United Planet Marketing Analysis examines key metrics like website traffic and user behavior to understand performance and provide recommendations. It identifies objectives like analyzing traffic data to gain insights and make suggestions to drive more traffic and conversions. Recommendations include accurately tracking landing pages, optimizing high bounce pages, generating referral traffic through partnerships, linking popular pages in AdWords, and increasing AdWords spending seasonally.

1. United Planet Marketing Analysis
Wendy Lin November 2016
Objective
• Identify key marketing
metrics that are critical to
United Planet’s digital
marketing goals.
• Analyze United Planet’s
website traffic data to gain
insights on its users and
website performance.
• Ran statistical analysis on on
United Planet’s website
traffic data.
• Make suggestions to drive
website traffic and increase
user conversion rate.
Recommendations
• Assign _trackPageview code
to all webpages so Google
can accurately identify the
landing page that are used.
• Optimize the webpages that
have the highest bounce
rates.
• Establish partnerships with
other websites to generate
high quality referral traffic.
• Link the most visited web
pages to AdWords account.
• Increase AdWords spending
from January to March and
September to October.