Salesforce Trailblazer event_ Women in Tech Barcelona

1. Salesforce Women in Tech October 2019
Salesforce Trailblazer Community Group

2. 19.00 Welcome & Introductions
○ Today’s Sponsors & Speakers
19:05 – 20:00
o Bruna Schwerz (15 min) + Q&A
o Justyna Zmorzynska (15 min) + Q&A
o Cliodhna Egan (15 min) + Q&A
o Cecilia Santos (15 min) + Q&A
20:00 - 20:15
o Open conversation
20:15 - 21:00
o Networking with tapas and drinks
Agenda

3. Thanks for your support!!
#TrailblazerCommunity
#Barcelona
#DreamJob
Sponsors

4. Maria Matecna
Leader of Barcelona, Spain Women in Tech Group
Salesforce Fan
Salesforce Admin Student
Maria.Matecna@gmail.com
+34 657152574

5. Welcome Our Speakers
Calling for new Speaker!
Happy to have you in our next event!
Bruna Schwerz Cliodhna EganJustyna
Zmorzynska
Cecilia Santos

6. Bruna Schwerz
Marketing Cloud Account
Executive at Salesforce

9. Justyna Zmorzynska

10. Introduction
Why Salesforce?
Challenges and Positives
Agenda

11. About Me:
Overall CRM
experience - 10 years
Salesforce - 5 years,
4 Certifications
Salesforce World Tour 2019,
London
Born in Poland, lived a long time
in the UK and now- in Spain
Participated in 9 major
global project go-lives

12. Salesforce Jobs
posted worldwide (LinkedIn) with 150,000+ Customers
Salesforce Jobs World’s leading CRM
1000+ 120,000+ #1
posted in Spain (LinkedIn) listed on AppExchange 31% of Salesforce workforce
is female
Consultants Equality
1200+
Why Salesforce?

13. Key Positives of working with Salesforce

14. Key Challenges for Women in Tech

15. Life is not easy for any of us. But what of that? We must have
perseverance and above all confidence in ourselves. We must
believe that we are gifted for something and that this thing must
be attained.
Maria Sklodowska-Curie

17. Cliodhna Egan

18. Agenda
• Personal experience
• Why Salesforce?
• Why technology?
• Challenges
• Grow professionally with family

19. Personal Experience
Languages graduate
First “proper” job – Microsoft
Main catalyst in my career – 2003 move to Salesforce Dublin
Overall experience: positive – ever evolving, forgiving (moving country, young
family…)

20. Why Salesforce?
My interpretation – Salesforce the company
The foundation 1-1-1 Philanthropic Model – technology, people & resources to improve communities
Start up mentality
“Can-do” attitude
Founders
Product
Travel
Location

21. Why Technology?
Variety:
Ever evolving area – products and integrations
Many different directions/paths possible
Different ways of working – location agnostic, working hours
Sense of achievement ( project complete, training course complete, configuration changes
completed and documentation presented)

22. Challenges
Project level:
Steep learning Curve at times – not part of
team
Large projects can go slower than expected
Isolated during quiet periods
Personal level:
Travel restriction
Juggling this → → → → → → → → → →

23. Opportunities to grow
3 years self-employed
Downtime used for self improvement
Different verticals adds to experience
accumulated
Certifications to be earned/ networking to be
done
Tools such as Linkedin/ Trailblazer Community
enable growth

24. Thank you

25. Cecilia Santos

26. ● My History
● My present
● My Salesforce life
● What is next
Agenda

27. My History
• I am from Argentina
• Born in the 80’s
• I relocated to Barcelona 3 years ago
• I studied Ingenieria en Sistemas de la Información (UTN University)
Why IT?
• I define myself as a practical person
• I saw a great future for IT
• Possibility to work anywhere
• I liked the career

28. My Present
• 7 years at BI
• Working as a Salesforce platform lead and IT Product owner
 What is a platform lead?
 What is an IT Product Owner
• Challenges
 Unclarity
• Opportunities
 Communicate clearly
 Delegate

29. My Salesforce Life
• Started helping with governance (user management, profiles clean up, good
practises)
• Help with licenses demands
• Then I started to complete trailheads…and never stopped 
• Took certifications:
- Admin
- AppBuilder
- Developer I
- Admin Advanced
- More to come…!

30. What is next?
• Continue studying Salesforce 
• Find good opportunities to improve my skills
• Attend Salesforce events
• Improve my network… meet more trailblazers! 

31. Open conversation
 How we can inspire young women to get into
the Tech world?
 How can we create work life balance?
 What about working mums?Is it posible to
combine family and the carreer?
 What are the challenges women have to face
on a daily base and what we can do about it?