GBSA Online Marketing Presentation
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This document outlines a methodology for developing a dynamic online marketing program with the key objectives of conducting market research, driving traffic to content, and converting leads into customers. It recommends performing market research to understand the target audience and develop goals and action plans using tools like Google Alerts, Keyword Tool, and Docs. It also suggests driving traffic from high authority sites to opt-in content and building email lists, as well as creating content like emails, webinars, and social media to engage audiences. Finally, it covers methods for converting leads through marketing automation, segmentation, lead scoring, nurturing, and analytics.
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In general, marketing budgets are on the rise amid industry concerns.
Digital Marketing Spend
Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%.
Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years.
Social Media Spend
Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years.
Marketing Analytics Spend
Marketing analytics spend is expected to double in the next 3 years.
INCLUDED IN THIS DECK:
- Marketing Spend by Growth Strategy
- Marketing Spend as a Percent of Company Revenue
- Marketing Budgets as a Percent of a Company’s Budget
- Marketing Spend as a Percent of Company Revenues
- Percent Change in Marketing Budgets
- Percent of Marketing Budgets Spent on Domestic Markets
- Marketing Spend on Marketing Analytics
- Percent of Marketing Budget Spent on Marketing Analytics
- Marketing Analytics in B2B & B2C Decision Making
- Traditional Advertising and Digital Marketing Spend
- Percent Change in Traditional Advertising & Digital Spending
- Percent of Marketing Budget Spent on Outsourcing
- Percent Change in Marketing Headcount
- Percent of Sales Through the Internet
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:
Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Download free marketing templates @ fourquadrant.com/free-marketing-templates/
For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/
Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/
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ACCESS THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Marketing Analytics
Budget spent on marketing analytics has dipped but is expected to grow significantly over the next three years.
Use of analytics reached the highest point recorded in six years, although perceived contributions to company performance remain weak.
One reason for this may be that only 36% of marketers report they have quantitative tools for demonstrating the impact of marketing spend on company performance. Consistent with this, marketers report using experiments only one-third of the time to understand the impact of their marketing actions on customers.
VIEW THIS DECK TO SEE
- Marketing Analytics Usage in B2B & B2C
- Marketing Analytics Spending in B2B & B2C
- Benefit of Marketing Analytics in B2B & B2C
- Marketing Analytics Spending By Revenue in B2B & B2C
- Marketing Analytics Impact on Company Performance in B2B & B2C
- Quantitative Metrics Demonstrate the Impact of Marketing Spend in B2B & B2C
The majority of companies report using AI for content personalization, predictive analytics for customer insights, and targeting decisions. B2C Services companies use, on average, more AI in their marketing activities than other sectors.
B2C Product Companies lead on use of AI for customer segmentation and autonomous objects, while B2B companies lead in the use of augmented and virtual reality.
============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT INCLUDE:
Additional Go to Market Resources From Four Quadrant
Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Making Sense of Marketing Data
Many marketers collect data, but do they actually analyze it and make marketing decisions based on what they find? Unfortunately most don't. The following presentation outlines some of the tools and reports that can be used to collect campaign data for SEO, PPC or social media, and provides insight into processes for actually implementing changes based on the data that is collected to increase campaign performance and drive revenue.
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In general, marketing budgets are on the rise amid industry concerns.
Digital Marketing Spend
Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%.
Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years.
Social Media Spend
Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years.
Marketing Analytics Spend
Marketing analytics spend is expected to double in the next 3 years.
INCLUDED IN THIS DECK:
- Marketing Spend by Growth Strategy
- Marketing Spend as a Percent of Company Revenue
- Marketing Budgets as a Percent of a Company’s Budget
- Marketing Spend as a Percent of Company Revenues
- Percent Change in Marketing Budgets
- Percent of Marketing Budgets Spent on Domestic Markets
- Marketing Spend on Marketing Analytics
- Percent of Marketing Budget Spent on Marketing Analytics
- Marketing Analytics in B2B & B2C Decision Making
- Traditional Advertising and Digital Marketing Spend
- Percent Change in Traditional Advertising & Digital Spending
- Percent of Marketing Budget Spent on Outsourcing
- Percent Change in Marketing Headcount
- Percent of Sales Through the Internet
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:
Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Download free marketing templates @ fourquadrant.com/free-marketing-templates/
For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/
Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/
The Truth About Marketing Analytics
The Truth About Marketing Analytics
ACCESS THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Marketing Analytics
Budget spent on marketing analytics has dipped but is expected to grow significantly over the next three years.
Use of analytics reached the highest point recorded in six years, although perceived contributions to company performance remain weak.
One reason for this may be that only 36% of marketers report they have quantitative tools for demonstrating the impact of marketing spend on company performance. Consistent with this, marketers report using experiments only one-third of the time to understand the impact of their marketing actions on customers.
VIEW THIS DECK TO SEE
- Marketing Analytics Usage in B2B & B2C
- Marketing Analytics Spending in B2B & B2C
- Benefit of Marketing Analytics in B2B & B2C
- Marketing Analytics Spending By Revenue in B2B & B2C
- Marketing Analytics Impact on Company Performance in B2B & B2C
- Quantitative Metrics Demonstrate the Impact of Marketing Spend in B2B & B2C
The majority of companies report using AI for content personalization, predictive analytics for customer insights, and targeting decisions. B2C Services companies use, on average, more AI in their marketing activities than other sectors.
B2C Product Companies lead on use of AI for customer segmentation and autonomous objects, while B2B companies lead in the use of augmented and virtual reality.
============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT INCLUDE:
Additional Go to Market Resources From Four Quadrant
Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Making Sense of Marketing Data
Many marketers collect data, but do they actually analyze it and make marketing decisions based on what they find? Unfortunately most don't. The following presentation outlines some of the tools and reports that can be used to collect campaign data for SEO, PPC or social media, and provides insight into processes for actually implementing changes based on the data that is collected to increase campaign performance and drive revenue.
Seo slide deck
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
Google analytical
Google analytical also provides facility we can see number of customer on line Monthly Report
Google analytics
Google analytics is a free service offered by Google that generates statistics about the visitors to a website. Google Analytics is a free web analytical tool that can help you create effective sites and increase ROI on marketing campaigns. It can help answer all the important questions about your site and marketing activities, such as:
• Where my customers are coming from
• How to make marketing campaigns move effective
• Where are visitors abandoning the site
• How to improve site navigation
And can help you:
• Help you make informed decisions
• Increase conversions
• Measure keyword and ad performance
• Track a wide variety of metrics
How Google Analytics works.
You will need to insert a Google tracking code into each page of your website. When a person visits your site the code is executed and produces a first party cookie that is stored on the visitor's PC.
The webpage then sends information from this cookie as an invisible gift request containing all the data to Google Analytics server, where it is processed for you to read.
Analysing your traffic
Comparing Metrics
When analysing traffic you need to compare several metrics together. You can not measure your websites performance on pageviews alone.
Comparing the pageviews data with the bounce rate will give a clearer picture of the sites performance.
Example:
Q. If your site received 1,600 page views in week one and 2,000 in week two can you tell which week had the better performance?
A. The answer is no. You have to compare it with the bounce rate.
Week one received 1,600 page views and the bounce rate was 50%
This means half of the people (800 people) who visited these pages left the site straight away.
Week two received 2,000 page views and the bounce rate was 80%
This means only 400 people actually stayed on the site
You can see from the above example the importance of comparing metrics together.
Google Analytics will let you drill down and explore metrics in detail and the information you can get is endless. You may want to investigate what pages the visitors navigated to, where did they go afterwards and where they came from.
Analysing Marketing Campaigns
Google Analytics can help you determine which marketing activity is driving the best traffic to your site. This can be anything from SEO campaigns, referrals, affiliate programs, PPC campaigns, email campaigns and banner ads.
There are two ways you can track your campaigns, auto tagging and manual tagging.
Google AdWords uses auto tagging and automatically populate your reports with click, cost and other data.
For all other campaigns including email, affiliate and banner ads you will have to manually tag your links with campaign identifying information.
Chamber u-google-metrics-final
Google Analytics provides valuable insights to help business owners better understand their web traffic, and identify key insights to make improvements to their website.
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KEY TAKEAWAYS
Top-performing companies are more than 2X likely to be using AI for marketing, 28% vs. 12%
Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC.
Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today.
Sales and Marketing teams most often collaborate using CPQ and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in 2 years.
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============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT
ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
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Google analytics
Google analytics is a free service offered by Google that generates statistics about the visitors to a website. Google Analytics is a free web analytical tool that can help you create effective sites and increase ROI on marketing campaigns. It can help answer all the important questions about your site and marketing activities, such as:
• Where my customers are coming from
• How to make marketing campaigns move effective
• Where are visitors abandoning the site
• How to improve site navigation
And can help you:
• Help you make informed decisions
• Increase conversions
• Measure keyword and ad performance
• Track a wide variety of metrics
How Google Analytics works.
You will need to insert a Google tracking code into each page of your website. When a person visits your site the code is executed and produces a first party cookie that is stored on the visitor's PC.
The webpage then sends information from this cookie as an invisible gift request containing all the data to Google Analytics server, where it is processed for you to read.
Analysing your traffic
Comparing Metrics
When analysing traffic you need to compare several metrics together. You can not measure your websites performance on pageviews alone.
Comparing the pageviews data with the bounce rate will give a clearer picture of the sites performance.
Example:
Q. If your site received 1,600 page views in week one and 2,000 in week two can you tell which week had the better performance?
A. The answer is no. You have to compare it with the bounce rate.
Week one received 1,600 page views and the bounce rate was 50%
This means half of the people (800 people) who visited these pages left the site straight away.
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Google Analytics will let you drill down and explore metrics in detail and the information you can get is endless. You may want to investigate what pages the visitors navigated to, where did they go afterwards and where they came from.
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Google Analytics can help you determine which marketing activity is driving the best traffic to your site. This can be anything from SEO campaigns, referrals, affiliate programs, PPC campaigns, email campaigns and banner ads.
There are two ways you can track your campaigns, auto tagging and manual tagging.
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Google Analytics provides valuable insights to help business owners better understand their web traffic, and identify key insights to make improvements to their website.
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View ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
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Top-performing companies are more than 2X likely to be using AI for marketing, 28% vs. 12%
Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC.
Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today.
Sales and Marketing teams most often collaborate using CPQ and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in 2 years.
VIEW THIS DECK TO SEE
- Technologies With Highest Growth
- Top Uses of AI in Marketing
- How Marketers Are Using AI
- How CMOs Are Using AI
- Machine Learning Use Cases in Retail
- Percentage of Marketers Planning to Use AI
- Reasons to Use AI for Marketing Personalization
- AI in Online Advertising
- AI in Email Marketing
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============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT
ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
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Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
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Slide deck from PAII Little Rock Innkeeping Conference, January 2012
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Carly Gorka Resume 2020
Carly Gorka is a marketing professional with 5+ years of experience in marketing automation and project management with a solid background in both tactical execution and strategic guidance. Well-versed in digital integration across a variety of products and marketing communications. A natural curiosity for tinkering with, testing, and optimizing processes, I'm a strategy and analytics nerd at heart, and I love a challenge. My passions lie in marketing automation and campaign strategy, developing and tailoring campaigns to engage and nurture target audiences.
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The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.
Google Analytics vs WebTrends
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
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Marketing is entering the renaissance years - marketing leaders are THE growth drivers in today's winning companies. But are you ready to show the best results and to fuel faster growth? Hear about breakthrough techniques, tips, and templates for increasing marketing growth & productivity, getting the most from today's marketing product stack (from the top-of-the-funnel through Marketing Automation and CRM). In this session you will learn: How to automate your marketing programs and campaigns, armed with content offered in context of your buyers so conversion rates are maximized - Modern technology that takes the guesswork out of prioritizing work and for keeping track of competitor and buyer behaviors in real-time - Best practices and benchmark data across modern marketing channels, content, and programs - 2015 Marketing Hierarchy of Metrics - Reporting templates to measure and report the right things to prove your results and justify more future funding (these will be provided for you to take with you)
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