognition that those programs have received.
We dove into challenges as they arose, launching such disparate initiatives as Comics Uniting
Nations, a global set of comic books for the UN’s Sustainable Development Goals, and the
La Caldera curriculum, a drama and lesson plan that tackles human trafficking in Bolivia.
Regardless of the media we selected or the topic, for each program we stayed true to our
tried and tested approach to storytelling for social change. We believe that this pairing of
consistency and innovation is responsible for the 17 international awards for work completed
in 2015, including a Millbank Social Marketing Award, a Video Marketing Excellence (VMX)
Award, a Webby, and even a Rockie nomination.
As Co-Chairs of the Board of this innovative organization, it is our honor to share with you
these institutional successes. What may be even more important is to share with you our
enthusiasm for this organizatio’s work, and how it has changed each of our personal stories,
as well as impacting the experiences of all the staff and volunteers worldwide who participate
in using the power of story. Each has found their own unique path to their passion for this
mission.
The same can be said of problem solving. A single mother in Mozambique who aims to
protect her young child from illness to communities throughout the subcontinent of West
Africa working together to eradicate Ebola. Each in their own way bring their own personal
stories and background knowledge to the table to create a better, safer world for themselves
and their children.
The PCI Media Impact storytelling approach is the ideal vessel for these diverse perspectives.
Our communication work always begins with the beliefs, stories and approaches of individual
problem solvers. We identify positive deviants and good community practices, and recognize
the thinking that leads to effective solutions. Then, building on narratives that already exist,
we create role models. Often, these models are fictional characters in a drama, but they
might also be the nonfiction stories of local heroes, the voices of pop stars, or the actions of
governments.These models allow our audiences to imagine and create better, more effective
solutions for themselves.
This tactic – the practice of social and behavioral change communication – should not be an
afterthought to change planning. It is integral to any endeavor.
Our sensitivity to audiences’ stories brings creative solutions to light, and allows us to be
on the frontline of innovation. We have responded to a shifting media landscape, using an
increasingly diverse set of communication media to tell the story, from comic books to mobile
apps, documentaries to soap operas, each uniquely based on its audience’s needs.
The world will face no shortage of challenges in the coming decade. From global warming to
health outbreaks like Zika. Most of these issues rely on collective action, counting on a global
community willing to engage as problem solvers, to shift their own attitudes and behaviors.
It continues to be an honor to represent PCI Media Impact, an organization that has the
capacity to play a pivotal role in these issues. We look forward to another year of persuasive
and relatable stories that can capture our imagination, influencing the way we choose to live.
Lynne Yeannakis & Rick Stone, Co-Chairs of the Board of Directors
Foreword.

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“A story is the shortest distance between people.”
I love this Pat Speight quote. It speaks to the fundamental reason we do what we do – the
reason we use the vehicle of storytelling to inspire change. Story is convincing. Story is
empowering. Story shares information while bringing people together.
When a person hears a story they empathize with, that story often becomes a role model for
their own lives.
Miguel Sabido was one of the early advocates for popular storytelling as a means of behavior
change. Ever since PCI Media Impact’s founder David Poindexter worked with Sabido and
Indira Ghandi over 30 years ago, our organization has held this idea at the core of our
work: it is everyday people that will make the change, so it is everyday people we need to
communicate with.
With more than thirty years of programming and institutional learning, we have come a long
way. Our “storytelling” was once only delivered in the form of serial soap operas. Now, we
work with television, radio, social media, music, comic books and documentary. We build
diverse coailtions of stakeholders who learn from these stories, as well as from one another.
From donors, to consumers, to our colleagues on the ground, we are an organization based
on partnerships. Our mission is successful when our audiences are part of the positive change,
when our coalitions of partners outlast programs themselves, when we enhance the capacity
of individual communicators and change agents.
2015 has been an extraordinary year. We continued our campaign to end Ebola, producing
radio dramas, call-in shows, music videos, and powerful survivor stories. The success of our
initial work gained #ISurvivedEbola features on CNN International, BBC Worldwide, and
Newsweek. Our partners grew from 3 to over 75. This propelled us into a deep collaboration
with the CDC, leading to further creative solutions in Guinea and Sierra Leone.
On the other side of the globe, our long-running, celebrated Strong Women, Strong Voices
program in Latin America continued through a partnership with the Department of State. The
show, designed to address violence against women in Colombia, Bolivia, and Peru, has now
played on over 120 community radio stations, supported through demonstrations, school
visits and community-led actions.
Meanwhile, Punta Fuego, a program on sustainable fisheries in Belize rode a wave of popular
success, gaining a set of die-hard fans. More rewarding than the numbers, however, are
the testimonials of fishermen who have changed their own fishing practices because of the
experiences of their favorite character, Richie.
These are only a few examples of the beautiful work our teams around the world have
accomplished this year, none of which would be possible without the generous, steadfast
support of our institutional partners and individual donors. We are thankful to each and every
one of you for your committment to our shared vision of a new global narrative.
Sean Southey, CEO
Overview.

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How We Tell Our Stories.
As a communications for social change organization, PCI Media
Impact uses radio, television, music, digital and other media to
turn up the volume on crucial issues around the globe.
Focusing on Health, Environment and Social Justice,
we strengthen the CAPACITY of partners; we create a
COMMUNITY of constituents who support our collaborative
work; and we promote positive CHANGES in audience
knowledge, attitudes and behaviors.

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Cecilia,a young woman from a settlement in Pucallpa,Peru,is the first to point out the alarming
teen pregnancy rates in her community.
“Anywhere you turn you will see an adolescent mom. I turned 23 this year. And from my whole
cohort, I am the only one who does not have a baby,” Cecilia said.
But she is also one of the first to do something about it.
Cecilia has been part of our sexual health and family planning work as a participant, volunteer
and coordinator since 2010. She was introduced to our characteristic community-driven
storytelling by our Latin American Regional Director, Javier Ampuero, and fell in love with it.
“Something lit up inside of me. When you make [a community] feel a part of it, they can feel
like ‘this is mine, I can actually contribute to the change in my community, my region, my
country.’”
Cecilia is one of many budding community role models who act as agents of positive change
thanks to PCI Media Impact. Twenty-five years before Cecilia met Javier and learned about
Entertainment-Education, David Poindexter was founding PCI Media Impact, and already
working on family planning issues.
Through our approach with programs such as Hum Log and Dukh Sukh Apney and, more
recently, Sin Arrugar and Cora Corazón, young women like Cecilia have not only been
audience members of our shows but have also contributed to scripts and mobilization
activities, radio broadcasts and call-in shows.
Though our channels and audiences have increased over the years, our aims remain the
same: we create MOVEMENTS.
Cecilia falls in love with storytelling for social change so that her peers can fall in love with
characters that resist teenage pregnancy. Javier, and the rest of our staff around the world,
train young leaders so that they can train their own constituencies. And all of us, from Liberia
to Peru to New York City, tell the story of a better world in order to make that better world a
true possibility.
Then and Now

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Major Partners.
• Auder
• Bioclimate
• CARE
• Centers for Disease Control
• Fauna and Flora International
• Project Everyone
• Radio Everyone
• IUCN
• The Nature Conservancy
• The Paul G. Allen Foundation
• The University of Texas at El Paso
• Journalist and Writers Foundation
• METI
• Metronix Foundation
• UNFPA
• UNICEF
• United Nations Framework Convention on Climate Change
• United Nations Development Program
• USAID
• U.S. Department of State
• U.S. Fish and Wildlife Service
• U.S. Forest Service
• Vulcan Productions
• WCS
• World Bank

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#ISurvivedEbola
Campaign
Road to
Recovery
Let’s Speak
Out
REDD+ Libe
Voices of
the Mist
Guardians
of the Mist
Punta Fuego
Cora Corazón
Young People
Who Tell Stories
to Inspire
Change
Sin Arrugar
Tim Tim
Comics
Uniting
Nations
My School
My Community
ECMMAN
Strong Women
Strong Voices
La Caldera
Voices of
Justice
Our Programs.

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100% Bihar
Ndovu Music
Ebola Mobile
Response Unit
eria
My Chimp
My Community
Black Gold
The Polio
Switch
My Green
Gabon
STEWARD
& PROSPER
My Gorilla
My Commnity
Psychosocial
Support
WABiCC
REDD+ Malawi
Violence
Against
Children

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Environment.
Featured Program: Punta Fuego
2015 marked the completion of the first season of Punta Fuego, a radio drama on sustainable
fisheries that was broadcast across Belize.
This serial radio drama, call-in show and mobilization campaign took important steps to
promoteresponsiblefishingpractices,aswellastoincreaserespectformarineprotectedareas
and replenishment zones. The community-driven, participatory approach and passionate
plotline contributed to its large listenership within the fisher community. Mobilization
activities such as a “fisher of the year” competition brought in another layer of celebrating
good practices and involving community changemakers.
Fishermen and women enjoyed listening to the show, claiming that it represented their lives
and struggles in a way that they rarely experienced.
“We gain[ed] a sense of importance and relevance to society [through Punta Fuego],” one
fisher said; and another, “many people don’t know what we go through and so the show
helps people to understand our struggles”.
Program Overview
Punta Fuego, a serial drama broadcast on Love FM in Belize, is implemented by PCI Media
Impact and the Wildlife Conservation Society with funding from the Oak Foundation. Season
One, which aired in 2015, had a total of 23 entertainment-eduaction episodes. Its overall aim
is to promote positive change in the relevant knowledge, attitudes, and behaviors towards
responsible fishing, marine protected areas and replenishment zones (no-take zones) for
sustainable fisheries in Belize.
Its first season had four main goals. First, to stregthen the capacity of organizations across
Belize to effectively design and implement Entertainment-Education communications
strategies for long-term change. Second, to build a community of supporters that engages

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Our Impact.
in activities to promote the benefits of marine protected areas and replenishment zones for
sustainable fisheries. Third, to promote positive change in the relevant knowledge, attitudes
and behaviors towards responsible fishing, marine protected areas and replenishment zones
(no-take zones) for sustainable fisheries in Belize. And fourth, to foster political support for the
expansion and designation of replenishment zones and marine resource conservation more
generally.
The program’s participatory approach involved fishermen, the audience, at every stage of the
process:fromformativeresearch,toscriptwriting,tocommunitymobilization.Initialworkshops
had an open call to those who wished to participate. Stories and framing suggested by those
fishermen became the basis for the drama’s loveable cast of characters.
Program Results
An analysis of data collected during the first season of Punta Fuego indicated that the show’s
success exceeded expectations.
An analysis of the pretest-posttest evaluation showed that of the 55.2%
of the sampled individuals who had heard of Punta Fuego, nearly
80% were listeners. In addition, listeners of the radio drama were
significantly more likely to exhibit correct knowledge, posess positive
attitudes, report interpersonal communication, and perform positive
fishing behavirs compared to non-listeners.
Not only were listeners more likely to have absorbed and acted on
these key messages – but those who listened to more of the show were
more impacted, with an exposure analysis accounting for 12% of the
change in knowledge and 19.5% of the change in attitudes.
The results overwhelmingly show that the powerful story of Punta
Fuego motivated people to do things that they would not otherwise
have done. Qualitative data mirrored the quantitative results, and these
testimonials are some of the most powerful representations of what the
program was able to do. As one fisherman put it:
“I will be honest, I used to fish in the zones from time to time, but now I think about what I hear
in the show and I don’t think I will be doing that again.”
CAPACITY: We built the capacity of our core partners to deliver entertainment-education
drama on sustainability.
COMMUNITY: We brought the fisheries department together with fishermen and civil society
organizations to popularize and sensitize on “no-take zones” for sustainable fisheries.
CHANGE: Drama listeners were more likely to exhibit correct knowledge, positive attitudes,
interpersonal communication, and positive fishing behavirs compared to non-listeners.
RECOGNITION: Punta Fuego was the recipient of the Millbank Social Marketing Award for
Innovations in the Environmental Field.

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Featured Program: #ISurvivedEbola
In 2015, PCI Media Impact dialed up our work taking this communications for social change
model to an emergency health situation: the Ebola outbreak.
#ISurvivedEbola was the first campaign to directly engage Ebola survivors from Guinea,Liberia
and Sierra Leone in the national and international initiative to end the ongoing outbreak. The
campaign placed survivors and survivor stories at the center of its efforts. It worked to inform
the West African general public about the virus and how they could protect themselves
and their communities from it; to reduce stigmatization and promote reintegration of Ebola
survivors; and to shift the international narrative around the Ebola outbreak away from fear and
despair, toward resilience and hope, while vigorously addressing the remaining challenges.
Josephine Karwah, a young Liberian, was the first pregnant woman to survive Ebola. After a
tumultuous recovery, she joined the movement of survivors working to inform and protect
others from the disease. She was reluctant to tell her story at first, but that quickly changed:
“You know, when they first asked me to be part of the campaign, I didn’t want to tell my story.
But finally, I did; and as I told my story, I felt myself getting stronger. I kept telling it then, more
and more. And now, every time I tell it I feel stronger still.”
Program Overview
The campaign was launched in 2014, when limited knowledge, survivor stigma and mistrust
of medical facilities were inhibiting peoples’ efforts to slow the spread of Ebola in West Africa.
30 documentary short films of survivor stories, broadcast on national television, were one
component of this innovative campaign.Other activities included Ebola-focused radio dramas
and call-in shows in 12 languages, broadcast across all three countries; producing songs and
music videos about Ebola by West African and international artists; and supporting mobile
and online platforms that allow for interaction between survivors, their stories and the world.
Health.

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Our Impact.
Though the program’s channels and products were diverse, the approach was consistent: to
cultivate community among Ebola survivors, and ensure their stories were heard – both as
symbols of hope, and as lessons for survival.
#ISurvivedEbola was funded by the Pauil G. Allen Family Foundation and Vulcan Productions,
and implemented in collaboration with UNICEF. It has been highlighted on CNN International,
Voice of America, BBC World News and Newsweek.
Program Results
The #ISurvivedEbola campaign was monitored by PCI Media Impact staff and evaluated
independently by Social Impact (SI) to determine its effectiveness.The evaluation found
that as a whole, #ISurvivedEbola was well-trusted both by its audience members and by the
people who worked with the campaign.
The results from an SMS survey of 36 000 individuals showed significant,
positive associations between exposure to the #ISurvivedEbola radio
drama and call-in show both in listeners’ ability to protect themselves
from Ebola, and in their belief that they learned about Ebola survivors.
Key informant interviews and call-in show analysis demonstrated
that the approach of the #ISurvivedEbola campaign was consistently
praised, trusted and respected. Audiences appreciated the broadcast
of the call-in shows and dramas in local languages. In the context of
the Ebola epidemic, where misinformation and distrust of information
were common, the fact that participants could hear trusted radio hosts,
experts and Ebola survivors on the radio and then find the same figures
in their communities had a strong impact on learning.
The results of this data analysis were mirrored by the stories that rose
to the surface throughout implementation. One such testimonial came
from #ISurvivedEbola radio host Marlon Johnson, who faced his own
fears of Ebola survivors:
“When [the first Ebola survivor] came onto the show, I got afraid. So I said no, I’m sick, I can’t
do the program today — because of fear, I walked away. But after the second survivor, Foday, I
came to be confident that these people were so easy to interact with. Now we talk every day.”
CAPACITY: We worked directly with 30+ survivors and 3 survivor associations to help
strengthen their access and ability to be effective advocates and communicators.
COMMUNITY: In addition to 36 radio stations, #ISurvivedEbola cultivated over 20 earned
partners who distributed our stories and began sharing knowledge and insights.
CHANGE: Exposure to #ISurvivedEbola was associated with listeners’ ability to protect
themselves from Ebola, and with their belief that they learned about Ebola survivors.
RECOGNITION: The #ISurvivedEbola documentaries and online campaign won a total of 16
awards and nominations, including a Webby award and a Rockie nomination.

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Featured Program: Strong Women – Strong Voices
2015 was an important year for one of PCI Media Impact’s long-running flagship radio
programs, designed to combat violence against women through informative, passionate
and relevant fictional dramas. Strong Women – Strong Voices originally launched in 2011
as a tri-country program in Colombia, Peru and Bolivia in partnership with Swedish agency
Diakonia. Throughout 2015, a new partnership with the US State Department supported the
expansion and systematization of Strong Women – StrongVoices radio dramas and community
partnerships across Bolivia.
A monitoring and evaluation strategy that heavily involved participating community radio
stations allowed for a critical mass of feedback from listeners on the ground. The following
account from a 17-year-old female audience member of Valles Region, Bolivia illustrates the
type of impact that the radio dramas had on their intended audiences:
“I learned many things from this program; for example, I learned that women should not be
touched, that women should be respected, and if a woman [does] live through some kind of
violence, she should not stay silent; she must file a report, no matter how painful, because it
is more painful to live through abuses.”
Program Overview
Prior to 2015, Strong Women – Strong Voices had strengthened the capacities of local
coalitions formed by grassroots organizations, NGOs, public institutions and the media
in Cusco (Peru), Chocó (Colombia) and El Alto (Bolivia), to create, produce and use three
entertainment-education radio dramas.
Through its 2015 partnership with the US State Department, PCI Media Impact assembled
a resource kit based on the episodes produced in the initial 3-drama program. Among
those initial 144 episodes, 2 full seasons were selected for rebroadcast – chosen for their
appropriateness for audiences from three regions within Bolivia: highlands, valleys and
Social Justice.

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CAPACITY: A series of workshops brought radio hosts and journalists together with experts
on violence against women, increasing the capacity of the former to work on this issue.
COMMUNITY: This program built up a vast number of partners. The 2015 Bolivia
implementation alone brought together 41 implementing radio stations.
CHANGE: The evaluation showed that audiences reported increased knowledge and self-
efficacy on violence against women, also attesting to changes in behavior.
RECOGNITION: The Strong Women – Strong Voices program has received the top honor
from the Avon Foundation for Women: the Global Award for Excellence in Communications.
eastern plains. A 10-episode set of unitary dramas was also produced to ensure that the
overall kit covered the diverse reality of gender-based violence in Bolivia.
Meanwhile, the project trained radio hosts from all three regions to mobilize public opinion
and actions in their communities around issues of violence against women. A total of 103
radio journalists from 84 radio stations across the country attended the first workshop. 62
of those 84 stations went on to submit proposals to become broadcasters and community
mobilizers for this project; 41 were selected.
Each radio station signed on to broadcast the drama episodes, follow each episode with
a call-in show, and host separate community mobilization activities in their municipality.
Community mobilization acitivities are designed after researching a public space. The idea is
to create an initiative that defies conventional interactions between the space and audiences
in order to draw attention to the issue of gender-based violence.
Program Results
PCI Media Impact monitored implementation at each radio station, and
found that the majority of stations put up the program with unique twists.
One radio journalist, Grobert Nogales of Colomi, Cochabamba was
able to coordinate with the school system to participate in the broadcast
of the show and the organization of community mobilization activities.
“We have influenced students to stop [violence] and women to
denounce violence in the right institutions, such as the Defensoria or
the police (…) Another huge learning has been the interconnection, as
a radio station, with the audience, and with the kids.”
Overall, radio hosts ended this program with an increased
understanding of violence against women and capacity to address
it from a communication for social change perspective. Audiences
themselves also reported increased knowledge and self-efficacy on the issue. As a male
audience member from the valley region said:
“This radio drama has made me think a little bit more on how I talk to my wife,how to overcome
things with my wife, how to treat her better.”
Our Impact.

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What We’ve Achieved.
502MEDIA
PRODUCTS
7SOCIAL
JUSTICE
PROGRAMS
14ENVIRONMENTAL
PROGRAMS
10HEALTH
PROGRAMS
366 RADIO DRAMA SEGMENTS
41 DOCUMENTARIES
13 POLICY DIALOGUES
15 MUSIC VIDEOS
7 THEATER PLAYS
10
AWARDS
received during 2015 for
progrmamatic work.
A visual summary of
a selection of our
achievements
from 2015.

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11,678
BROADCASTS
OVER
5,000,000
PEOPLE REACHED
11UN
CONTRACTS
“Whenever Gbengbè Soyama begins I
abandon all work and focus solely on the issue
because it teaches us about environmental
protection, hygiene and sanitation.”
-listener: Gbengbè Soyama, STEWARD
“I never missed the radio drama. I’m a big fan. Thumbs up.”
-Nkanu Gabriel, listener: My Chimp – My Community
“Before this program
people believed that
the Red Cross was
amputating the corpses,
burying them with most
of their organs missing but
with better explanation from
radio guest we now know that
this is not the truth.”
-listener, “Ebola, Tu Seras Vaincu”
1PUBLISHED
BOOK
16
GOVERNMENT
PARTNERS
on how to implement our
participatory methodology.
were completed
throughout the year.
joined us to fund and/or
implement our campaigns.

18. - 18 -
• Korwal, Robert
• Anne R. Steele
• Anonymous (14)
• ARIA Foundation
• Arntz Family Foundation
• Arvind Singhal
• B.T. Rocca, Jr. Foundation
• Bay and Paul Foundation
• Bob and Jayne Goodman
• Clayton Fund
• Connie Kohler
• David Lewis
• David Gere
• Deborah A. Lynch
• Edith McBean
• Elizabeth R. Steele
• Fred and Iris Hoblit
• George W. Krumme
• J. Dix Wayman
• James F. Chase, Jr.
• Jane B. Schildge
• Jane S. Pattie
• Jeffrey and Carolyn Salzman
• Jim and Debby Stein Sharpe
• John and Laurie McBride
• John and Lucy Rhodes
• John H. Sutter
• John Halla and Christine Hansen
• K. C. Murdock and Martha A. Murdock
• Kenneth and Kathryn Henderson
• Lee and Vivian Reynolds
• Lynne Yeannakis
• Moses Feldman Family Foundation
• New-Land Foundation
• Paal Frisvold
• Pamela J. Newman
• Patricia Goss Rhodes
• Price Foundation
• Ralph and Lois Silver Foundation
• Ralph and Marjorie Koldinger
• Richard Stone
• Rita Fredricks Salzman
• Robert R. Andrews, Jr.
• Roger Burnell
• Ruth N. Barber
• Sally A. Anson
• Sean Southey
• Semmes Foundation, Inc.
• Serving The Spirit Foundation
• Shane Heneghan
• Simon Edison Foundation, Inc.
• Susan and Nelson Helm
• Tomchin Family Foundation
• Trull Foundation
• Walter Waymayer
• William W. Hildreth
Our Major Donors.

19. - 19 -
• Sean Southey – CEO
• Anthony M. Scala – CFO
• Meesha Brown - Director of Global Programs
• Brenda Campos - Director of Global Programs
• Carina Schmid - Program Manager
• Loretta Cheung - Program Manager
• David Andrews – Director of Development
• Kate Milkens - Grants Manager
• Durdona Djalilova - Office Manager
• Graciela Leal - M&E Manager
• Rebekah Ward - Communications Officer
• Marco Rodriguez - Communications Officer
• Alleyne Regis - Regional Manager
• Darius Barrolle - Team Leader
• Della Ashby - Program Assistant
• Francesca De Maria - Program Manager
• Hashim Amadu Pabai - Communications Coordinator
• Javier Ampuero - Regional Manager Latin America
• Johnny Anaya - Program Manager Latin America
• Joko Koogba - Program Officer
• Bert Sonnerschein - Creative Director Mozambique
• Dr. Lynne Yeannakis (Co-Chair)
• Richard Stone (Co-Chair)
• Adam Albright (Honorary Chair)
• Alan Court (Treasurer)
• Scott Livengood
• Dr. Connie Kohler
• Dr. David Gere
• Kenneth L. Henderson (General Counsel)
• Paal Frisvold
• Dr. Pamela J. Newman
• Rita Fredricks Salzman (Vice Chair)
• Robert M. Allen (Secretary)
• Sally Timpson
• Shane Heneghan
Board of Directors
Core Staff Members

20. - 20 -
Audited Financials.
PCI-Media Impact, Inc. is an independent, non-profit organization with
tax exempt status under Section 501(c)(3) of the Internal Revenue Code.
A copy of the complete audited financial statements represented here
and/or a copy of the IRS form 990 may be obtained by writing to PCI-Me-
dia Impact, Inc. 777 United nations Plaza, 5th Floor, New York, New York
10017-3521 or to the Office of the Attorney General, New York State
Department of Law, Charities Bureau, 120 Broadway, NY 10271.
Statement of Financial Position.
December 31, 2015 (with comparative amounts at December 31, 2014)
Assets 12/31/2015 12/31/2014
Cash and cash equivalents $405,087 $569,525
Grants Receivable 221,233 421,975
Prepaid expenses and other assets 41,059 41,890
Investments 862,323 746,255
Beneficial interest in charitable remainder trust 16,230 18,156
Leasehold improvements and equipment, net 61,017 47,709
Total assets $1,606,949 $1,845,510
Liabilities And Net Assets
Accounts payable and accrued expenses $126,212 $161,611
Advances Payable 70,000 486,146
Annuities payable 5,630 $7,574
Total liabilities $201,842 $655,331
Net assets
Operating 283,898 ($116,254)
Designated for long term investments 880,541 764,548
Unrestricted $1,164,439 $648,294
Temporarily Restricted 240,868 541,885
Total net assets $1,405,107 $1,190,179
Total Liabilities and net assets $1,606,949 $1,845,510

21. - 21 -
Operating revenue Unrestricted Restricted 12/31/2015 12/31/2014
Contributions and grants 2,138,111 $2,905,264 $5,043,375 $3,390,901
Investment return 4,085 0 4,085 7,776
Other income 46,472 0 46,472 64,090
2,188,668 2,905,264 5,093,932 3,462,767
Net assets released from restrictions 3,206,481 (3,206,481)
Total operating revenue $5,395,149 ($301,217) $5,093,932 $3,462,767
Operating expenses
Program services 4,380,515 0 $4,380,515 2,738,364
Administration 460,620 0 460,620 337,777
Fundraising 147,087 0 147,087 173,801
Total operating expenses $4,988,222 $0 $4,988,222 $3,249,942
Change in net assets from operations $406,927 ($301,217) $105,710 $212,825
Non-operating changes
Bequests 111,720 0 $111,720 61,595
Changes in the value of split-interest
agreements (2,502) 0 (2,502) (3,565)
Non-operating changes $109,218 $0 $109,218 58,030
Change in net assets 516,145 ($301,217) 214,928 270,855
Net assets, beginning of year 648,294 541,885 1,190,179 919,324
End of the Year 1,164,439 240,668 1,405,107 1,190,179
$5,093,932
SUPPORT AND REVENUE
$4,988,222
TOTAL EXPENSES
Statement of Activities.
Year Ended December 31, 2015 (with summarized totals for the year ended December 31, 2014)

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