I primi italiani interamente cresciuti nel Web 2.0, al di là di ogni preconcetto, ipocrisia, idiozia.
I primi italiani capaci di vivere con S.T.I.L.E.
L'intervento di Federico Capeci al Social Business Forum 2013.
Connettere al Futuro. 10 ottobre 2008. Programma.tagore
All’interno della kermesse dell’innovazione tecnologica milanese Innovation Circus, venerdì 10 ottobre 2008, dalle ore 10.00 alle 17.30 nella Sala Colonne di Palazzo Affari ai Giureconsulti, si terrà il format innovativo ‘Future Set: Connettere al futuro’, rivolto al largo pubblico e al mondo professionale.
Sintesi dell'intervento "Social media Experience: la dimensione ecologica dei media digitali" tenuto a Milano il 13-14 novembre 2008 organizzato da XPath
http://www.tecnoetica.it/2008/11/16/dal-social-media-marketing-alla-social-media-experience/
Design for the corporate transformation - Luca MascaroOpenKnowledge srl
This session will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few examples, I will show how new design discipline such as service and strategic design can help even big corporations evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.
I primi italiani interamente cresciuti nel Web 2.0, al di là di ogni preconcetto, ipocrisia, idiozia.
I primi italiani capaci di vivere con S.T.I.L.E.
L'intervento di Federico Capeci al Social Business Forum 2013.
Connettere al Futuro. 10 ottobre 2008. Programma.tagore
All’interno della kermesse dell’innovazione tecnologica milanese Innovation Circus, venerdì 10 ottobre 2008, dalle ore 10.00 alle 17.30 nella Sala Colonne di Palazzo Affari ai Giureconsulti, si terrà il format innovativo ‘Future Set: Connettere al futuro’, rivolto al largo pubblico e al mondo professionale.
Sintesi dell'intervento "Social media Experience: la dimensione ecologica dei media digitali" tenuto a Milano il 13-14 novembre 2008 organizzato da XPath
http://www.tecnoetica.it/2008/11/16/dal-social-media-marketing-alla-social-media-experience/
Design for the corporate transformation - Luca MascaroOpenKnowledge srl
This session will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few examples, I will show how new design discipline such as service and strategic design can help even big corporations evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.
Damiani Group & the New Customer Centric Strategy - Francesco GiovagnoniOpenKnowledge srl
Founded in 1924, the Damiani brand excelled in Italian and International markets, becoming an ambassador of Italian style and a synonym of excellence and the best Italian jewelry tradition. The innovative marketing and communications strategy and the proven experience of the management team are two key elements that contribute to Damiani’s leadership position in the jewelry market sector. With a new customer centric strategy, Damiani is now able to better track different customer needs and tastes and is working to anticipate trends without excluding any channels and making the best consistency between traditional and new media experience.
We are experiencing the dawn of a new era we called “collaborative disruption”. An exponential discontinuity unleashed by emerging technologies and cultures that link people and people, people and things, things and things. For this new age, we propose to organizations and businesses a radical provocative dictionary starting from these new concepts and practices: Platfirm, Markething, Algorhythm, Leadershift.
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang, Esteb...OpenKnowledge srl
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang (Constellation Research), Esteban Kolsky (ThinkJar), Keynote Speakers @ Social Business Forum 2013
Entrepreneurship in the exponential era - Michele CasucciOpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
We live in a connected world: every single action we take, every single move we have, every single chat we make, we deliver information and data to a server. People, companies, institutions are so full of data that they don’t even know where to start from. Moreover, analyzing all this mass of information is not that easy and the so called Big Data are changing the perimeters and the approach we need to have while analyzing data: we were used to analyze a small set of data, with a specific error prediction, with a standardized process… now everything has changed. We need to change too. But the spontaneous digital data don’t tell us everything: they don’t tell the why, they don’t tell how to surprise our consumers, they don’t tell how to engage with silent information, they don’t tell about the potential unexpressed by behaviors. This is why we need to integrate, mix, mash data coming from different perspectives, different sources, different collection methods. With this potpourri of data and methods on hands, we can approach all the areas in which data may support. We will see some cases in the areas of innovation, brand building and reputation, where integration of social data and surveys offers new strategic perspectives and insights, without stereotypes.
Incorporating the "social" dimension with the e-commerce in editorial retail...OpenKnowledge srl
Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace, Speaker @Social Business Forum 2013
www.socialbusinessforum.com
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
The networks economy and the fourth industrial revolution - Enrica SighinolfiOpenKnowledge srl
WEF’s Founder, Klaus Schwab, defined the Fourth Industrial Revolution as the transformation of humankind led by technological innovations in the physical, digital, and biological spheres. Where can we see most of its economic and social value being created today? Networks. In this context, the recent decision by Microsoft to buy LinkedIn is a strategic choice made to have a voice amongst the Facebooks, given the fact that economic value and competitive advantage is now generated by networks. Opportunity Network is an invitation-only business connectivity platform that partners with banks to allow their top clients to seize business deals above $1M. The platform facilitates global connections. No middlemen are present; all members are decision makers. ON members can post and find Trade and M&A related opportunities. Opportunity Network currently has over 30k committed members from 78 countries and has hosted over $30 bn of deal flow.
B2B platform marketing strategy and inbound marketingOpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
Come si presenta il mondo digital 2.0 oggi? Più che individuare trend o formule magiche di successo, Duepuntozero ha individuato i paradossi che il web 2.0 ha nel tempo generato su se stesso. Dieci paradossi che hanno a che fare con la struttura stessa del mondo digitale e con la sua fruizione da parte degli utenti.
Come si presenta il mondo digital 2.0 oggi? Più che individuare trend o formule magiche di successo, Duepuntozero ha individuato i paradossi che il web 2.0 ha nel tempo generato su se stesso. Dieci paradossi che hanno a che fare con la struttura stessa del mondo digitale e con la sua fruizione da parte degli utenti.
Paolo Mistrorigo - Le nuove frontiere del Web Marketing e le PMI - Digital fo...Cultura Digitale
La nascita di nuovi strumenti ed approcci di Web Marketing sta ampliando le modalità e le opportunità per le aziende di coinvolgere degli utenti Internet stimolandone l’interesse e l’interazione tramite approcci Social, Local e Mobile. Quanto le PMI conoscono e hanno utilizzato questi nuovi approcci? Quale è l’apertura delle PMI verso le iniziative SO LO MO? Tutto questo viene messo a confronto con l’utenza Internet che è sempre più evoluta e connotata da una forte componente Social.
Le imprese sono pronte ai nuovi trend di interazione?
L'8 maggio 2013, Paolo Mistrorigo, co-fondatore di Duepuntozero Doxa, ha presentato i risultati della ricerca realizzata per il Digital Festival. La ricerca ha lo scopo di fotografare la realtà italiana per capire come le aziende si stanno attrezzando per rispondere ai nuovi modelli d'interazione con gli utenti Internet e dell'attitudine all'uso dei diversi servizi del Social Local Mobile - Solomo.
Damiani Group & the New Customer Centric Strategy - Francesco GiovagnoniOpenKnowledge srl
Founded in 1924, the Damiani brand excelled in Italian and International markets, becoming an ambassador of Italian style and a synonym of excellence and the best Italian jewelry tradition. The innovative marketing and communications strategy and the proven experience of the management team are two key elements that contribute to Damiani’s leadership position in the jewelry market sector. With a new customer centric strategy, Damiani is now able to better track different customer needs and tastes and is working to anticipate trends without excluding any channels and making the best consistency between traditional and new media experience.
We are experiencing the dawn of a new era we called “collaborative disruption”. An exponential discontinuity unleashed by emerging technologies and cultures that link people and people, people and things, things and things. For this new age, we propose to organizations and businesses a radical provocative dictionary starting from these new concepts and practices: Platfirm, Markething, Algorhythm, Leadershift.
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang, Esteb...OpenKnowledge srl
CMO vs CIO: Paths Forward to Collaboration on Collaboration - Ray Wang (Constellation Research), Esteban Kolsky (ThinkJar), Keynote Speakers @ Social Business Forum 2013
Entrepreneurship in the exponential era - Michele CasucciOpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
We live in a connected world: every single action we take, every single move we have, every single chat we make, we deliver information and data to a server. People, companies, institutions are so full of data that they don’t even know where to start from. Moreover, analyzing all this mass of information is not that easy and the so called Big Data are changing the perimeters and the approach we need to have while analyzing data: we were used to analyze a small set of data, with a specific error prediction, with a standardized process… now everything has changed. We need to change too. But the spontaneous digital data don’t tell us everything: they don’t tell the why, they don’t tell how to surprise our consumers, they don’t tell how to engage with silent information, they don’t tell about the potential unexpressed by behaviors. This is why we need to integrate, mix, mash data coming from different perspectives, different sources, different collection methods. With this potpourri of data and methods on hands, we can approach all the areas in which data may support. We will see some cases in the areas of innovation, brand building and reputation, where integration of social data and surveys offers new strategic perspectives and insights, without stereotypes.
Incorporating the "social" dimension with the e-commerce in editorial retail...OpenKnowledge srl
Incorporating the "social" dimension with the e-commerce in editorial retail: Feltrinelli Case History - Davide Surace, Speaker @Social Business Forum 2013
www.socialbusinessforum.com
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
The networks economy and the fourth industrial revolution - Enrica SighinolfiOpenKnowledge srl
WEF’s Founder, Klaus Schwab, defined the Fourth Industrial Revolution as the transformation of humankind led by technological innovations in the physical, digital, and biological spheres. Where can we see most of its economic and social value being created today? Networks. In this context, the recent decision by Microsoft to buy LinkedIn is a strategic choice made to have a voice amongst the Facebooks, given the fact that economic value and competitive advantage is now generated by networks. Opportunity Network is an invitation-only business connectivity platform that partners with banks to allow their top clients to seize business deals above $1M. The platform facilitates global connections. No middlemen are present; all members are decision makers. ON members can post and find Trade and M&A related opportunities. Opportunity Network currently has over 30k committed members from 78 countries and has hosted over $30 bn of deal flow.
B2B platform marketing strategy and inbound marketingOpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
Come si presenta il mondo digital 2.0 oggi? Più che individuare trend o formule magiche di successo, Duepuntozero ha individuato i paradossi che il web 2.0 ha nel tempo generato su se stesso. Dieci paradossi che hanno a che fare con la struttura stessa del mondo digitale e con la sua fruizione da parte degli utenti.
Come si presenta il mondo digital 2.0 oggi? Più che individuare trend o formule magiche di successo, Duepuntozero ha individuato i paradossi che il web 2.0 ha nel tempo generato su se stesso. Dieci paradossi che hanno a che fare con la struttura stessa del mondo digitale e con la sua fruizione da parte degli utenti.
Paolo Mistrorigo - Le nuove frontiere del Web Marketing e le PMI - Digital fo...Cultura Digitale
La nascita di nuovi strumenti ed approcci di Web Marketing sta ampliando le modalità e le opportunità per le aziende di coinvolgere degli utenti Internet stimolandone l’interesse e l’interazione tramite approcci Social, Local e Mobile. Quanto le PMI conoscono e hanno utilizzato questi nuovi approcci? Quale è l’apertura delle PMI verso le iniziative SO LO MO? Tutto questo viene messo a confronto con l’utenza Internet che è sempre più evoluta e connotata da una forte componente Social.
Le imprese sono pronte ai nuovi trend di interazione?
L'8 maggio 2013, Paolo Mistrorigo, co-fondatore di Duepuntozero Doxa, ha presentato i risultati della ricerca realizzata per il Digital Festival. La ricerca ha lo scopo di fotografare la realtà italiana per capire come le aziende si stanno attrezzando per rispondere ai nuovi modelli d'interazione con gli utenti Internet e dell'attitudine all'uso dei diversi servizi del Social Local Mobile - Solomo.
L’importanza della reputazione online e le dinamiche dell’influenza in Reteduepuntozeroresearch
L’attenzione verso la propria reputazione online è crescente nel nostro paese, mentre i comportamenti di gestione e tutela non sono sempre altrettanto diffusi
Gli utenti internet, infatti, paiono più interessati a guardare quella degli altri che a gestire in modo oculato e valorizzante la propria reputazione.
Engagement and Gamification for Digital HeritageFabio Viola
I siti culturali mondiali necessitano di un profondo ripensamento per parlare con le nuove generazioni. Sono sempre meno gli under 35 che si recano in un museo e solo il 10% della popolazione conosce i siti archeologici della propria zona. Fabio Viola ci porta la sua esperienza di game design aiutandoci a capire come BIG DATA, Analytics, tecnologia ed engagement/gamification possano aiutarci a creare una esperienza culturale migliore.
http://www.gameifications.com/gamification/engagement-data-analytics-gamification-per-i-musei/
La continua evoluzione degli ambienti digitali richiede alle aziende modalità di analisi efficaci, in grado di intercettare le conversazioni più significative per il business dell’azienda e strumenti di azione adattivi.
Italia 2.0 (wave di marzo 2014) offre una visione di scenario sulla fruizione, i comportamenti e le attese verso i brand nei territori digitali online. Presentati i risultati della wave di Marzo 2014.
Italia 2.0 è la nostra indagine che fornisce, ogni sei mesi, stimoli e insight sui comportamenti, atteggiamenti e desiderata degli utenti Internet e su come le marche possono sfruttare al meglio le opportunità fornite dalla Rete, con una visione in trend
I territori online, ruolo ed aspettative da parte degli utentiduepuntozeroresearch
Comprendere i cambiamenti nello scenario digitale e le aspettative degli utenti è cruciale per poter intercettare concrete opportunità di business (acquisto ed engagement con il consumatore) e di ottenere significativi vantaggi competitivi.
Tuttavia, la continua evoluzione del contesto richiede mod alità di analisi efficaci, in grado di intercettare le conversazioni più significative per il business dell’azienda e strumenti di azione adattivi.
In particolare, tra i trend attivi nel social business, quali opportunità vengono aperte o frustrate dalla share economy e quali i target maggiormente aperti a questo fenomeno?
Presentati i principali dati di Italia 2.0 (wave di marzo 2014), sulla fruizione, i comportamenti e le attese verso i brand nei territori digitali online.
Social Media Week Milano: Introduzione al Social Media EngagementFreedata Labs
Una breve presentazione di formazione dedicata alle aziende, che introduce i lettori al mondo dei social media.
Racconta che ruolo possono avere i social media nel marketing mix e come misurarne l’impatto, superando i tre dubbi più frequenti: “per il mio mercato il social media non funziona”, “la gente in rete non conversa dei miei prodotti”, “non riesco a misurare il ritorno di queste iniziative”.
E' stata presentata in 45' alla Social Media Week Milano 2011.
"Good to know - Essere “Citizen” nell’era del Digitale"
Una serie di infografiche per orientarsi nel mondo digital e scoprire come diventare un “Digital” Citizen.
Nella terza infografica della serie, HP vi illustra lo stato del mercato dei social media in Italia e vi invita a muovere i primi passi sui principali social network.
RE(ACT) Community: a platform for the #RAREvolutionOpenKnowledge srl
The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
More often than not, the investment in innovation fails to deliver the promised results. Everyone starts off excited. But after a while, we are all dressed up with nowhere to go. All paths up are different. Nevertheless, there’s a set of practices and principles that allow you to navigate through uncertainty faster in order to create value from ideas – starting today. In this session we will share with you how some of our forward-thinking customers are using innovation management to move their businesses forward.
Robotic process automation in Industry 4.0 - Andrea CasatiOpenKnowledge srl
After mechanization in 1790’s (first industrial revolution), mass production in 1900’s (second industrial revolution) and automated production in 1970’s (third industrial revolution), in the next five years we will see the rise of cyber-physical systems, the fourth industrial revolution. As part of the Industry 4.0, Robotic Process Automation (RPA) will radically change both backend and frontend enterprises infrastructures and processes leading to significant cost reduction, production increase and higher customer satisfaction. Hardware and software robots will be designed to augment human workflow making it more efficient and effective. Core enabler of the whole fourth industry revolution will be analytics, machine learning and artificial intelligence based on big data and IoT, all ready technologies now-a-days. After discussing some recent Bip’s case studies on machine learning and artificial intelligence technologies, the speech will focus RPA opportunities in Industry 4.0.
Born to protect: the storytelling and storydoing of Axa Italy in the social e...OpenKnowledge srl
The speech will concern on the evolution of ‘Born to Protect’, an international advertising campaign that has become an integrated project at local level, starting from being a storytelling and transforming itself into a storydoing. In fact, after the great success of the two previous editions, the hashtag #NatiPer has collected 328 innovative projects in 2016 and now it is ready to change its first aim, becoming a useful blog thought to support the Company’s positioning. The AXA Italy’s commitment for being a responsible company now is focused on new Generations. This goal can be achieved thanks to a storytelling that becomes a common thread that can help AXA Italy in joining several commitments: from the research financing for supporting startups, to the wide promotion of initiatives linked to art, culture and society. All these activities allowed AXA Italy in developing critical mass (storytelling) and a tangible social impact (storydoing), in harmony with the current social ecosystem.
SEA, in the last years, has focused its attention in using – day by day more – advanced and digital-centric communication tools and models. The arrival point of this digital transformation process will be a new digital workplace that has an important goal: becoming a unique digital interface, made to support communication, cooperation, knowledge sharing and internal processes. SEA talks about tangible objectives that are the main guidelines and the concrete evolution of this up to date communication model.
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
Collective innovation: finding the right questions with co-design - Ivan OrtenziOpenKnowledge srl
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.
Venezia: a user friendly city starts with design thinking - Alessandra PoggianiOpenKnowledge srl
Design thinking, simplicity, high-image / low-text, mobile responsiveness: these are the cornerstones of good interaction design and the principles that have been used for redesigning the City of Venice web presence to put users’ needs first. Single-sign-on digital services, news and social wall, e-commerce and all the info one may need to live and experience the city. There is no reason why e-gov web platforms should not be as simple and straight-forward as private sector sites are.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
When did you stop reading email? New ways of enterprise collaboration - Thoma...OpenKnowledge srl
Everybody knows phrases like “did you get my email”, “Can you send me the latest version of the document?”, “I cannot access that information right now!”, “my inbox is full!” and many more very well, and honestly, when did you stop following all your email threads? In private we have fun using WhatsApp, skype, SMS, social media streams like facebook, xing, linkedin and share data through dropbox, iCloud and so on. Nevertheless, in business, we are writing, answering and forwarding complex emails with questionable distribution lists and gigabytes of redundant attachments. Thomas Becker will give an insight, how Document Future AG faces the challenge of improving internal and external communications and document sharing using a collaborative purely cloud based infrastructure.
From classified media to social classified network: goods' values and people ...OpenKnowledge srl
The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.
OpenBar for social sales collaboration - Massimo BarboniOpenKnowledge srl
How a digital platform can boost cooperation among sale forces, improving their on-field effectiveness? The answer is OpenBar, the Heineken Italia social collaboration platform, projected and developed for the B.U HoReCa in order to support the sales forces daily activities, making the information sharing easier, quicker and enjoyable. OpenBar is an example of how a mobile platform can be a strategic asset for a company, helping employees in being always up-to-date about the business roadmap and goals, making them protagonists.
Using Skillaware to help workforces cross the Industry 4.0 digital skills gap...OpenKnowledge srl
At the dawn of the 4th industrial revolution, smart organizations need to transform their businesses and processes to enter new international markets and opportunities adopting new digital platforms and processes. Those who will make such transition smoother and more effectively than others for their workforces and customers will lead new markets and conquer new positions. This presentation introduces how the convergence of new technological trends such as electronic performance support, learning analytics, robotic proces automation and cognitive technologies may help organiations cross the digital disruption chasm without falling into it, supporting and engaging their workforces during the roll out of new IT systems and procedures. A practical case is then introduced based on the new Skillaware platform version 3.0 adopted by the leading automotive first tier supplier, Brembo brakes, to heavily reduce the time and cost to generate multi language software documentation, training materials and robotic support agents during the roll out of its new ERP and PLM solutions in its international organization.
In our companies there are hundreds of colleagues who spontaneously like, create and positively share content related to our life at work. UniCredit decided to spot those “natural born advocates” and involve them in a dedicated Employee Advocacy Program. In the presentation UniCredit will share: how they co-designed the program with the relevant internal stakeholders; how they select, train, engage, support and acknowledge colleagues’ joining the project; how they provide content to the advocates and how the company empowers them to safely share it through their personal networks; what results they got in terms of communication impact, brand awareness and employee engagement; how they organized the program to create a company communication asset out of it.
Superior customer experiences are the real coin: relevance drives results - R...OpenKnowledge srl
Day-to-day life of a consumer is busy and only when conversations with suppliers are relevant, people are willing to free up some of their valuable time to listen and act. Especially the omni-channels challenge is what companies are often trying to address but fail to overcome. During this session Rene will provide you insights on how organizations have been enabled to apply the context of a customer into real-time omni-channel interactions – interactions that increasingly move towards digital channels but need to be in sync and consistent with the traditional channels. Being able to use context, the conversations will become relevant; relevance in conversations will lead to measurable value.
Collaboration in the cognitive era - Katrina TroughtonOpenKnowledge srl
The speech will be about how work and collaboration platforms are evolving in the face of unprecedented change. As personal social networks become more ubiquitous, collaboration in the workplace is coming into its own. The ability to share information, find resources, work on projects, using social platforms makes life easier, faster and more productive and creates a more engaged workforce. See how your business can be more productive, respond to customers faster, and beat off competitive threats by allowing people to work together better.
Collaboration in the cognitive era - Katrina Troughton
Generazione2.0 Made in Italy - Federico Capeci
1. Strictly confidential - All rights reserved
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Generazione 2.0 Made in Italy
Federico Capeci, AD Duepuntozero DOXA
Social Business Forum,
12 giugno 2013
4. Strictly confidential - All rights reserved
La ricerca
¤ Ricerca condotta ogni sei mesi dal 2009 sull’Universo Web Italiano.
¤ Ogni wave semestrale si basa su campioni di 1.500 casi (3.000 interviste
l’anno) estratti in modo casuale dal panel web di Duepuntozero DOXA,
secondo quote rappresentative dell’utenza internet italiana per fascia
di età, sesso, area geografica, istruzione, utilizzo internet.
4
5. Strictly confidential - All rights reserved
2004 20082000 2012
5
Generazione2.0 Made in Italy
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Generazione2.0, oggi i 18-30enni
6
1977
1997
1994
1982
NetGeneration
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L’Italia non è un paese per giovani
7
17%
47%
14%
16%
69%
37%
anno 2012
anno 2042
Trend della penetrazione della Gen2.0
più adulti
Generazione2.0
più giovani
14%
15%
15%
16%
17%
20%
20%
21%
23%
0%
5%
10%
15%
20%
25%
30%
Incidenza % della Gen 2.0 nei Paesi Europei
Fonte: Elaborazione dati Eurostat
Fonte: Elaborazione dati ISTAT
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8
superficiali
distratti irrispettosi
annoiati
senza
mordente
svogliati senza valori
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12
Il web e la sua generazione
33%
iscritti a
Brand Community
57%
Iscritti a Forum
95%
iscritti a Social Network
25%
Blogger
¤ Accedono tutti i gg: 74%,
¤ Postano 1v gg: 47%
¤ Più da cellulare che PC: 17%
¤ Postano loro stessi spesso: 14%
¤ Con proprio nome: 21%, di fantasia:
25%
¤ Frequentano ogni giorno: 7%
¤ Circa una volta a settimana: 32%
¤ Aggiornano contenuti alm. 1v settimana: 16%
¤ Seguono 1 o più blogger con continuità: 41%
base: Generazione2.0 utenti internet
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13
Intrattenimento, socialità, acquisti, cultura
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14
Crescere in questo contesto
– che ne sia causa o
conseguenza –
ha mutato
i parametri del loro
pensiero individuale e
del loro agire sociale
The Big Change
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16
“less” generation
Senza limiti
di tempo
Senza limiti
di spazio
Senza limiti di
comunicazione
Senza limiti
sociali
Senza
on-off
Senza limiti
di quantità
Senza
privacy
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17
Lo S.T.I.L.E. 2.0
Gen
2.0
T
trasparenza
I
immediatezza
L
libertà
E
esperienza
S
socialità
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18
S- socialità
condivisione
collaborazione
networking
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25
Quindi…
Non esortateli ad uscire di casa se li
vedete da un’ora in Facebook.
Non sorprendetevi se giudicano un
servizio in modo fin troppo severo.
Non chiedete loro di attendere in
coda senza lamentarsi.
Non offendetevi se non rispettano il
ruolo.
Non osservateli con disprezzo se
giocano con il cellulare.
S
T
L
I
E
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“Quel che vedi dipende dal tuo punto di
vista. Per riuscire a vedere il tuo punto
di vista, devi cambiare punto di vista.”
Marianella Sclavi
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Ascoltare la Generazione2.0
È il primo passo per colmare il
gap generazionale e aprire le
opportunità che nascono da
rapporti intergenerazionali