Social media, Social Awareness- Definition How to develop social awareness,why social awareness through social media,Role of social media in social awareness, EndAcidSale, SeedTheRise,RedRampProject-Campaign

1. SOCIAL AWARENESS THROUGH
SOCIAL MEDIA
MANISHA G

2. SOCIAL MEDIA
• Social media is a computer-based
technology that facilitates the sharing
of ideas and information and the
building of virtual networks and
communities.
• Social media originated as a tool that
people used to interact with friends
and family but now a days it’s a
platform adopted by business to create
brand awareness, by politicians and
various persons to raise voice against
various public issues.

3. SOCIAL MEDIA USERS
0 500 1000 1500 2000 2500
Facebook
Youtube
Whatsapp
Facebook messenger
We chat
Instagram
Number of active users in millions
Number of active users in millions
The above graph provides information on the most popular networks worldwide as of July 2018,
ranked by number of active accounts. (Global social media research summary)

4. SOCIAL AWARENESS
• Social awareness is the ability to comprehend and appropriately react
to both broad problems of society and interpersonal struggles. This
means that being socially aware relates to being aware of your
environment, what's around you, as well as being able to accurately
interpret the emotions of people with whom you interact.
• Concepts under social awareness:
• Social sensitivity means empathy for others and the ability to infer
• Social insight means moral judgment and the ability to comprehend
situations quickly
• Social communication means the ability to interact appropriately with others,
including problem-solving interactions.

5. HOW TO DEVELOP SOCIAL AWARENESS
Consider the needs of individual and groups
Educate yourself on social issues
Use non-verbal communication
Commit to being socially aware
Examine your role in conflicts

6. WHY SOCIAL AWARENESS THROUGH SOCIAL MEDIA
• Unique individuals reached
• Impression and frequency
• Shares
• Video and photo watches at 75%
• Link clicks
• Customized conversations

7. ROLE OF SOCIAL MEDIA IN SOCIAL AWARENESS
• News & Current Affairs
The social media cover all aspects of our interest like weather,
politics, war, health, finance, science, fashion, music, etc. One of major
duties of social media today is to inform the people about the latest
happening around them and the world.
• Political Awareness
The social media informs all details of all major political
situations, decisions and scenarios. Hence people can better
understand their rights and make better decisions.

8. ROLE OF SOCIAL MEDIA IN SOCIAL AWARENESS
• Education
The power of social media is so extensive and huge,
it can be used to educate people with very little cost.
• Public Announcements
Arrival or departure of flights and trains, etc. In
some cases, it is legally binding to publish notices in
newspaper like tenders, change of property ownership,
etc. Various authorities and agencies utilize the power of
media to spread informative messages to public.

9. ROLE OF SOCIAL MEDIA IN SOCIAL AWARENESS
• Advertisement
Almost all business concerns use the
power of social media to sell their products. They
advertise in media for the enhancement of
business purposes. Huge amounts of money are
invested in media for marketing of a product.
• Entertainment
The original idea behind the creation of
various social media means was to entertain and
spend most of their resources targeting on
entertaining items and programs. Because of the
growing population and developing lifestyle, the
demand for more entertainment is increasing

10. VARIOUS SOCIAL AWARENESS THROUGH SOCIAL MEDIA
• End Acid Sale
Often we see people in news debates
discussing about banning the sale of acid in open
market and this was exactly the objective of an
NGO Make Love No Scares when they started
#EndAcidSale campaign with aim to collect
enough support to make this possible.
They released these films on their
Facebook and Twitter pages primarily and they
also made an official YouTube channel which has
been subscribed by 3685 viewers till date, to
connect with the audience. Public response to
this initiative was unprecedented.

11. VARIOUS SOCIAL AWARENESS THROUGH SOCIAL MEDIA
• Help India’s Farmers
A campaign #SeedTheRise to motivate
people to donate money for the cause of
funding developmental projects in rural
India to help the farmers by Mahindra and
Mahindra
They roped in actor Nawazuddin
Siddiqui who is famous for his rise from
very humble background and made a
short film to convey the message.
Some city specific NGO were also
invited to spread the word through live
chat and discussions using “Twitter” as
primary platform.

12. VARIOUS SOCIAL AWARENESS THROUGH SOCIAL MEDIA
• Public Places Disabled
Friendly
10 million physically
challenged people and Bath tile
maker Johnson tiles took the
responsibility to sensitize
everybody about the need of
making public places disabled
friendly.
With the help of a 4 minute
film, one website and social
media they started
#RedRampProject.