Geekweek Lavrova

Anna Lavrova is a project manager with over 8 years of experience in IT and is a certified Scrum Master. She has implemented Agile methodologies in 3 projects and released 3 Platinum Casual Games. She mentors and tutors at IT training centers and speaks at conferences about women in IT. The presentation discusses challenges in project management like unclear requirements, lack of a product owner or designer, and last minute changes before demos. It provides tips for overcoming these such as focusing on business priorities, experimenting, and getting more stakeholders involved in the process.

How to Work with Product Managers by Box Software Engineer

The relationship between a Product Manager and an Engineer is crucial to the success of a project, team, and company. During this talk, we went in depth into this relationship from an Engineer's perspective - namely, what most Engineers would like our Product Managers to know and be aware of, why it's important for us, and how it can be learned. While every team has its own dynamic, we discussed specific examples of things that have gone well, things that have gone not so well, and how they play into general building blocks for developing more productive and successful relationships with your cross-functional peers.

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What Are the Product Management Success Skills by Walmart Product Manager

We’re all familiar with Product Managers, but you may have also heard of other “Product Management” roles - program manager, project manager, or even product marketer. Just what do all of these other roles do? Susan Song, Product Manager at Walmart shared her insights on the responsibilities for each of these roles, having worked with all of them in her career as a Product Manager. She also discussed why if you’re not starting out as a Product Manager, it’s okay - you can still leverage your “Product Management” skills into your next product job.

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IAMPM

Анна Лаврова — Certified Scrum Master, Сertified SAFe Agilist. Опыт работы в управлении проектами более 9 лет, за это время была в роли PM-а в Outsource, Outstaff, Product, Startup компаниях. Внедряла техники Agile с нуля на трех проектах. Работала с государственными проектами США, запустила несколько стартапов.

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The document summarizes a presentation given by a Slack software engineer on how to plan for success during periods of hyper growth. It discusses common challenges startups face like rapid scaling, communication issues, and lack of experience. It provides a case study of challenges Slack faced with an MDM project and lessons learned. The key messages are to provide strong leadership through documentation like a living product specification, use concise user stories, and over-organize to avoid issues as a company scales rapidly.

What Is Gaming Product Management Like by former EA Product Manager

Product Management in the Gaming industry; what’s so different about it? Former EA Product Manager, Olivier Courtemanche, did a walkthrough of the rise of social and mobile free-to-play gaming and the evolution of the Product Management role within it. At the crossroads of creativity and business, this key role has reshaped video game development and redefined corporate cultures by forcing entertainment companies to adapt to the millennium’s new platforms. From Associate to Director, from concept to sunset, you’ll learn the responsibilities of the Gaming PM, their roles within the game development team and the impact they can have on their players.

The document summarizes a presentation given by a Google Product Manager about their journey to becoming a PM. It outlines the speaker's career path including past roles at startups that were acquired. The presentation then discusses what PMs do such as understanding problems, removing user barriers, and owning a vision. It also covers what great PMs know like the meaning of minimum viable, thinking in depth over breadth, and finding insights below top-level metrics. The document promotes part-time product management courses from Product School.

What Is Gaming Product Management Like by Zynga Product Manager

Product Managers aren’t new to the gaming industry, and every day more and more gaming companies are realizing the significance of employing Product Managers to drive product strategy and business decisions. This event, was an overview on Product Management in Gaming and learn how gaming Product Managers are merging Art, Business and Technology to create value in this exciting and fast-paced industry.

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It is often said that a great idea is worthless without polished execution. In this talk, Akshay Kannan from Google explained some tactics for executing your ideas within an organization. This could be as simple as a new feature that you want to build, or something as complex as a total priority shift. As a Product Manager, you don't have the luxury of authority for forcing a team to do something. In many cases, the teams that you need to convince may not even be in your organization.

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Product Management is hard to define and many people often give vague analogies, like the "CEO of the product". When you're making a big career change, you need to know the cold, hard truth of what the role is and whether you'd enjoy and succeed at it. Zerzar Bukhari from Google tackled with the audience some of the biggest myths about Product Management. Zerzar helped clarify whether it would be the right transition for you.

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A Product Manager is often referred to as the CEO of the product; we talked about a different view on this analogy and why it might not be the most accurate description. The session provided a brief summary of what the overall job entails for those who aren’t very familiar with it, a typical day in the life of a Product Manager, and the importance of balancing what a Product Manager must achieve. This includes maintaining the product’s strategic outlook and looking after the smallest details in the execution.

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If you're resource-strapped or if you're not quite sure the Minimum Viable Product is going to be impactful, try the Google Design Sprint process. Over the course of 5 days, you work in a cross-functional team to solve for a core problem together. The best part? You build a high-fidelity prototype and validate the experience with your target audience. Out of one of these Design Sprints, a team at Blue Bottle developed the Welcome Kit experience, which increased their new customer lifetime value by 11x! In this talk, Oriana walked through the experience using the Design Sprint process, how you can facilitate one with your team, and why you might want to consider running a Design Sprint yourself!

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The journey to becoming a Product Manager is often unconventional, but it becomes all you focus when you determine it is for you. Jon Morgan from Google discussed the two most common paths, MBA and startups, while also exploring alternate opportunities that have proven equally as successful. He included real world examples that focused on the unique benefits of each option, with an opportunity to answer your questions. Everyone's path is unique, and there is no one right way but there is a way that may be better for your situation.

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Enterprise Product Manager from Hearsay Systems, Meghbartma "Megh" Gautam, held a mock interview workshop, discussing the lay of the land in terms of the 3 most commonly asked questions, and group sessions for practicing interview questions. He gave an overview and things you should do for prep + the kind of PM questions you should expect. The things he talked about were experience, motivation and questions for the interviewer.

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This document summarizes an introductory presentation about product management. It discusses both hard skills like using metrics and analytics tools, understanding user experience, and having business acumen. It also discusses soft skills like being solution-oriented, communicating effectively, context switching, having passion for the work, and leading without authority. The document provides a use case from Trunk Club about prioritizing a product strategy and roadmap, and how seemingly small decisions can have major impacts. It emphasizes understanding how customers actually use products.

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