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82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?