Un nou meetup Constanța Developers a avut loc pe 6 februarie 2024 la Club Doors (jos, la subsol). Meetup: https://www.meetup.com/constanta-developers/ Slack: https://join.slack.com/t/constanta-developers/shared_invite/zt-1lwgww2fr-4zG3UPsyDd2fBseN5XcVfA Facebook: https://www.facebook.com/groups/1630405593875560/ Youtube: https://www.youtube.com/channel/UCo4fsNpmfWouchKBYVMrodA Instagram: https://www.instagram.com/ctadevs/ WordPress: https://constantadevelopers.wordpress.com/ Slideshare: https://www.slideshare.net/ConstantaDevelopers

1. Start-up Financing &
MVP Development
Constanta Developers, February 2024
Teodora Moraru

2. About me
“Mircea cel Bătrân” National College Constanta
Bachelor of Science - Faculty of Automatic
Control & Computer Science, Politehnica
University of Bucharest
MBA in IT - Alfred Nobel Open Business School
Switzerland
DBA in Cybersecurity - Alfred Nobel Open
Business School Switzerland
Teodora
Moraru

3. About me
Computer Engineer and Business Strategist
10+ International Awards
Forbes Romania 30 under 30
Teodora
Moraru
Visit our
companies
portfolio

4. What is an MVP?
MVP stands for Minimum Viable Product and it refers to
the smallest version of a product that can be released to
market while still providing value to early adopters.

5. CBInsights - Top 3 Reasons Startups Fail

6. Target Customer
Underserved Needs
Product-Market Fit
Value Proposition
Feature Set
UX
Product
Market
Prototyping STEPS
A problem looking for a solution,
not a solution looking for
a problem. (fall in love with the
problem)

7. The Design Thinking process
Innovation is not an event. Innovation is a process.
01
EMPATHISE
Understand
your customer
02
DEFINE
Identify the right
problem to solve
03
IDEATE
Create and
discover many
many solutions
04
PROTOTYPE
Test cheap and
fail fast
05
TEST
Learn, iterate
and improve

8. What we seek is value creation
Desirable
Feasible
Viable
Do customers really
have this problem?
Is it painful enough?
Can we afford it!
Will it pay off?
Can we build this
solution?
The
Innovation
Trinity
painkiller vs vitamin

9. User Persona Strategy
User personas are semi-fictitious representations of your target
customers. A user persona is framed from real customer discovery and
researching the needs, goals, and observed behavioral patterns of a
target audience.
Source: CleverTap

10. How do you make a User Persona?
Name
Photo
Personal motto
Bio
Demographics
Source: CleverTap

11. How do you make a User Persona?
Personality traits
Motivations
Goals and frustrations
Preferred brands and
influencers
Source: CleverTap

12. Create consistency
across a business
Knowledge of
user behaviour
Help with user-focused
reasoning
Better
development
Why your business needs User Persona
Source: CleverTap
Positioning the
product

13. Software tools to help you
USER PERSONA

14. Storyboards Strategy
A storyboard is a story told graphically through a
sequence of frames, often using simplified drawings and
short texts.
The storyboard is used to tell the story in which the user
ends up using the product.

17. Software tools to help you
STORYBOARDS

18. Red Routes Strategy
Red Routes represent the critical tasks that will
provide the most value to your users.

19. Red Routes Strategy
Characteristics of a Red Route:
• Criticality
• End-to-end tasks that involve multiple steps or actions
• Frequency of use
• Impact on the business

20. Red Routes Examples
Red Route for the customer: Making a request for a ride.
Normal Route for the customer: Adding a payment method.
Red Route for the driver: Accepting a ride request.
Normal Route for the driver: Changing settings in the profile.

21. Red Routes Examples
Red Route for the visitor: Booking a room.
Normal Route for the visitor: Giving a review.
Red Route for the host: Booking management.
Normal Route for the host: Updating the room photos.

22. Usability Matrix for Red Routes

23. Wireframes stage
You can view a Wireframe as a "blueprint" for your application or
platform. It clearly outlines the structure of each individual screen,
the actions that users can take, and the logical connections
between screens. A Wireframe should start from well-defined
functionalities, routes, and user flows.

24. Wireframes stage
Low fidelity Medium fidelity High fidelity

25. Wireframes stage
Before starting a wireframe, regardless of its type, a UI/UX Designer
should understand the following 10 fundamental principles in
Interaction Design, formulated by Jakob Nielsen:
Visibility of system status
1.
Match between system and the real world
2.
User control and freedom
3.
Consistency and standards
4.
Error prevention
5.
Recognition rather than recall
6.
Flexibility and efficiency of use
7.
Aesthetic and minimalist design
8.
Help users recognize, diagnose, and recover from errors
9.
Help and documentation
10.

26. Wireframes stage
Source: spec.fm
8-Point grid

27. Wireframes stage
Source: spec.fm
Color schemes

28. Software tools to help you
WIREFRAMES

29. Software tools to help you
TESTING AND ANALYTICS

30. Software tools to help you
TESTING AND ANALYTICS

31. Software tools to help you
TESTING AND ANALYTICS

33. Don't take it from me, take it from
Reid Hoffman
“If you aren’t embarrassed by the first
version of your product, you shipped
too late.”
Reid Hoffman
Founder PayPal & LinkedIn

34. Create a Business Plan
with a Lean Canvas
Lean canvas is a one-page business plan template
created by Ash Maurya. It’s designed to create a
snapshot of your business idea, distill the essence of your
product or service, and break it down into key parts.
LEAN CANVAS

35. Problem
What problems are people
facing? List their top 3
frustrations.
Existing
Alternatives
How are these problems
solved today? This can be a
direct competitor to what
you are offering or the
existing ways people are
employing
to address their problems.
Solution
How will you solve these
problems? Write down a
solution for each problem.
Key Metrics
How will you measure the
success of your product or
service? List the key metrics.
Unique Value
Proposition
How will you turn an
unaware visitor into an
interested customer? Create
a clear and compelling one-
liner message you want to
send across.
High Level
Concept
How does your product or
service fit into the grand
scheme of things?
Unfair Advantage
What separates you from
competitors? What makes
you ahead of the pack?
Channels
How will you reach your
target consumers? Direct
marketing, social media,
ads, partnerships — identify
the effective ways to reach
them.
Customer
Segments
Create 3 to 4 personas of the
people you can help.
Visualize these people who
will turn to you for solutions.
Early Adopters
What are the specific
characteristics of your early
adopters?
Cost Structure
What are the fixed and variable costs to launch your product or service? Consider
the cost at each stage from setting up a website, hiring employees, production,
marketing, and bringing them to consumers.
Revenue Streams
What money sources will grow your money? How will you generate income?
Show a pricing model of your product or service and include other revenue
sources, such as sales and subscription fees.

36. Pitching
Understand & adapt to your audience
Keep it simple – but be prepared for complicated questions
Ask for feedback and incorporate what YOU think is relevant

37. Pitching - a SIMPLE guide
What is the Problem?
How big is it?
What is the Solution?
Why are YOU best equipped to solve it?
Why now and why your solution?
How far are you into this?
How much money do you need and for what?
▪Problem
▪TAM (SAM/SOM)
▪Solution
▪Team
▪Research/Competition
▪Status/Traction
▪Ask/Valuation/Roadmap

38. Grants
Business Angels
Crowd Funding & Equity Crowd Funding
Strategic investors
Venture Capital Funds
Private Equity Funds
Mergers & Acquisitions
Stock Exchange
Investment sources for growth
➢Smart money
➢Help with skills, network

40. Angels VCs
Invest in the Problem/Founder fit
- Convinced by your unique skillset
Invest in the Problem/Market fit
- Convinced by your traction
Want to keep paperwork simple Need to comply with Fund governance
Get deeply involved in helping you
succeed
Resort to monitoring
- will help where they can!
Raising capital – Angel / VC
objectives

43. Business Angels Groups

44. VC Funds

45. Duration: Typically have a short timeframe (often 3-4 months)
Structure: Structured program with mentorship, guidance, and
resources.
Equity: Often take equity in exchange for investment.
Focus: Aimed at scaling up business quickly and efficiently.
Selection: Highly competitive, usually selecting startups with an
MVP and market potential.
End Goal: Culminates in a demo day or pitch event to investors.
Startup Accelerators

46. Startup Accelerators

52. Duration: More flexible, can last for a longer period.
Structure: Less structured, with a focus on nurturing early-stage
startups.
Equity: Less likely to take equity.
Focus: Aimed at developing business ideas and building a
strong foundation.
Selection: More inclusive, often community-focused, and may
support idea-stage companies.
End Goal: Graduation is less defined, focusing on business
stability and self-sufficiency.
Startup Incubators

53. Startup Incubators
(& Communities)

54. Startup Press to Read

55. Roaring tigers of Europe

56. Thank you!