The document provides 10 things an auto dealer can do with social media to succeed, including putting a social media policy in place, creating a strategy, focusing on Google reviews, building relationships on Facebook, starting a blog, producing a radio show, creating a newsletter, writing an ebook, monitoring conversations, and creating dialogue. It also advertises a social media training summit that provides over 18 hours of training and access to resources for $325 for one week.

1. 10 Things An Auto Dealer Can Do NOW To Succeed With Social Media TODAYWith David Johnson and Rob Hagen

2. Put A Social Media Policy In PlaceSocial Marketing Can Be A Double Edged Sword.Elephants Never Forget, Neither Does Google.People Are Forming Opinions, Without Having To Be A Customer.A Policy Lets Employees Know What They Can And Can’t Do.We Can Email You A Sample Copy, Email Me at DavidJ@NextGenDealer.com

3. Create A StrategyThe Difference Between Success And Failure is in The Strategy.4 Steps To Creating A Winning StrategyInvestigateDefine ObjectivesChoose ActionsPick Your Platforms

4. The Power Of Google ReviewsYou’re Customers Are Goggling Your Dealership By Name, What Are They Seeing?A Customer With A Bad Experience Has A Higher Level of Motivation Force than a Customer that a Good Experience.1 Peer Recommendation is Worth 200 Traditional Media Impressions.Non Negotiable: Ask Everyone of Your Customers to Leave A Review On Google.Follow it Up With an Email and a Phone Call.Thank Your Customer

5. The Proof is in The NumbersJune 20109 Reviews, 2 Stars

6. The Proof is in The NumbersJuly 201025 Reviews, 4 Stars

7. The Proof is in The NumbersSept 201044 Reviews, 4 1/2 Stars

8. Build Real Relationships On FacebookAsk Your Customers To Join You, Photo Tagging.Ask Engaging Questions, Get To Know Your Customers.Post Facebook Only Contests.Listen, Listen, Listen.20-20-60 Rule.The Less You Pitch The More You Sell.

9. Start a Blog, Become The ExpertBlogging Creates Authority.Creates InfluenceCreates CommunitySearch Engines Love Blogs.Builds Your Personal Brand.It’s The Hub Of Your Social Network, Everything Leads To The YOU.Create A Strategy And Stick To It.

10. Produce Your Own Radio ShowBlogTalkRadio.comAllows Your Audience To Know Your Personality.Believe it or Not, but Some People Don’t Like To Read.Podcast Syndication and Mp3 Players.Gives You More Content, Besides Just Text to Put on Your Blog. Creates Loyalty.

11. Create A Company NewsletterTies In All Your Social Activity.Creates Top of Mind.Influences Repeat and Referral Business.Creates Anticipation, Your Subscribers Will Look Forward to Reading It… If Done Correctly. Put Signup Forms Everywhere.Use Third Party SoftwareAweber.comConstant Contact

12. Write An eBookLike A Blog, Showcases Your Expertise.Builds Your Email List.Encourages Sharing.Highly influential if Done Correctly.10 Things You MUST know NOW Before You Buy Your Next Car.5 Ways To Increase The Value of Your Car at Trade-in Time.

13. People Are Talking, Are You Listening?Conversations Are Happening, With or Without Your Knowledge.Ignoring Them Wont Make it Go Away.Set Up Free MonitoringGoogle AlertsSearch.Twitter.comYacktrackPaid MonitoringUberVuRadian6

14. Create DialogueMonologue No, Dialogue Yes.It’s Not About You, It’s About Them.Humanize Your Dealership, Bring Your People To The Forefront.Sell Your Personality, Become One Of “US” Instead of Being Just One of “Them.”Join In The Conversation, Start Your Own.

15. Access to 18 social media sessions over a two week period (Over 18 hours of training!). Access to session playback for a full year. Access to all slideshows. Access to ongoing training as more modules are added each and every week. Access to a private community of like minded auto industry professionals.$325 for 1 week then goes to $425. After the summit it will default to a monthly pay plan.

16. Contact UsNextGenDealer.comRob Hagen: RobH@NextGenDealer.comCell (225) 938-0993David Johnson: DavidJ@NextGenDealer.comCell (850) 341-7413