The document discusses the emergence of the Chief Digital Officer role to help facilitate collaboration between the CMO and CIO. It notes that companies are shifting from being company-centric to customer-centric, leaving leaders overwhelmed. The CDO can help drive digital strategies around areas like mobile, marketing automation, data analytics, and social business to improve customer experiences across the entire lifecycle. The CDO also helps the CMO and CIO align their goals and priorities to balance business needs like efficiency, security and innovation.
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
It’s no secret that 2014 holds several promising opportunities for Inbound Marketers. The industry is projected to see a lot of continued growth; aided by increased budgets for the year. According to the Moz Industry Survey, there seem to be a few slight shifts in demand for certain Marketing activities, which ultimately has an effect on where Marketers are allocating most of their time.
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
It’s no secret that 2014 holds several promising opportunities for Inbound Marketers. The industry is projected to see a lot of continued growth; aided by increased budgets for the year. According to the Moz Industry Survey, there seem to be a few slight shifts in demand for certain Marketing activities, which ultimately has an effect on where Marketers are allocating most of their time.
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
Social Data Intelligence: Webinar with Susan EtlingerSusan Etlinger
This webinar covers the findings from the Altimeter Group report, Social Data Intelligence, which lays out the imperative for organizations to integrate social data with other data streams in the enterprise. Includes best practices and frameworks, as well as a maturity map to enable organizations to make the best and most strategic use of social data.
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
Collaborating with suppliers can give companies a competitive edge. How are leading manufacturing companies driving innovation and cutting costs through collaborative supplier relationships?
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
One North Technical Strategist Pete Amundson walks us through the complicated web of today’s Marketing Technology Ecosystem. From content management systems to customer relationship management tools, there is a lot to consider when assembling your “ecosystem.” Pete gives some tips for getting started.
From the 2015 Experience Lab: Digital Working in Concert. You can view the video recording of this presentation here: https://youtu.be/bf9kVCVj0M8
Simpler, Clearer, Faster Government ServicesThoughtworks
Paul Shetler is the CEO of the Digital Transformation Office within the Australian Government, and was previously an executive at the UK's highly regarded Government Digital Service.
At ThoughtWorks Live Australia 2016, he shared how he is leading the transformation to simpler, clearer, and faster government services using a user-centred design approach.
Digital Leadership Series : Shawn O'Neal Capgemini
Shawn O’Neal is VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and he leads the company’s Global People Data Program.
The ultimate objective of the program is to enable 1 billion relationships through digital data analysis and new ways of
connecting with people.
In his 12 years at Unilever, Shawn has worked across a range of roles in customer development
and consumer & marketing insights, with a particular focus on strategy, analysis, and the optimal use of information for
decision-making.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
Turning AI into Concrete Value: The Successful Implementers' ToolkitCapgemini
A Capgemini study of nearly 1,000 organizations implementing Artificial Intelligence highlights the growth opportunity of AI and counters fears that AI will cause massive job losses in the short term.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Consumers rely on businesses to keep their personal information safe. Too few of those businesses are actively protecting that data. Here’s what’s gone wrong, and how businesses should be responding. Full blog here: http://bit.ly/1Jtzym5
Social Data Intelligence: Webinar with Susan EtlingerSusan Etlinger
This webinar covers the findings from the Altimeter Group report, Social Data Intelligence, which lays out the imperative for organizations to integrate social data with other data streams in the enterprise. Includes best practices and frameworks, as well as a maturity map to enable organizations to make the best and most strategic use of social data.
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
Collaborating with suppliers can give companies a competitive edge. How are leading manufacturing companies driving innovation and cutting costs through collaborative supplier relationships?
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
One North Technical Strategist Pete Amundson walks us through the complicated web of today’s Marketing Technology Ecosystem. From content management systems to customer relationship management tools, there is a lot to consider when assembling your “ecosystem.” Pete gives some tips for getting started.
From the 2015 Experience Lab: Digital Working in Concert. You can view the video recording of this presentation here: https://youtu.be/bf9kVCVj0M8
Simpler, Clearer, Faster Government ServicesThoughtworks
Paul Shetler is the CEO of the Digital Transformation Office within the Australian Government, and was previously an executive at the UK's highly regarded Government Digital Service.
At ThoughtWorks Live Australia 2016, he shared how he is leading the transformation to simpler, clearer, and faster government services using a user-centred design approach.
Digital Leadership Series : Shawn O'Neal Capgemini
Shawn O’Neal is VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and he leads the company’s Global People Data Program.
The ultimate objective of the program is to enable 1 billion relationships through digital data analysis and new ways of
connecting with people.
In his 12 years at Unilever, Shawn has worked across a range of roles in customer development
and consumer & marketing insights, with a particular focus on strategy, analysis, and the optimal use of information for
decision-making.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
Turning AI into Concrete Value: The Successful Implementers' ToolkitCapgemini
A Capgemini study of nearly 1,000 organizations implementing Artificial Intelligence highlights the growth opportunity of AI and counters fears that AI will cause massive job losses in the short term.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Consumers rely on businesses to keep their personal information safe. Too few of those businesses are actively protecting that data. Here’s what’s gone wrong, and how businesses should be responding. Full blog here: http://bit.ly/1Jtzym5
In this session we'll see everything interesting is hidden in the SSISDB database, where you can gain a lot of insight on the outcome, the performance and the status of your SSIS Packages. I'll share everything I've learned building the SSIS Dashboard we're actually using in production and that you can test here http://ssis-dashboard.azurewebsites.net/. We’ll see the internals of SSISDB database, how we can add custom logging information and how we can use all these data in order to know exactly what happened on a specific point in time.
We live in a connected world: every single action we take, every single move we have, every single chat we make, we deliver information and data to a server. People, companies, institutions are so full of data that they don’t even know where to start from. Moreover, analyzing all this mass of information is not that easy and the so called Big Data are changing the perimeters and the approach we need to have while analyzing data: we were used to analyze a small set of data, with a specific error prediction, with a standardized process… now everything has changed. We need to change too. But the spontaneous digital data don’t tell us everything: they don’t tell the why, they don’t tell how to surprise our consumers, they don’t tell how to engage with silent information, they don’t tell about the potential unexpressed by behaviors. This is why we need to integrate, mix, mash data coming from different perspectives, different sources, different collection methods. With this potpourri of data and methods on hands, we can approach all the areas in which data may support. We will see some cases in the areas of innovation, brand building and reputation, where integration of social data and surveys offers new strategic perspectives and insights, without stereotypes.
Your company is going through a transformation, because your customers are demanding more. Whether you’re striving to deliver on your brand promise or reacting to digital disruption with innovative delivery models, your strategy needs to keep pace with the next-gen customer. Who is that next-gen customer and how will you win their loyalty?
Watch this informative webcast to explore how:
Digital transformation is driving the top 10 CXO boardroom priorities for 2015.
Effective customer lifecycle management delivers better business outcomes for next-gen customers and top-line growth for your company.
Using data-driven insights is the secret to engaging and keeping the next-gen customer.
Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is ...OpenKnowledge srl
Digital business disruption is no longer an option—it’s a necessity. Social, organizational, and technology shifts require a new way of thinking about business, one that leverages a digital DNA to deliver experiences and outcomes, and to transition from selling products to keeping brand promises. Learn how digital transformation allows you to use digital to disrupt instead of become one of the disrupted.
What the smartest brands know about CX ... and what they still aren't doing a...Dynatrace
What the smartest brands know about CX ...
and what they still aren't doing about it
Customer Experience is at the center of many brands’ digital transformation strategies. But research suggests that while CX investments are increasing, results are not. Why?
Surveys show that digital business leaders understand the link between CX and Digital Experience (DX) – the degree to which web and app interaction is fast and free of technical errors. They know that DX affects business results – conversions go down when response time goes up. Yet these same professionals often lack an assertive DX strategy. In fact, benchmarks show that many prominent brands are moving in the wrong direction!
Join us Wednesday September 28th, with CX guru Dr. Natalie Petouhoff:
Take a closer look at brands that have figured out the link between Digital Experience and CX success.
Identify common CX strategies that actually produce worse DX results.
Hear about the Performance Maturity Matrix for Digital Customer Experience, used with leading companies to assess and improve their DX management approach.
Is Digital Experience the missing ingredient in your efforts to improve the customer experience? Learn how you can create amazing customer experiences that drive business outcomes.
Redefining Success Through Digital Procurement Services: WNS DenaliSheetalSharma899215
Redefine your path to success through the visionary lens of WNS Denali's Digital Procurement Services. Experience a profound transformation as we revolutionize traditional paradigms, reshaping procurement processes into a dynamic landscape of heightened efficiency and innovation.
Cognitive Analytics For Perfect Hire in Shortest Time Talview
To ensure finding the right talent, on boarding top talent, and replicating success across the organization at a large scale; leading companies are increasingly adopting Cognitive Analytics to analyze candidate personality and cultural fit.
These slides gives you an insight in to the informative webinar conducted by Talview in which Sanjoe Tom Jose, CEO, Talview & Gaurav Vasu, Functional HR Analytics Lead, HCL Technologies speaks on the matter.
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to learn how companies are leveraging social technologies and practices throughout their organizations. Join us as we discuss part two of the The Social Business Research Study, focused on Socially Driven Collaboration.
How has the the relationship between Marketing and IT/Technology groups changed in response to the impact of social business? We explore how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises.
While Marketing has a leading role in the adoption of social channels with a focus on building awareness, the significant operational benefits of increased collaboration between Marketing and IT include:
Stronger and more compelling marketing messages
Faster speed to market
Greater product and service adoption
Fewer defects in products and services
Join this exclusive webinar to learn how your organization can capitalize on the developing relationship between IT and Marketing. Follow along on twitter using #smtlive
Blueocean IIR webinar - Superior Insights Through Information Integration: De...Course5i
Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become an necessity; a searchable repository and basic meta analysis is just not good enough.
Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, revealed how to apply a holistic 360 approach to produce better insights and achieve greater business impact.
From trends in analytics to strategies for standing up an analytics function, this 60-minute session, presented by Tina Krebs and Scott Manning, partners at ScottMadden, provided guidance on how organizations can leverage analytics.
Keep Your Eyes on the Prize Why Context Matters More than EverEktron
To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Join guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway to learn why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.
Digital transformation can be defined as a process whereby an organization shifts their business models, processes, and organizational culture with digital technologies to adapt to changing customer behaviors. They adapt to meet ever-changing customer expectations and engage with consumers in innovative ways. Transformational journeys require acurate assessments, learning, growth, and monitoring of:
1) People and Culture;
2) Capacity and Capabilities;
3) Innovation; and
4) Technology.
The future of the business landscape: What's in store for companies?Deloitte United States
The forces of the Big Shift are driving both fragmentation and consolidation, fundamentally changing the nature of the relationships among businesses.
Many large companies are on shaky ground. Seismic waves are already shaping the landscape. The winners among large companies in coming decades will be those that position themselves on more solid ground in areas of the economy that will continue to support scale and scope economics. The evolving landscape, reshaped and reformed, is opening up large areas that will favor smaller, more focused, enterprises—creating opportunities for all of us to build viable small businesses that tap into our creative potential, but only if we know how to focus. Companies large and small have to be thoughtful about where they position themselves to be sustainable. Strategies of position are back with a vengeance. The time to act is now, before the ground shifts any further.
To read the full report, please visit: http://deloi.tt/2wg4k35
The Deloitte M&A focus on: Analytics survey collected responses from 500 corporate leaders (director-level or above) at large U.S. companies about analytics. In this presentation, we’ve shared some of their high-level insights on everything from where analytics is being used in the deal making process to what types of data is being examined, and much more. http://bit.ly/1LHNKKd
RE(ACT) Community: a platform for the #RAREvolutionOpenKnowledge srl
The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
More often than not, the investment in innovation fails to deliver the promised results. Everyone starts off excited. But after a while, we are all dressed up with nowhere to go. All paths up are different. Nevertheless, there’s a set of practices and principles that allow you to navigate through uncertainty faster in order to create value from ideas – starting today. In this session we will share with you how some of our forward-thinking customers are using innovation management to move their businesses forward.
B2B platform marketing strategy and inbound marketingOpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
The networks economy and the fourth industrial revolution - Enrica SighinolfiOpenKnowledge srl
WEF’s Founder, Klaus Schwab, defined the Fourth Industrial Revolution as the transformation of humankind led by technological innovations in the physical, digital, and biological spheres. Where can we see most of its economic and social value being created today? Networks. In this context, the recent decision by Microsoft to buy LinkedIn is a strategic choice made to have a voice amongst the Facebooks, given the fact that economic value and competitive advantage is now generated by networks. Opportunity Network is an invitation-only business connectivity platform that partners with banks to allow their top clients to seize business deals above $1M. The platform facilitates global connections. No middlemen are present; all members are decision makers. ON members can post and find Trade and M&A related opportunities. Opportunity Network currently has over 30k committed members from 78 countries and has hosted over $30 bn of deal flow.
Robotic process automation in Industry 4.0 - Andrea CasatiOpenKnowledge srl
After mechanization in 1790’s (first industrial revolution), mass production in 1900’s (second industrial revolution) and automated production in 1970’s (third industrial revolution), in the next five years we will see the rise of cyber-physical systems, the fourth industrial revolution. As part of the Industry 4.0, Robotic Process Automation (RPA) will radically change both backend and frontend enterprises infrastructures and processes leading to significant cost reduction, production increase and higher customer satisfaction. Hardware and software robots will be designed to augment human workflow making it more efficient and effective. Core enabler of the whole fourth industry revolution will be analytics, machine learning and artificial intelligence based on big data and IoT, all ready technologies now-a-days. After discussing some recent Bip’s case studies on machine learning and artificial intelligence technologies, the speech will focus RPA opportunities in Industry 4.0.
Born to protect: the storytelling and storydoing of Axa Italy in the social e...OpenKnowledge srl
The speech will concern on the evolution of ‘Born to Protect’, an international advertising campaign that has become an integrated project at local level, starting from being a storytelling and transforming itself into a storydoing. In fact, after the great success of the two previous editions, the hashtag #NatiPer has collected 328 innovative projects in 2016 and now it is ready to change its first aim, becoming a useful blog thought to support the Company’s positioning. The AXA Italy’s commitment for being a responsible company now is focused on new Generations. This goal can be achieved thanks to a storytelling that becomes a common thread that can help AXA Italy in joining several commitments: from the research financing for supporting startups, to the wide promotion of initiatives linked to art, culture and society. All these activities allowed AXA Italy in developing critical mass (storytelling) and a tangible social impact (storydoing), in harmony with the current social ecosystem.
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
SEA, in the last years, has focused its attention in using – day by day more – advanced and digital-centric communication tools and models. The arrival point of this digital transformation process will be a new digital workplace that has an important goal: becoming a unique digital interface, made to support communication, cooperation, knowledge sharing and internal processes. SEA talks about tangible objectives that are the main guidelines and the concrete evolution of this up to date communication model.
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
Entrepreneurship in the exponential era - Michele CasucciOpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Collective innovation: finding the right questions with co-design - Ivan OrtenziOpenKnowledge srl
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
Venezia: a user friendly city starts with design thinking - Alessandra PoggianiOpenKnowledge srl
Design thinking, simplicity, high-image / low-text, mobile responsiveness: these are the cornerstones of good interaction design and the principles that have been used for redesigning the City of Venice web presence to put users’ needs first. Single-sign-on digital services, news and social wall, e-commerce and all the info one may need to live and experience the city. There is no reason why e-gov web platforms should not be as simple and straight-forward as private sector sites are.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
When did you stop reading email? New ways of enterprise collaboration - Thoma...OpenKnowledge srl
Everybody knows phrases like “did you get my email”, “Can you send me the latest version of the document?”, “I cannot access that information right now!”, “my inbox is full!” and many more very well, and honestly, when did you stop following all your email threads? In private we have fun using WhatsApp, skype, SMS, social media streams like facebook, xing, linkedin and share data through dropbox, iCloud and so on. Nevertheless, in business, we are writing, answering and forwarding complex emails with questionable distribution lists and gigabytes of redundant attachments. Thomas Becker will give an insight, how Document Future AG faces the challenge of improving internal and external communications and document sharing using a collaborative purely cloud based infrastructure.
From classified media to social classified network: goods' values and people ...OpenKnowledge srl
The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.
ANNOUNCER: Formed in 2001 as a startup digital lifestyle and fashion company the Digital Super Watch Company is a global player in connected devices for consumer consumption based in Moderna. The company IPO’d on EuroNext in 2008 right before the global financial crisis.The fast pace of change in the digital lifestyle business means new products are released every 45 days, customers purchase 2 to 3 devices a year, customers can switch preferences on a dime.The CIO and CMO of the companies have been engaged in a fierce debate on their roles as the shift in business trends has impacted relationship between the CMO and CIO.Please welcome Digital Lifestyles CMO – Esteban Kolsky and CIO Ray Wang
Ray: It’s budget time and my budgets are down 5% again this year. We can’t support your new initiatives. You have so many. Your budgets are up 30%.Esteban:You have a lot more; I end up paying twiceRay: we’re running all the things you asked us toEsteban: Yeah, but these were in our budget in 2000Ray: It’s expensive supporting all your legacy requirementsEsteban: An no, these were the ones you gave us. I don’t even use half the stuff you give me.
Access to data and resources on my timelineNot when you can, when I needData warehouses take time to build. Now you want me to take your twitter feed, the facebook wall, and make all that work.
BudgetYou have a lot more; I end up paying twiceAccess to data and resources on my timelineNot when you can, when I needSpeed to market for new productsKnockoffs are killing me, but I cannot competeCompetitive advantageHow can I be a better competitor without resourcesAgility of operationsI need to compete with China, Taiwan, Bangladesh… not locallyI want, I need, I cannot have This is the perennial conversation between us, how to solve it?
Competitive advantageHow can I be a better competitor without resources
Agility of operationsI need to compete with China, Taiwan, Bangladesh… not locally
Agility of operationsI need to compete with China, Taiwan, Bangladesh… not locally
I want, I need, I cannot have This is the perennial conversation between us, how to solve it?
Will you be ready to think big? And what does this mean?
"The Goal of Big Data is Better Decisions" - but Decisions aren't part of the flow. Also, as my .sig says ;-) Insight is only one of four possible steps with Prediction, Performance and Inference being the other three paths to better decisions. Data SourcesStructuredSemi-structuredUnstructuredInformation & OrchestrationPhysicalVirtualMachineContextualInsightPerformanceDeductionInferencePredictionDecisions & ActionsNext best actionPreventionSuggestionNo action
1. Simple. Solutions should embody design thinking at the outset. Technology should not require a manual. Solutions should be easy to use and self-service. 2. Scalable. Solutions should flex up and flex down as demand changes. Technology must work in a wide range of environments.3. Safe. Organizations expect these solutions to not only integrate with ease but also not to harm existing systems or jeopardize how users perform daily work and operations. New technology must not adversely impact another proven system. 4. Secure. These solutions should pass encryption requirements, prevent data intrusion, and protect key intellectual property assets. Resources must be invested to fend off internal and external digital threats. 5. Sustainable. Consumer technologies must meet requirements for flexibility and adaptability over longer periods of time (e.g. 7 to 10 years). Platforms must allow users to extend and expand their functionality. Solutions should be extensible. 6. Sexy. Solutions must draw passion among users. Users must enjoy using the software.
1. Simple. Solutions should embody design thinking at the outset. Technology should not require a manual. Solutions should be easy to use and self-service. 2. Scalable. Solutions should flex up and flex down as demand changes. Technology must work in a wide range of environments.3. Safe. Organizations expect these solutions to not only integrate with ease but also not to harm existing systems or jeopardize how users perform daily work and operations. New technology must not adversely impact another proven system. 4. Secure. These solutions should pass encryption requirements, prevent data intrusion, and protect key intellectual property assets. Resources must be invested to fend off internal and external digital threats. 5. Sustainable. Consumer technologies must meet requirements for flexibility and adaptability over longer periods of time (e.g. 7 to 10 years). Platforms must allow users to extend and expand their functionality. Solutions should be extensible. 6. Sexy. Solutions must draw passion among users. Users must enjoy using the software.
Expect Seven Strategies To Emerge In The Shift To CDOConsequently, many marketing leaders are making the shift from CMO type roles to Chief Digital Officers as marketing leaders align technology closer with strategy. This shift from analog marketer to a Chief Digital Officer role will result in seven trends for 2013 (see Figure 1.)Figure 1. 2013 Trends Signal Shift From Classical CMO to Digital CMOs or Chief Digital OfficersDrive relevancy with context not content. Context trumps content as relevancy required to break channel fatigue. Relevancy will improves engagement metrics.Move mobile strategies from campaign to commerce. With engagement moving to mobile first around the world, campaigns without commerce will result in wasted marketing efforts. Point of sale must be part of the strategy as we shift to a world of matrix commerce.Focus on conversion rate optimization. Conversion rate optimization takes center stage. How catalysts are built to create the right offer should be tested, measured, and optimized. This is the 8th C in the 9C’s of engagement.Design for people to people interaction models. B2B and B2C are dead. With context, individuals play different roles. This move to engagement and experience will require design thinking in crafting the P2P models of the future.Use marketing automation to gain efficiencies. Repetitive processes should be rapidly automated and even given to the CIO for maintenance. Scaling up with marketing automation is a key requirement for success. Address big and small data. Social and mobile provide great signals that can be used to make the shift from data to information. Finding patterns in the information helps marketers identify insights and then make the appropriate decisions. Marketers should focus on the business outcomes not the data.Expect more accountability in marketing budgets. With so much money flowing into marketing and digital efforts, expect a higher degree of scrutiny. Marketers must be prepared to talk financial speak. Moving to digital will improve accountability and lead to data driven marketing that many have sought in the past.
Expect Seven Strategies To Emerge In The Shift To CDOConsequently, many marketing leaders are making the shift from CMO type roles to Chief Digital Officers as marketing leaders align technology closer with strategy. This shift from analog marketer to a Chief Digital Officer role will result in seven trends for 2013 (see Figure 1.)Figure 1. 2013 Trends Signal Shift From Classical CMO to Digital CMOs or Chief Digital OfficersDrive relevancy with context not content. Context trumps content as relevancy required to break channel fatigue. Relevancy will improves engagement metrics.Move mobile strategies from campaign to commerce. With engagement moving to mobile first around the world, campaigns without commerce will result in wasted marketing efforts. Point of sale must be part of the strategy as we shift to a world of matrix commerce.Focus on conversion rate optimization. Conversion rate optimization takes center stage. How catalysts are built to create the right offer should be tested, measured, and optimized. This is the 8th C in the 9C’s of engagement.Design for people to people interaction models. B2B and B2C are dead. With context, individuals play different roles. This move to engagement and experience will require design thinking in crafting the P2P models of the future.Use marketing automation to gain efficiencies. Repetitive processes should be rapidly automated and even given to the CIO for maintenance. Scaling up with marketing automation is a key requirement for success. Address big and small data. Social and mobile provide great signals that can be used to make the shift from data to information. Finding patterns in the information helps marketers identify insights and then make the appropriate decisions. Marketers should focus on the business outcomes not the data.Expect more accountability in marketing budgets. With so much money flowing into marketing and digital efforts, expect a higher degree of scrutiny. Marketers must be prepared to talk financial speak. Moving to digital will improve accountability and lead to data driven marketing that many have sought in the past.
1. Simple. Solutions should embody design thinking at the outset. Technology should not require a manual. Solutions should be easy to use and self-service. 2. Scalable. Solutions should flex up and flex down as demand changes. Technology must work in a wide range of environments.3. Safe. Organizations expect these solutions to not only integrate with ease but also not to harm existing systems or jeopardize how users perform daily work and operations. New technology must not adversely impact another proven system. 4. Secure. These solutions should pass encryption requirements, prevent data intrusion, and protect key intellectual property assets. Resources must be invested to fend off internal and external digital threats. 5. Sustainable. Consumer technologies must meet requirements for flexibility and adaptability over longer periods of time (e.g. 7 to 10 years). Platforms must allow users to extend and expand their functionality. Solutions should be extensible. 6. Sexy. Solutions must draw passion among users. Users must enjoy using the software.
BEGIN WITH THE END IN MIND…What behaviors do you want to influence.Rewards much match desired outcomes and behaviorsTHE BIG SHIFTWe’ve shifted from selling software products, to selling service and support, to selling experiences. Now we’re really selling business models.WHY POOR ADOPTION IS COSTLYPoor adoption is painful and leads to significant loss of revenue and future growth opportunity to penetrate the market and modelENGAGEMENT JOURNEY MAPS ARE KEY TO SUCCESSSuccess requires us to rethink the engagement journey of adoption from the views of a:ProspectAdminManagerPower userCasual userJOURNEY MAPS PROVIDE THE STRATEGYThe adoption journey can be improved through gamification and game mechanics9C’S OF ENGAGEMENT PROVIDES THE INTELLIGENCEBefore we being, we need to think about how we plan to engage. We can apply the 9C’s of engagement to making this workSTART WITH THE END IN MIND…What behaviors do you want to influence.Rewards much match desired outcomes and behaviorsUNDERSTAND YOUR ORGANIZATION PERSONA BEFORE YOU PROCEEDAPPLY DEEPR TO SUCCEEDMAKING THE BUILD VS BUY DECISIONTraditional software providers, SaaS providers, business service providers 1. Business Service Provider (eg. ADP, Kaplan, Jillian Michaels) 2. Cloud Application provider (SFDC) 3. On-premise provider (SharePoint, IBM)State of software adoption (hopefully poor)Why engagement/adoption mattersHow gamification can helpShould they build or buy
Innovation – Internal ideationPr/Marketing – Campaign creationService/Support – Support escalation and resolutionProjects - WorkspacesSales – Prospect augmentation
Innovation – Internal ideationPr/Marketing – Campaign creationService/Support – Support escalation and resolutionProjects - WorkspacesSales – Prospect augmentation
Customer Experience Metrics Company CultureDoes company support a culture of putting customer satisfaction ahead of profits?Does culture promote creativity and cross functional employee collaboration?Does culture accept different views of multi-generational workforce?Does culture promote employee training and skills developmentDoes culture support upward mobility and long term retention?Does culture support work-life balance?Does the culture provide rewards for employee for outstanding customer support?ChannelsWhat are the current primary channels for customer communications?What do you think will be the primary channels in two years?Is company developing support model for emerging channels?Do all channels consistently deliver the same level of customer support?Do you know the cost per transaction across all channels?Do you engage customers proactively across multiple channels?Do all channels have access to the same customer information?CommunityDoes company extend customer support into virtual communities of interest?Does company facilitate educating users through its virtual communities?Does company mine its customer’s experience into useful data?Does company increase the value for customers through using data to deliver new products and services?Does company support two way interactions with its customers through communities of interest?Does company actively support social CRM, online communities and social media markets?CredibilityDoes company market its trustworthiness through external certificates such as business licenses, BBB certificates or other validations?Does company promote trust through customer testimonials and case studies on ethical business practices?Does company promote truthful market campaignsDoes company make it easy for customers to complain?Does company build its reputation for standing behind its products with guarantees for satisfaction?Does company protect its customer data with high security measures>ContentWhat sources do you use to create customer content?Does company mine social media and blogs for customer content?How does your company sort, store and retain its customer content?How frequently does content get updated?What external sources do you use for customer content?How many responses are typically received from a knowledge management system inquiry?Does your company use customer content to design and develop new product and services?ContextDoes your company market to customers in clusters or individually?Does your company customize its messages and personalize them to specific needs of each individual customer?Does your company store customer data based on their past behaviors, purchases, sentiment analysis and current activities?Does your company manage customer context according to channels used? For example identify personal use channels versus business channels?What is your frequency of collecting customer activities across various touch points?How is your customer data stored and analyzed?Is contextual data used for future customer outreach?CadenceWhich channels does your company measure-web site visits, phone calls, IVR, store visits, face to face, social media?Does company make effective use of cross channel marketing to promote more frequent customer engagement?Does your company rate the patterns relevant for your product or service and monitor usage against this pattern?Does your company measure the frequency of both online and offline channels?Does your company apply metrics to the frequency of customer engagements with product or services revenues?Does your company consolidate data for customer engagement across various channels for a complete view of its customer?CatalystDoes company offer coupon discountsDoes company have a customer loyalty program or a VIP membership program?Does company mine customer data to target specific groups of buyers?Do internal employees serve as ambassadors for customer programs?Does company drive loyalty through social media loyalty programs?Does company build rewards based on using loyalty data?Does company offer an employee incentive program to drive customer loyalty?Currencies (I find it hard to differentiate this element from catalyst-they seem too closely connected)
THE BIG SHIFTWe’ve shifted from selling software products, to selling service and support, to selling experiences. Now we’re really selling business models.WHY POOR ADOPTION IS COSTLYPoor adoption is painful and leads to significant loss of revenue and future growth opportunity to penetrate the market and modelENGAGEMENT JOURNEY MAPS ARE KEY TO SUCCESSSuccess requires us to rethink the engagement journey of adoption from the views of a:ProspectAdminManagerPower userCasual userJOURNEY MAPS PROVIDE THE STRATEGYThe adoption journey can be improved through gamification and game mechanics9C’S OF ENGAGEMENT PROVIDES THE INTELLIGENCEBefore we being, we need to think about how we plan to engage. We can apply the 9C’s of engagement to making this workSTART WITH THE END IN MIND…What behaviors do you want to influence.Rewards much match desired outcomes and behaviorsUNDERSTAND YOUR ORGANIZATION PERSONA BEFORE YOU PROCEEDAPPLY DEEPR TO SUCCEEDMAKING THE BUILD VS BUY DECISIONTraditional software providers, SaaS providers, business service providers 1. Business Service Provider (eg. ADP, Kaplan, Jillian Michaels) 2. Cloud Application provider (SFDC) 3. On-premise provider (SharePoint, IBM)State of software adoption (hopefully poor)Why engagement/adoption mattersHow gamification can helpShould they build or buy
wait for commoditizationWill my competition do it first?Will it transform my business model?Can we beat our competition to it?Will it be commoditized soon?Can we wait?