Gdc2013 designing virtual markets for fun and profit

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The document is a presentation about designing virtual markets for fun and profit given by Christina Hsu of GigaMedia at the 2013 Game Developers Conference. It discusses strategies for creating virtual economies in games and monetizing them. Contact information is provided for Christina Hsu, including links to her Facebook and other social media profiles under the names Christina Hsu, Chris_9801, and Chris_9801 (奴貓 Chris 鍋貼).

Designing Virtual Markets for
Fun and Profit
GDC 2013
Christina Hsu of GigaMedia, FunTown Branch
2013/5/24

Q & A
• Thanks a lot!
• www.facebook.com/christina.hsu.37
( 徐志瀟 ) (Christina Hsu)
• Chris_9801
• Chris_9801 ( 奴貓 Chris 鍋貼 )
• Christina Hsu

Trends move fast but human needs move slowly. We’ll explore how the basic human need for connection and belonging has manifested itself and where we anticipate consumer expectations will go next in light of major trends looming on the horizon. And we will demonstrate how the latest thinking on human motivation can be used to humanise trends and help brands more effectively bridge the gap between a low certainty future and the reality of the world we live in now.

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