Mucky Pup Design portfolio

MUCKY PUP DESIGN
07966 043725
studio@muckypupdesign.co.uk

Ajourneyofonline
job seArches
Job hunting at work4
of job seekers spend more than three hours per week
looking for jobs at work28%
more than five hours per week
more than ten hours per week
16%
7%
At Monster.co.uk there are1
job searches
made every hour
job postings viewed
every minute
new job postings
per day
CVs viewed by
employers per hour
are the most
popular days for job
hunting
sales jobs searched
for every minute6
graduate positions
searched for
every week6
17,778 164 2,126
3,283
Tues, Weds
3
12,870
marketing jobs searched
for every day6
of job seekers have
a bachelors degree –
24% have a masters
or doctorate degree
2,671
52%
Job seeker age demographics3
2%
18%
27%
18%
24%
11%
53%
47%
6-14
15-24
24-34
35-44
45-54
55+
Men
WoMen
Top Searches at Monster.co.uk
sales
marketing
project manager
manager
admin
customer service
administrator
graduate
retail
engineer
1
Monster Internal Data, January 2011 - December 2011, 12 month average
2
Monster Internal Stats, October - November 2011
3
ComScore, September 2011
4
All results are based on over 2,000 respondents across various surveys during 2011
5
Survey of 500 teenagers (aged 14 - 15)
6
Monster Internal Data, 12 month average, January 2011 - December 2011
2 in 3 UK women
feel they have fewer
opportunities in
the workplace than
men, says poll from
Monster
42% of respondents
over 30 wish
they had followed
their childhood
ambitions
banking is a more
popular career choice
with teenagers
than acting or sports
personality according
to respondents 5
73% of people polled
are unhappy in their
current job… but 20%
won’t look for a new job
as they are worried
they won’t find one
43% of job seekers
interviewed claim
that interviewers
are unprepared
when interviewing
them for a job
A third of
respondents looking
for a new role are
doing so because they
feel unappreciated
by their employer
+
+
JOBS
research across 2011 of over 2,000 Monster.co.uk users revealed:
Click the pictures for the full poll
INFOGRAPHICS MUCKY PUP DESIGN
UKGAMINGHABITS
UK gamers spend
£2.4billion
a year on snacks
29%
PS4
26%
XBox One
UK gamers: top 3 takeaway foods
55%
Gamers’ favourite toppings
19%
27%
15%
Pizza Chinese Indian Hawaiian All the
meats
£95 Leeds
£214
£190
£182
Liverpool
£228
£161
Manchester
£223
Birmingham
£253
London
£206£134
UK spending map
average amount
gamers spend on
gaming in a year
45%
Neither
New consoles –
which will gamers buy?
UK gamers
spend
Gamers are most
likely to log on at
on gaming nights in
an average year
on a Friday
4.38PM 11HR
22MIN
Average gamer
plays for
every week
£6.7
BILLION*
GAMING ADDICTS
20%
of gamers have stayed up
for at least 30 consecutive
hours playing games
Top 3 cities where gamers have ‘skipped’
toilet breaks and used an empty drinks bottle
Birmingham London Bristol
30% 16% 15%
43% 28% 16%
of gamers have cancelled
plans with friends and
family to finish a game
of female gamers have missed
their friends’ weddings or
hen nights to game
of male gamers have
skipped their friends’
weddings or stag dos
GAMINGROMANCETop 3 cities for finding love in an online game
Birmingham London Manchester
37% 24% 20%
* Research conducted by One Poll, November 2013, based on 1,000 UK respondents
who play games on consoles or online for a minimum of two hours a week.
* Based on 33 billion gamers (NewZoo Country Summary Report 2012,
http://www.newzoo.com/wp-content/uploads/UK_summary_deck_new1.pdf)
Women
are more likely to
miss funerals to
play games
43% of men
have missed a night
of passion with their
partner to play games
5% of men
have missed
Christmas lunch for
a gaming session
Pepperoni
18% 17%
# G A M E F U E L

Over the course of our lives
we spend an average of
checking personal email
82%
1,156 kg
If we printed out all the greymail
the average Brit will receive in 2012,
each person would have
If this time was
spent working we’d
each earn an
on average
One in five men (20%)
have missed a date
because they deleted or
didn’t read the email
£
2 weeks a year
extra £902
Parents spend more
than twice as much
time managing email
as they do reading to
their children
10%of men missed
a first date
Twice as many men as women have
missed a date/first date
of our emails
are greymail
which is
newsletters, social media updates and shopping offers
This weighs more than a Fiat Punto
with an adult gorilla in the driver’s seat
1,156kg of greymail
Londoners are the
worst offenders;
have missed a date
because they deleted
or didn’t see an email.
21% 19%
13%
13%
8%
11%
25%
17%
One in ten Brits (10%)
are self-proclaimed
digital hoarders who
never delete any email
that lands in their inbox
15%
8%
This is compared to just
and
Dealing with emails about promotions, newsletters,
social updates etc is eating into leisure time.
of Brits would spend
time catching up with
news if they didn’t need
to manage their inbox
over a quarter
(27%) of londoners
21% in west
midlands
Followed by
8% in the north east
8% in the south west
32% view themselves as list
writers and organisers
Women are twice as likely as men
to fall into this category
nearly a third of consumers
41% 22%
6pm is the greymail hour
over a third It’s not the end of the desktop: 75% of
consumers normally access personal
emails from a desktop or laptop,
compared to just 17% for mobile phones
75% 17%
15%
8%
Brits are more likely to spend
than socialising with friends
or family
2 hours a week
managing emails
77% of us are aware
of interdental products
And we’re not forgetting
the in-between bits!
23%
of us are
TePeing daily
61% of us use interdental
products regularly following
a recommendation to do so
from our dentist
not just internedal
cleaning we’re brushing up
on, over 55% make sure
we brush our teeth for at
least two minutes a day!
We’re brilliant at brushing…
2min
Don’t forget your toothbrush!
Forgotten toothbrush? In a hurry? Here’s what we reach for to freshen up
27%
Mouthwash
23%
Chewing Gum
22%
Finger with
toothpaste
11%
Pack of mints
10%
Rinser with water
Prevention always better
than the cost to cure
The majority of common
chronic oral diseases
are largely preventable
through simple and cost
effective measures but
what are our top oral
healthcare concerns?
With TePe cleaning up
to 40% more of the
tooth’s surface than
tooth brushing alone –
you’ll be confident of a
100% cleaner feeling
and a healthier mouth
42%
Bleeding gums
26%
Missing teeth
22%
Bad breath
Now it’s even easier to visit a dental care
professional, you don’t need to see your dentist
to be referred to a dental hygienist, a great way to
ease some of our concerns about opening wide
41%
of us fear
visiting the
dentist will hurt
40%
of us are
concerned
about the cost
20%
of us have a fear
that stems back
to childhood
Although visiting the
dentist can seem
daunting 75% of
you made sure you
went to the dentist
during the last 12
months with over
55’s making the most
effort to visit theirs
DIRECT ACCESS
It’s all about
that space
Nationally representative research

Careless
Business
11.8%mobile phone businesses
have claimed
Most ‘Careless’ Trades
MIKE
Zero claims
from massage businesses
Most ‘Careful’ Trades
UK’s
Most ‘Careless’
Business Owners*
*Againstaverageof1.6%ofcustomersthatclaim
Leo 7.7%
Giuseppe 5.3%
Desmond 5.2%
Perry 5.2%
Antonio 5.1%
Brenda 6.3%
June 5.4%
Gaynor 4.6%
Naomi 4.4%
Cheryl 4.2%
**Businessownerswithzeroclaims
UK’s Most ‘Careful’
Business Owners**
Norman
Henry
Maurice
Sebastian
Kelvin
Frances
Hilary
Lorna
Lauren
Sonia
Most Common Claims
6%
Property
Damage
5%
Injury
SWAG
9%
Theft
13%
Accidental
Damage
19%
Escape
of Water
UK’s ‘Riskiest’
Regions
1. Scotland
2. North West3. North East
4. Greater London5. Wales
6. South East
7. East Midlands8. West Midlands9. South West
Olbas for Children
2000 mums and dads shared sleepless
night stories with Olbas for Children
Who suffers from interrupted sleep
when a child has a cold?
Sleep deprivation scale
Resulting tiredness means…
Getting better all the time…
75% 54%of mums say it’s them that
have a sleepless night
caring for the child
of dads think that
mum is kept awake
Dads believe they
will be the one on
night duty
38%
Mums think it’s very
unlikely that hubby
will be disturbed
22%
3%
12%
39%
14%
14%
5%7%
18%
38%
9%
9%
4%
0hours
1hours
2hours
3hours
4hours
5hours
Family Fall Out Routine Ricochet
47%
of mums
argue with
dads
33%
of dads
argue with
mums
In the last 12 months over half of
mums and dads admit they have been
absent from work for at least one day
Zzzzz25% of women admit to falling
asleep during the day due to lack of
sleep the night before (men 12%)
25% of women ditch
the gym (men 15%)
25% of women and 15%
men fall ill themselves
Top techniques used to help relieve colds of children
(3 months to 3 years)
Top techniques used to help relieve colds of children
(3 – 7 years)
25%
32%
Walk around the
house rocking
them
29%
Create a steamy
environment to
help inhalation
26%
Create a steamy
environment to
help inhalation
Lie down with
them in their bed
26%
Read them
a story
32%
Read them
a story
Parents lose over a week’s worth of sleep
per year thanks to children’s colds
72 hours
the equivalent of nine
night’s sleep per year, is
lost by parents caring for
kids with simple snivels
Mums lose
6.4 nights
Dads lose
2.6 nights
Children have small air passages
SO EVEN A MINOR BLOCKAGE
can affect their breathing
PATTERN AND DISRUPT SLEEP,
which is essential for a
QUICKER RECOVERY
from colds and flu.
- Kathleen McGrath, Paediatric Nurse and sleep expert
“young children do not know how, and hate being encouraged
to blow their nose, so use these tips before bedtime”
Don’t let your
child get
overheated –
put them in
cotton night
clothes
Make sure
their bedroom
is well
ventilated
Put a few drops
of natural infant
decongestant
close to the
child’s pillow
or baby’s bed
sheet
Raising the
head higher
than the rest of
the body can
make it easier
to breathe
while sleeping
From 2
years of age,
teach little
ones to blow
their nose
Top tips for helping children breathe easily www.olbasforchildren.co.uk
Always read the label
38%
Use a mild
decongestant
42%
Use a mild
decongestant

POST OFFICE : FINANCE REPORT MUCKY PUP DESIGN
Finance: A Family Affair
A study into the dynamics of financial influences and behaviour
within families, and the implications for future generations
conducted by FreshMinds and commissioned by Post Office Financial Services
Encouragingly, the evidence suggests that many people
are drawing on the experiences of different generations
within their families, learning from their mistakes and
successes and taking proactive steps to ensure that they
pass these lessons onto other family members. Sudden
changes in people’s financial situations appear to have
given people an increased appreciation for the importance
of getting a ‘financial education’. Many families are taking
matters into their own hands in order to provide different
generations with practical lessons in how to manage
money more effectively.
Changing values
The greatest shift in behaviour and attitudes brought about
by the recession can be seen in the youngest generation
(defined in the study as people over the age of 16, with
at least one living parent and grandparent). The impact of
the recession, combined with an increased willingness to
discuss money matters with their families, appears to have
driven home some important financial lessons.
Post Office Financial Services has adopted the phrase
‘Retronomics’ to describe this new attitude. This is
defined as the younger generations revisiting and
adopting the more cautious financial behaviours and
attitudes commonly associated with their grandparents’
generation.
However, as families strive to work together to solve
financial problems, many are expressing concerns about
the increased pressure on them, to assist and provide
for different generations. This pressure flows in both
directions. A majority of the youngest generation are
already worrying about how they will provide for their
parents when they get older. At the same time, the oldest
generation feel pressured into providing financial support
for their children and grandchildren, while ensuring that
they still have enough money to live on.
Having said this, the grandchildren do not – on the
whole – expect to receive inheritance from the older
generation. This discrepancy between the expectations
of the younger generation, versus the desires of the
older has become more pronounced in the aftermath of
the recession. Finally, the middle generation (those with
grown up children and living parents) face the dual strain
of potentially needing to provide financial support for the
generations above and below them.
This report discusses these themes in more detail. It
provides a snapshot of the way in which families in the
UK are adapting their financial behaviour in light of the
challenges brought about by recession.
7Finance - A Family Affair
Introduction
Switching on the news or scanning the newspaper
headlines today, it is hard to avoid the fact that the UK
economy is still in the grips of recession. Reports are
peppered with statistics and metrics on unemployment
rates, bank-bailouts, job losses, interest rates, house-
prices and mortgage application numbers, yet the
impact of the recession on individual families in the UK
proves more difficult to quantify. It goes without saying
that the recession has placed additional stresses and
strains on UK families, forcing many to re-evaluate their
spending habits to cope with unexpected changes in
their financial situations.
Yet amidst the stories of increasing stress and decreasing
disposable incomes, a comprehensive study by Post Office
Financial Services reveals that these pressures have led
to some unexpectedly positive attitudinal and behavioural
shifts in the ways in which families interact and manage
their finances.
The research
Post Office Financial Services worked closely with
independent research consultancy FreshMinds to
interview more than 3,000 people across the UK, in
order to explore how different generations’ attitudes
towards finance and money management have
changed as a result of the recession.
The research revealed that families have been forced
to tackle the realities of their financial situations head
on. Many are talking more openly about their finances,
becoming increasingly interested in money issues and
taking steps to regain control of their family finances.
The increased transparency between different generations
is having a significant impact on family dynamics,
particularly as individuals become more aware of the
state of their family’s finances and develop a greater
understanding of the pressures placed on different
generations within their family.
A note on the definitions
used within this report
A representative sample of 3,116 people across
the UK completed an online questionnaire for this
study. This total comprised:
• 1,018 people from the ‘youngest generation’ -
people with at least one living parent and
grandparent
• 1,151 people from the ‘middle generation’ –
people with at least one child over the age of
16 and at least one living parent
• 947 people from the ‘oldest generation’ –
people with grown up children and at least one
grandchild aged over the age of 16
In addition, three generations from 10 different
families across the UK (30 people in total) took part
in a telephone conversation, to discuss the themes
of the survey in more detail.
6 Finance - A Family Affair
Finances: a family affair
The recession has had a dramatic impact on people’s
attitudes towards financial decision-making, and the way
in which they manage their day-to-day finances:
• 69% have re-evaluated their spending habits
• 41% have put off major purchases
• 33% have made major cutbacks in their spending
• But positively, 68% are looking for deals a lot more,
meaning that 31% have made major cost savings by
focusing on getting the best deal.
Not everyone has changed their behaviour, though.
Nine per cent admit that the “recession is simply too
worrying to think about” and more than a quarter of
people (27%) state that they haven’t made any changes
to the way in which they manage their family finances.
This surprisingly high figure can be broken down into two
groups of people:
• those lucky enough not to have been seriously affected
by recent economic events
• those whose financial situation means that they feel
that the only option available to them is to carry on
as they did before; “you can’t save if you haven’t got the
money – you still need to eat.”
On a more encouraging note, the recession has also led
to some unexpectedly positive outcomes and behavioural
changes for many families. The sudden change in
financial circumstances experienced by many families has
forced them to become more open about their finances.
Many report that the recession has resulted in them
pooling resources and working together to overcome the
challenges which they are faced with. This is having a
knock-on effect on family dynamics and the way in which
different generations interact:
• 31% agree that their family is spending more time
talking about money than they did before the recession
• 34% have become more interested in financial issues
• 21% believe that the recession has had a positive
impact on their family’s attitude to money management
• 18% feel more in control of their finances, compared
with 17% of people who feel less in control,
demonstrating an almost even split between those who
are coping well with their financial situations, and those
who are not
• 31% of the middle generation and 25% of the older
generation are giving more financial advice to younger
members of their families than before the recession.
As far as these trends are concerned, the picture is
broadly similar across the UK, with the exception of
Northern Ireland where the effects of a deeper
recession have had a significantly higher impact on
families changing their approach to money management.
People living in Northern Ireland are most likely to
have suffered from sleepless nights worrying about
money, and are also more likely to have made changes
to their spending behaviour than people living in other
regions. 43% of families in Northern Ireland claim that
their family is now spending more time talking about
money (compared to an average of 31%), with the same
percentage admitting to having become more interested
in financial issues since the start of the recession
(compared to an average of 34%).
The recession has had a significantly higher impact on
the youngest generation’s interest in financial issues,
with 45% stating they are more interested in financial
issues than they ever have been before. Indeed, the
younger generation appears to be adopting many of the
careful, more ‘traditional’ financial values more commonly
associated with their grandparents’ generation. Many
spoke of their efforts to avoid taking on unnecessary
debt, shopping around to get the best deals (and using
vouchers), and ensuring that they were not spending
beyond their means. 16-30 year olds are far more
likely to save money now than they were before the
recession began (26%, compared to 11% of 31-50
year olds). The survey paints a picture of a younger
generation with a renewed sense of the value of
money. Alistair, 19, a student from Sussex, now
feels that he spends his money “more wisely on
things I really need. I pace my money better and don’t
just spend it on the weekends anymore… The recession
has made me realise the value of money and how
much you need it”. These sentiments are echoed by
members of the older generation who feel that the
recession has helped the younger generation to
“get more in line with what the older generation think
about the value of money” (Teresa, 57, North East).
The evidence suggests that many of the lessons
learned through the impact of the recession, when
it comes to individual and family finances, may have
a lasting impact on people’s attitudes to money
management. A deep-set ‘Retronomic’ attitude is
evidenced by comments, such as: “I will keep budgeting,
even if the economy picks up” (Louise, 20, Northern
Ireland), and “even if the economy gets better, it
wouldn’t change my attitude towards finances”
(Jaipal, 16, a school pupil from London). Rachel, 55,
from Yorkshire agrees that the recession has certainly
“given people a few life lessons”.
9Finance - A Family Affair
Source: FreshMinds’ survey.
Base: Youngest Generation 1018, Middle Generation 1151, Oldest Generation 947
We’re spending more time talking about money
than we did before the recession
The recession has had a positive impact on my
family’s attitude to money management
I’ve become more interested in financial issues
than I was before
The recession has revealed financial mistakes that
we’re revealed in the past
Reactions to the recession split by generation
0
5
10
15
20
25
30
35
40
45
50
Youngest
generation
Middle
generation
Oldest
generation
%
Foreword by psychologist Donna Dawson
Whatever your background, social status or family
structure, there is no doubt that the financial crisis of
the last couple of years has had an enormous impact
on people throughout the UK.
At the end of 2009, Post Office Financial Services
commissioned independent research consultancy
FreshMinds to undertake an in-depth study, to analyse
the impact of the recession on family finances.
What has come out of the study is a fascinating
insight into the changing psychology of family finances,
with the younger generation seeming to have adopted
the cautious attitudes more commonly associated
with their grandparents’ generation. This new age
of ‘retronomics ’ is one of the more surprising and
encouraging trends to emerge from the worldwide
recession.
The survey has revealed that 26% of 16-30 year olds
have saved more money since the start of the recession
than their parents’ generation (only 11%). This may be
the result of positive financial lessons handed down
from the grandparents, who missed discussing it with
their own children (the middle generation) in an era
when financial issues were not discussed openly within
the family.
This trend towards longer term financial planning is an
inevitable outcome of the painful lessons learned in the
last few years.
Another encouraging trend is that the harsh realities
of the economy appear to have brought families closer
together on financial matters. A third of families spend
more time talking about money than they did before
the recession, and a fifth believe that the recession has
had a positive impact on family attitudes towards money
management. On the whole, more than two thirds of
families (69%) have been forced to re-evaluate their
spending habits, due to the current recession. Older
generations appear to be overcoming their inherent
conservatism and the belief that talking about money is
‘vulgar’, by increasingly passing on the benefit of their
experience and advice to the younger members of
their family.
This emphasis on the notion that financial education
is necessary to provide firm foundations for future
generations is seen throughout the interviews with
families, across the country. While it is widely accepted
that schools play an important role in offering basic
financial education to ensure that children learn the
fundamentals, many families recognise the need to take
their financial destiny into their own hands – teaching and
learning through example. Almost two thirds of 16-30
year olds would do things differently with regard to the
financial education of their own children
The lasting legacy of this financial turmoil could well
be the breaking down of one of the last social taboos
– talking about money. Financial hardship has forced
families to work, learn and plan together and this new
openness is one of the most encouraging outcomes from
the recession.
Help on your High Street
Sitting at the heart of communities throughout
the UK, the Post Office has unparalleled reach and
access to families and so is ideally placed to offer
financial support by providing competitive products
and services. With 12,000 branches, the Post Office
has a larger network than all of the High Street
banks combined.

RSA : RISKY BUSINESS REPORT MUCKY PUP DESIGN
Risky Business | 19
the most common cause of business interruption –
experienced by four fifths of firms (83 per cent) – was severe
weather,which firms said impacted their stock levels and ability
to deliver contracted services (table 3.2):
”The severe weather affected us because we are reliant on the
stocks that we work on getting to us and because of the disruption
of the snow.The deliveries were up to ten days late,so as a result of
this at times we had no work to do.” (Retailer,WestYorkshire)
”Our business was impacted in a big way because we manufacture
and fix patio doors,but in the conditions our fixers couldn’t get
out to customers to fit the doors,and with the snow on the ground
we had huge problems with deliveries being late.” (Road Freight,
Nottinghamshire)
Table 3.2: Sources of business interruption
(percentage of firms)
Around a third of firms in retailing,business services and
manufacturing were severely affected by staff absence due to
sickness,maternity or paternity leave. staff absence was less of
an issue in road freight where it affected only around one in six
companies.
the costs of business interruption were higher than those both for
the impact of criminal activity and civil action (seetable 3.3 in Annex
2). On average,affected firms reported that the average cost of
business interruption was £18,600 per annum,with costs varying by
sector:
• Manufacturing £20,700
• Road freight £20,100
• Retail trades £19,000
• Business services £13,700
Where the costs of interruption were highest – for manufacturing
and retail trades – the total cost was reported to be roughly the
same as the combined cost of criminal activity and civil action.
the relatively high cost of business interruption provides a strong
incentive for firms to take action to prevent future disruption. the
most common action planned was the modification or upgrading of
computer networks which was planned by around a third of firms
(34 per cent) (table 3.4).
Around a quarter of firms were also intending to introduce new
management procedures to avoid future disruption and exploring
new supply chain options. While fewer than one in ten firms was
considering relocation,this rose to one in six in the road freight
sector.
Table 3.4: Planned actions to avoid future business interruption
by sector (percentage of firms)
”The self-certification scheme that we operate is open to abuse.I
have had staff who have,I feel,taken advantage in taking too many
sick days and left the remaining staff under immense pressure. This
meant mistakes made by tired staff and some work being delayed
or not done.Loss of revenue followed.” (Retailer,Essex)
Business services companies were more strongly affected
by network and computer issues (53 per cent) than firms in
most other sectors but less commonly affected by congestion
or transport delays (11 per cent). Road freight companies
were,unsurprisingly,most commonly affected by congestion
and transport delays (59 per cent) but only infrequently
experienced issues with staff absence (18 per cent).strikes or
industrial action also affected this sector most frequently.
”Every month we seem to be getting more and more delays
due to congestion on our roads,especially on longer deliveries
on motorways.This means our drivers are having to work longer
hours and this cost is being passed on to our customers.This is also
making it difficult to be business competitive and in some cases
we’re refusing the work.” (Road Freight,Lancashire)
”Our drivers can work up to nine hours,and due to more congestion
on our roads,this is getting harder to control.For example,we run
transport over night when a lot of road repairs take place.This can
delay our drivers by anything up to an hour which then means we
have to send an extra driver out to collect this driver as he has
gone over his safe time to drive.This is adding extra costs to our
business.” (Road Freight,Lancashire)
Manufacturing firms were most strongly affected by the closure
of key suppliers.this affected a fifth of manufacturing firms (18
per cent) compared to between four and seven per cent in the
other sectors. Manufacturers were also severely affected by
the breakdown of critical equipment which caused issues with
product or service delivery, with almost half (47 per cent) of
those affected by business interruption saying this was an issue.
”We have some very complicated machines that are connected to
computer networks which enable us to run the business 24 hours
a day.The computer system went down and could not be repaired
for five days. This meant we had to run the system with extra
manpower that was slower,which meant goods were delayed going
out to customers and also cost us more money.” (Manufacturing,
London)
”The online computers kept going down at the same time at the
end of the day which affected our production and also slowed
down the time our deliveries went out at the end of the day. We
had to get BT to sort out the issue.I am still uncertain what was
causing the problem,and this took three weeks to resolve. This
caused a lot of hassle and also cost us money in time and delays.”
(Manufacturing,Cheshire)
Retail
trades
n=44
Business
services
n=37
Road
Freight
n=53
Manufac-
turing
n=37
All Firms
N=171
severe weather,
such as snow or
flooding etc
91.3 73.7 82.1 84.2 83.1
Fire or related
damage
4.3 0.0 0.0 2.6 1.7
Congestion or
transport delays
19.6 10.5 58.9 23.7 30.9
strikes or industrial
action
2.2 10.5 16.1 2.6 8.4
network,
broadband or
computer issues or
equipment failure
26.1 52.6 23.2 47.4 35.4
Closure of key
suppliers
4.3 5.3 7.1 18.4 8.4
staff absenteeism,
such as sickness
or maternity and
paternity leave
32.6 34.2 17.9 34.2 28.7
extra bank
holidays,e.g.due to
the Royal wedding
47.8 57.9 35.7 50.0 46.6
Retail
trades
n=100
Business
services
n=101
Road
Freight
n=100
Manufac-
turing
n=100
All Firms
N=401
introduce new procedures
to avoid future disruption
21.0 23.8 28.0 27.0 24.9
explore new supply chain
options for goods or
services
23.0 20.8 28.0 32.0 25.9
Modify or upgrade
computer networks
26.0 40.6 28.0 40.0 33.7
Relocate key business
activities
9.0 5.9 14.0 8.0 9.2
increase insurance cover
or seek advice from
insurer
11.0 7.9 11.0 19.0 12.2
18 | Risky Business
Risky Business | 25
PARt 5: LeADeRsHiP issues
small business success often depends on the owner-manager of the firm. this means that issues related to the
stability,continuity and effectiveness of leadership are particularly important. in this section we consider firms’
experience of risk associated with leadership, particularly focusing on issues such as illness and relationship
breakdown,and weaknesses in the business skills and ambition of the leadership team.
We found that one in ten firms had experienced leadership issues,with the most common cause being
relationship breakdown and conflict. the average cost to a firm was significant at around £23,500,which is on par
with business interruption,and well above the cost of criminal activity and civil action. the incentive to take action
is considerable.
exPeRienCe OF LeADeRsHiP issues
smaller sized firms are highly susceptible to‘conflict at the top’.
While leadership risks are not the most regularly cited (one
in ten),they are among the most costly to small businesses –
posing a significant threat to stability and growth (Figure 5.1).
these risks most commonly arise from relationship breakdown,
however small firms are also vulnerable to other relatively
minor changes within the organisation,such as illness.
Figure 5.1: Percentage of firms experiencing leadership issues
510152025
Percentage of firms
7.0
15.9
20.5
Retail Trades
Road Freight
12.2
All Firms14.1
Business Services
Manufacturing
the relatively small proportion of firms that experienced
leadership issues means our data on the specific issues is based
on relatively small samples of firms and should be treated
with some caution (Figure 5.2). Overall, however, the most
common leadership issues arose because of relationship
breakdown or conflict (52 per cent),inadequate skills and the
inability to recruit managerial staff (both 50 per cent).
key FinDinGs
• Across the four sectors more than one in ten
firms experienced leadership issues during the
previous year.
• this proportion was lower than the number
experiencing either criminal activity (25 per cent)
or business interruption (48 per cent).
• Overall the most common leadership issues arose
because of relationship breakdown or conflict (52
per cent).
• Where leadership issues did arise,firms suggested
these were relatively costly averaging £23,500,
which is on par with the costs of business
interruption and well above the costs of criminal
activity and civil action.
• the high costs of leadership issues provide a
substantial incentive for firms to take action to
avoid these types of problems.
• the most common strategies to address
leadership issues were additional leadership
training,reviewing the business model and
succession planning.
“We had several people leave due to personal problems,
which left us with a lack of key personnel for a few
months. it cost time and money to fill their places along
with additional training.”Business Services,London
24 | Risky Business
Risky Business | 7
DiFFeRent Risks, sAMe eCOnOMy
General economic conditions, such as reduced spending,
inflation and interest rates had the most significant impact on
business performance for sMes over the past year (32 per
cent).this was common to each of the four sectors (Figure 1.1)
and the following comments were typical:
”The main issue is reduced profit margins combined with increased
costs.While there is less competition now than previously,I would
say that the competition that does exist is much more cut throat.I
would expect an increased number of firms in our sector going out
of business in the next 12 months.” (Manufacturer,Kent)
PARt 1: sHORt-teRM Risks AnD
OPPORtunities
While the recession has created significant difficulties for firms in all four sectors examined,the same economic
factors also created new opportunities for many due to the competitive landscape. As rivals struggled,some
businesses have been able to increase their market share.
in this section we focus on how firms coped with the unexpected challenges during the past year and look at the
opportunities they anticipate over the next 12 months. We also identify some of the critical risks impacting upon
the marketplace for sMes,and highlight how the effect and severity of these risks have varied across the four
industry sectors.
”The main risk is in the fragility of the NorthAmerican recovery.
Our business has declined over the last three years and we are
hoping to invest quite heavily.Over the last 12 months we have
been hoping for a recovery that has not yet materialised.” (Retailer,
London)
Another of the most commonly reported risk factors was cash
flow issues,affecting 16 per cent of respondents.Companies
outlined a wide range of problems,from volatility in commodity
pricing to simple lack of finance among target markets:
”Cash flow is the main issue for our customers.They seem to have
the money but are being more careful on how they are spending it.
This has seen a slowdown on extra business from these customers.”
(Business Services,Lancashire)
For many firms these short-term recessionary pressures came
on top of normal or longer-term competitive pressures linked
to business mobility and international factors:
”Imported furniture from the Far East,being able to import low
value goods and selling them at high value prices - we have to
compete with all this.It has made us change our strategy 100 per
cent within the last four years just to stay in business.We could
not sell to retailers or wholesalers anymore because they took our
furniture abroad,had it copied and sold it at a cheaper price.”
(Retailer,Lincolnshire)
”Competition from low cost manufacturers… will affect us by
taking our business.The customers are tempted to leave us
because of competitive prices.” (Manufacturer,Cumbria)
MixeD FORtunes
• economic conditions had a significant impact on
one in three companies.
• However,one in four firms benefited from
competitors losing market share.
• Road freight and retailing suffered the most from
economic conditions.
• the business services sector was least impacted
by recessionary effects.
• Manufacturing suffered the most from cash-flow
issues and difficulties obtaining finance.
6 | Risky Business

SIMPLY BUSINESS : TECHSME REPORT MUCKY PUP DESIGN
Simply Business
techSME Index 2013
IT’s role at the grassroots of British business
05
Section1
AttitudeSAndbASicSkillS
Section 1: Attitudes and basic skills
Innovation Vs. Personalisation as technology
splits the small business landscape.
Overview
Nearly one in five UK SME owners (18%) believe they do not possess the
basic IT skills needed for their business. While some are able to function
effectively without any advanced technological ability, there is evidence
that it can impact upon potential growth prospects for a significant
minority, regardless of sector, with 40 per cent of those who lack the
basics reporting that this has had a negative effect on their business. On
the flipside, more than three quarters (78%) of those who view themselves
as ‘knowledgeable’ believe it gives them a competitive advantage in their
market.
Industry variations
Businesses operating in manual trades, such as construction, plumbing
and landscaping reported the lowest level of basic IT skills, with over a
quarter (27%) of people saying they have little or no IT knowledge [see
fig.1]. Perhaps more surprising was the large proportion of traditionally
office based and admin-heavy professions featuring high amongst
those with restricted knowledge. Over a fifth of respondents working in
recruitment/HR (23%), property (21%) and medical (21%) businesses
struggle with basic IT; at a higher rate than professionals in sectors such as
health & beauty (19%), cleaning (17%) and entertainment & arts (12%).
‘Lack of basic
IT hinders growth
prospects…’
30%
25%
20%
15%
10%
5%
Construction/Tradesmen
Recruitment/HR
Property
Medical
Health/Beauty
Cleaning
Engineers
Architects/Surveyors
Managementconsultant
Entertainment&Arts
Financial/Legal/Insurance
Education
Marketing/communications/media
Transport
Advertising/Design
Computer/IT
Lacking IT knowledge for the business
09
Section2
OnlinepreSence,innOvatiOn&Strategy
Simply Business
techSMe index: January 2013
Section 2: Online presence, innovation
& strategy
Online presence: Websites
Out of all the businesses participating in the techSME research, almost half (47%)
do not have a company website. Property businesses, including professional
landlords, had the lowest online presence (76% without a website), followed by
tradesmen (57%), transport (53%), engineering and medical (both 51%) and
legal organisations (46%). Those with the highest online presence were those in
marketing, communications & media (84% with websites), recruitment/HR (81%),
advertising/designers (80%), entertainment & Art (76%) and computer/IT (70%).
Direct interaction: Email
Whilst some may not feel that a website is required, a significant proportion of UK
SMEs are not reaching out at all online, either to give their company a wider reach
or to interact with customers. Over a third of respondents (35%) don’t use email
for the business, suggesting many still choose to rely on word-of-mouth as the best
way to maintain relationships and attract new custom.
The higher the revenue of the business, the greater the level of email interaction
and basic web presence, with 81 per cent of those above £250,000 operating with
a company website, compared to only half (51%) of those with less than £50,000.
This trend was reflected for email use, with results showing 89 per cent and 62 per
cent respectively for these two SME groups.
“Technology is the enabler and the
facilitator for our business…”
Kris Hewitt, CEO and founder of eightpointnine.com, an online
retailer providing bespoke, fairtrade coffee:
“Having started the business less than two years ago I really
appreciate the value of technology, and more importantly, the need
to use it wisely. Technology is the enabler and the facilitator for our
business but it doesn’t need to cost a fortune; we try to use it in a
smart way and have found a number of free or low-cost online tools
that have proven invaluable to us. You can’t overlook the importance
of face to face relationships, but IT enables us to do a stronger job.
“As an online business, digital techniques are very important.
Social media is one of our primary marketing channels. We see this
as a transparent, always-on means of communicating and we’ve
incorporated this within our website and blog – both of which we
built ourselves internally. We also recently migrated the business
to a cloud-based hosting solution that is affordable and covers our
security needs. It might seem technical to some but storing data in
the cloud helps simplify processes and improves efficiency.
“Using the cloud also means that everything is now accessible on the
move, and we recently bought smartphones for our team. Through
social media and mobile technology we are available 24-7, wherever
we are.”
Innovation
Despite many small businesses shunning the online space and other
technology outlined in the research, there is evidence that many are
looking to be more inventive in their use of IT in order to enhance
productivity and engage with customers.
The research revealed that a significant number are innovating in areas
such as digital marketing, social media (see section 3), customised
software, mobile apps and strategic use of smart phones. Nearly a
quarter (23%) use cloud computing for a variety of tasks, from data
storage and security to accounting. Those that embrace these different
methods have gone to great lengths to make their efforts stand out
from the crowd by introducing creative features and regularly developing
content. This shows a strong demographic of ‘techo-advocates’ to
contrast ‘technophobes’ in the UK small business landscape.
A quarter of business (23%)
now use cloud computing
website
media
social
email sitework
web
systems
cloudsoftware
cost
company
clients
marketing
online
customers computing
mobile
creativeservices
CRM
time
Word cloud shows the key focus areas for IT creativity – outlined by
businesses in the techSME research
The techSME future…
Simply Business is the UK’s largest business insurance provider, and maintains
a constant dialogue with its expanding community of customers, largely made up
of start-ups/sole traders and companies with up to ten employees – the starter
category crucial to the ongoing growth of the UK economy. The techSME campaign
is part of Simply Business’ ongoing commitment to design and deliver customer
focused insurance products, that use the latest technology, to match the needs of
Britain’s smaller businesses.
Simply Business is an example and advocate of how technology can fuel innovation
and business growth in any sector. It now seeks to support and foster the benefits
of IT innovation as a core attribute of success. As part of this ongoing campaign, it
is launching a programme of activity, including a series of useful guides, based on
sharing its customers’ experiences, aspirations and concerns, on how to navigate the
tech landscape for future business benefit. A taster of the techSME guides can be
found online: http://www.simplybusiness.co.uk/knowledge/guides/tech-sme-guide/
Methodology: information and research data outlined in the techSME report is based
on a research questionnaire issued to a database of Simply Business customers
throughout the UK, as well as a series of customer interviews. The national survey
was answered by a sample of 4,088 individual business decision makers, comprised
largely of founders, owners, CEOs, MDs and partners. Two thirds of the sample was
made up of sole traders and a third of businesses with up to ten employees.
About Simply Business
Simply Business is the UK’s largest business insurance broker.
Launched in 2005, Simply Business provides an online brokerage service delivering
policies tailored to individual business requirements. It has a team of UK based
insurance specialists and employs over 180 people across offices in London and
Northampton.
Simply Business insures over 200,000 UK SMEs and owing to its internal
underwriting capability can cover over 1,000 trade types. It has been a Sunday
Times Tech Track 100 company for the past three years and was recently named in
the Deloitte Technology Fast 500 EMEA. Revenues have grown 44% a year from
£4.2 million in 2006, to £19.5 million in 2011.
Simply Business

EXOREX : EVERYDAY PSORIASIS MUCKY PUP DESIGN
Brought to you by Forest Labs
Everyday
Psoriasis
7Everyday Psoriasis
A skin condition has nothing to do with the mind right? I
mean, the brain and your skin don’t even touch. It’s like
saying your head can fall off if you get a stomach upset.
Yes, of course being unsightly makes one self-conscious
but everyone worries about their appearance – everyone
thinks their bum/nose/stomach is too big. Bad skin’s no
different.
Except that psoriasis is much more complicated than
that. It’s a skin condition that is the result of a deficiency of
the immune system, but it is also exacerbated by stress.
Of course, having the condition is stressful in itself, so
it provides its own succour. Seeing it start to make a
battleground of your body inevitably induces anxiety,
which acts as a fertiliser for it to take root.
I was always dubious about the stress thing. I was brought
up to get on with things and not complain about things
that can’t be changed. Yes, when my skin was bad there
would be plenty of things that could make me unhappy:
the unkind remark from a drunk walking past asking what
thatwasallovermyface;thecasualcrueltyofa“wellIhope
that’s not catching” by a stranger close enough to know
I’d hear him; the unconscious flinch from a shopkeeper
passing over change. But it’s not cancer. I have no right
to feel wretched, I’d think, and the subsequent guilt only
encouraged the smog of self-loathing to tighten its grip.
It was only when I became the beneficiary of dermo-
Toby Hadoke
Mindful of my skin
psychology at The Royal Free Hospital that I came to
understand my condition and that a good number of the
traits that I tortured myself about – low self-esteem, fear
of conflict, huge bouts of anxiety (I’m very much in the
wonder-if-I’ve-left-the-oven-on-as-soon-as-I-get-on-
the-bus camp) … they are all common threads running
through the psychology of your average psoriasis patient.
The unit deals with psoriasis sufferers by treating their
minds rather than their bodies. The figures show that
its success rate is extraordinary in terms of getting
unemployed patients back to work and in many cases
conquering the thing and keeping it at bay. We tend not to
make a fuss – drawing attention to the blight is not exactly
what we’re used to doing. We cover blemishes rather than
talk about them.
Well,withmydoctorallIdoistalk,andsheprovidescoping
mechanisms that enable me to conquer those everyday
stresses that used to make my life difficult. All the things
I used to do that I thought meant I was a worthless git
turn out to be linked in with my condition and are thus
capable of understanding and ultimately conquest. My
only worry is, if it all gets sorted out and I still turn out to
be a worthless git, what will I blame then?
It’s enough to bring me out in goosebumps.*
*Which wouldn’t happen if the skin didn’t somehow react
to emotional stimuli…
27% of psoriasis sufferers have been treated
differently because of their psoriasis
“
“
5Everyday Psoriasis
About the condition
Psoriasis is a chronic, inflammatory skin disease that
affects over a million people in the UK (2-3 per cent of
the population). Men and women are equally likely to
develop the skin condition, but the severity of it varies
greatly from person to person.
Symptoms
Psoriasis causes intense itching and can split affected
skin; the most commonly affected areas are a person’s
knees, elbows, scalp, hands, feet or lower back.
Psoriatic lesions or plaques are characterised by
red, flaky, crusty patches of skin covered with silvery
scales, which have well-defined boundaries with the
surrounding skin. Some patients with psoriasis develop
stiff and painful joints, which may be due to psoriatic
arthropathy. The joints most commonly affected are
those at the ends of the fingers and toes.
Psoriasis is a lifelong disease, which can take its toll
on a person socially, mentally, professionally and
emotionally. Once diagnosed, it will be with you for
life. Although despite misconceptions, psoriasis is not
infectious and cannot be passed onto other people.
There are several different types of psoriasis:
• Plaque psoriasis - the most common form of
psoriasis, it usually appears as red flaky, crusty
patches of skin covered with silvery scales
• Scalp psoriasis - common and ranges from slight,
fine scaling, to crusted plaques covering the whole
scalp
• Guttate psoriasis - most often seen in children
and sometimes triggered by a streptococcal throat
infection
• Flexural psoriasis - affects the body folds
• Erythrodermic psoriasis - causes total body
redness and scaling and is extremely rare
• Pustular psoriasis - a localised or generalised
palmar plantar disease
Causes
Genetic or hereditary, it can start at any age, but most
often develops between the ages of 11 and 45 years old.
It is often triggered by an outside event, which can vary
between individuals, but known triggers include:
• cold climates
• emotional or physical stress
• skin injuries
• certain medicines, such as some of those used to
treat heart conditions and mental illness
Taking control
There are lots of things people can do to help to try
to control their psoriasis; in many cases, treatment is
effective and will control the condition by clearing or
reducing the patches of psoriasis. With an increasing
number of options now available to patients, it doesn’t
have to be unpleasant either.
The purpose of treatment is to slow the rapid growth
of skin cells that causes psoriasis and to reduce
inflammation. Treatment is based on the type of
psoriasis you have, its location, its severity, and your
age and overall health.
Treatments include
• Coal tar – tar products are the most traditional
treatments for psoriasis and include creams,
shampoos and bath preparations
• Emollients – moisturisers, which used by
themselves do not control psoriasis, but can stop
scaly patches becoming too dry and itchy
• Vitamin D ointments and creams – these are
prescribed by your doctor and used until skin
clears, although some redness may remain
• Topical corticosteroids – decrease inflammation,
relieve itching, and block the production of cells
that are overproduced in psoriasis
Getting under the skin
of psoriasis
3Everyday Psoriasis
When I was approached to edit an eBook about
psoriasis I didn’t need to think too hard about saying
yes. While awareness for the condition is growing,
chiefly thanks to the celebrities who have been linked
with it, it is still not recognised or accepted as eczema
is – ludicrous since it affects two to three per cent of
people in the UK.
I’m fortunate in that so far, touch wood, I have had a
mild case of psoriasis. It first appeared around my
tummy button a decade ago; it then took another five
years to pop up on my elbows, behind my ears and
under my nails. I dread losing my nails. Over the years
I’ve written about psoriasis for the Telegraph and on my
blog, but rather nervously, superstitiously fearing that
in talking openly about it I’m tempting fate, inviting it to
get worse and grab its chance to define me.
My mother suffered with the condition from a young
age, so I wasn’t entirely surprised when I got it after
a prolonged stressful time in my life. At the time, I
remember wishing the world would stop. I wondered
(and still do) what would happen if I never had another
copy date; my psoriasis didn’t manifest through work
alone, but the relentless pressure of deadlines surely
plays a role. I mean, will my psoriasis go away, finally,
when I’ve retired and live in a cottage by the sea?
Over the past few months, I’ve worked alongside a
number of people, each of whom also suffer from the
condition and bare their emotions on personal blogs
- and have done so here, openly, bravely and often
humorously in these chapters, to help create this
eBook.
Talking with my fellow contributors, we’ve opened up
and discussed the powerful impact that psoriasis can
have on daily life and how it’s affected us differently.
Some of us suffer more severely; some of us struggle
in different ways. But it’s become clear that we all have
a common goal.
We want psoriasis, and what it means for those who
have it, to be better understood. At best, it’s a humbling
condition. At worst it’s painful, demoralising and life
changing. Too often it’s referenced alongside dry skin
as a problem that can be cured with the latest ‘wonder
balm’ or ‘natural/organic’ beauty product. It can’t.
This eBook is an honest collection of our experiences
and will have great resonance with anyone who
suffers from the condition. It’s been an honour to
work with contributors who are so good at writing
positively and engagingly about psoriasis, how it
affects them and how they have outwitted it.
Where previously, there has been too little upbeat
information available, we hope you enjoy this serving
of real wisdom from people who truly know what it
means to have psoriasis.
Guest Editor’s introduction
Kate Shapland
21% of psoriasis sufferers feel like people
avoid them because of how they look
“
“

COLLEGE OF OPTOMETRISTS : EYE HEALTH REPORT MUCKY PUP DESIGN
ptom
Oxford Eye Hospital
sity of Manchester in 1998 and
n Clinical Optometry at City
deputy head of optometry
holds clinical, management
eet is a part time visiting
nchester and an external
tiative in Low Vision.
COptom
s for Boots Opticians
nt and a trustee of the
a member of the General
2020-UK and a founder
d European Academy of
s the Head of Professional
med from the merger of
ticians, and until recently was
l Optometric Committee.
m llB BSc (Hons) FCOptom
ollege of
optometrist
dviser and is a practising
iser to the three Primary
nt LOC in her role of
usan has also completed
currently studying for an
n has experience of running
shed several articles.
c mCOptom
he university
n ireland with a
hildhood
ce at the University of Ulster,
main research interests relate
irment on vision in childhood
children with special needs.
an honorary optometric
n and Southern Trusts.
a. Spokespeople include:
Britain’s Eye Health in Focus
A study of consumer attitudes
and behaviour towards eye health
June 2011
13
www.college-optometrists.org www.college-optometrists.org
14
A general trend emerged of women being
more aware than men of the importance of all
preventative medical checks and tests. Still, the
difference between men and women when they
spoke about the importance of sight tests is
surprising considering that both groups placed
the same value on their eyes: 82% of women feel
sight tests are important compared to 73% men.
Figure 8 shows that those aged 50-59 are
particularly likely to consider sight tests important
(86%) compared to 71% of 18-29 year olds.This
could be a reflection of the fact that eyesight
may deteriorate with age and older age groups
are made more aware of the need to regularly
monitor the condition of their eyes as they begin
to wear corrective eyewear. It also confirms the
earlier finding that people place more value on
their sight as they increase in age.
More than three quarters of adults
living in the UK say sight tests
are more important to them than
other regular medical tests.
When asked which routine medical checks they
considered important to them, 77% of UK adults
chose sight tests – putting it ahead of regular
cancer checks (75%).
Though it is reassuring to see that 39% of
adults in the UK rate sight tests as ‘very
important’ to them, one in ten, or approximately
1.7 million people, believe that sight tests are
‘very unimportant’ to them.
Sight
Hearing
Smell*
Touch*
Taste*
Don’t know/can’t say*
86%
5%
5%
Figure 5:The sense that people value most
Base: 4,004 respondents
*Senses that do not display percentages were selected by 1% of
respondents or less
100%
80%
60%
40%
20%
0%
86%
81%
86%
90% 90%
Total 18 to 29 30 to 39 40 to 49 50 to 59
4004 1104 993 1024 883
Figure 6: Percentage who value their sight most – by age
Sight test
Cancer check-up
Dental check-up
GP check-up
Diabetes test
Hearing test
35.6%
0% 20% 40% 60% 80% 100%
41.6% 77%
33.1% 42.1% 75%
29.9% 38.3% 68%
30.5% 34.2% 65%
24.3% 26.8% 51%
22.0% 24.3% 46%
WomenMen
Figure 7: importance of medical checks/tests
100%
80%
60%
40%
20%
0%
77%
71%
75%
79%
86%
National
average
18 to 29 30 to 39 40 to 49 50 to 59
36% 29% 34% 42% 39%
42% 42% 41% 37% 47%
WomenMen
Figure 8: importance of sight tests by age
(Scores shown are a net score of those who rated very or relatively
important)
13% of spectacles-wearers confess to
having driven without their prescription
glasses when they should have worn them.
26
Dr kaTHryn SaunDErS
reader in vision Science
This section demonstrates
that while sight is highly
valued, parents are
not always taking the
measures they should to
protect their children’s eye
health. One of the key
misconceptions appears
to be the age at which
you can have an eye
examination. Children are
never too young to have
their eyes examined and
it is essential that any
problems are picked up
at an early stage when
they’re more likely to
be able to be treated
effectively. Many parents
mistakenly believe that
children are “too young”
or have to be able to
read to have their eyes
examined. It’s also
worth bearing in mind
that in my experience
parents often think their
children benefit from eye
examinations at school.
This is not the case in
many schools and, where
school vision testing does
occur, it is a screening test
not designed to identify
all vision problems.
Parents put a greater emphasis on their children’s
eye health than their own.
Whilst 77% of the UK adult population as a whole view sight tests as
important, it is reassuring to see that this figure increases when parents
consider the needs of their children. 85% of parents view getting their
children’s sight tested as important, with 57% of those viewing it as
very important. Parents aged 40-59 see sight tests as relatively more
important (90%) in comparison to younger parents (78%).
Men are less likely than women to consider preventative check-ups
important, which is a belief that filters through to parental roles too.
Mothers are more likely to consider sight tests important than fathers.
88% of mothers rate getting their children’s eyes tested as important
compared to 81% of fathers.
Parents and eye health
This section includes information on:
• The frequency with which parents take their children for sight
tests.
• Attitudes on how old children should be for their first sight
tests.
• Beliefs on the connection between sight and behavioural
problems in children.
11
www.college-optometrists.org www.college-optometrists.org
12
86% of adults in the UK value
their eyesight more than any
other sense.
An overwhelming majority of adults in the UK
(86%) place the highest value on their sight of all
senses. Hearing, the second most valued sense,
was only selected by 5% of respondents, with the
rest of the senses selected by 1% or less of the
population.
It also appears that increasing value is placed on
eyesight the older people get. Figure 6 shows that
90% of 40-59 year olds value their sight above
all other senses, compared to 81% of 18-29 year
olds.This could be due to the fact that sight may
deteriorate with age and that people consequently
appreciate their sight more as they get older.
Those living in the South East (Meridian area) are
more likely to value their sight (92%), as are those
in Yorkshire (91%), compared to the total UK
population (86%). By comparison, those in London
(Carlton region) place a lower value on their sight
(80%).
There do not appear to be any real differences in
the number of men who value their sight above all
other senses compared to women, nor is there a
difference by social economic status.
The chances of a person wearing corrective
eyewear increases with age; whilst around half
of 18-29 year olds use corrective eyewear, this
increases to 93% for 50-59 year olds.Younger
people are more likely to wear contact lenses in
addition to spectacles, with 15% of 18-29 year
olds wearing both compared to 6% of 50-59 year
olds.
In terms of regional differences, those living in the
North West and North East (Border and Tyne Tees)
are most likely to wear corrective eyewear (72%),
whilst those in Lancashire (Granada) are least
likely (59%).There is little difference between
other regions of the UK.
Whilst spectacles are more commonly used than
contact lenses overall, younger age groups are
more likely to wear contact lenses than those
aged 40+.This is demonstrated in Figure 4, which
shows that just 8% of those aged 50-59 wear
contact lenses.
Those in higher socio-economic groups are more
likely to wear contact lenses (17%) than those
in lower social grades (9%). It is likely that this
difference is related to the perceived affordability
of contact lenses: the higher the income of a
household, the more likely it is that a person
wears both contact lenses and spectacles.While
only 7% of those whose households earn less than
£10,000 per annum wear both contact lenses and
spectacles, this figure gradually increases to 18%
of those whose households earn £50,000 and
more.
Furthermore, adults living in London (Carlton) are
much more likely to wear contact lenses (21%)
to those in Northern Scotland (Grampian), where
only 9% take advantage of them. It may be that
this is also linked to affordability, with higher
incomes attributed to the London area.
100%
80%
60%
40%
20%
0%
65%
51%
55%
65%
93%
Total 18 to 29 30 to 39 40 to 49 50 to 59
4004 1104 993 1024 883
Figure 2: Percentage of uk adults who wear some form of
corrective eyewear – by age
51%
11%
3%
Spectacles only
Spectacles and
contact lenses
Contact lenses only
Figure 1: Corrective eyewear worn
Figure 3: Percentage of uk adults who wear some form of
corrective eyewear – by Tv region
Gramplan 67%
Scottish TV 68%
Yorkshire 64%
Meridian 67%WCTV 68%
Anglia 64%
Granada 59%
Carlton 62%
HTV 64%
Central 62%
Ulster 65%
Boader, Tyne Tees 68%
UK Average 65%
20%
10%
0%
14%
18% 18%
11%
8%
Total 18 to 29 30 to 39 40 to 49 50 to 59
4004 1104 993 1024 883
Figure 4: Percentage of uk adults who wear contact
lenses – by age

WICS : COMPETITION REPORT MUCKY PUP DESIGN
SINGING IN THE RAIN
It is official, Scotland was the first country in the world
to offer business customers a choice of water supplier
and the changes are already delivering lower prices,
improved services and more innovation.
Since the launch, around one third of Scotland’s
businesses have either renegotiated or switched
suppliers. Most have moved because of the better
all-round packages now available, some value service
over money, others consider their environmental impact
as the priority. Whatever the reason, you’ve nothing to
lose when exploring all the new options.
IfeverybusinessinScotlandreconsideredtheirsupplier,
a further five million pounds could be saved.
EW
WHAT ARE YOU WAITING FOR?
If you want to know more, your first stop will be
www.scotlandontap.gov.uk where you can find the contact
details of all the different suppliers.
From there, you can get in touch with the suppliers and discuss how
they can meet your individual needs, as well as finding the best deal for
your organisation.
If you have a general enquiry about how the market is regulated,
have a look at our website, www.watercommission.co.uk,
or contact us directly.
Email: licensing-enquiries@watercommission.co.uk
Phone: +44(0)1786 430200
Write: Water Industry Commission for Scotland,
Ochil House, Springkerse Business Park, Stirling, FK7 7XE
All information in this booklet was accurate at the time of going to press.
PAGE 9
SMART THINKING
BUSINESS STREAM HELPED TESCO TO BECOME THE FIRST UK RETAILER TO INSTALL SMART METERS
With over 250,000 employees and 1,779 stores, Tesco is the
largest private sector employer in the UK. The company
is committed to reducing its carbon footprint, and once
aware of the introduction of competition in Scotland,
Tesco set about finding a package that would achieve this
across the company’s Scottish stores. A deal was agreed
with Business Stream.
Through Business Stream, companies such as Tesco can
monitor the rate at which they use water. The results
can be checked against industry averages to spot leaks
or wastage. This system is called Smart Metering. By
installing electronic loggers on each store’s water meter,
Business Stream and Tesco monitored water flow rates
through a website. Leaks were quickly spotted, and far
fewer site visits were needed.
Tesco estimates that it achieved savings of one million
pounds more quickly in the past year because of the
improved service it received.
As well as leading to a cheaper and more efficient water
supply for Tesco, the service has helped Tesco’s Scottish
stores achieve their environmental commitment to reduce
water consumption.
“The introduction of Smart Metering technology has been
a resounding success. It has played a significant role in
helping us meet our water consumption targets as well as
improving the efficiency of our stores.”
Douglas Wilson, Tesco’s Corporate Affairs Manager for
Scotland and Northern Ireland
To find out more about Scotland’s four
water providers, Business Stream,
Ondeo Industrial Solutions, Osprey Water
Services and Satec log on to
www.scotlandontap.gov.uk
COMPARE
WATER WORKS
Switching water supplier is easy, and every business in Scotland can
benefit – from the largest corporations to the smallest family-run
shops. Any non-household customer can switch supplier at a maximum
of twenty business days notice, by making a phone call to their new
chosen provider, who will co-ordinate the switch on their behalf.
SMART SAVINGS
SHOPPING AROUND MEANS SAVINGS FOR BUSINESSES
When one of the UK’s leading bookmakers was made aware of the
changes to the Scottish water industry, the business decided to shop
around for the best deal.
After speaking with two suppliers, they came to an agreement with
Osprey for a new water supply package to meet the company’s needs.
Simply by changing provider, the company has enjoyed the benefits of
improved customer service and a constructive and reactive relationship
with the supplier. The company has also found the switch to be a
worthwhile way of trimming costs.
PAGE 5
PAGE 1
MAKING WATER WORK FOR YOU BUT I’M HAPPY WITH
MY SUPPLIER…
Whilst many businesses may be happy with
their water provision and see switching as
an inconvenience, the costs and terms of
your supply can now be renegotiated for a
better deal. Providers are also offering a
range of additional services and benefits to
attract and retain your custom.
INNOVATION
SEAS OF CHANGE
In April 2008, the Scottish water industry went through a radical change.
Scotland became the first country in the world to open up water supply
to competition for all non-household customers. Businesses across the
country – from the smallest corner store to the largest conglomerate -
are now benefitting from the change.
Competition between suppliers means increased choice. It means
potential savings on water bills and improved customer service.
One third of Scottish businesses have re-evaluated their water supplier.
No longer following the ‘one size fits all’ approach, they’ve been able
to find the best solution tailored specifically to their needs, negotiating
pricing and service levels – as well as addressing environmental
concerns.
Water competition could save the Scottish economy a further
five million pounds.
www.watercommission.co.uk
All business customers in Scotland can now choose their water and sewerage service
supplier. Around one third of businesses are already benefitting. Are you one of them?
You could help yourself by saving money.
You could help the planet by saving water.
This booklet tells you how to do both.
COMPETITION IN THE
SCOTTISH WATER INDUSTRY
ACHIEVING BEST VALUE FOR WATER AND SEWERAGE CUSTOMERS
2008-09

NOVARTIS : SPRING & SUMMER NEWSLETTER MUCKY PUP DESIGN
in thesun
Don’t let anything
put a stop
to your fun
2 - 5 June
DiamonD Jubilee long weekenD
19 - 23 June
Royal ascot
14 - 24 June
Hampton couRt palace Festival
25 June - 8 July
wimbleDon
27 July - 12 August
lonDon olympics
26 - 27 August
notting Hill caRnival
impoRtant Dates
to RemembeR
• Everyone is aware of the major dangers of smoking,
but do you also know that smoking increases your
risk of periodontal disease - causing swollen gums,
bad breath and teeth to fall out1
• athletes foot fungus likes to live in the outer layers
of your skin, however for short periods of time, it can
live in warm puddles on the floor2
• Most minor sports injuries can be treated using self-
care techniques3
• Most people will develop some kind of skin condition
at some time in their life4
and the warmer weather
can wreak additional havoc on sensitive skin
• nasal congestion, one of the common symptoms of
hayfever, is actually caused by the swelling of large
veins lining the nasal passages5
• Human stomach acid is capable of dissolving a
razor blade6
• Keeping a minor wound moist speeds healing7
summer health
did you know?
For more information, contact 3 Monkeys Communications
tel: 020 7009 3100 email: novartis@3-monkeys.co.uk
1
http://www.netdoctor.co.uk/health_advice/facts/smokehealth.htm
2
http://orthopedics.about.com/cs/footproblems/a/athletesfoot.htm
3
http://www.nhs.uk/conditions/sports-injuries/Pages/Introduction.aspx
4
http://www.webmd.boots.com/skin-problems-and-treatments/default.htm
5
http://www.privatehealth.co.uk/diseases/allergy/hayfever-allergic-rhinitis/
6
Li PK et al. In vitro effects of sim ulated gastric juice on swallowed metal
objects: implications for practical management. Gastrointestinal Endoscopy
1997; 46(2): 152-155
7
http://www.webmd.com/a-to-z-guides/wound-care-10/reducing-scars
From long, family lunches in the park, to lazy afternoons at
the pub, we all want to get outside and enjoy the warmer
weather when it arrives. Yet for many of us, the warmer weather
can play havoc with our skin. In fact most people will develop
some kind of skin condition at some time in their life4
. So as
the warmer months approach don’t put a stop to your fun in the
sun, but put a stop to your skin complaints instead.
eurax®
Cream helps relieve your skin from itching and
irritation caused by ten different skin ailments for up to ten
hours. It’s time to combat heat rash, allergic rashes, nettle rash,
insect bites and stings, dry eczema, dermatitis and more!
4http://www.webmd.boots.com/skin-problems-and-treatments/default.htm
ten out of ten
Help eliminate ten itches for up to ten hours
with eurax®
cream
page 4 Novartis Spring Summer Newsletter Novartis Spring Summer Newsletter page 5
for beating the itch
RRp & stockists
Eurax®
Cream 30g £3.80
Eurax®
Cream 100g £6.63
Eurax®
Lotion 100ml £5.02
All products are available nationwide
from Boots, supermarkets and
independent pharmacies.
Contains crotamiton.
Always read the label before use.
one in five people suffer from hay fever in the UK*
– which is prevalent in spring and summer when
there is more pollen in the air, although for many people it can continue into autumn and winter.
new otrivine®
allergy Relief 0.1% nasal spray is a highly effective, fast acting, allergy relief spray.
It can help alleviate hay fever symptoms in minutes helping you breathe more easily this hay fever
season. It can provide relief for up to 10 hours – plenty of time for picnics in the park or a few rounds
of golf. Handy and pocket sized, you can leave sniffles behind and get on with your day.
*
www.nhs.uk/conditions/hay-fever/pages/introduction.aspx
Help easy breathing with
otrivine®
allergy Relief
RRp & stockists
Otrivine®
Allergy Spray £4.07
Otrivine®
Adult Nasal Spray £3.05
Otrivine®
Adult Nasal Spray metered dose £4.07
Otrivine®
Child Nasal £2.54
(available from pharmacies only)
All Otrivine products are available nationwide from
Boots, supermarkets and independent pharmacies.
Contains xylometazoline hydrochloride.
Don’t let hay fever
season take your
breath away
RRp & stockists
cleanse
Savlon®
Cleansing Wipes with antiseptic pouch £2.03
Savlon®
Antiseptic Liquid from £1.38 (250ml)
Savlon®
First Aid Wash 100ml £2.55
treat
Savlon®
Antiseptic Cream from £1.34
(Savlon Antiseptic Cream 15g)
Savlon®
Dry Spray 50ml £3.83
Savlon®
Bites and Stings Gel 20g £4.28
Savlon®
Advanced Healing Gel 50g £4.28
protect
Savlon®
Plasters from £2.03
(Savlon®
Plasters Waterproof 24’s)
Savlon®
Advanced Plasters from £1.83
Savlon®
Advanced Plasters 10’S Faster healing)
All Savlon®
products are available nationwide from
Boots, supermarkets and independent pharmacies.
Savlon®
Antiseptic Liquid contains cetrimide and chlorhexidine gluconate
Savlon®
First Aid Wash contains cetrimide
Savlon®
Antiseptic Cream contains cetrimide and chlorhexidine gluconate
Savlon®
Dry Spray 50ml contains povidone iodine
Savlon®
Bites and Stings Gel 20g contains lidocaine hydrochloride,
cetrimide, zinc sulphate
Always read the label before use
many families will be looking forward
to making the most of the upcoming
warmer months and bank holidays.
Although it is great for children to spend
more time outside in the fresh air, it
does mean accidents are more likely
to happen. But when the sun shines,
don’t be afraid to take your child
outside and leave your worries inside.
Stay safe in the knowledge savlon®
will help to make it all better if an
accident happens, with a different
plaster for every need.
savlon®
is the UK’s leading antiseptic first aid brand*
and provides
parents with all they need to help cleanse, treat and protect any wounds.
*
IRI 25 February 2012
leave the protection to us
put your mind at ease with savlon®
page 2 Novartis Spring Summer Newsletter
Around 25 out of 100 adults have athlete’s Foot at some point
in their lives, with many choosing to ignore the condition9
. As
the weather warms up, we all know it’s time to start digging out
our flip flops and baring our feet. But after a winter of woolly
socks and feet neglect, who wants to be showing off scaly,
red and blistered toes? Take action now and be the first to
proudly display your perfect pedicures!
lamisil once®
is the only single dose athlete’s foot treatment. It
provides an invisible film which stays on the skin for up to three
days and helps protect against the infection coming back
for up to three months. Instead of simply stopping it growing and
spreading, it kills off the fungus causing the infection. What’s
more, it can relieve the stinging, burning and itching from 15
minutes after you apply it.
9
http://www.bupa.co.uk/individuals/health-information/directory/f/fungal-skin-infections
Do you dare to bare?
Free your feet with lamisil once®
Novartis Spring Summer Newsletter page 3
RRp & stockists
Lamisil®
Once £10.21
Lamisil®
AT Cream 7.5g £4.28
Lamisil®
AT Spray 15ml £5.88
Lamisil®
AT Gel 15g £6.41
Products are available nationwide
from Boots, supermarkets and
(Lamisil®
AT Gel is only available
from your pharmacist.)
Contains terbinafine hydrochloride.
RRp & stockists
Voltarol®
Active 4% Cutaneous Spray £8.99
Voltarol®
Pain-eze Emulgel®
£5.13 to £7.49 dependent on pack
size
Voltarol®
Emulgel P £5.13 to £12.25 dependent on pack size
Voltarol®
Thermal patch £3.56 to £6.25 dependent on pack size
Voltarol®
Pain-eze Tablets (12.5mg) pack of 18 £6.12
Voltarol Pain-eze®
Extra Strength 25mg Tablets pack of 9 £6.49
All products are available nationwide from Boots, supermarkets
and independent pharmacies.
Voltarol®
Active 4% Cutaneous Spray contains diclofenac sodium for pain and inflammation
Voltarol®
Pain-eze Emulgel and Voltarol® Emulgel P contain diclofenac diethylammonium for pain
and inflammation
Voltarol®
Pain-eze Tablets and Extra Strength Tablets contain diclofenac potassium for pain and
inflammtion
Always read the label before use
With the summer of sport fast
approaching, you may feel inspired to
get outdoors and try something new.
However, be careful you don’t overdo
it when dusting off the winter cobwebs,
ending up with unwanted aches and
pains. Tackle those niggles head on by
teaming up with voltarol®
for the perfect
winning formula!
Rubefacients (heat rubs) work by
heating the skin to warm and soothe
painful muscles. voltarol®
active 4%
cutaneous spray works differently to
these as it contains diclofenac sodium,
which is an anti-inflammatory ingredient,
to reduce inflammation in muscles and
joints and relieve pain.
if joint or muscle pain slows you
down, especially after a game or a
work-out, you may be looking for pain
relief that really hits the spot. Having
voltarol®
active spray in your sports
bag afterwards may be just the thing for
use on the go.
treat yourself
like an athlete
Help keep pain
free with voltarol®
Many of us will be familiar with the symptoms of heartburn
which is caused by excess acid. Heartburn may often be
triggered by eating, especially hot and spicy foods. As the
sun begins to shine, we’re all looking forward to the Diamond
Jubilee and the many bank holidays and street parties this
will bring. but don’t let all that party food affect your
celebrations, put a stop to your heartburn and party on!
pantoloc control®
can give you the freedom from worrying
when heartburn will hit. Just one tablet per day will help
provide effective relief during both the day and night,
meaning that you can stop coping with your symptoms and
start treating them.
stop your stomach turning in knots
be carefree this Jubilee with pantoloc control®
Novartis Spring Summer Newsletter page 7
RRp & stockists
Pantoloc Control®
20mg 7s £7.05
Pantoloc Controll®
20mg 14s £12.15
Pantoloc Controll®
is available
nationwide from Boots and
Contains pantoprazole.
Not for immediate relief. It might be necessary to take
the tablets for two to three consecutive days to achieve
improvement of symptoms.
We all want to look our best during the warmer
months, and a gleaming, white smile can make all
the difference. smoking is a major cause of teeth
discolouration, often causing them to go yellow in
appearance8
. So make sure it’s your teeth doing the
dazzling when the sun’s out and kick the habit now!
nicotinell®
is on hand to help quitters on
their way to staying smoke free with its
patch, gum and lozenge range.
new nicotinell®
icemint
gum is available in two
strengths, 2mg regular
and 4mg extra strength.
With a great new taste
and texture, it relieves
cravings and helps
whiten teeth. Millicaps
Flavour Technology
provides an instant burst
of long lasting flavour.
The extra crunchy coating
makes the gum taste and
feel more like a regular
gum. A great tasting way
to get fast craving relief
of your cravings and help
whiten teeth.
8
Mirbod SM, Ahing SI. (2000) Tobacco-associated lesions
of the oral cavity: Part I: Nonmalignant lesions. J Can
Dent Assoc, 66, 252-6.
Quit being embarrassed
about your smile
boost your willpower
with nicotinell®
RRp & stockists
Nicotinell®
Icemint 2mg medicated chewing-gum £10.49
Nicotinell®
Icemint 4mg medicated chewing-gum £12.99
All products are available nationwide from Boots,
supermarkets and independent pharmacies.
Stop smoking aid. All Nicotinell® products contain nicotine.
Requires willpower.
Always read the label before use..

In 2013, we have already won
the Best Use of Digital at
the CIPR awards and Best
Experiential Campaign
at the Marketing Week
Engage Awards.
In 2010 we won the PRCA’s medium
consultancy of the year award
We were also voted for by journalists as the media’s
‘favourite PR agency’ – the Flackenhack Award
Award-winning work is a great
accreditation for what we do
for our clients. We have won
over 40 in 8 years and
had 26 industry award
shortlists in 2012 alone.
3 Monkeys Communications provides
services across consumer, corporate
business audiences and healthcare.
This diversity keeps us fresh
and means the range of our media contacts
and PR skills are truly second to none.
We have a proven track
record in helping brands gain
awareness and cut through.
SECTOR
EXPERTISE
Technology
Retail
Health & Beauty
IT Security
Recruitment
Digital Economy
Telco/Mobile
Food & Drink
Utilities
Music
Sport
Gaming
Professional services
Personal
finance
Travel & leisure
Pharmaceuticals
FMCG
WORK
AWARD
WINNING
3 MONKEYS COMMUNICATIONS : COMPANY PROFILE MUCKY PUP DESIGN
The Original Storytellers.The Original Storytellers.
3 Monkeys Communications
PR & Digital
Services

LOGOS MUCKY PUP DESIGN
V e h i c l e S e r v i c e s
STANTON WARRIORS LOGO VEGI BURGER DESIGN
L
o
n d o n
2
0
1
3
L
o
n
d
o n 2 0 1
3
ajftaxation
TAX AND ACCOUNTANCY SERVICES
ajftaxation
TAX AND ACCOUNTANCY SERVICES
taxescence
T A X E D U C A T I O N S E R V I C E S
taxescence
T A X E D U C A T I O N S E R V I C E S
The Dog Grooming Spa
aspect
driver training
Digital
D I G I TA L
BLOOMSBURY
Dig
digitalbloomsbury
digi

Huawei E5756
UltrafastMiFi.
The pocket-sized Huawei E5756 MiFi®
from Three
gives you Ultrafast internet access on the go and
is small enough to fit in your handbag or back
pocket.
As the gift that keeps on giving, it allows you to
connect up to ten Wi-Fi devices at once so you
can share your connection or allow family and
friends to use their tablet, games console, Kindle
and laptop all at the same time, while huddled
around the fire. No more relying on grandma’s
slow internet or hunting through the snow for
Wi-Fi hotspots.
During the Christmas holidays, there’s so much stuff you can do on the internet, it can be hard to know where to start. To help
you on your way, we’ve suggested a few practical ideas and some silly things too, ensuring you keep boredom at bay.
Despite having a tablet, a surprising 78 per cent of people admit they
never use their tablet outside of their home. The Huawei E5756 MiFi®
gives people the freedom to enjoy an Ultrafast internet experience out
and about. Source: CCS.
How it works.
Things you can do.
Did you know?
®
• Download the
latest Jamie Oliver
cook book to
reinvent the roast.
• Share festive
Vimeo pranks
with friends on
Facebook.
• Avoid the queues
by connecting your
laptop and doing your
Boxing Day sales
shopping online.
• ‘Elf’ your family
and embarrass
them by sharing it
on Twitter.
• Connecting new
handheld games
consoles at
Grandpas.
...an ideal little
stocking filler.
The Ultrafast-Ready Huawei E5756 MiFi®
makes for a great stocking filler
and is available on Pay As You Go from £79.99 with 1GB of data pre-
loaded, £89.99 with 3GB of data, or £139.99 for a huge 12GB of data.
Cost?
PRODUCT SHEETS MUCKY PUP DESIGN
©
Images
Videos
Shopping
News
Maps
Visual Search
Wikipedia
Show all Only from United Kingdom Your settings
Get to party with ease: Use Bing London Journey Planner to
ensure you’re on time to your Christmas Party.
The Bing London Journey Planner lets you plot trips across the Capital
by collating bus, tube and walking information in a single search.
Either type out where you want to go to and from, or right click on
the map to enter start and finish points, and the Bing London Journey
Planner will serve up the fastest way to get from A to B.
There are also save and share options, so you can keep tabs of
previous trips and tell pals the best way to get about town
Plan the perfect party
Need inspiration on where to celebrate your Christmas
party? In Bing’s Visual Search galleries you can find a
perfect restaurant, pub or bar for a night out. Filter by
food types, price range, postcode and disabled facilities.
Then use the Visual Search galleries to find the perfect
party dress to wear to the Christmas Party along with
some dazzling bling and a stylish clutch.
Avoid the queues at Christmas:
With ten Visual Search galleries dedicated to
shopping, Bing users can cut through the clutter and
avoid the Christmas queues with ease, by searching
through galleries on digital cameras, laptops,
televisions, mobile phones, Women’s dresses, shoes,
underwear and more. Each gallery features a visual
image of the item and cleverly lets you filter your
search by a number of categories including price,
manufacturer, size, colour, designer and more.
To see all of Bing’s great Visual Searches go to -
http://www.bing.com/visualsearch
© 2001 Microsoft | Privacy | Legal | Advertise | Help | Feedback
Use Bing to be inspired and get organised this Christmas.
Bing uses rich visual experiences to help you get more out of
search, enabling faster, more informed decisions.
Bing received 21.4 million new search
customers in one year (worldwide)
Bing is located on the web at www.bing.com
and has 16 million users
For budding
movie makers why
not make a family film
documenting this holiday
season. Windows Live Movie
Maker has loads of movie
themes you can add to your
film to create a spectacular
seasonal video!
It’s not
always possible to
share the festive season with
friends and family firsthand.
Windows Live Essentials is a
free suite of programs that makes
it simple for you to create
polished photos and movies
to share with your nearest
and dearest.
Trying to
take a family photo
without red eyes or blinking
can be hard work. Windows
Live Photo Fuse takes the
best parts of different photos
to make one ideal image
allowing you to create
the perfect festive
photo.
Acer Aspire S3
Struggling to find a gift for the
lady in your life? This Ultrabook is
remarkably light and with a 50-day
battery life and high-speed Wi-Fi, is
perfect for the girl on the go.
RRP: £699
Sony Vaio Z
This razor thin PC offers extreme power,
mobility and can connect to three
monitors, so you can watch A Christmas
Carol, create greeting cards and shop for
presents simultaneously!
RRP: £1,199
Lenovo Ideacentre B520
The perfect gift for the whole family, this
PC offers surround sound, TV tuner, touch
technology, 3D viewing and mega storage.
It’s also easy to mount so you can turn any
room into your very own entertainment centre.
RRP: £799
Toshiba Qosmio F750 3D
Unlock a powerful world of digital
entertainment this festive season; this
revolutionary PC allows film buffs and
gamers to view captivating 3D images
without the need of 3D glasses.
RRP: £1,299
HP Pavilion
DV6 Beats Edition
This PC provides an amazing auditory
experience and with high performance
and long battery life you can listen to your
favourite Christmas carols all night long.
RRP: £699
Samsung Series 7 Slate PC
This powerful slate, touchscreen is the
perfect gift for the tech savvy who want
high performance, crystal clear graphics
and a mobile device for consuming and
creating content on the go.
RRP: Coming soon
FOR
HER
FOR
HIM
FOR
THE
FAMILY
FOR
GAMERS
FOR
MUSIC
LOVERS
FOR
GADGET
LOVERS
Get in the holiday spirit with
The Collection from Windows
Stockists: PCs are available direct from the manufacturer or leading UK retailers including, PC World and Amazon.
Introducing NEW
McVitie’s Milk
Chocolate &
Orange Digestives
Feel the chocolatey snuggle
with the new Chocolate Orange
Digestives – a welcome addition
to the McVitie’s family. This
orange flavoured milk chocolate,
wrapped around a digestive base,
is guaranteed to make your biscuit
eating moment even tastier!
There were nearly 7 billion biscuit eating moments last year – that’s nearly 1½
times for confectionery and 40% more than savoury snacks. This equates to 107
biscuit eating moments per year for everyone in the UK*
. Over 56 million packets of
McVitie’s Digestives are eaten in the UK each year 4.4 million
are eaten each day and 52 are eaten each second.
Note to editors:
*
Source: Kantar Consumption Panel
Don’t miss the Chocolate Orange Digestives advert which is
on TV and the McVitie’s YouTube channel now
For further information or images contact Emma Pritchard
on 0207 009 3804, mcvities@3-monkeys.co.uk
For more information about the delicious McVitie’s range,
please visit www.mcvities.co.uk
300g Pack Nutrition Information
Average Values Per 100g Per Biscuit (16.9g)
Energy (kJ) 2088 353
(kcal) 499 84
Fat 24.7g 4.2g
of which Saturates 13.0g 2.2g
Carbohydrate 60.9g 10.3g
of which Sugars 29.1g 4.9g
Fibre 2.9g 0.5g
Protein 6.5g 1.1g
Salt 1.1g 0.2g
McVitie’s Milk
Chocolate & Orange
Digestives, 300g,
RRP £1.50
£10
Pirate Dress
This stylish pirate
dress will get those
monstrous ghouls
walking the plank
For further information or images contact Rachel Evans on 0207 009 3890 / morrisons@3-monkeys.co.uk
or Lindsay Meade at the Morrisons Press Office on 0845 611 5367
*tights sold separately
Take your pick of
terrifically terrifying
costumes this Halloween
£10
Vampiress
Be the best blood-sucking
Vampiress at the party with
this terrifying, yet glamorous
costume - designed by
a talented 10 year old
Morrisons competition
winner and now proudly
stocked in store
Bright Witch
Fly my pretties…transform
yourself into a cackling
witch with this
colourful witch
outfit
Cat Witch
Costume
Be the most
stylish witch
of them all this
Halloween, with
a cat hat and
sparkly skirt
£7
Pumpkin Tabard
Top of the wish list,
this Pumpkin Tabard
is the friendliest-
spooky costume of
the bunch
Not forgetting creepily cute outfits
for your dog this Halloween…
£10
£5
£5
Dog Devil Costume
Your dog is sure
to look the creepiest
of all with this
delightfully devilish
costume
£5
Dog Skeleton Costume
Spook out the neighbours
with this dog skeleton
costume, the most
spook-tacular outfit
for your furry friend
Junior Pirate
Yo ho ho it’s a
pirate’s life for me!
Complete with a
blood splattered
top and pirate’s hat,
this spooky pirate
outfit is guaranteed
to rock the boat this
Halloween
£10

4 Colours, 4 Individuals,4 Corners of the World,£4,000 up for Grabs.
www.4coloursgapaway.co.ukwww.facebook.com/BICcreativity
South
East Asia
South
Africa
South
America Have a look at
what BIC UK is
up to in its latest
campaign...
Australian
Outback
Bartender masterclass
Fancy flexing your bartending skills and learning how to create cocktails using new found
bar flair skills? Come and join us behind the bar where our world-class and award-winning
bartenders will teach you some of their tricks. Do you have the rhythm and skill to master the
C-Roll, Shadow Pass or Bump moves? Our bartenders taught Tom Cruise how to shake his
stuff in the legendary film ‘Cocktail’ and they are confident they can teach you some moves so
you can impress your friends!
Cocktail recipes and creation
Need recipe ideas for occasions or events that you are writing about? T.G.I. Friday’s bartenders
have a repertoire of over 500 cocktails and they are always ready to put their expert knowledge
to the mixology test if you need something bespoke. Just let us know what it is you are after
and we will be able to provide a recipe that meets your request – and we can also arrange for
you to come into one of our restaurants to try it out for yourself.
Friday’s legendary food
From Loaded Potato Skins, Aberdeen Angus burgers with delicious flavour combination
toppings to the famous Jack Daniel’s Glaze Ribs, T.G.I. Friday’s is loved for the legendary food
you just can’t get anywhere else. Friday’s has the perfect atmosphere that gets you in that
care-free, celebratory Friday’s mood, whenever – a place where you can really let your hair
down and have fun. We can arrange for you to visit your local restaurant and enjoy it for
yourself – just let us know!
How? Just get in touch
You can contact us at T.G.I. Friday’s, c/o 3 Monkeys Communications
Email: tgifridays@3-monkeys.co.uk Phone: 0207 009 3100
Ask for Mark Wyatt or Chris Bull. We look forward to hearing from you!
Get tHat
Friday’s
FeelinG
with these unique Friday’s Experiences
®
Festival
Frenzy.
This month’s #ThreePopQuiz is all about festivals and music but don’t
worry, there’ll be no muddy mayhem and as it’s strictly VIP, you’ll only be
quizzing and partying with the best!
Offering you the chance to get even with your editorial rivals, there will be
questions on everything from festival facts and stats to headline acts. And those
that don’t know their Radiohead from their Rapture can rest assured too, as we
encourage all teams to use Three smartphones to search for the answers.
Please RSVP with 4-6 of your editorial team.
The Three team x
#ThreePopQuiz
Giraffe, 11 Frith Street, W1D 4RB.
Wednesday 13 June, 7pm.
RSVP: James.rowe@3-monkeys.co.uk
or 020 7009 3810 / 07832 478872.
www.feetforlife.org
Written with the support of Scholl. © SSL International Plc, proprietors of the Scholl brand. 2009
3 steps, 3 minutes
If you’re a diabetes sufferer, looking after your feet is incredibly important – it helps to keep your skin in good
condition and prevents injuries to your feet and damage to your skin. Just a few minutes each day can be enough to
help prevent serious problems.
1) Check your feet. You’re looking for any changes from yesterday as well as the previous days and weeks.
2) Wash your feet with warm water and mild soap daily. Check with your hand or elbow that the water is not too hot.
3) moisturise. Apart from in-between the toes.
Are you tAking CAre of your feet?
got diAbetes?
POSTERS, FLYERS, INVITATIONS MUCKY PUP DESIGN
No1Traveller.com
Pop in and say hi on Monday afternoon or anytime on Tuesday
and Wednesday.
You’ll be able to experience for yourself our unique features,
including our fully tended bar, freshly prepared dishes from the
kitchen and touchdown work area for the time-pressed traveller.
You’ll find us opposite Gate 10, we look forward to meeting you.
Edinburgh’s brand new lounge

3 MONKEYS COMMUNICATIONS : GATWICK AIRPORT TRAVEL JOURNAL MUCKY PUP DESIGN

THREE : MIFI GUIDE MUCKY PUP DESIGN
MiFi Guide.
• A pocket size device that gives you your own personal Wi-Fi connection.
• It’s battery powered so you can take Wi-Fi with you wherever you go.
• Unlike a dongle, which plugs into a USB port, a MiFi is wireless.
• A MiFi can connect up to five different Wi-Fi enabled devices (tablets, PSPs,
laptops, etc.) at once.
• Three’s latest MiFi is HSPA+, giving mobile broadband speeds of up to
40% faster.
• Comes with a charging cradle for the best in home performance.
• Three customers can get the HSPA+ MiFi experience on Pay As You Go from
£84.99 with an initial 3GB. It is also available on a range of monthly price
plans starting from as little as £7.87 a month (with an upfront cost of £49.99).
Three’s MiFi connects to Three’s 3G
network, turning this signal into a WiFi
connection. It’s easy to use, with a one
touch button to switch on and off and
a clear screen that displays the amount
of data used, speed of connection
and length of browsing time. You can
also show your Wi-Fi user name and
password on screen at the touch of a
button, making it easy for you to pair it
with a new Wi-Fi device.
How does a MiFi work?
If you want fast and secure Wi-Fi access
for all your gadgets, then a MiFi is for you.
Thanks to Three’s award winning network,
you can create your own secure Wi-Fi
hotspot at home or while out and about.
Why do I need a MiFi?
• WPS and SSID key managed
through one function.
• The E586 is also capable of
speed up to 21.8 Mbps download
and 5.76Mbps upload (Network
restriction applies).
• HSPA+ enabled.
• Internal Memory slot for micro SD
card that supports up to 32GB.
• Web based user interface where
users can change settings.
• Browser based dashboard to
manage device and account
(Windows, Linux, Mac).
• Approximately 4.5 hours battery life.
MiFi tech specs.
What is a MiFi?
When you’re on the go – pop
it in your handbag so can
always get connected. With
its sleek black finish and
mirrored front, it’s a sexy
accessory and mini mirror.
When would
I use a MiFi?
Connect a laptop or tablet
to your MiFi to unlock a
world of cooking apps
and recipe tips while you
work in the kitchen.
Whether you’re sharing wireless
web connection with your flatmates
or sending a quick status update
on campus, the MiFi is a versatile
solution for staying connected at uni.
The MiFi’s miniature size means
that there’s no need to put a clunky
satellite or antennae on your boat.
Link up your MiFi with a laptop and
you can plan walking routes, check
the latest weather forecast or find the
nearest pub serving a warm lunch.
Search maps while the kids connect
their DSi and big bro streams his
music to relieve backseat boredom.
When you’re away from the office you’ll
never have to worry about the painful
passcodes and hourly limits of using public
WiFi access when you’ve got a MiFi .
All-you-can-eat data with The One Plan.
“The surprise move
comes as rivals are
placing limits on
phone data usage.”
Metro - 16/12/10
“The One Plan has no
restrictions and no crafty
‘fair usage’ policies
containing hidden data
caps, which is great news.”
Geeky Gadgets - 15/12/10
Independant – 16/12/10
Recombu – 15/12/10
Financial Times – 15/12/10
“Mobile network Three is
bidding to win ‘data-hungry’
smartphone users with a new
‘all you can eat’ offering.”
Guardian – 15/12/10
“Three, the UK’s fourth
most popular mobile phone
network, has announced
a new mobile phone tariff
with unlimited data.”
The Telegraph – 15/12/10
Best Value.
The Sunday Times - 05/12/10
“iPad tariffs are the cause of
frequent headaches for those
eyeing up Apple’s tablet…
check out this handy Three
infographic, which pours
scorn on O2’s offering.”
Electric Pig - 01/10/10
“You can get five times
more data on your iPad
with Three’s 3G plan
than you can with O2.”
Pocket Lint - 01/10/10
“Three dwarves Orange iPad
contract pricing and offers
up over seven times more
data for the same price.”
Tech Radar - 03/12/10
“If you skip over to Three
you’ll be able to swipe an
iPad for as little as £199.”
GadgetyNews - 05/12/10
Metro – 03/12/10
Pocket Lint – 03/12/10
Wired – 03/12/10
Gaj-it – 03/12/10

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