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Hologram Pet
 Robin Deering
FA102a, Research, Product Proposal,
and TransMedia Explorations
Hologram Pet
 Robin Deering
Assignment Two, Research
“BOOK REVIEW | Almost Human: Making
Robots Think”
http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think
“Android Dreams”
http://articles.latimes.com/2007/mar/18/books/bk-lord18
Hologram Pet
 Robin Deering
Assignment Two, Research
Machines made to mimic human attitudes and
personalities
h"p://adriancheok.info/category-­‐media/sex-­‐robots-­‐are-­‐definitely-­‐coming-­‐in-­‐the-­‐future/	
  
Hologram Pet
 Robin Deering
Assignment Two, Research
Pets are intricately woven into humans’ daily
lives, therefore will transition with humans
and technology
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4672182/
h"p://screencrush.com/wiener-­‐dog-­‐review/	
  
Hologram Pet
 Robin Deering
Assignment Two, Research
“Engineers are designing robots whose
movements closely mimic those of real
animals”
http://www.theatlantic.com/magazine/archive/
2016/01/the-future-of-pets/419133/
h"p://www.radio?mes.com/news/2013-­‐11-­‐18/sarah-­‐millican-­‐the-­‐woman-­‐with-­‐40-­‐cats-­‐was-­‐purrfect-­‐tv	
  
Hologram Pet
 Robin Deering
Assignment Two, Future Product or Service
Hologram Your Pet via Collar & Smartphone
-Mimics movement in real time
-Plays accompanying sounds
-Reacts to human presence
-May mate with your neighbor’s
hologram pet
Hologram Pet
 Robin Deering
Assignment Three, Source for Brand Character Words
“Honey Come Home”, “Cats & Dogs”, and
“Another Story” by The Head and The Heart
h"p://www.midbynorthwest.com/interview-­‐the-­‐head-­‐and-­‐the-­‐heart/	
  
Hologram Pet
 Robin Deering
Assignment Three, Naming Process
Found Words:
Pets, Technology, Personality, Mimic
Name:
Mimic + Pets + Personality = Mimety
Hologram Pet
 Robin Deering
Assignment Three, Brand Character Diagram
Hologram Pet
 Robin Deering
Assignment Four, Social Media Research
Harvard Research Team
•  36% of Tweets are worth reading
•  Most important: be clear
https://hbr.org/2012/05/what-makes-a-great-tweet
Hologram Pet
 Robin Deering
Assignment Four, Social Media Research
Communications Professional & Blogger
•  Fewer hashtags the better
•  Knowing your audience
•  Timing of post
http://nicklewiscommunications.com/7-things-make-good-tweet-twitter/
Hologram Pet
 Robin Deering
Assignment Four, Social Media Research
Educating Developer
•  Extending the tweet
•  Images engage further
•  Hyperlinks are good and bad
https://socialmediaforlearning.com/2015/10/18/
what-makes-a-good-tweet-engaging/
Hologram Pet
 Robin Deering
Assignment Four, Tweet One
Hologram Pet
 Robin Deering
Assignment Four, Tweet Two
Hologram Pet
 Robin Deering
Assignment Four, Tweet Three
Hologram Pet
 Robin Deering
Assignment Four, Analytics
Bitly
Hologram Pet
 Robin Deering
Assignment Five, Sound Design
Hologram Pet
 Robin Deering
Assignment Six, Motion Graphic Exploration, Raw Images
Hologram Pet
 Robin Deering
Assignment Six, Motion Graphic Exploration, Raw Images
Hologram Pet
 Robin Deering
Assignment Six, Motion Graphic Exploration, Raw Images
Hologram Pet
 Robin Deering
Assignment Six, Motion Graphic Exploration, Final Video
Video	
  Link:	
  
h"ps://youtu.be/zAp8RRC89HY	
  

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Motion Graphics Exploration

  • 1. Hologram Pet Robin Deering FA102a, Research, Product Proposal, and TransMedia Explorations
  • 2. Hologram Pet Robin Deering Assignment Two, Research “BOOK REVIEW | Almost Human: Making Robots Think” http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think “Android Dreams” http://articles.latimes.com/2007/mar/18/books/bk-lord18
  • 3. Hologram Pet Robin Deering Assignment Two, Research Machines made to mimic human attitudes and personalities h"p://adriancheok.info/category-­‐media/sex-­‐robots-­‐are-­‐definitely-­‐coming-­‐in-­‐the-­‐future/  
  • 4. Hologram Pet Robin Deering Assignment Two, Research Pets are intricately woven into humans’ daily lives, therefore will transition with humans and technology http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4672182/ h"p://screencrush.com/wiener-­‐dog-­‐review/  
  • 5. Hologram Pet Robin Deering Assignment Two, Research “Engineers are designing robots whose movements closely mimic those of real animals” http://www.theatlantic.com/magazine/archive/ 2016/01/the-future-of-pets/419133/ h"p://www.radio?mes.com/news/2013-­‐11-­‐18/sarah-­‐millican-­‐the-­‐woman-­‐with-­‐40-­‐cats-­‐was-­‐purrfect-­‐tv  
  • 6. Hologram Pet Robin Deering Assignment Two, Future Product or Service Hologram Your Pet via Collar & Smartphone -Mimics movement in real time -Plays accompanying sounds -Reacts to human presence -May mate with your neighbor’s hologram pet
  • 7. Hologram Pet Robin Deering Assignment Three, Source for Brand Character Words “Honey Come Home”, “Cats & Dogs”, and “Another Story” by The Head and The Heart h"p://www.midbynorthwest.com/interview-­‐the-­‐head-­‐and-­‐the-­‐heart/  
  • 8. Hologram Pet Robin Deering Assignment Three, Naming Process Found Words: Pets, Technology, Personality, Mimic Name: Mimic + Pets + Personality = Mimety
  • 9. Hologram Pet Robin Deering Assignment Three, Brand Character Diagram
  • 10. Hologram Pet Robin Deering Assignment Four, Social Media Research Harvard Research Team •  36% of Tweets are worth reading •  Most important: be clear https://hbr.org/2012/05/what-makes-a-great-tweet
  • 11. Hologram Pet Robin Deering Assignment Four, Social Media Research Communications Professional & Blogger •  Fewer hashtags the better •  Knowing your audience •  Timing of post http://nicklewiscommunications.com/7-things-make-good-tweet-twitter/
  • 12. Hologram Pet Robin Deering Assignment Four, Social Media Research Educating Developer •  Extending the tweet •  Images engage further •  Hyperlinks are good and bad https://socialmediaforlearning.com/2015/10/18/ what-makes-a-good-tweet-engaging/
  • 13. Hologram Pet Robin Deering Assignment Four, Tweet One
  • 14. Hologram Pet Robin Deering Assignment Four, Tweet Two
  • 15. Hologram Pet Robin Deering Assignment Four, Tweet Three
  • 16. Hologram Pet Robin Deering Assignment Four, Analytics Bitly
  • 17. Hologram Pet Robin Deering Assignment Five, Sound Design
  • 18. Hologram Pet Robin Deering Assignment Six, Motion Graphic Exploration, Raw Images
  • 19. Hologram Pet Robin Deering Assignment Six, Motion Graphic Exploration, Raw Images
  • 20. Hologram Pet Robin Deering Assignment Six, Motion Graphic Exploration, Raw Images
  • 21. Hologram Pet Robin Deering Assignment Six, Motion Graphic Exploration, Final Video Video  Link:   h"ps://youtu.be/zAp8RRC89HY