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The Power of Social Media
Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
2
Three channels and
no remote
300 cable
channels
Infinite
choice
2015
E2016
E2017
E2020
$190
billion
~$200
billion
~$209
bi...
Changes in Consumer Media Consumption
Three channels and
no remote
300 cable
channels
Infinite
choice
Three channels and n...
Effectively Engaging with Customers
More adults are using
social media
8%
80%
2005 2016
% online
adults using
social
>1bn1...
Ad Spend not Migrating as Fast as Consumption
$-
$50
$100
$150
$200
$250
2012 2013 2014 2015 2016E 2017E 2018E
US Total Me...
Clara Shih
Co-Founder and CEO, Hearsay Social
7
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2016 Mortgage Banking Executive Summit: The Power of Social Media

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Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.

Published in: Technology
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2016 Mortgage Banking Executive Summit: The Power of Social Media

  1. 1. 1
  2. 2. The Power of Social Media Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase 2
  3. 3. Three channels and no remote 300 cable channels Infinite choice 2015 E2016 E2017 E2020 $190 billion ~$200 billion ~$209 billion ~$243 billion Projected Advertising Spend 3
  4. 4. Changes in Consumer Media Consumption Three channels and no remote 300 cable channels Infinite choice Three channels and no remote 300 cable channels Infinite choice 40% of all media is now consumed via the Internet 60% of that is consumed on mobile 26% of that is social 4
  5. 5. Effectively Engaging with Customers More adults are using social media 8% 80% 2005 2016 % online adults using social >1bn1.5bn ~400mm ~347mm ~320mm ~100mm ~200mm ~700mm More than 4 billion social media accounts 5
  6. 6. Ad Spend not Migrating as Fast as Consumption $- $50 $100 $150 $200 $250 2012 2013 2014 2015 2016E 2017E 2018E US Total Media Ad Spending ($bn) Outdoor Radio Print Other digital Mobile TV $165 $171 $180 $189 $200 $209 $221 TV is still 37% of all advertising spend 6
  7. 7. Clara Shih Co-Founder and CEO, Hearsay Social 7

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