New measures on Northern Ireland TGI 2015 in action

1. NI TGI 2015
New Items

2. New Areas On TGI 2015
SNAPSHOT VIEW
Boomerang generation Named CharitiesNew Tech

3. New Areas On TGI 2015
Boomerang Parents
Parents who support their
adult children with expenses
NI parents with children over 18 support
their adult children with expenses in some
way
57%
How are parents supporting their
adult children? (Base: Adults with children 18+)
Vert%
Socialising and Free-Time 23%
Travel 20%
Expenses related to grand-children 16%
Debts and fees 10%
Rent or Mortgage Payments 10%
Source: NI TGI 2015
% of daily newspapers readers who are
‘Boomerang Parents’ (index:145)35%

4. New Tech
New Areas On TGI 2015
Number of adults in Northern Ireland who own an
activity tracking wristband
68,000 adults (5%)
Source: NI TGI 2015
Activity Tracking Wristbands
24%
20%
23%
18%
9%
6%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
4%
14%
26%
28%
14%
14%
A
B1
C1
C2
D
E
SOCIAL BRACKETS
Of owners have at least 3 or more other devices
(smartphone, laptop, PC, Tablet, eBook)52%
15% Visit newspaper websites once a day or more
(index: 174)

5. New Areas On TGI 2015
New Tech
25 new named
charities available
Named Charities NI adults who donate to charity (last 12 months)64%
News Letter readers who donate to charity
(index:115)73%
Top Charites donated to by News
Letter readers (rank by index)
Vert% Index
Age UK 12% 247
Christian Aid 13% 201
Help for Heroes 16% 184
British Heart Foundation 17% 161
Marie Curie 30% 154
Royal National Lifeboat Institution
(RNLI)
10% 138
Source: NI TGI 2015

6. “14% of All Adults have watched live TV
online in the last 12 months.”
Live TV Online
Top Online TV Channels watched in L12M Weighted Figure
BBC Iplayer 103,000
Sky Go 77,000
UTV 49,600
Channel 4 (4OD) 34,000
Channel 5 26,500
Now TV 13,800
Source: NI TGI 2015

7. Live TV Online
Full List – Live TV
Online, Channels
Added:
Sky Go
Virgin TV
Now TV
BBC Iplayer
4OD
Channel 5.com
UTV
Other
Men are 51% more likely to have watched
Virgin TV in the last week
23% of single women have watched Now
TV in the last week
28% of people that are unemployed have
watched live TV on channel5.com in the last
week (363)
Source: NII TGI 2015

8. Live TV Online vs TV - Demographics
Index
15-24
25-34
35-44
45-54
55-64
65+
19%
more likely
to be male
Live TV Online vs TV - Demographics
15-24
25-34
35-44
45-54
65+
Index
TV Vs Live TV Online
*Heavy Users *Watched Live TV L12M
55-64
Source: NI TGI 2015

9. New Area Added on TGI 2015
Radio Participation
Activity % of NI Pop
Visited a radio stations
website
18%
Sent a text 13%
Competition or promotion 13%
Visited stations Facebook
page
12%
Phoned In 10%
Downloaded a Podcast 8%
Followed a radio station
on Twitter
5%
% that have participated with the radio.
Male Female
50% 50%
Source: NI TGI 2015

10. Gift Cards
Gift Cards
5 named gift cards added
Source: NI TGI 2015
Brand
Argos
M&S
Amazon
Boots
itunes

11. Gift Cards
Gift Cards
Women are
31% more
likely to have
bought a gift
card in the
L12M than
men.
53% of AB
Adults have
purchased a
Gift Voucher in
the L12M.
69% of people
that have
bought a gift
voucher L12M
have children.
“43% of All Adults have bought a gift card in
the last 12 months.”
Source: NI TGI 2015

12. 12%
7%
13%
21%
I like watching the news on digital screens in public
places
I don’t mind receiving texts from commercials
organisations
I often talk about things I have seen advertised on
posters
Outdoor advertising gives me something to look at while
I am travelling
% Index
*Vert percentage and index figures based on target of men, seen outdoor advertising in past week
Other Media - Lifestyle Statements
Source: NI TGI 2015

13. Outdoor advertising gives me something to look at while
I am travelling
I often talk about things I have seen advertised on
posters
I don’t mind receiving texts from commercials
organisations
I often talk about things I have seen advertised on
posters
23%
13%
5%
8%
% Index
*Vert percentage and index figures based on target of women, seen outdoor advertising in past week
Other Media - Lifestyle Statements
Source: NI TGI 2015