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Tgi youth 2015 r2 new additions

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Highlights of new additions to the data for Kantar Media TGI's R2 Youth TGI study of young people

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Tgi youth 2015 r2 new additions

  1. 1. TGI Youth 2015 R2 New additions to the study
  2. 2. Internet and Communications Online Music – New Options Added (7-19) Males aged 15-19, living in Greater London are 211% more likely to listen to online music via PlayStation Music. Females aged 11-14 living in Greater London are 19% more likely to listen to music via Google Play. Males aged 7-10 living in Scotland are 9% more likely to listen to music via Xbox Music. Females aged 15-19 living in The North are 257% more likely to listen to music via Blinkbox Music. Whereas they are 16% less likely to in The South West Base: Youth 7-19 Source: Youth TGI 2015 R2
  3. 3. Internet and Communications Internet – New Websites Added (7-19) Source: Youth TGI 2015 R2
  4. 4. Internet and Communications Apps for Mobile Phones and Tablet Computers Additions to types Search/Information (11-19) Instant Messaging/Video Calling (11-19) Music/Radio (7-19) Video/TV/Film (7-19) Books (7-19) News (11-19) Weather (11-19) Fitness (11-19) Source: Youth TGI 2015 R2
  5. 5. Base: Youth 7-19 Source: Youth TGI 2015 R2 Greater London: [175] South West : [59] Wales: [137] East Midlands: [98] West Midlands : [159] Yorkshire & Humberside : [25] North West: [172] Scotland: [84] Television TV on Demand – New Service Added (7-19) Age Group Vert% 7-10 39% 11-14 23% 15-19 38%
  6. 6. Leisure Sports and Leisure Activities Options added to Club Memberships Cricket Club (7-10) Rugby Club (7-10) Tennis Club (7-10) (11-14) (11-14) (15-19) (15-19) Source: Youth TGI 2015 R2
  7. 7. Leisure Sports Clothing and Equipment New options added for Items (7-19) (7-19) Activity Tracking Wristband Swimwear & Accessories Source: Youth TGI 2015 R2
  8. 8. Consumer Electronics Mobile Phones – New Options Added New Questions How often do you change or upgrade your mobile phone? Do you have a smart watch which can be linked to your smartphone? (7-19) (11-19) New Brands (7-19) Operating System Used (11-19) Source: Youth TGI 2015 R2
  9. 9. Consumer Electronics Mobile Phones – New Options Added (11-19) Functions Used – Tracking Health and Fitness Service Subscribed To Live TV Text Alert Service Music Streaming Females are 85% more likely to use Tracking Health and Fitness Apps while Males are only 6% more likely to. Base: Youth 7-19 Source: Youth TGI 2015 R2
  10. 10. Consumer Electronics New Options – Games Bought (15-19) (15-19) (15-19) (15-19) (15-19) (15-19) (7-19) (7-14) (11-14) Source: Youth TGI 2015 R2
  11. 11. Consumer Electronics New Options Bought From (7-19) Accessories (7-19) Camera NFC Figurines Source: Youth TGI 2015 R2
  12. 12. Consumer Electronics Music Systems – New Options (7-19) Desktop/Laptop Tablet Computers Source: Youth TGI 2015 R2 82% of 15-19 year olds use YouTube to listen to music via their Desktop/Laptop. Youths aged 11-14 are 70% more likely to listen to music off Vevo via their Tablet computer. Base: Youth 15-19/11-14
  13. 13. Consumer Electronics DVD/Blue-Ray/Digital Players & Recorders (7-10) Fast Forwards Through Adverts? Yes No Source: Youth TGI 2015 R2 50% of youths who fast forward adverts disagree that most advertising is truthful Youths who do not fast forward advert are 13% more likely to agree that they like adverts on TV. New Question
  14. 14. Outdoor Media Outdoor Advertising – Seen In The Past Week Digital/TV Screens (11-19) Youths living in Greater London aged 11-14 are 282% more likely to have seen Underground Advertisement. 50% of Youths aged 15-19 have seen Advertising at a bus stop within the past week All Other Media e.g. Posters/Billboards (11-19) Base: Youth 7-19
  15. 15. Outdoor Media Outdoor Advertising – Seen In The Past Week Advertising in Cinema Foyers (11-19) Advertising at a Cinema (7-10) Source: Youth TGI 2015 R2
  16. 16. Outdoor Media New Question added (11-19) Have you done any of the following in response to outdoor advertising? • Research a product • Purchased a product • Talked with friends about a product • Used my phone to scar a QR code on an advert • Taken a photo of an advert Source: Youth TGI 2015 R2
  17. 17. People Music Stars (7-19) Source: Youth TGI 2015 R2
  18. 18. CONTACT Kantar Media TGI Ealing Gateway 26-30 Uxbridge Rd London W5 2AU @KantarMediaTGIW: tgi.kantarmedia.com/uk

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