AMUL basic intro, History or pRODUCT

1. PRESENTED BY:-
AVINASH CHANDRA
ID- 1805205021

2. introduction
ANAND MILK UNION LIMITED (AMUL)
HEADQUARTER – Anand Gujrat
Industry- Dairy
Revenue- Rs 28000 crore
Former chairman-Dr. Verghese Kurien, who founded Amul
Amul – The Taste of India
AMUL means “priceless”
Today amul is a symbol of many things

3. History
Amul-cooperative registered on 14 December 1946 as a response to
the exploitation of marginal milk producers by traders or agents in
the small city distances to deliver milk.
The prices of milk were arbitrarily determined. The government had
given monopoly rights to collect milk from Kaira and supply it to
Bombay city.
Angered by the unfair trade practices, the farmers of Kaira
approached Sardar Vallabhbhai Patel under the leadership of local
farmer leader Tribhuvandas K. Patel. He advised them to form a
cooperative (Kaira District Co-operative Milk Producers' Union)
and supply milk directly

4. Headquarter

5. White revolution
• White Revolution was one of the
biggest dairy development
movements, by the Indian
Government, in India in 1970. It was
a step taken by the Indian
Government to develop and help the
dairy industry sustain itself
economically by developing a co-
operative, while providing
employment to the poor farmers.
• Verghese Kurien, the father of
White Revolution in India and the
founder of Amul

6. Product & Price

7. Price

8. Advertisment

10. Competitor

11. Thank you