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GARNIER
GUIDED BY :- PRESENTED BY :-
DR MOHIT SHARMA NIRAJ SHARMA
1805205024
INTRODUCTION
Born in 1904 in France by the hand of a young chemist Alfred Garnier
who decided to create a hair tonic, basedon plants and natural ingredients.
Garnier came to India in 1991.
Garnier is a sub-brand of Global Fashion major L’orealwhich has its
presence across countries like USA,Singapore, Italy, Australia, Canada,
India and many others.
Garnier came to India with its Ultra Duox range
of shampoos.
TARGETING
Men & Women both
Modern & Fancy people
Upper middle class
Teenage girls & young women
POSITIONING
Garnier is positioned as a nature- based ( green)innovative
personal care brand which takes care of your skin.
The brand has a very catchy tagline " Take Care “
Garnier's positioning strategy is more product based.
4 PS
1.Product
2.Price
3.Place
4.Promotion
PRODUCT
PRICE
Price of its products is quite reasonable &affordable by
Upper Middle Class of IndianSociety.
PLACE
Follows a channel of distribution
Factory outlet
Wholesaler
Distributor
Retailer
End Consumer
Vast network in India
Available all over the world
PROMOTION
•TV/radio/Print
•Internet
•Business and sales force promotion
•With the theme “Apna khayal Rakhna”
•Word of mouth- Satisfied consumer
PUBLIC RELATIONS
Garnier and The Times of India launch 'Take Care TakeCharge'
initiative to award green ideas.
Launch of Garnier Men in an Event.
COMPETITOR ANALYSIS
1.Other fairness cream companies
•Fair and Handsome
•Emami
• Nivea
•Fair One - Shahnaaz Hussain
•Fair and Lovely
•Himalaya Ayurvedic Fairness Cream
2.Ayurvedic Products
3.Homemade solutions (face packs)
THANK YOU

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Garnier

  • 1. GARNIER GUIDED BY :- PRESENTED BY :- DR MOHIT SHARMA NIRAJ SHARMA 1805205024
  • 2. INTRODUCTION Born in 1904 in France by the hand of a young chemist Alfred Garnier who decided to create a hair tonic, basedon plants and natural ingredients. Garnier came to India in 1991. Garnier is a sub-brand of Global Fashion major L’orealwhich has its presence across countries like USA,Singapore, Italy, Australia, Canada, India and many others. Garnier came to India with its Ultra Duox range of shampoos.
  • 3.
  • 4. TARGETING Men & Women both Modern & Fancy people Upper middle class Teenage girls & young women
  • 5. POSITIONING Garnier is positioned as a nature- based ( green)innovative personal care brand which takes care of your skin. The brand has a very catchy tagline " Take Care “ Garnier's positioning strategy is more product based.
  • 8. PRICE Price of its products is quite reasonable &affordable by Upper Middle Class of IndianSociety.
  • 9. PLACE Follows a channel of distribution Factory outlet Wholesaler Distributor Retailer End Consumer Vast network in India Available all over the world
  • 10. PROMOTION •TV/radio/Print •Internet •Business and sales force promotion •With the theme “Apna khayal Rakhna” •Word of mouth- Satisfied consumer
  • 11. PUBLIC RELATIONS Garnier and The Times of India launch 'Take Care TakeCharge' initiative to award green ideas. Launch of Garnier Men in an Event.
  • 12. COMPETITOR ANALYSIS 1.Other fairness cream companies •Fair and Handsome •Emami • Nivea •Fair One - Shahnaaz Hussain •Fair and Lovely •Himalaya Ayurvedic Fairness Cream 2.Ayurvedic Products 3.Homemade solutions (face packs)