The document discusses mobile technology trends for 2015, predicting that the wearables market will become more competitive, mobile payments and integration of mobile into vehicles and homes will increase globally, and the Internet of Things and health/nutrition monitoring will expand. Brands will focus more on engaging customers through mobile apps rather than single sales, and businesses will adopt more mobile-first internal policies and deployment.

1. Mobile Technology Trends of 2015

2. The Battle For The Wearables Market Is About To
Begin

3. Brands Will Push To Engage Many Times Via Mobile
(Rather Than Sell Just Once)

4. Mobile Payments Will Grow As A Local
Phenomenon

5. The Mobile Payment Race Will Enter Its Global
Stretch

6. Competition For The Connected Home Will
Intensify

7. Vehicles Will Edge Toward Next-Gen Mobile
Integration

8. The Internet Of Things Will Expand Its Footprint
(But Hold On A Minute)

9. Prepare For A Data-Request Pushback

10. 2015 Will Be The Year When Mobile Becomes A
Target

11. The Screen-Agnostic Experience Will Grow, Along With
Broader Platform Integration

12. Brands And Retailers Will Pay Additional Attention To M-
Commerce Opportunities

13. Travelers Will Increasingly Switch To Brands'
Apps For Bookings

14. Health And Nutrition Monitoring Will Expand

15. BYOD Policies Will Shift Within Companies

16. Business Will Dive Deeper Into Internal Mobile-First
Deployment (And Desktops Will Follow The Format)

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