How to structure an Effective Lobby Day

379 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
379
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to structure an Effective Lobby Day

  1. 1. Gene G. Veno & Associates
  2. 2. <ul><ul><li>As of June 2009: </li></ul></ul><ul><ul><ul><li>258 House Bills passed </li></ul></ul></ul><ul><ul><ul><li>186 Senate Bills passed </li></ul></ul></ul><ul><ul><ul><li>77 Total laws passed </li></ul></ul></ul>
  3. 3. <ul><ul><li>Know your association’s issue inside and out. </li></ul></ul><ul><ul><ul><li>Bill number, PN, Sponsors and so much more </li></ul></ul></ul><ul><ul><li>Know your legislator and why he/she may be against or for your legislative issue </li></ul></ul><ul><ul><li>Know that you are not the only association calling on your legislators that day </li></ul></ul>
  4. 4. <ul><ul><li>How to know if your Lobby Day at the Capital was a Success/Failure? </li></ul></ul><ul><ul><li>The Purpose of an Association Lobby Day </li></ul></ul><ul><ul><li>Lobby Day Do’s and Don’ts </li></ul></ul><ul><ul><li>Lobby Day Advanced Planning </li></ul></ul><ul><ul><li>Lobby Day Wrap-up </li></ul></ul><ul><ul><li>No gifts, just your Association and the Issues </li></ul></ul><ul><ul><li>Time is not the Driver </li></ul></ul><ul><ul><li>Host an after Lobby Day Gathering </li></ul></ul><ul><li>The above may seem </li></ul><ul><li>Trite and common sense, but knowing in advance </li></ul><ul><li>what to do and what not to do is planning at your best! </li></ul>
  5. 6. <ul><ul><li>It takes one person to initiate change </li></ul></ul><ul><ul><li>Gerry Jensen, a single mother who founded the Association for Child Support Enforcement </li></ul></ul>
  6. 7. <ul><ul><li>Families of Alzheimer’s patients convinced government to invest in more research </li></ul></ul><ul><ul><li>Mothers Against Drunk Driving </li></ul></ul>
  7. 8. Linda in 1994 having a discussion with President Bill Clinton in the Oval Office at the White House
  8. 9. <ul><ul><li>It is hard to change laws and policies, but it can be done </li></ul></ul><ul><ul><li>Women given the right to vote </li></ul></ul><ul><ul><li>Child labor laws </li></ul></ul>
  9. 10. Supporting her are Bill and Hillary Clinton
  10. 11. <ul><ul><li>Telling our policymakers how to write and change our laws is at the very heart of our democratic system </li></ul></ul><ul><ul><li>Has helped democracy evolve over more than two centuries </li></ul></ul>
  11. 12. <ul><ul><li>New laws to enable caterers and restaurants to donate excess food </li></ul></ul><ul><ul><li>New laws helping abused children to be placed into safe homes faster </li></ul></ul>
  12. 13. <ul><ul><li>You can learn how to lobby- whom to call, when, what to say- in minutes </li></ul></ul><ul><ul><li>Lobbying is easier and more effective when people work together </li></ul></ul>
  13. 14. <ul><ul><li>You see problems first hand </li></ul></ul><ul><ul><li>You know the needs </li></ul></ul><ul><ul><li>You know what works and what doesn’t </li></ul></ul>
  14. 15. <ul><ul><li>Everything that goes into a lobbying campaign can be helpful: </li></ul></ul><ul><ul><ul><li>The research </li></ul></ul></ul><ul><ul><ul><li>The strategy planning </li></ul></ul></ul><ul><ul><ul><li>The phone calls and visits </li></ul></ul></ul>
  15. 16. <ul><ul><li>The federal government has been allowing local governments to decide how to spend federal money </li></ul></ul><ul><ul><li>This gives local nonprofits even more responsibility to tell local policymakers what is needed </li></ul></ul>
  16. 17. <ul><ul><li>Building public trust is essential to nonprofit organizations </li></ul></ul><ul><ul><li>Lobbying increases your organization’s visibility </li></ul></ul><ul><ul><li>Think about relationships with local, state, and federal government </li></ul></ul>
  17. 18. Can you still be effective? Absolutely you CAN!
  18. 19. <ul><li>MOST DON’T! You know why? </li></ul><ul><ul><li>Agreement of rank and file </li></ul></ul><ul><ul><li>Politics as usual </li></ul></ul><ul><ul><li>We want more than we can get </li></ul></ul>
  19. 20. <ul><ul><li>At least that was the thinking in the 50’s </li></ul></ul><ul><ul><li>Membership was easy </li></ul></ul><ul><ul><li>Loyalty was rampant </li></ul></ul><ul><ul><li>No one questioned your legislative positions </li></ul></ul>
  20. 21. <ul><ul><li>It is no longer a service to just protect a members license… you now need to advance it! </li></ul></ul><ul><ul><li>Members want you to get it done and now </li></ul></ul><ul><ul><li>Sure I will join when I get better reimbursements, etc. </li></ul></ul><ul><ul><li>Why do I need to join or contribute to PAC… the association is serving me regardless </li></ul></ul><ul><li>Are you kidding me? </li></ul>
  21. 22. <ul><li>LET’S REVIEW… </li></ul><ul><li>Psychologist vs. Psychiatrist </li></ul><ul><li>Pharmacists vs. Pharmaceuticals </li></ul><ul><li>Nutritional vs. Dietitians </li></ul><ul><li>Public Insurance Agents vs. Insurance Lobby </li></ul><ul><li>Podiatrists vs. Orthopedic </li></ul><ul><li>Chiropractors vs. Chiropractors vs. Chiropractors vs. Chiropractors, and then vs. Physical Therapist vs. Medical Profession - all specialties </li></ul><ul><li>And we still accomplished many legislative </li></ul><ul><li>Victories over the years as far back as 1991 and up to today! </li></ul>
  22. 23. <ul><ul><li>Know the issues inside and out </li></ul></ul><ul><ul><li>Know your legislator </li></ul></ul><ul><ul><li>Know that you are not the only association </li></ul></ul>
  23. 24. “ If you are not on the Hill meeting with legislators regularly to inform them about your profession, guess what? Someone else is meeting with legislators/regulators and they are not informing them about what you do, but how they can do it better!” - Gene G. Veno
  24. 25. <ul><li>Let me explain: </li></ul><ul><ul><li>If you have a relationship with legislators/staff and are available for consultation when the need arises, it is much better than running to the legislator/staff when you only have a problem </li></ul></ul><ul><li>Being seen, you do not always need to be heard! </li></ul>
  25. 26. <ul><ul><li>Compliments, appreciation, condolences, thank you notes really work! </li></ul></ul><ul><ul><li>If you are sincere in your note, it will serve you better than anything else! </li></ul></ul><ul><ul><li>Does your organization send Holiday Cards? I DON’T! They are rarely ever read by the legislator – come on, do you read the US Senator Cards with wife and children laminated? Where do they end up – in the basket on the wall for what and for who to see? Status maybe ? </li></ul></ul>
  26. 27. Wow! What an impactful way to be noticed and appreciated and show your true core belief!
  27. 28. <ul><ul><li>Sometimes and Sometimes not </li></ul></ul><ul><li>Be Careful, Be Professional, Be Aware of what you are attempting! </li></ul>
  28. 29. <ul><ul><li>Willing to share a recent success story? </li></ul></ul><ul><ul><li>Willing to share a recent unsuccessful story? </li></ul></ul><ul><ul><li>Willing to share a new idea? </li></ul></ul>
  29. 30. <ul><ul><li>Lobbying is truly an art </li></ul></ul><ul><ul><li>Lobbying is not about you </li></ul></ul><ul><ul><li>Lobbying is a process </li></ul></ul><ul><ul><li>Lobbying is selling the abstract </li></ul></ul><ul><ul><li>Lobbying is not easy! </li></ul></ul>
  30. 31. Thank YOU FOR ATTENDING <ul><li>IT WAS MY PLEASURE TO ADDRESS ALL OF YOU THIS MORNING – REMEMBER LOBBYING IS EASY IF YOU </li></ul><ul><li>RESEARCH YOUR ISSUE </li></ul><ul><li>PLAN YOUR STRAGETY </li></ul><ul><li>BE READY TO DEFEND YOUR POSITION WITH EXPERT INFORMATION </li></ul>

×