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Northern Ireland 2015 update presentation

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News metrics in action on NI 2015

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Northern Ireland 2015 update presentation

  1. 1. NI TGI 2015 New Items
  2. 2. New Areas On TGI 2015 SNAPSHOT VIEW Boomerang generation Named CharitiesNew Tech
  3. 3. New Areas On TGI 2015 Boomerang Parents Parents who support their adult children with expenses NI parents with children over 18 support their adult children with expenses in some way 57% How are parents supporting their adult children? (Base: Adults with children 18+) Vert% Socialising and Free-Time 23% Travel 20% Expenses related to grand-children 16% Debts and fees 10% Rent or Mortgage Payments 10% Source: NI TGI 2015 Of Boomerang Parents own a home outright with no mortgage (148)47%
  4. 4. New Tech New Areas On TGI 2015 Number of adults in Northern Ireland who own an activity tracking wristband 68,000 adults (5%) Source: NI TGI 2015 Activity Tracking Wristbands 24% 20% 23% 18% 9% 6% 15-24 25-34 35-44 45-54 55-64 65+ AGE GROUPS 4% 14% 26% 28% 14% 14% A B1 C1 C2 D E SOCIAL BRACKETS Of owners have at least 3 or more other devices (smartphone, laptop, PC, Tablet, eBook)52% 38% Of people that own an activity tracking wristband exercise for more than 4 hours per week
  5. 5. New Areas On TGI 2015 New Tech 25 new named charities available Named Charities NI adults who donate to charity (last 12 months)64% The average family income of ROI adults who donate to charity (National Average £32,734) Top Charites donated to by NI adults % NI Pop. Pop. Cancer Research UK 29% 423,000 Macmillan Cancer Support 21% 310,000 Marie Curie 19% 288,000 Children in Need 16% 233,000 Trocaire 11% 165,000 British Heart Foundation 10% 154,000 Source: NI TGI 2015 £34,679
  6. 6. “201,000 NI adults (14%) have watched live TV online in the last 12 months” Live TV Online Top Online TV Channels watched in L12M % Live TV viewers Weighted Figure BBC Iplayer 51% 103,000 Sky Go 38% 77,000 UTV 25% 49,600 Channel 4 (4OD) 17% 34,000 Channel 5 17% 26,500 Now TV 13% 13,800 Source: NI TGI 2015
  7. 7. Live TV Online Full List – Live TV Online, Channels Added: Sky Go Virgin TV Now TV BBC Iplayer 4OD Channel 5.com UTV TGI lifestage Fledgings are 79% more likely to watch live TV on BBC iPlayer 27% of Sky Go live TV viewers are Playschool parents (index: 182) Source: NII TGI 2015 *Live TV watched in the last 12 months 55% of Live TV online viewers own a tablet (152) and 21% watch TV via a tablet (308)
  8. 8. Live TV Online vs TV - Demographics 62 85 81 119 120 130 178 183 101 68 42 31 Index 15-24 25-34 35-44 45-54 55-64 65+ 19% more likely to be male Live TV Online vs TV - Demographics 15-24 25-34 35-44 45-54 65+ Index TV Vs Live TV Online *Heavy TV Viewers (MNQ1/ Top 20%) *Watched Live TV L12M 55-64 Source: NI TGI 2015
  9. 9. Full time Employment New Area Added on TGI 2015 Radio Participation Radio Participation Activity % of NI Pop Visited a radio stations website 18% Sent a text 13% Competition or promotion 13% Visited stations Facebook page 12% Phoned In 10% Downloaded a Podcast 8% Followed a radio station on Twitter 5% % that have participated with the radio Male Female 50% 50% 46% Source: NI TGI 2015
  10. 10. Gift Cards Gift Cards 5 named gift cards added Source: NI TGI 2015 Brand Argos M&S Amazon Boots itunes
  11. 11. Gift Cards Gift Cards Women are 31% more likely to have bought a gift card in the L12M than men. 53% of AB Adults have purchased a Gift Voucher in the L12M. 69% of people that have bought a gift voucher L12M have children. “43% of All Adults have bought a gift card in the last 12 months.” Source: NI TGI 2015
  12. 12. 12% 7% 13% 21% I like watching the news on digital screens in public places I don’t mind receiving texts from commercials organisations I often talk about things I have seen advertised on posters Outdoor advertising gives me something to look at while I am travelling % Index *Vert percentage and index figures based on target of men, seen outdoor advertising in past week 122 105 101 100 Other Media - Lifestyle Statements Source: NI TGI 2015
  13. 13. Outdoor advertising gives me something to look at while I am travelling I often talk about things I have seen advertised on posters I don’t mind receiving texts from commercials organisations I often talk about things I have seen advertised on posters 23% 13% 5% 8% 108 99 84 81 % Index *Vert percentage and index figures based on target of women, seen outdoor advertising in past week Other Media - Lifestyle Statements Source: NI TGI 2015

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