This document summarizes the key generational cohorts from Traditionalists to Generation Y and some of their defining characteristics and influences. It discusses that Traditionalists were born before 1946 and influenced by World War 2 and the Great Depression, valuing loyalty and legacy. Baby Boomers were born 1946-1964 and influenced by civil rights movements, being competitive and focused on themselves. Generation X was born 1965-1980 and influenced by new technologies like MTV and the rise of AIDS, valuing independence. Generation Y was born after 1980 and influenced by the internet and social media, feeling empowered and valuing diversity, change and work-life balance. It provides tips for motivating Generation Y by providing a collaborative, fun work environment with recognition and challenges

1. MOTIVATING GEN-
Manjunath Kudremath
Tanvi Verenkar
MBA Sem III
Y
IASMS

2. Generations The World Has Seen
• Traditionalists – born before 1946
• Baby Boomers – born 1946-1964
• Gen X’ers – born 1965-1980
• Gen Y’ers – born after 1980

3. Influences For Generations
TRADITIONALISTS / VETERANS GENERATION X’ERS
World War II Berlin Wall
Save for a rainy day MTV
Great Depression Latch-key kids
Faith in institutions Rise of AIDS
Madonna, MJ
Exxon Valdez oil spill
BABY BOOMERS GENERATION Y’ERS
MLK, Jr. You Tube
Kent State Tiger Woods, Britney Spears, Lady Gaga
Woodstock More internet vs. TV
Rosa Parks Dot-Com Rise and Fall
Gloria Steinem Columbine, Oklahoma City
Feminism Bill Gates

4. Traditionalists
• Loyal – put aside individual needs to work
towards common goals
• Leadership – top down approach, military style
• Work – paternalistic, company took care of
employees
• Goal – build a legacy, leave something behind
• Reward – job security, plaques, employee of the
month, satisfaction of job well done
• Work philosophy – paying dues is the natural
order of things

5. Baby Boomers
• Optimistic – good education,
jobs, opportunity
• Leadership by consensus
• Change – civil rights, women’s
rights
• Competitive
• “Me” generation
• Greatest invention – TV
• Rewards – money, title,
seniority, corner office

6. Generation X
• Leadership - competence
• Media – cable TV, VCRs, video games, cell
phones, personal computer
• Resourceful, independent
• Rewards – freedom and balance, transferable
benefits, portable retirement, flexible leave
• Career – independence, self-manage

7. Generation Y
• Feel empowered to change environment; won’t give
respect just based on rank
• Value being “cutting edge” versus “having experience”
• Value diversity and change
• “Portable” skills
• Work place, hours, and teammates at their discretion
• Focus on life/work
balance

8. GEN-Y The Indian Scenario
YEH AAJKAL KE LADHKE KISI KI NAHI SUNTE !!!

9. Motivating Gen Y
• Work/life balance
• To be heard and valued
• Regular recognition
• Work in a fun atmosphere
• Motivated by challenge
and a collaborative
environment

10. Thank You