The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.