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Gen Y In The Marketplace
- 1. MARKETING TO GENERATION Y PRESENTED BY CRAIG RENTZKE
- 2. 1. What is Gen Y? 2. Who are Gen Y? 3. Gen Y in Workforce 4. Marketing to Gen Y 5. Q & A
- 3. WHAT IS GEN Y? Early 80’s to late 90’s | 100 million | Do not remember a time without the Internet | 6/10 raised with married parents | Only 21% are married | 30% live with parents & 75% happy about it | Diverse | Trophy Generation Source: National Center for Health Statistics
- 4. WHO IS GEN Y? Social Group Tech Savvy Multi-Taskers Instant Gratification Stimulation Junkies Social Change Impulse Buying
- 5. GEN Y AT WORK Core elements that drive ambition: Impact | Communication |Flexibility Sociable | optimistic | well- educated | open-minded | achievement-oriented Feedback 92% of Gen-Y success not measured by profit (Deloitte) Work-life balance
- 6. MARKETING TO GEN Y “31% of US teenagers are Cool convinced they will be famous” Real “Only 36% of Gen Y are confident in their ability to shop for and buy a car alone” - NYTimes May 2011 Unique “It is easier for Gen Y to build Self Brand relationships online first” Happiness “$170 billion in buying power” - market research firm - comScore Cite : http://www.howcoolbrandsstayhot.com/
- 7. BRAND CHARACTERISTICS Is Clear and Simple 24% Is Something I can Identify With 27% Is Unique 27% Is Authentic 27% Has Clean Reputation 27% Is Up to Date 28% Makes Me Feel Happy 31% Has Its Own Style 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% Cite : http://www.howcoolbrandsstayhot.com/
- 8. COOL
- 9. COOL
- 10. REAL Consistency Authentic: Stay True to Yourself Do it, Don’t Shout It Ownership Power of Conversations
- 11. UNIQUE
- 13. HAPPINESS
- 14. QUESTIONS www.twitter.com/crentzke About.me/craigrentzke www.linkedin.com/in/craigrentzke crentzke@gmail.com
Editor's Notes
- Also called Echo Boomers, Millenials
- Good Parent. Successful Marriage. Helping others in need
- There are three (suggested) core elements that drive the ambitions of Generation Y in the workplaceMaking a difference is a strong motivational force behind Gen Y's efforts. Though salary and benefits continue to dominate the no. 1 and 2 on the importance list, making an impact ranks no 3.The instant communication framework Gen Y developed through extensive computer usage has led to a need for more professional feedback than that of past generations. Communication platforms such as SMS, e-mail, video chat, and blogging have engendered a mindset that necessitates constant communication with others. That mindset has carried over into the workplace.The divide between work and life is continually growing narrower as more people shift from the bricks-and-mortar to a remote workplace. The rate of remote office workers has increased significantly in the past two years, according to WorldWideWeb.They’ve always felt sought after, needed, indispensable. They are arriving in the workplace with higherexpectations than any generation before them. They expect a workplace that is challenging, collaborative, creative, fun, and financially rewarding.
- Edgy and RebelliousSurprise me!Market SavvyCorrespond with my needsSocial Circle
- ConsistencyAuthentic: Stay True to YourselfDo it, Don’t Shout ItOwnershipKotexPower of Conversations
- Lady Gaga – Same a Madonna, Just more frequent
- Mirroring My LifestyleEveryone has their own storyNike Inc.Nike+NikeConverse All StarsRed Bull
- Let then Achieve Something in Life ‘Flow Theory’FeedbackReach Goals