The document outlines the agenda and content for a workshop on increasing influence. It discusses understanding audiences and their motivations, focusing on business value, targeting methods to specific people, and committing stakeholders to action. Methods covered include design exercises, business modeling, and process mapping to align user needs, business goals, and offerings. The workshop teaches an influence process and covers topics like crossing the chasm and pivoting approaches.
Lead your organization to create better, more profitable products by expanding design and its methods to embrace, rather than avoid, complexity. This presentation investigates how business has changed drastically over the last 20 years, though many product development methods are still rooted in management philosophies of over a hundred years ago. Instead of relying on command and control and best practices of the past to prepare teams for what lies ahead, this talk will draw from fundamentals of systems thinking and design thinking to show managers, leaders, and practitioners how design can identify and create new opportunities to thrive in a complex, adaptive business environment.
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
Leading Your Sales Team to Peak Performance | Dionne Mischler | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Lead your organization to create better, more profitable products by expanding design and its methods to embrace, rather than avoid, complexity. This presentation investigates how business has changed drastically over the last 20 years, though many product development methods are still rooted in management philosophies of over a hundred years ago. Instead of relying on command and control and best practices of the past to prepare teams for what lies ahead, this talk will draw from fundamentals of systems thinking and design thinking to show managers, leaders, and practitioners how design can identify and create new opportunities to thrive in a complex, adaptive business environment.
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
Leading Your Sales Team to Peak Performance | Dionne Mischler | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Are You and Your Organization Ready for Design Transformation?Chris Avore
This talk was originally presented at the 2019 Information Architecture Conference on March 15 in Orlando Florida. The presentation examines how design leaders need to evolve their approach to leadership, elevate design maturity, and examine how their org prioritizes and launches new products in an increasingly complex business environment where many organizations are conducting large transformation efforts.
Increase Firm Profits Through Client FeedbackAxium
Most firms still suffer a chronic inability to convert their client value into financial prosperity. Profitable firms use methods of understanding and tracking their clients in order to maximize their value. Collecting and incorporating client feedback is the simplest and most effective method of achieving this.
This presentation shows AE firm leaders a simple but powerful system to collect and utilize client feedback in order to:
. Increase project profitability
. Reduce mistakes and project liability
. Boost client satisfaction and marketing effectiveness
. Increase staff satisfaction and accountability
. Improve staff training and assignments
More research, more frequently: How to sell your stakeholders on researchChris Avore
To lead a successful research practice in your organization, you need access—to customers, staff resources, and the availability to identify patterns surfaced over time. Unfortunately, many content strategists, marketers, and designers find themselves with either ad-hoc or sporadic opportunities to really practice strategic research.
This session won’t focus on methods or approaches to research, or why research is important to build better products. But people new to research or those in mature research teams can both learn new perspectives to making research an organizational priority.
Making Elephants Dance -- How corporates can lean into the future with Lean S...Janice Fraser
The greatest risk to business today is the pace of change, and entrepreneurship is the solution. This talk provides a preview of Eric Ries' Leader's Guide, which provides a framework for implementing Lean Startup throughout a company.
Change in business drives innovation and growth. For technology team members, change inspires professional development. Whether you are a leader or an individual contributor, knowing how to effectively plan for and adapt with change based on the needs of your team or organization can make your work more effective, successful, and rewarding.
How can you best leverage your strengths? Are you lean and agile or strong in numbers? Are you an X-Wing fighter or the USS Enterprise?
This guide explores actions available to all members of a technology team working to successfully navigate change.
Learn more: http://www.lynda.com/Management-training-tutorials/1713-0.html
Design Upstream: Advancing Strategic Design Without Going Against the Current
Delivered at MadPow's Heathcare Refactored conference on April 2 2015 in Boston MA
Designing a Recruiting Strategy for Hiring DesignersChris Avore
Presentation to help recruiters understand the nuances of hiring design positions in a hyper-competitive job market.
Presented at Recruiting Trends 2014 in Alexandria VA.
There are massive changes happening in talent management that require companies to implement talent acceleration strategies. These changes create a great impact on staffing and people processes, but also create risks for business capability and continuity. This webinar will give you a firm grounding in what you need to know and how your company or organization can respond to the new agile marketplace.
Join us for this trend-setting 40-minute webinar & learn:
The four big problems most companies face.
Three tactical strategies to implement now.
Defining the talent acceleration challenge.
The value of talent acceleration – effective metrics to quantify business & people impact.
The 5 Team Leadership Principles for Project SuccessDr. Thomas Juli
We all need and thrive for successful projects. But what does it take to get there? There is no doubt that good project management is a critical success factor. But is it really sufficient? The author doesn’t think so. He claims that effective project management needs to have a solid foundation in project leadership AND team work. It takes a performing team to run a project successfully and it takes effective leadership to empower the team to do so. This is why team building is a decisive factor for project success.
Based on his experience, having managed projects of all sizes, from a few to 24,000 person days effort, in various industries, Thomas Juli identifies the five team leadership principles that build a foundation for effective team building. They include building a common project vision, nurturing team collaboration, cultivating team performance, promoting team learning and ensuring team delivery. These five principles encompass the core of effective leadership in a team. The lecture will present these five principles of effective project leadership and show how they can help build and manage a performing and winning team.
Visit www.thomasjuli.wordpress.com for additional information.
Are You and Your Organization Ready for Design Transformation?Chris Avore
This talk was originally presented at the 2019 Information Architecture Conference on March 15 in Orlando Florida. The presentation examines how design leaders need to evolve their approach to leadership, elevate design maturity, and examine how their org prioritizes and launches new products in an increasingly complex business environment where many organizations are conducting large transformation efforts.
Increase Firm Profits Through Client FeedbackAxium
Most firms still suffer a chronic inability to convert their client value into financial prosperity. Profitable firms use methods of understanding and tracking their clients in order to maximize their value. Collecting and incorporating client feedback is the simplest and most effective method of achieving this.
This presentation shows AE firm leaders a simple but powerful system to collect and utilize client feedback in order to:
. Increase project profitability
. Reduce mistakes and project liability
. Boost client satisfaction and marketing effectiveness
. Increase staff satisfaction and accountability
. Improve staff training and assignments
More research, more frequently: How to sell your stakeholders on researchChris Avore
To lead a successful research practice in your organization, you need access—to customers, staff resources, and the availability to identify patterns surfaced over time. Unfortunately, many content strategists, marketers, and designers find themselves with either ad-hoc or sporadic opportunities to really practice strategic research.
This session won’t focus on methods or approaches to research, or why research is important to build better products. But people new to research or those in mature research teams can both learn new perspectives to making research an organizational priority.
Making Elephants Dance -- How corporates can lean into the future with Lean S...Janice Fraser
The greatest risk to business today is the pace of change, and entrepreneurship is the solution. This talk provides a preview of Eric Ries' Leader's Guide, which provides a framework for implementing Lean Startup throughout a company.
Change in business drives innovation and growth. For technology team members, change inspires professional development. Whether you are a leader or an individual contributor, knowing how to effectively plan for and adapt with change based on the needs of your team or organization can make your work more effective, successful, and rewarding.
How can you best leverage your strengths? Are you lean and agile or strong in numbers? Are you an X-Wing fighter or the USS Enterprise?
This guide explores actions available to all members of a technology team working to successfully navigate change.
Learn more: http://www.lynda.com/Management-training-tutorials/1713-0.html
Design Upstream: Advancing Strategic Design Without Going Against the Current
Delivered at MadPow's Heathcare Refactored conference on April 2 2015 in Boston MA
Designing a Recruiting Strategy for Hiring DesignersChris Avore
Presentation to help recruiters understand the nuances of hiring design positions in a hyper-competitive job market.
Presented at Recruiting Trends 2014 in Alexandria VA.
There are massive changes happening in talent management that require companies to implement talent acceleration strategies. These changes create a great impact on staffing and people processes, but also create risks for business capability and continuity. This webinar will give you a firm grounding in what you need to know and how your company or organization can respond to the new agile marketplace.
Join us for this trend-setting 40-minute webinar & learn:
The four big problems most companies face.
Three tactical strategies to implement now.
Defining the talent acceleration challenge.
The value of talent acceleration – effective metrics to quantify business & people impact.
The 5 Team Leadership Principles for Project SuccessDr. Thomas Juli
We all need and thrive for successful projects. But what does it take to get there? There is no doubt that good project management is a critical success factor. But is it really sufficient? The author doesn’t think so. He claims that effective project management needs to have a solid foundation in project leadership AND team work. It takes a performing team to run a project successfully and it takes effective leadership to empower the team to do so. This is why team building is a decisive factor for project success.
Based on his experience, having managed projects of all sizes, from a few to 24,000 person days effort, in various industries, Thomas Juli identifies the five team leadership principles that build a foundation for effective team building. They include building a common project vision, nurturing team collaboration, cultivating team performance, promoting team learning and ensuring team delivery. These five principles encompass the core of effective leadership in a team. The lecture will present these five principles of effective project leadership and show how they can help build and manage a performing and winning team.
Visit www.thomasjuli.wordpress.com for additional information.
How do we address increasing amounts of information created through government transparency, innovation, and open government? This talk shares 3 specific approaches to help public servants, open government hackers, and civic designers help get the most value from our information investments.
Opening address at the 2nd International Conference on Transparency and Digital Innovation hosted by ITEI Jalisco in Guadalajara Mexico.
How Citizen Experience Can Transform Public Sector Service Delivery and Policymaking through the Power of Design.
TEDxPennQuarter talk Oct. 18, 2011 in Washington, DC
Design To Make a Difference: Beyond UX Unicorns to the 5 Layers of Service Ar...Jess McMullin
UXCamp Ottawa 2013 talk sharing how to do design that makes a difference, especially in government and the public sector. Introduces service architecture framework to help designers and public servants think about larger service delivery system beyond the direct service experience.
From Service Design to Service Transformation - SDN Global 2016Jess McMullin
Customer journeys, experience maps, and service blueprints aren't enough to drive lasting organizational change and transformation. The service architecture framework shows the levels you need to work across in order to deliver deep change and transformation within the organization.
Talk from the Service Design Network Global conference in Amsterdam, Netherlands, Oct 27, 2016.
Service Transformation and Service DesignJess McMullin
Transformation requires dealing with complexity and having a whole systems and whole organization view. This talk outlines some perspectives and tools for tackling complexity in transformation, and shares the Situ Service Architecture Framework. Service Architecture offers a transformation framework for organizations that need to innovate for customer experience improvement.
Talk at SDN Canada In Flux conference on Dec 1, 2016 in Toronto.
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
Is customer centricity just another management fad? Globally, companies are investing more than USD 10 billion annually to drive customer centric transformations, yet four in five are left unsatisfied.
ProfitAbility Business SImulations, Value Proposition.
For over twenty years ProfitAbility’s unique business simulations have been profoundly transforming the decision-making and work-practices of our clients’ employees to achieve and exceed their financial business goals.
Gap Analysis Methods And Models PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
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Making a good gap analysis presentation can be a challenge on its own. To help you out here we are showcasing our complete ready-made 57 slides Gap Analysis Methods And Models Powerpoint Presentation Slides. This Gap Analysis model presentation deck sample is well suited for all businesses as it acts as a potential tool to figure out the methods required for improvement. Best part is that all our slides are fully editable and can be edited as per your need. This deck will help you showcase slides like gap analysis overview, gap analysis procedure, gap analysis graph, current state analysis, financial comparison, revenue versus target, fit gap analysis, growth share matrix, servqual model and many more. Furthermore, a visual communication made with help of our presentation deck helps to put your point across easily and for quick solution of a problem. Additionally, to cover all the necessary aspects here we have included template designs like meet our team, mission and vision, about us, main goals, sales comparison, quotes, dashboard, location, post it notes, timeline, hierarchy and various charts. In short, you can add value to your business processes by thoroughly discussing a business gap analysis with help of our readymade PPT sample presentation deck. So, hurry download Gap Analysis Methods And Models Powerpoint Presentation Slides sample file and get started immediately. Display a cosmopolitan approach with our Gap Analysis Methods And Models Powerpoint Presentation Slides. Cater for the demands of diverse communities. https://bit.ly/2Z5A3YC
Starting a new business is not the same as running an operating business. Over the last decade, several management practices have emerged that recognize the particular challenges new ventures face. Steve Blank’s Customer Development Model and the related “Lean” movement are increasingly popular. This session introduces and defines the key concepts of these entrepreneurial management practices and explores how startups can use them at any step of their development.
Similar to DocTrain West - Business of Experience (20)
Service Design Canberra 2016 opening keynote. Complex challenges require broader and deeper thinking, with tools like Cynefin, Systemic Design Gigamaps, and the Situ Service Architecture Framework. With Service Architecture, the desired customer experience can become the driver to align the levels of the organization to deliver.
We Won, Now What? Dealing with the Future of UX DesignJess McMullin
Closing keynote for UX Strategies Summit, San Francisco, June 2015
A few ideas on the future of UX design, plus some tools for designers to manage new t
Conquering Complexity: Mindset & Tools for Growing Public Design Capability &...Jess McMullin
Opening keynote with Alex MacLennan (Government of British Columbia) at Service Design in Government conference. March 19, 2015
Includes service architecture framework, cases, approaches for building capability, capacity, and teams.
Designing Government: Transforming the Citizen ExperienceJess McMullin
Keynote at Interaction South America in Buenos Aires on November 21, 2014. Discusses the need for change in government, the opportunity for design to help, and the need to focus design for service, for policy, and for change.
Talk at the UAlberta Students Design Association onDesign series about user experience, what it is, and how upcoming visual and industrial designers can get involved in UX.
Business Origami - UX Week 2011 WorkshopJess McMullin
Originally presented at UX Week 2011. Business Origami is a method invented by the Hitachi Design Center. Since I only learned about it over dinner conversation, all method how-to & details have been added by myself and any faults here are my own.
Here's the workshop description:
Business origami is a simple, powerful method for modelling services and systems that you can learn to use quickly and get great results in your own design projects. The simplicity is on the surface. Business origami uses stylized paper cutouts to represent the different parts of a system: the people, the locations, and channels used as well as the specific touchpoints and interactions of individual scenarios. These cutouts are arranged on a horizontal whiteboard, which allows participants to show relationships in the system, including different venues, the flow from one area to another, and the value exchanged at each interaction.
The power comes from participation. Business origami shines in a codesign workshop setting. Since it offers direct, hands-on tokens it’s easy for everyone to contribute instead of requiring skill with diagramming software or flowchart conventions. By involving a cross-section of business representatives, users, and members of the design team you can quickly capture models of current experiences and then explore opportunities for improvement or create entirely new designs. Because the model is immediate and tangible it creates a shared visual reference that builds common understanding, unifying the team and the vision for the project.
This participation increases buy-in, creates common ground, and helps you facilitate a successful solution. The sessions themselves are powerful experiences for participants, but you can also use business origami models to document journey maps, scenarios, service blueprints and other downstream design deliverables.
In this session with Jess McMullin you’ll learn the fundamentals of service design (so we’re on the same page), participate in a modeling exercise yourself for current and future systems, and then analyze that model to document new opportunities. We’ll also share tips and tricks that make for successful business origami sessions and discuss how this method fits neatly into your current design process, whether you’re consciously doing cross-channel design or not.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. The
Business of Experience
Hands-On Methods to
Increase Your Influence
DocTrain West 2008
presented by Jess McMullin
nForm User Experience | www.nForm.ca
May 9, 2008
26. EVALUATE
• Usability testing • Bucket testing (A-B
• User feedback in testing)
general way, listen to • Surveys and web
the “buts” analytics
• Better to start this
early… at 10% into
the project, not 90%
• Whiteboarding
32. I believe
Our field has reached the point in
our collective practice where the
barriers to increasing influence are
not about better methods for
working with users, but better
methods for working with business.
33.
34.
35.
36.
37. Part 3 9:00-9:30
INTRO
DESIGN
BUSINESS
INFLUENCE
PIVOT METHODS
WRAP UP
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49. Busin ROI
Net Present Value
Internal Rate of Return
Porter’s 5 Forces
ess
Fluen
cy
http://www.flickr.com/photos/ribenawrath/139155418/
73. Business (101)
Case: Present Abbe’s vs. Eveline Charles. Using business terms
introduced earlier, show how the 2 companies are different (or similar) in terms of:
ABBE’S Eveline Charles
Cash
Margin
Velocity
Return
Growth
100. BUSINESS
PERSONA
• April Campbell
• 51 years old
• EA to the exec team at EnviroPoints
• Does all of the exec team’s scheduling and bookings
• Moved with Austin from the tech company that went bust over to
EnviroPoints; is his trusted advisor
• Is very protective of execs’ time; goal each week is to make sure
that her exec team gets their work done and live a balanced life
• Is super organized and thinks of herself as a good reader of
people; first impressions are important
• Has 25 years of Admin experience: mostly in high tech (lived in
the Bay area for the last 15 years); was an Admin for a
pharmaceutical company in Switzerland before that
• Traveled the world and speaks French, German, and Spanish
103. 8 People
1. The Advocate
2. The Superior
3. The Peer
4. The Frontline
5. The Critic
6. The Validator
7. The Gatekeeper
8. The Maverick (thanks Donna & Stephen)
121. BUSINESS
PERSONA
• April Campbell
• 51 years old
• EA to the exec team at EnviroPoints
• Does all of the exec team’s scheduling and bookings
• Moved with Austin from the tech company that went bust over to
EnviroPoints; is his trusted advisor
• Is very protective of execs’ time; goal each week is to make sure
that her exec team gets their work done and live a balanced life
• Is super organized and thinks of herself as a good reader of
people; first impressions are important
• Has 25 years of Admin experience: mostly in high tech (lived in
the Bay area for the last 15 years); was an Admin for a
pharmaceutical company in Switzerland before that
• Traveled the world and speaks French, German, and Spanish
123. 8 People
1. The Advocate
2. The Superior
3. The Peer
4. The Frontline
5. The Critic
6. The Validator
7. The Gatekeeper
8. The Maverick (thanks Donna & Stephen)
181. How To Design the Box
• Create a box for the product,
even if it isn’t shipped in a box.
• Elements for the Box Front:
– Name
– Tagline
– 3 key selling features
– Imagery / Color / Type (Later)
• Design the Box
Box Back:
– Feature Set
– System Requirements
From Jim Highsmith, Cutter Institute
206. 8 Situations
1. Seat at the Table
2. Greenlight
3. Fork in the Road
4. Crisis
5. Internal Investment
6. Not invented here
7. Aiming for a different goal
8. The Official Future