Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Planning a Product launch ? Here is a guideline/template for Defining a Go To Market Strategy. The deck would be more apt for Technology Product / Solution launch. Feel free to download and customize the deck for your needs.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
Project Management Overall Approach created by ex-McKinsey, Deloitte & BCG Consultants specialized in Project Management. Powerpoint version Downloadable at www.slidebooks.com.
This portfolio summarises the key aspects of product launch covered in the Mello product case study, such as product validation, roadmap creation, pre-launch communication planning, product launch checklist, MVP strategy development, Crazy 8 sketches, product strategy implementation, product signals, moats, bets, metrics, launch strategies, and AARRR metric product performance evaluation. To access the full case study, click here: https://www.jademediapro.com/projects#casestudy
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
Project Management Overall Approach created by ex-McKinsey, Deloitte & BCG Consultants specialized in Project Management. Powerpoint version Downloadable at www.slidebooks.com.
This portfolio summarises the key aspects of product launch covered in the Mello product case study, such as product validation, roadmap creation, pre-launch communication planning, product launch checklist, MVP strategy development, Crazy 8 sketches, product strategy implementation, product signals, moats, bets, metrics, launch strategies, and AARRR metric product performance evaluation. To access the full case study, click here: https://www.jademediapro.com/projects#casestudy
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docxtarifarmarie
Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docxjack60216
ECO 520 Final Project: Investment Opportunity Analysis Guidelines and Grading Guide
Overview
This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical
business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you
will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.
You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support
product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using
approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business
partners.
This assignment will assess your mastery of the following course outcomes:
• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles
• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic
principles and tools
• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability
• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented
• Evaluate government regulations and interventions for their effects on business and market performance
Prompt
Develop an analytical document informed by key advanced microeconomic theories and principles. The purpose of your analysis is to assist with the decision to implement
a product or service for a start-up company (submit your product or service for approval to the instructor).
Specifically, the following critical elements must be addressed in your analysis:
1. Opportunity Background and Demand: In this section you will identify an appropriate investment opportunity specific to introducing a new product or service. You
will analyze product demand and company revenues specific to this opportunity applying key economic principles to support your reasoning.
a. Background: Provide a brief background on the company, product line, and proposed product. This is where you would lay the foundation for the analysis
that follows. What is the significance of this opportunity?
1
b. Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with sources. For example, this is where you want to include rationale f ...
Unit 1 [GM591 Strategic Project Selection and Initiation].docxmarilucorr
Unit 1
[GM591: Strategic Project Selection and Initiation]
Demonstrating Project Need and Feasibility For a Project of Antiquity
Instructions: This worksheet is designed to help you decide whether the chosen project team addressed their fiduciary responsibilities and obtained enough information to prove to you that the project you researched was needed and was feasible.
Research your chosen project of antiquity and ask yourself each of these questions. Check Yes for those questions that were addressed adequately. If you check No, conduct the corrective actions in italics.
QUESTIONS
YES
NO
Was the project goal defined clearly, in terms that the sponsor can understand? If not, how could the goal have been redefined?
Is the sponsor financially and organizationally able to provide all needed resources? If not, who was the real sponsor and could they get the real sponsor involved?
Did they express the core project concept clearly and succinctly? If not, redefine the core project description for them.
Was some form of project scope and risk analysis or needs analysis conducted to show a bona fide need for the product (deliverables) of the project? If not, should project have been abandoned or an appropriate analysis that proves project need be provided?
Did they clearly express the costs and benefits of the project? If not, restate the description of costs and benefits in terms appropriate to the situation.
Did they consult all project stakeholders to obtain their opinions about the need, scope, risk and feasibility? If not, identify missing stakeholders and explain how they could have addressed this requirement.
Did they define the project scope, risk and strategy in enough detail to enable the sponsor(s) to really understand what they’re getting into? If not, restate the project scope, risk and strategy in a way that can be understood.
Are the results of the research assembled into a well-written document and/or presentation? Ensure all APA and writing requirements are met.
*Sponsor is the customer, client, final owner, or entity providing funding. The sponsor has the power to provide funds, approve the use of resources, and/or stop the project.
Overview
Marketing and product sales are the lifeline of any business and the thorough knowledge of international marketing practices is a necessity for aspiring practitioners in international business. Analyzing marketing opportunities in international markets and creating marketing campaigns are skills that will help you succeed in global organizations.
The final project for this course is the creation of an international marketing plan that could be used for the evaluation of a new product launch and accompanying marketing campaign by a multinational corporation in a specific international market. This project will exercise your ability to analyze market conditions for a product launch in international markets based on real-world data. In your role as an aspiring marketi ...
Our Product Development Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product development strategy & plan.
The making of a new product to be sold by a business or enterprise to its customers is known as Product Development. It may include the alteration of an existing product or its entire value, or the creation of an entirely new product that satisfies a newly defined customer’s needs and/or wants.
In this lesson, the term Development refers collectively to the entire process of distinguishing a market opportunity, making a product to attract the identified market. Some mat include testing, modifying and refining the product until this will be ready for mass production. Any product that is sold to the consumers are subject for product development.
These are the basic questions you may ask yourself when you want to pursue product development. If you find acceptable answers to these, then you are ready to develop a product or render services:
1. For whom are the product/service aimed?
2. What benefit will the customers expect from it?
3. How will the product differ from the existing brand? Or from their competitor?
The needs and wants of the people within the area should also be taken into consideration. Everyone has his/her own needs and wants. But due to people’s unsatisfaction, they have different concepts of needs and wants. Needs in business are important things that every individual does without in a society. These include:
1. Basic commodities for consumption
2. Clothing and other personal belongings
3. Shelter, sanitation and health
4. Education
Basic needs are essential to every individual so he/she may be able to live with dignity and pride in the community he/she lives. These needs can obviously help you generate business ideas and subsequently to develop a marketable product. While, Wants are desires, luxury and extravagance that signify wealth and expensive way of living. They are the things that above all the basic necessities of life, like fashion accessories, shoes, clothes, travelling around the world, eating in an exclusive restaurant, watching movies, concerts, plays, having luxurious cars, wearing expensive jewelry, perfume, living in impressive homes, and others.
Needs and wants of people are the basic indicators of the kind of business that a seller may engage into because they can serve as the basis of your success. Some other good points that you might consider in business undertakings are the people, aside from their needs, wants, lifestyle, culture and tradition, and social orientation.
The very critical stage in developing a product is called Concept Development. Before the product specifications, the needs of the target are defined, market are identified and competitive products are reviewed. Then along with the economic analysis, the product concept is selected to come up with an outline of how a product is being developed. The figure below show the stages of concept development of a product.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
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1. Product Business Case Template
Purpose
The purpose of this tool is to help you design a Business Case for any corporate product
investment. Business cases are developed for many reasons, such as acquiring a company,
developing a new market or to capitalize on a high-growth opportunity. This business
case template is designed to help prepare a request for significant funding outside your
normal annual operating budget to invest in product development.
How to Use this Template
Complete the following sections with your project team and/or stakeholders. Cut & paste
information into a document that reflects your corporate image, and deliver your Business
Case to senior executives interested in sponsoring the project.
Title Page
[Insert Company Name or Logo]
Business Case – (insert project title)
[Insert Completion Date]
Completed By: [Insert Project Manager Name]
Completed For: [Insert Project Sponsor Name]
2. Table of Contents
1. Executive Summary 4
1.1 What Problem does this Business Case Solve?
2. Market Need & Solution 4
2.1 Market Opportunity
3. Product 5
3.1 Description
3.2 Place
3.3 Promotion
3.4 Price
3.5 People
3.6 Process
3.7 Physical Evidence
4. Business Objective 7
4.1 Strategic Objectives
4.2 Business Model
5. Market 8
5.1 Competitive Landscape
5.2 Competing Products
5.3 Positioning
6. Customer 9
4. 1. Executive Summary
1.1 What Problem does this Business Case Solve?
Provide a brief description of the problems that this business case was designed to solve.
Consider cost-savings, revenue growth, increased customer satisfaction, better product
management, higher retention, employee growth & development, or pain-points for your
organization.
Write your Executive Summary last, after you’ve completed every other section of the
document.
2. Market Need & Solution
If you have a Market Requirements Document to support this business case, refer to it as a
source of input for this section.
2.1 Market Opportunity
Describe the market opportunity that exists for a new or enhanced and cite supporting
evidence.
2.2 Key Success Factors
Identify the Key Success Factors that are critical to a product’s success in the market
opportunity you’ve identified.
Examples include: adequate budget & resources, skill sets, time to do the project amongst
other priorities, project sponsorship.
5. Key Success Factors Justification
1. Insert KSF #1 Why is this critical?
2. Insert KSF #2 Why is this critical?
3. Insert KSF #3 Why is this critical?
4. Insert KSF #4 Why is this critical?
5. Insert KSF #5 Why is this critical?
3. Product
If you have a Market Requirements Document to support this business case, refer to it as a
source of input for this section.
3.1 Description
At a high level, provide a description of what the product is, who it is for and why it is
better than competing alternatives. Use the Positioning Statement Worksheet to develop
the product position.
3.2 Place
Describe how you will get the product to customers. Which channel(s) will you use? What
kind of marketing coverage are you planning?
3.3 Promotion
Summarize your marketing communications strategy for the product. Which marketing
channels will you use? How will these produce qualified leads? Does personal selling or
the sales force have a role to play? Which promotional messages will resonate with the
market?
To help prepare this section of your business case, use the following tools:
6. 1. Marketing Channel Ranking Tool
2. Message Mapping Tool
3.4 Price
Discuss your pricing strategy and the objectives you have for it. Use the Pricing Strategy
Template to help determine a pricing strategy.
3.5 People
Describe the human actors who are involved in achieving success in the market with this
product:
1. Employees: what kind of recruiting, training, motivation, rewards and teamwork are
required?
2. Customers: what sort of education and training will customers need to adopt and
use this product?
3.6 Process
Provide detail on the actual procedures, flow of activities and supporting systems by which
the product is delivered to customers in the market. For example, you may wish to use the
Purchase Process Diagram Tool to describe the sequence of activities leading to the
purchase of this product.
3.7 Physical Evidence
List all tangible representations of the product beginning with the product itself and
including: business cards, brochures, packaging, documentation, signage, equipment and
physical facilities. Emphasize how each tangible component will communicate the
product’s purpose, quality, intended use, target market and benefits.
7. 4. Business Objective
This section outlines the objectives the product will achieve when launched.
4.1 Strategic Objectives
List the specific objectives identified for this product. For each objective, describe how it is:
1. Consistent with corporate strategy and vision.
2. Appropriate for where the product is in its lifecycle.
3. Complementary to the positioning strategy for this product.
4.2 Business Model
Use the Business Model Canvas found at www.businessmodelgeneration.com to prepare
and document your business model:
8. Your business model will provide detail about:
Key Partners Value Propositions Customer Relationships
Key Activities Cost Structure Customer Segments
Key Resources Revenue Streams Channels
5. Market
In this section you will discuss the market factors that will impact or facilitate the product’s
success: competition and market position.
5.1 Competitive Landscape
Assess the competition at the corporate level. Use the Competitor Analysis Tool to help
complete your assessment. Your assessment should include:
Each direct competitor or substitute product
Their strategy
Strengths and weaknesses
Financials
Estimated capabilities, resources and ability to execute
Predicted response to your actions
5.2 Competing Products
Assess competing products, using the Competitive Products Sales Reference Tool.
Compare competing solutions at the feature level to determine where you have a
competitive advantage and which product is the market leader.
9. 5.3 Positioning
Positioning is the process of defining a market position for your product. Once defined, that
market position is expressed as a Positioning Statement that describes your product, defines its
differentiation and expresses how you will create value. A Positioning Statement is a succinct
expression of your market position that is externally focused, describes the target customer,
primary benefit, references the competition and answers the question: why should I buy from
you?
Use the Positioning Statement Worksheet to articulate a market position for this product.
6. Customer
To have sales success, you will need to tailor your sales pitch to your target customer, so in
this section, you will define your target customer segments and provide profiles of
representative customers. Use the Customer Profile Template to create a persona for each
type of customer represented in the buying process. Keep in mind that for B2B segments,
you may have several personas involved in the process of making a single sale, such as
executives, managers and the actual users.
7. Program
This section will outline the key risks that need to be mitigated and provide contingency
plans for each identified risk. Risks include: lack of end-user adoption, project over-
time/over-budget, technical risk, and senior management commitment.
7.1 Scope
Describe the scope of this project, broken into phases, including:
How to accomplish the project successfully
10. Total development time
The approach
Key resources
Support requirements and resources
Product Marketing plan
Roles
Use the Product Charter Template to ensure you’ve captured and documented the scope elements
of your Business Case
7.2 Schedule
Following is a sample project schedule that you can customize further:
Product Development/Launch Milestones Deadline
1. Idea Generation June 1, 2012
2. Business Case Development July 15, 2012
3. Features Specification July 31, 2012
4. Product Development September 1, 2012
5. Beta Testing October 15, 2012
6. Launch November 20, 2012
11. 7.3 Cost
Use the following worksheet to identify the costs and the benefits of developing this product:
Cost/Benefit Analysis Worksheet
Project Costs
Incremental Costs Description High Low
Total Costs
Project Benefits
Incremental Benefits Description High Low
Total Benefits
% Benefits/Costs
12. 8. Financial Analysis
The purpose of the financial analysis is to indicate the product’s potential and provide a
timetable for financial viability.
8.1 Profit & Loss Projection
Provide a detailed analysis of how many units you must sell in order to break even. Use the
Break Even Analysis Tool to help complete this projection.
8.2 Risk Assessment
Provide an assessment of risk over a three to five year horizon for developing this product.
Consider the following dimensions of risk:
Investment Risk: what are the risk factors that would lead to not getting a return
for investing in the development of this product? Example risk factors could
include: lack of end-user adoption, project over-time/over-budget, technical risk
and senior management commitment.
Opportunity Risk: what are the lost opportunity risks of not developing this
product or not delivering it to the market at the right time? This part of your
analysis should predict what might happen if you don’t proceed with product
development. Examples include loss of market share, loss of perception as a
market leader and loss of revenue to competitors who do have products in this
niche.
Use the Risk Assessment Tool to help identify the risks and predict their impact and
probability.
13. 9. Recommendations & Conclusion
Conclude your Business Case with specific recommendations: what should the company
do?