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HEINEKEN | THE	
  WORLD’S	
  MOST	
  INTERNATIONAL	
  BREWER
THE	
  WORLD’S	
  MOST	
  INTERNATIONAL	
  BREWER	
  	
  
• NO	
  1	
  IN	
  EUROPE	
  	
  
• NO	
  2	
  IN	
  THE	
  WORLD	
  	
  
• PRESENT	
  IN	
  >70	
  COUNTRIES	
  GLOBALLY	
  	
  
SURPRISING	
  AND	
  EXCITING	
  
CONSUMERS	
  EVERYWHERE	
  	
  
LONG	
  AND	
  PROUD	
  HISTORY	
  AND	
  
HERITAGE	
  	
  
2000	
  PEOPLE	
  
PASSION	
  FOR	
  QUALITY	
  AND	
  
INNOVATION	
  
830	
  MILLION	
  €	
  REVENUE	
  	
  
4	
  BREWERIES	
  
HEINEKEN | THE	
  LARGEST	
  BEER	
  COMPANY	
  IN	
  ITALY
IS THIS A SUSTAINABLE
COMPETITIVE
ADVANTAGE?

HOW
TO BEST
LEVERAGE
SCALE?

GOOD	
  IDEAS	
  MUST	
  TRAVEL	
  FAST	
  
GOOD IDEAS MUST TRAVEL FAST
NONE OF US IS BETTER THAN...
ALL OF US
IDEAS CAN COME FROM THE TOP
AS WELL AS FROM THE BOTTOM
ONLY SIMPLE IDEAS CAN TRAVEL FAST
FAIL FAST...
SUCCEED FASTER
CONNECTION IS NOT NATURAL
DATE
19/01/2016
OpenBar for social sales collaboration - Massimo Barboni
OpenBar for social sales collaboration - Massimo Barboni

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OpenBar for social sales collaboration - Massimo Barboni