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SCservice guide bnmrinat@gmail.com
- 1. Senior Citizen's ServiceGuide A tool to expand the circle of service providers for senior citizens and improve their access to information The Faculty for hobbies. By Zach Weinberg. The Israeli Museum of Caricature and Comics is in Holon 2014 Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 2. The Social anddemographic challenges From Homogeneous treatment group to super heterogeneous abilities group. • Diversity in personal and economic capabilities • Gaps in culture and social participation habits • Differences in aspirations for self-realization • Differences in knowledge, ability and a desire to consume information The guide should display different options regarding experience and participation. Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 3. From Holon AgeFriendly City Vision Expanding the range of services beyond the traditional services for the elderly • Including Senior citizens in all existing general municipal services • Increasing the data accessibility for existing services AND • Developing innovative services to address changing needs Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 4. The service challenge: expandingthe circle of service providers • To acknowledge the capabilities and needs of SCs by all service providers. • To Include SCs in all services offered. • To develop further services aimed at SCs. • To market all municipal services to SCs. The guide should stimulate and motivates the general service providers to act on behalf of SCs Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 5. The Image Challenge Changingthe stereotype of senior citizens among service providers • Create innovative services that are adjusted to new and old needs • Include senior citizens in their regular work plans just as other age groups Changing the stereotype of old people have about themselves and their place in urban public services systems • Encourage senior citizens to get out of their houses and participate in activities and organizations in the city. The guide as a tool to change StereotypesRinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 6. Principles - maximumof information • The principle of choice – offer a variety of choices! – Allow the elderly to choose whether they want to participate in a place with people who are similar to themselves, or in multi- generational places • The inclusion principle – All, or almost all, activities and events in the city are relevant to SCs • The encouragement principle– Inform the elderly of possibilities that until now seemed "inappropriate for their age" and convince them to attended and participate. The guide’s message: Everything is appropriate and relevant for SCs Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 7. Establishment of multi-disciplinary steeringcommittee Every project on the subject of senior citizens is multi- disciplinary! • The service guide production should be based on sharing other municipality roles. • PR Department • Representative of cultural and sport departments • Representative of Social Welfare Department • And others •The guide as an exercise in multi-disciplinary working processes Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 8. Image and GraphicDesign • A design clash between the image of elderly with decline in health functioning needs and the desire to support young retirees in building their new lives. • Attractive decoration with images and graphic design • Graphic Design for the elderly include clear written, unloaded text (do not cut paragraphs and sentences for two different pages.) Attractive design to encourage reading Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 9. Nine out of10 doctors recommend volunteering for well being Adi Tzildoklin The NB Haifa School of Design. The Department of Graphic Design – Visual Communication 2014 Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 10. Feedback and Barriers •A Barrier: Elders who do not want to know and participate. • A Feedback: – Senior citizens: Satisfaction with the city's special attention – Service providers: Extensive use in the guide as a way to acknowledge other service providers, and use it as a textbook for transmitting information to senior citizens. Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
- 11. summary Ronnie Gordon, TheIsraeli Museum of Caricature and Comics is in Holon 2014 Rinat Ben-Noon PhD Geographer and Social Planner bnmrinat@gmail.com Skype: Rinat.Ben.Noon
Editor's Notes
- #2 My name is Rinat Ben Noon. I work for the City of Holon in Israel, a city of 200,000 people of which approximately 30,000, or 15%, are senior citizens. My primary mission is to familiarize the city’s senior citizens with service providers, and encourage these service providers to work with the elderly. The Lecture will focus on the implementation phase of age friendly city. The Service Guide for Senior Citizens was the first project to implemented. The guide was developed to address the need for accessibility of information as a communication infrastructure between the residents and the city, and, no less important, between the service providers themselves. The Research and development lasted a year. And, as my first mission, it became my entry ticket to the Chambers of many service providers in the city. Because of the short time available, I cannot present the Guide of services in detail. Thus I will expand on matters of principle, the social and service challenges, and its innovation when compared to the traditional guides
- #3 The sharp increase in the amount of people who reach the age of retirement, have created a heterogeneous group of senior citizens, both in terms of capabilities and personal ambitions. More important to this discussion are the differences in how this group consumes information. Older people often do not know What kind of information they need to look for, or where to find information that could help them have an enjoyable and content life, such as where can they find a certain social club or study new languages. Valuable information on the subject of economic rights is well known. But it's harder to learn and understand how to manage an active lifestyle. And it is even harder teach how to assimilate new services consumption habits 46
- #4 One target of age-friendly city program, is the aspiration to broaden and increase the elderly access to services The Perception is that the expansion of services will undertaken not only by development new and innovative services, but first and foremost by using the existing urban infrastructure and the municipal services that direct for all ages. During the planning stage we learned that many people simply do not know what services and activates exist in their city. which services for senior citizens in particular, or for the general population. On the part of service providers, we discovered that many of them are not aware of the needs of older residents and do not realize what they can do for them. In addition, many service providers did not know all their colleagues and were not familiar with other senior citizens services . 59
- #5 The generic option to offer variety of services is by getting SCs out from the elderly spaces and include them in each general municipality services such as community sports and leisure clubs, universities, anywhere in the city. The practical implication is that each service provider in the city should include the elderly in his or her working plan, from the Engineering and Infrastructure Department to the Sports and Culture Departments. The services guide is an opportunity to develop a discussion on the issue of services for senior citizens and to offer service providers some ideas regarding it. To ask them to offer the elderly residents the same activity they are already providing or simply marketing the same package in a way that fits an older audience.
- #6 The existing version od S guides' are composed of a list of services that are traditionally designed for the elderly such as elderly clubs, or social setting and treatment for people with a decrease in functioning, and the like. Alongside these are advertisements for nursing homes and means of absorption to adults and reference to rights in the field of health and social security. These guides reflect the types of services that were offered to SCs and the narrow range of activities that the elderly supposedly enjoyed. Those service guides created images of what is appropriate and what is not appropriate for the elderly. These reflected in the service providers approach to the elderly, and more importantly, in the elderlies’ approaches to themselves: A man who has always seen images of weak older men who needs to be holed up in his house, will think the same of himself when he becomes older. 50
- #7 Three principles guided the writing of the SG THE FIRST IS THE Choice . A central principle for working with elderly. To this end, we tried to bring a range of solutions and services in all areas of interest and activity. Such that each person can choose his individual preferences. THE SECOND IS The guide's message that everything is suitable for senior citizens—both places that are branded as elderly and places in general. This message is appealing to senior citizens, as well as to service providers. The first should participate, and the last should offer them options to participate. However, a simple application to a service provider to get relevant information might not yield a variety of option. Rather, one has to work individually with each service provider and explain senior citizens and their interests (as adults, grandparents, or unique audience with some economic opportunities). The third principle is relies on the assumption that we do not limiting the range of options. On the contrary, we offer everything and encourage senior citizens to experience,
- #8 The work process and the steering committee compose should reflect the principles of the guide and its topics. While the previous guides were built exclusively by the Welfare department, the new guide should include a variety of traditional and new services, requires the cooperation of many City officials. The sharing could ensures the sustainability of the project over time and Necessary cooperation. The steering committee should includes the municipal spokespeople and representatives of relevant issues. The welfare Department continue to be a leading factor if only because they are the most loyal and committed to the group of senior citizens. The department of Media Relations has a great importance on many issues relating to promoting a senior citizens. And over time, they have become one of the centers to promote the concept of age-friendly city and many of its product. Now that the preparation of the guide was over, and its printing and distributed, I hear often, workers in the city say, "our guide" or the guide we produced. "And for me it's a great achievement. The fact that I was able to make many people feel they were active part of guide, made sense of responsibility to this topic . Hopefully with a continuing desire to active more in similar projects
- #9 The guide is limited in the number of messages, topics and pages. In order to meet the changing needs of senior citizens The field of interest was edited according to applied from senior citizens, based on data that we gathered along the age-friendly city planning process. In addition, we presented all the information in two places. Once by subject: eg: volunteering, study, sports and security. And a second time to organize information by neighborhood. By that each person knew what is within his walking distance from his home. . Nevertheless, in occasional meetings and studies, we found that many people simply do not know what they have next to their homes and how these public activities are relevant to their lives. Therefore, the information shown in the guide should include information regarding the activities and places relevant to the lives of senior citizens, along with "persuasion" materials encouraging active participation as a condition for well being. We also assume that whoever is looking for information on cultural enrichment and volunteering will also be exposed to health centers. On the other hand, people who see themselves as "low-functioning old people" will read the social and recreational options appropriate to their abilities. And To encourage participation, short articles were added in the fields of volunteerism and social activities.
- #10 Addressing a wide range of needs and possibilities creates an image challenge. The younger retirees do not want to open a booklet showing treatment options, health care, and advertisements for sheltered housing or adult diapers. In contrast, older persons are looking for topics relevant to their lives, such as caregivers, economic rights, and like services. However, these combinations are important because you cannot really distinguish between the desire and ability to learn and volunteer and diminishment by illness or old age, even for the younger groups among the senior citizens. To overcome the design clash, we tried to integrate images and graphics to transmit activity. And of course we have no advertisements for diapers. We were lucky that The Israeli Museum of Caricature and Comics is in Holon and it presented an exhibition on pension issues. The museum allowed us to use dozens of the cartoons, which make the guide looks like a museum exhibition brochure. During the design process, we tried to use accessible graphics. The text was edited and designed, and was a transferred to a test by SCs and social workers. Despite the learning process and the efforts, the product is not perfect, and occasionally we get comments from adults. Those comments are being gather for the next guide.
- #11 This is one example for an attractive image which we used to create a light atmosphere that would encourage Volunteerism
- #12 The main barrier in the preparation of the S guide is that many elderly “just do not want to know". I mentioned this before. We are trying to deal with this problem through various projects. However, it is important to remember they are older adults with free will and they are not helpless. All that we can do is to gather the information and present it in an interesting and relevant form. In this sense, the guide is part of a long process of instilling a culture of civil and public participation. The booklet was distributed just a few months ago, so we have no reliable way to assess its impact. The immediate feedback we received from senior citizens is that they are satisfied that the city has invested so much effort and sent them an attractive booklet. We received similar feedback from children of seniors who use the booklet to influence their parents to participate. (This is relevant information on the subject of distributing the booklet(. The strongest feedback has come from the service providers for senior citizens. For them, the guide of services is a device to connect service providers in the city. It gives them information about colleagues in the city, and possibilities for cooperation. In addition, the information and articles used can be used as working tools in their daily contact with senior citizens.
- #13 I am a geographer and social services planner. I am not a social worker, and I have no training in the field of gerontology. The knowledge that was introduced here is composed from field learning. First of all, with the help and guide of the social workers from the service for Senior Citizens, in the Welfare Department, and a growing group of people who are in the field working with elderly, and a growing group of services providers that until recently didn’t know the SCs and were eager to learn and understand how to contain them. I mention this because I believe that in order to provide a service that corresponds with new needs, it should integrate all fields of knowledge, and build a dialogue to share working methods among all municipal services providers. For this purpose, the guide service should include the most relevant options, in a manner that provides the information to different groups among the growing group of senior citizens Thank you all for listening