The document discusses key things to know about the Internet of Things (IoT). It notes that 33% of businesses have already deployed IoT technologies and that the IoT market is projected to hit $14.4 trillion by 2020. It also states that the number of connected devices is expected to reach 50 billion by 2020 but that the real money will come from the services connecting the devices. Finally, it discusses how IoT data can help businesses personalize offerings for customers and that managing security is a major priority as 70% of popular IoT devices have security vulnerabilities.

1. ©2015 Aria Systems Inc. All rights reserved.
Things You Should Know About
the Internet of Things (IoT)

2. ©2015 Aria Systems Inc. All rights reserved. 2
Perhaps you’re looking forward to all
the cool, new IoT devices in the works
– self-driving cars, virtual visits to the
doctor’s office, smart homes, etc.
The IoT is a vast world, and how it
affects the present and will change
the future goes far beyond the
wearable on your wrist or the smart
fridge in your home.
Here are five things that you should
know about the IoT.
THE IoT OPPORTUNITY
33%of businesses worldwide
have already deployed IoT
(Strategy Analytics, 2015)

3. ©2015 Aria Systems Inc. All rights reserved.
When combined with big data, the IoT market
is projected to hit $14.4 trillion in annual sales
by 2020. By itself, the IoT market is estimated
at $8.9 trillion.
3
BIG DATAACCELERATES
THE IoT OPPORTUNITY
$14.4
Trillionin annual sales by 2020
(IDC, 2015)
1

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The IoT is projected to reach 50B
connected devices by 2020, but
the real money will come from the
services that connect devices.
DEVICES WILL BE BIG BUT
IoT IS BIGGER THAN THAT
50
Billionconnected devices by 2020
(Cisco, 2015)
2

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Analyzing IoT data helps businesses
expand their offerings to give customers
more personalized offers and new ways
to consume products and services.
DATA WILL GROW
CUSTOMER LIFETIME VALUE
60%of consumers want real-time
promotions and offers
(Accenture, 2015)
nearly
3

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Managing security is a priority for IoT
companies. 70% of the most commonly
used IoT devices have serious security
vulnerabilities.
MANAGING SECURITY IS
A MAJOR IoT PRIORITY
70%of popular IoT devices
have security
vulnerabilities
(Accenture, 2015)
4

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Billing systems today must be
more flexible and nimble in order
to match the new versatile
monetization options required by
IoT products and services.
RECURRING REVENUE BUSINESS
MODELS ARE INCREASINGLY POPULAR
50%of US businesses have
adopted or are considering a
recurring revenue model
(Incyte, 2014)
nearly
5

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The Internet of Things is rapidly expanding
into products and services for consumers
and businesses.
But in order to successfully monetize
the IoT, it’s the services derived from the
IoT data, not the devices, that will bring
long-term recurring revenue streams.
For more on maximizing the value of your
IoT efforts, visit www.ariasystems.com.
MAXIMIZING THE
MONETIZATION OF THINGS
”
“IoT is the most
data-centric phenomenon
of all time.
Brendan O’Brien, Co-founder, Aria Systems