2. Identity
• I’m someone who doesn’t stop. I always search for an
answer and am tenacious in my pursuit of it. I love solving
problems and never back down.
4. Target Audience
• My target audience will be small business owners, non-
profit organizations, and other freelancers.
• Basic demographics include anywhere from 25-70 and
include all races.
5. Career Goals
• Learn web development (2 years) to create themes for
Wordpress and Squarespace to generate passive income.
• Launch a graphic and web design agency to help small
businesses, freelancers and non-profits (5 years).
• Purchase rental properties (10 years) for passive income.
6. Skills analysis
• Website design (75%) and marketing (50%) are my hard
technical skills.
• Customer service (100%) and problem solving skills
(90%) are my soft skills.
7. Promise
• My goal and promise is to provide intelligent graphic and
web design to grow and retain the client base of my
customers.
8. Credentials
• Account manager (10/19 - current). Use analytical skills to
solve problems. Engage with clients to ensure orders are
correct. Input orders as needed.
• Freelance graphic and web designer and marketing
specialist. (10/17 - current). Create websites, graphics
and use marketing to grow and retain client bases of
other freelancers, small businesses and non-profits.
• Customer Service Manager (10/17-10/19) Use analytical
skills to solve client challenges. Manage scheduling for
delivery and drop off of client goods.
